Bitwave

Director of Content Marketing

Multisig Media

Co-Founder & CEO

BetterWealth

⚒ Created all long and short-form copy across various channels, including landing pages, marketing emails, blog, and social.

⚒ Revamped email marketing strategies to increase subscribers 67% and attain open and click-through rates of 32% and 5.5%, respectively.

⚒ Collaborated with marketing to create library of educational thought-leadership content with 20.6% conversion.

⚒ Developed and implemented SEO and CRO strategy for blog, YouTube, and LinkedIn; boost YouTube watch time +400%.

Content Director

Kinetic Financial

◾ Wrote and designed dynamic social media content that resulted in 200k+ views over nine months.

◾ Contributed to Forbes, U.S. News & World, NerdWallet, and HuffPost; won backlinks to boost organic search traffic.

◾ Prepared comprehensive financial plans and tax returns for 30+ clients.

Financial Advisor

GPS Capital Markets, Inc.

💱 Co-founded international consulting division; branded new service offering and devised end-to-end marketing strategy.

💱 Created all marketing, instructional, and sales assets for fintech product that increased revenue from existing clients by 44%.

💱 Developed five foreign currency hedging CPE courses and directed multiple seminars of 50-100 executives throughout the U.S.

💱 Managed design, SEO, copywriting, and editing for consulting division's new WordPress site.

Marketing Director, Global Hedge Advisors

Jolt

My time at Jolt wasn’t long, but I discovered something invaluable there that I use every day in my current role: 

The key to “selling”. 🗝

Sincerely seek to understand, then solve people’s problems so they can “love work and live life”, as expressed in Jolt’s mission statement. ❤

Leaving Jolt was a tough decision, but I knew I wanted to help people with a problem we ALL have: managing money. 💵

Account Executive

Picture the movie “The Accountant” where Ben Affleck is part accountant part highly skilled hitman bad@$$ that “uncooks” the books of criminal organizations...

...My job at EY was the exact opposite of that. It’s no secret that being an auditor isn’t the most exciting job in the world, but a lot of good came from this chapter of my career:

🏅Obtained my CPA license and the vast accounting knowledge that comes with it. This knowledge comes in handy when working with clients on issues related to individual and corporate tax.

📈 Spent the majority of my time auditing Ares Management Corporation, a global asset management firm with $112B assets under management, where I got an insider’s view of capital markets, valuation, and investment management.

🤓 Realized that I’m an accounting/finance nerd, but a nerd that needs to interact with people not spreadsheets.

Assurance Senior

Assurance Associate

Aptive Environmental

There I was - I’d been on my deathbed all summer (see below👇) and only had 6 weeks to earn enough to pay for school and hospital bills 🏫🏥 

Spur of the moment, I packed a bag and flew to Indianapolis to sell pest control door to door. I knocked doors for 60+ hours a week, including Saturday’s, and averaged 200 doors per day. 

The hard work paid off because I sold 95 accounts in a 6-week period (179% higher than the average first year Route Manager). 🏅

Highlight Reel: 🎥 

👉Demonstrated resilience when I sold a customer immediately after her little Shih Tzu bit me in the crotch.

👉Sold an entire cul de sac in one go by recruiting a socialite neighbor to invite all his friends over to hear my pitch.

👉Closed an otherwise unsalvageable deal after an upset next door neighbor called the cops who came to the house I was at to question me in front of the customer (no, I wasn’t breaking the law).

Route Manager

Rare Media, LLC

Should read: “Ad Operations Intern / Deathbed” ☠️

The summer internship where I implemented and optimized ads for 25 of the top grossing bloggers in the country, and learned the basics of Google AdSense and SEO.

Everything was great until I contracted a rare disease (like 4 in every 1 million people worldwide rare) called Lemierre’s Syndrome, where a blood clot formed in my jugular vein. 

Not only did I live to tell the tale, but instead of writing the rest of the summer off I went and sold pest control in Indianapolis (above👆).

Ad Operations Intern

Freedom Communications, LLC

The job between college semesters where I began mastering the art of being "that annoying door-to-door sales guy" that manages to come to your door at the worst time, but somehow makes a good point and ends up getting you to change satellite tv providers. 

It sucked, but I worked hard and had a 15% close rate; 10% higher than the average rep 🏆

Did I mention I was knocking hundreds of doors a day in the ARIZONA SUMMER? ☀️🥵

Sales Representative

"World's Most Exotic Accountant?" Let me explain…

What words would you use to describe your typical accountant?

Nerd. Bean counter. Boring. Number cruncher. Introverted. Awkward. They're the Kevin Malones (The Office) and Milton Waddams (Office Space) of the world. 🤓

I'm convinced that most accountants don't start out that way. They just have the life sucked out of them by the soul-crushing monotony of public accounting. Trust me; I've been there. For me, it was:

👎Counting trinkets at a dozen or so dollar store inventory counts from 10 pm to 4 am
👎Mindlessly matching numbers between towering stacks of documents
👎Tracking my time in 5-minute increments (even bathroom breaks)
👎Working so many hours for so little pay that I earned the equivalent of $16/hr

I barely escaped with my life, then proceeded to search for my soul in various career paths: foreign currency consulting, financial planning, and content marketing. Each one breathed a little more life into me, but I couldn't help but feel there was something bigger out there. 

That's when I discovered digital assets. Blockchain. Cryptocurrency. DeFi. NFTs. DAOs. Web3. The metaverse. 

I devoured every piece of information I could about this emerging technology. This was it! In 2021, I met my business partners: two successful entrepreneurs in the industry.

Thus, Multisig was born. 

Our vision is that anything that can be digitized will be digitized. There is a tidal wave of new digital assets coming online from new blockchains, networks, and protocols. These assets must be accounted for. Current accounting firms, software, and practices are not ready. That's where we come in.

We're building a community where crypto-native and crypto-curious finance and accounting professionals can learn all things web3 while knocking out continuing education credits. 

If any of this resonates with you, DM me OR 

💥Go ahead and check out our free CPE course at https://learn.multisig.media/courses/wtf-is-web3-why-does-it-matter

I spent 100+ hours figuring out my next career move. After months of work behind the scenes, I'm finally ready to share. 👀 
 
𝗜'𝗺 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗺𝘆 𝗼𝘄𝗻 𝗴𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆! 
 
I'm writing LinkedIn and X/Twitter content, educational email courses, and newsletters — primarily for accounting, tax, and financial services firms in crypto. 
 
𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗜'𝗺 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 (𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗵𝗲𝗹𝗽 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗹𝘀𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗮 𝘀𝘄𝗶𝘁𝗰𝗵):  
 
1. I love it.  
 
I've loved writing since elementary school. I wanted to be a writer when I grew up, but everyone told me there was no money in writing.  
 
So, naturally, I became an accountant. 😑 
     
It sounds cheesy, but this feels like I'm fulfilling a lifelong dream.  
     
2. I'm good at it.  
 
Am I the best? Certainly not.  
 
But, in the past few years, I've: 
 
✔️ Written 100K+ words online 
 
✔️ Earned the LinkedIn Top Voice recognition 
 
✔️ Launched a niche crypto accounting/finance newsletter and grew it to 4,000 subs 
 
✔️ Published works in Forbes, LinkedIn News (10x), Blockworks, CoinTelegraph, The Defiant, AccountingToday 
 
And those have to count for something. 
 
3. The market needs it. 
 
Most firm owners in digital assets see stagnant revenue because they're too swamped with existing clients to market their services.  
     
Plus, finding the right help is tough. You need someone who writes well, understands crypto, and can navigate the complexities of finance—like hunting for a unicorn 🦄. 
     
Well, here's your unicorn.  
     
4. I can get paid for it.  
 
Turns out there IS money in writing.  
 
Especially if you have an information advantage. For example, I could make decent money leveraging a singular skillset: crypto, CPA, financial advisor, sales, content, and marketing. But you can find plenty of people that have these skills.  
 
Very few have this unique combination of experience. So people will pay a premium for it.  
 
I'm pumped!  
 
I already have a healthy client roster, but I should be able to take on 1-2 more clients this month.   
 
DM me if you or someone you know could use the help!

Trevor Ward, CPA

I ghostwrite social content, educational email courses, and newsletters for accounting, tax, and financial services firms in crypto.

Crypto's new 1099-DA form explained in a single (made-up) conversation between the IRS and a small DeFi protocol: 

IRS: “Who’s in charge here?”

DeFi Protocol: *in unison* “GM. We all are.” 

IRS: “Ok, whatever. You need to fill out this tax form every time someone uses your platform.”

DeFi Protocol: “Woah, slow down there, partner. So, you want like names, addresses, all that?”

IRS: “Yes.”

DeFi Protocol: “Uh, we don’t have any of that info, bro. We’re just a website and a few pieces of code.”

IRS: “Well then, figure out how to get it.”

DeFi Protocol: “Wait, you want like the wallet address and transaction ID for transfers into our platform, too? Why don’t you just look at a block explorer? It’s all on-chain, fren.”

IRS: “Because the data is hard to read and that’s your job, not ours.”

DeFi Protocol: “Okay well, what you’re asking would literally cost us at least 200 ETH to figure out. And even if we could, our users wouldn’t give KYC info. This would bankrupt us.”

IRS: That’s the point. 

DeFi Protocol: *Promptly relocates to the Cayman Islands*

#crypto #web3 #cryptotax

If I were starting to write on LinkedIn today and wanted to hit my first 1,000 followers, I'd do this:

Step 1: Niche down until you have an information advantage. Solve a different problem for a different audience in a different way.

Why?

• You can grow a following by posting the same generic cringe garbage everyone else does, but followers will only pay you if you solve their problems.


• The easiest topic to write about is the one you already know (otherwise, you'll take too long researching your subject).


• If you solve generic problems with your content, you're competing with LinkedIn influencers who have years of experience on you.

Step 2: Borrow other people's audiences. Find the top 50 creators in your niche and spend 30 min a day engaging with their content. 

Most people skip this step entirely.

But this is a huge mistake—the algorithm will never show your content to anyone outside your immediate network if you aren't engaging with other creators (and they're engaging with you). 

Step 3: Convert your "rented" audience (LinkedIn) into an owned audience (newsletter subscriber). 

This isn't easy.

But if you can do this, you will get:

• A never-ending pool of warm leads

• Away from serving the LinkedIn algorithm Gods

• Raving fans who will pay you for your product/service

Don't skip this step.

It took me three years to crystallize these steps—hope this helps.

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