Zack Zeller's Linkedin Analytics

Most authors try to do it all themselves: Write the book Build the funnel Figure out the tech Run the business It's no wonder momentum feels slow. But it doesn’t have to be that way. Yesterday, I shared exactly how the Invisible Book Funnel can accelerate your success as an author. For a limited time, I’m offering exclusive access to a special bonus for everyone who attended the workshop. Didn’t make it live? No worries! Comment "Replay" below or DM me I'll send you the recording. This is the shortcut I wish I had when I started. A clear path with the right support to help you move faster and smarter.

Most authors are getting it completely wrong... They're trying to sell their books... When they should be GIVING them away Controversial? Maybe. Profitable? Always. Here's what nobody tells you: A free book can make you more money than a $10k program. Not a typo. The secret nobody wants to admit: Your book's real value isn't the $20 sale price... It's the doors it kicks open for you. Think about this: When you GIVE your book away strategically:   • Readers become your sales team   • Decision-makers chase YOU   • Trust builds automatically But here's the mistake I see everywhere: Authors obsess over book sales... When they should focus on client acquisition Your book isn't just a book... It's a client-getting MACHINE. The authors making real money? They're not bestsellers. They're smart marketers Comment "FREE" if you want to know exactly how I use free books to land $20k clients.

Jame’s book wasn’t broken. But it wasn’t booking clients, either. We didn’t scrap the whole thing. Just changed the title. Rewrote three key paragraphs. Made his method felt—not just explained. One week later? A podcast host read it, reached out, and signed as a high-ticket client. I share this because most experts don’t need more content. They need to stop hiding behind it. Your book isn’t a brochure. It’s a filter. When it’s built right, it doesn’t just tell people what you do. It makes the right people say: “That’s what I need.” Want your message to hit like that? Comment “filter” and I’ll show you how I reverse-engineer buying behavior into every page.

If your book is “well done” by traditional standards, it might actually hurt your business. Most experts write to impress. But impressive isn’t persuasive. You don’t want to be the resource they admire. You want to be the first call when they’re ready to invest. So if you’re stuck in the client friend zone, look for these signs: It’s intellectually impressive—but emotionally flat. Readers say, “This is smart.” But they don’t feel seen. It ends in a dead end. No clear next step. No offer. No filter. No bridge from book → business. It attracts readers—not buyers. People engage with the content—but don’t raise their hand. A good book educates… But a great book qualifies. The real job of your book isn’t to get applause. It’s to quietly sort the people you’re meant to work with. If you’ve got a real offer—but the book isn’t doing the work… Comment “book” and I’ll walk you through what’s missing (and how to fix it in 90 days).

Here’s something most authors don’t realize: You already have a funnel. It's just not working in your favor. If your reader’s journey ends when they finish your book... You’re leaving value and revenue on the table. Every day without a clear, systemized reader-to-client path means:    1. Leaking leads    2. Missing out on clients    3. Losing momentum That's exactly why I created The Invisible Book Funnel. It’s not about selling more books It's about consistently turning readers into clients. This is your final call... Want access? Comment or DM "Access" I'll send you the details before it's too late.

Publishing a book isn’t the finish line. It’s the starting point. When I first released my book, I treated each sale like a win. But then I realized something: the readers were buying, not staying. That’s when it hit me... I had customers, not a community. I started reframing my book. Not as the product, but as the invitation. Now, I treat every book like a bridge. To my email list. To my world. To real connection. Your book is a gateway, not a goal. What’s one shift you’ve made in how your book fits into your business?

I once said yes to a $25K client. And regretted it within two weeks. Not because of them—they were fine. But because I knew I should’ve said no. I ignored my gut. Took the wire. Told myself it’d be “worth it.” It wasn’t. Now I use 3 filters before I say yes: 1. They’ve been in business at least 3 years 2. They can actually handle more clients 3. They’re here to get results—not play entrepreneur No more newbies. No more trying to save people with marketing. Growth isn’t always about more leads Sometimes, it’s about protecting your calendar. Because without a system to screen the wrong fits… You’ll end up resenting your own business.

Publishing a book is a milestone but it’s not the finish line. It’s the doorway. I learned this the hard way. After launching my first book, I thought sales would automatically turn into leads and leads into clients. But they didn’t because I lacked a clear system for what happens after someone finishes reading. That missing link cost me valuable time, potential clients, and momentum. So I built an exact system I wish I'd had from day one. A process designed to turn readers into high-ticket clients without relying on more book sales. Today at 3 pm EST, I’m going LIVE to walk you through my proven step-by-step framework. No fluff. No theory. Just the practical playbook I use every day to help authors and experts transform their books into client-generating machines. Ready to shift how you see your book and your business? Join me today, I’d love to see you there!

What if we could turn ANY book into a client-getting machine? Your book isn't a $20 product. It's a trust accelerator for premium clients We tested this with one client... Then five... Then fifty... The results? • Unknown authors becoming 7-figure entrepreneurs • Coaches booking $20k clients on autopilot • Consultants never "selling" again The secret? Your readers become your sales force while you sleep. I'll share the full breakdown with everyone who comments. Remember: Your book's real value isn't the cover price... It's the doors it kicks open Time to stop writing... And start positioning.

I’ve helped dozens of authors turn their books into quiet client machines. But I haven’t written mine. I keep saying I’m busy. But frankly I’m stuck. It’s the same trap I help my clients escape: Using complexity to hide from clarity. I could knock out my book in a day, run the ads, and finally let the system work for me. But instead, I chase activity. Because doing more feels safer than doing what works. If you’ve ever built a system for others… And then ignored it when it came to your own life— I see you. Maybe the answer isn’t another tool. Maybe it’s finally trusting the one you already have.

If your book isn’t getting clients it’s not because your content is bad. Most authors assume that once the book is written, the work is done. But that mindset is exactly why their book never gets them clients. Writing the book is just the invite. If there’s no clear offer, no journey, and no next step—readers leave thirsty. Here’s what’s actually going wrong: 1. Your title is clever instead of clear 2. Your cover speaks to you, not your customer 3. Your positioning is vague, so Google and Amazon don’t know who to show it to 4. There’s no bridge from book → business And worst of all? You’re selling a $10 book… when the real offer on the back end is worth $5K, $10k, or $100k+ But no one knows that—because there’s no system to connect the dots. Here’s what we do instead: First- fix your title and message so the right buyers feel it Then- add a reader magnet to filter and qualify buyers Third- set up a quiet autoresponder that builds trust while you sleep Now your book doesn’t just educate. It filters. It frames. It closes. Our best clients get leads directly from Amazon—80% pre-sold—without a single call. If you’re an author with a real offer, but your book isn’t doing the work… Drop “filter” and I’ll show you how we can fix it in 90 days.

Your book deserves more than polite applause. One author I helped last month (let’s call him D.): 2× daily book sales in 6 weeks 3 premium clients booked straight from the sales-email sequence Ad spend? ~$10/day No launches. No funnels. No daily-content treadmill. Here’s My 4-step “Book-to-Client” loop 1. Micro-ad – laser keyword, $300 total per month 2. Bonus opt-in – simple value page 3. 3-email nudge – proof → story → call link 4. 30-min fit call – prospects arrive pre-sold Want to peek inside? Comment BOOK LOOP and I’ll DM: • the 1-page playbook plus • a 3-minute Loom walkthrough of the exact build out I used for D. First 25 only. Let the book you already wrote become your quietest, highest-paid salesperson.

Hey you- describe your perfect date. April 25th. Not too hot. Not too cold. All you need is a light jacket… …and what I'm certain is the simplest system to get you clients automatically. If you’re an author, podcaster, or coach who’s voice is hoarse from YELLING into the algorithm void check this out: Next week, I’m teaming up with Hector Santiesteban to walk you through the Authority Flywheel: • No funnels • No content treadmill • No “DM me if you’re interested” Just a simple system that runs off ~ an hour of your time each week. So you spend less time convincing—and more time converting. You can see all the details here on Linkedin today: https://lnkd.in/d_UUmwJ8

For four months we had zero inbound leads. I’d charged a setup fee. We both expected results. That’s how my work with Dustin Riechmann started. That’s when I told him: “We’re doing too much content. Let’s stop posting and start emailing.” He had a list of fewer than 600 people. But in our first 30 days? Email brought in $15K in sales. Since then, we’ve crossed six figures from email alone. No daily posting. No writing for the algorithm chasing. The lesson? Sometimes the problem isn’t your content. It’s that your content system is built for visibility instead of trust. What if less content is the reason you finally get the right clients?

A lot of authors think having their book on Amazon means they’re all set. But here’s the reality... Amazon won’t sell your book for you. That was the issue David ran into. His book was on Amazon… but through Ingram Spark. Which meant: No control over pricing No visibility into sales data No ability to optimize the listing for conversions So we fixed it.   1: Move to KDP → More control, better tracking, and the ability to actually influence Amazon rankings.      2: Optimize for discoverability → Titles, subtitles, and keywords were reworked so the book actually shows up in searches.   3: Fix pricing conflicts → Amazon’s pricing was clashing with Ingram’s, making the book less competitive. We made it seamless.   4: Get real reviews that drive sales → No one buys a book with no reviews. We built a launch team strategy that gets high-quality, persuasive reviews from real readers. The result? Instead of Amazon being a black hole, it’s now a real sales channel. Drop “KDP” in the comments to see the full breakdown.