Have you thought of using Notion for your personal brand? This will kickstart your growth.
3 ways using Notion can boost your LinkedIn content strategy
I admit, publishing valuable content consistently on LinkedIn can be tough. Sometimes, you look at the posts from top dogs in your niche and wonder if you’ll ever be good enough. But while being consistent is hard, it’s not impossible. You only need to discover a system that works.
You do not rise to the level of your goals. You fall to the level of your systems.
Two of the biggest roadblocks in any content strategy are inconsistency and lack of content ideas. To cement your personal brand on LinkedIn, consistency is key. You must always show up and this involves posting valuable content regularly. But what if you’ve run out of ideas? Worse still, what if you can’t keep track of your ideas?
Today’s your lucky day!
You’ll discover how Notion can help you
keep track of your ideas so you don’t fall back to square one every time, and
keep you consistent and organised so you can move from an idea to a published post.
1. No more forgotten or misplaced bookmarks
Having a content library means you may need to gather inspiration from multiple sources online. But nowadays, it’s easy to lose track of the web pages you plan to check out later. Notion helps you store your bookmarks in one place so you don’t have to lose or forget them anymore. When you find sources of content inspiration online, you can easily save those pages as bookmarks inside Notion. There are two ways to do this:
Copying and pasting your favourite links inside Notion
Using the Notion Web Clipper
Creating bookmarks by pasting web links in Notion
Inside Notion, you can create a page for your content ideas and use the bookmark block to save your favourite pages.
You can also organise your bookmarks by categories and set up multiple views for them. There’s a lot you can do with bookmarks in Notion.
Adding pages directly to Notion using Notion Web Clipper
With the Notion Web Clipper extension for Chrome, Safari and Firefox browsers, you can save web pages directly to Notion.
Once you install the extension in your browser, visit your desired page and click on the Notion Web Clipper icon at the top of your browser to save the page inside Notion.
After saving the page, you’ll find the entire web page content inside Notion.
2. Content calendars that keep you consistent and organised ****
Notion helps you solve one of the greatest problems you’ll face in your content strategy, consistency. Creating a content calendar in Notion helps you set up a schedule and keeps you organized to stay on it. Content doesn’t always come together in one piece. You may have an idea for content E while optimising your final draft for content A. Using Notion, you can always pick up where you left off. No more pressure of having to move from start to finish in one go when creating content.
Keep track of your progress
With Notion, you can monitor your content creation progress by creating status properties that represent the various stages of your journey. For example, you can categorize your content as Ideas, Drafts, Ready to Post and Published. This structure helps you visualise and understand your position in the pipeline for every piece of content you’re working on.
Notion is flexible, so you can easily move things around. When you’re ready to start working on “5 swipe files you must have in your archive”, you can drag it from the board view over to Draft. After optimizing it for LinkedIn and it’s ready to go live, you can drag it from Draft to Ready to Post and finally to Posted.
You may be wondering why have a list of published content. It’s simple: You’ve already put in tremendous work into creating a piece of content. Why not repurpose it for other platforms? If you’re growing your LinkedIn profile, you’ll want to be able to revisit your previously published content four months down the line either for inspiration or repurposing for new followers. Your new followers may have missed out on what you published four months ago. So, you may decide to expand your older posts into longer-form LinkedIn articles or revise them with a new perspective.
Never miss your schedule
With Notion’s reminder feature, you’ll be notified to post your content on time. No more missed deadlines. First, set a date property in your content calendar to represent the date you plan to publish a particular content. Then you can set a reminder so that you’ll get notified ahead of time.
3. Ready-made productivity templates you can leverage on
If you’re new to Notion, templates can help you get off the ground in little time. There are tons of content calendar templates, bookmark templates, to-do list templates, etc., that can save you time and energy in case you’re not ready to build a solution for yourself yet. Besides, there’s no point reinventing the wheel if you have a template that suits your needs to a large extent.
To get started with a template, click on the Duplicate template button to add the template to your Notion workspace.
If you have more than one workspace, you’ll have to select which of them the template should be added to. Once you’ve done that, the template will be added to your Notion workspace and you can use it as is or customise to your taste.
Get started with Notion today
Now that you’ve seen how Notion can help you safeguard your favourite web pages for inspiration, and create a powerful content calendar that keeps you consistent and organised, the next step is to sign up and start your new journey of productivity. Remember, “You do not rise to the level of your goals. You fall to the level of your systems.”
If you find Notion overwhelming at first, don’t panic. There are lots of Notion tutorials to help you find your feet. Notion has a comprehensive guide to help you get started ASAP. With time, you’ll find a model that suits your needs which you’ll be able to iterate and scale.
Do you use Notion for your content strategy? If so, what are your favourite features or workflows? Let me know in the comments.