Is there a best time to post on LinkedIn?
We analyzed over 130,000 posts to get an answer, with data updated weekly.
We’ll share the best time to post, the best day of the week, and the days you should avoid sharing content on LinkedIn.
Additionally, we’ll share a few tips on finding the best posting time for your LinkedIn network.
What’s the Best Time to Post on LinkedIn?
The best time of day to publish your LinkedIn posts is between 9 and 12 a.m. or 3 and 6 p.m.
These times align with LinkedIn being the most active, making it more likely for them to see and engage with your content.
What Are the Best Days to Post on LinkedIn?
Depending on how often you post on LinkedIn, you should identify when your content will most likely stand out.
The best day to post on LinkedIn is Wednesday, with a slight advantage over Tuesday and Thursday.
When posting on Monday or Friday, you can expect less engagement, especially if you don’t have a large following.
What Are the Worst Days to Post on LinkedIn?
Generally, the worst days to post on LinkedIn are Saturdays and Sundays.
LinkedIn is often seen as a work-related platform, so users switch to more casual platforms like Instagram or X on weekends.
Find the Best Time to Post On LinkedIn for Your Audience
The best days and times to share content on LinkedIn may vary for you. Your audience’s industry, location, and demographics influence when your network is most active.
Here’s how you can determine the best posting times for your content:
1. Track Your Posts’ Performance
Use LinkedIn’s analytics tools to understand when your followers are most engaged.
Identify the days and times when your posts receive the most likes, comments, and shares.
To get better results faster, you should learn from the best LinkedIn influencers.
It’s good practice to follow the most influential people in your industry to see what, how often, and when they post.
2. Consider Your Industry
Knowing your target audience and when they are most active on LinkedIn can help you determine the best time to post.
If your target audience is B2B professionals or entrepreneurs, consider posting later in the day, after the workday. Also, LinkedIn members in creative fields might be more active on weekends.
3. Keep Up With LinkedIn Trends
Having a strict posting schedule could lead to missed opportunities.
Follow your industry news or trends. Increase your visibility by syncing your content with real-time trending topics. This means sharing your opinion on breaking news or providing your experience on a viral industry topic.
Wrapping It Up!
The best time to post on LinkedIn is Wednesday, between 9 and 12 a.m. or 3 and 6 p.m.
However, this may vary based on your audience and posting frequency.
You should avoid sharing content on Saturday and Sunday, as most LinkedIn members are less active on weekends.
To find the best times for your audience, monitor your engagement patterns, consider your industry, and stay updated with industry trends.
