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In this article, we explore the mechanics of finding the right time to post on LinkedIn.
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When is the best time to post on LinkedIn?
The first condition any good post has to fulfill is to get noticed. This is where good timing comes in. In this article, we explore the mechanics of finding the right time to post on LinkedIn.
These are the best times to post
- According to a recent HubSpot survey, you’ll get better exposure if you post your content on Saturdays, Sundays, and Wednesdays.
- 26% of marketers recommend posting between 6 and 9 p.m.
- 23% recommend posting from 3 to 6 p.m., and 16% between 12 and 3 p.m.
- And it probably comes as no surprise that the lowest-performing days are Fridays and Mondays.
- Orbelo says that you should schedule your posts Wednesdays and Thursdays to maximize their impact. The company also specifies that the perfect time is between 10 a.m. and 12 p.m.
- And according to Influencer MarketingHub, you should post your LinkedIn content during the week, preferably on Wednesdays, Thursdays, and Fridays. They also found that the best time to post was around 9 a.m. and between 1 to 2 p.m.
How to find the best time for your posts?
Analyze your post performance
Take a look at the performance of your past posts to determine when you’re getting the most engagement. The way your readers are interacting with your content can actually tell you a lot about your audience’s preferences and behavior.
Use Taplio Stats Chrome extension to gain easy access to your analytics. The data you’re generating will help you see how well you’re performing in time.
Research industry trends
Look at when other professionals in your industry are posting. If it works for your competitors or for a member with a similar profile, then chances are that the same strategy is going to work for you.
You can always improve your chances of attracting interactions by looking at the best-performing posts in your niece. Use Taplio to access more than 3M viral posts that can serve as inspiration for your future content.
See when other content creators post
Taplio enables you to find the best influencers in each industry using keywords.
It’s good practice to follow the most influential people in your industry to see what, how often, and when they post. This can help you decide how to post content in order to maximize its impact.
Taplio helps you identify the top influencers in your industry so you can analyze their most successful posts and replicate their success.
Experiment
Taplio helps you identify your best-performing posts so you can identify the right time to post content.
Use the scientific method and experiment by posting content on different days and at different hours to see what attracts more engagement.
Start by posting at different times of the day over the course of a week or two. Check the engagement rates of each post, taking into account how many likes, comments, and shares the post registered.
This will allow you to see which days and time slots bring in the most engagement so you can schedule your posts.
What are the important factors for your posting time?
- Your Audience
Knowing who your target audience is and when they are most active on LinkedIn helps you determine the best time to post. Knowing your audience and the type of content they’re interested in also helps you create your content strategy and set your objectives.
If you’re aiming your content toward other B2B, then your audience might be more active on LinkedIn in the afternoon, after working hours. Also, it's important to consider when your target audience is awake. For example, if you live in Europe and target startups in Silicon Valley, you need to adjust your posting time to their current time.
- Your Industry
Different industries have different peak times for engagement, so it’s important to consider your industry when deciding. For example, media companies tend to post between 8 and 10 AM. Organizations operating in healthcare and higher education get more engagement between 11 AM and 1 PM. And software companies get most of their engagement outside business hours, so before 9 AM or after 5 PM.
Check out what works for other people and apply the same principles to your posts. Examine the competition, find inspiration from the best influencers in your industry and gain some valuable insights from famous LinkedIn creators.
Be always on Time with Taplio
Use Taplio to automate your posting schedule to make sure that all your content gets published at the right time for your readers. Set up your content calendar and use our post preview function to examine how other members will see your content once it’s published.
The Perfect Posts Arrive At The Perfect Time.
What and then to Post on Linkedin
The ultimate resource to understand how to get engagement on LinkedIn. Find out how LinkedIn posts perform depending the day of the week, time of day, and post content.
👉 Check this guide now!
