This article explores the mechanics of finding the right time to post on LinkedIn.
Maximizing Engagement: Your Guide to the Best Times to Post on LinkedIn
The first condition any good post has to fulfil is to get noticed. This is where good timing comes in. This article explores the mechanics of finding the right time to post on LinkedIn.
These are the best times to post
According to a recent HubSpot survey, you’ll get better exposure if you post your content on Saturdays, Sundays, and Wednesdays.
26% of marketers recommend posting between 6 and 9 p.m.
23% recommend posting from 3 to 6 p.m., and 16% between 12 and 3 p.m.
And it is no surprise that the lowest-performing days are Fridays and Mondays.
Orbelo says you should schedule your posts on Wednesdays and Thursdays to maximize their impact. The company also specifies that the perfect time is between 10 a.m. and 12 p.m.
According to Influencer MarketingHub, you should post your LinkedIn content during the week, preferably on Wednesdays, Thursdays, and Fridays. They also found that the best time to post was around 9 a.m. and between 1 to 2 p.m.
Don't just post; post smartly. Dive deep into the best times and strategies for maximizing your LinkedIn engagement with Taplio's advanced analytics and insights. Get started with Taplio now!
How to find the best time for your posts?
Analyze your post performance
Look at the performance of your past posts to determine when you’re getting the most engagement. How your readers interact with your content can tell much about your audience’s preferences and behaviour.
Look at when other professionals in your industry are posting. If it works for your competitors or a member with a similar profile, then chances are that the same strategy will work for you.
You can always improve your chances of attracting interactions by looking at the best-performing posts in your niece. Use Taplio to access more than 3M viral posts that can serve as inspiration for your future content.
See when other content creators post
Taplio enables you to find the best influencers in each industry using keywords.
It’s good practice to follow the most influential people in your industry to see what, how often, and when they post. This can help you decide how to post content to maximize its impact.
Taplio helps you identify your best-performing posts to identify the right time to post content.
Use the scientific method and experiment by posting content on different days and at different hours to see what attracts more engagement.
Start by posting at different times of the day over the course of a week or two. Check the engagement rates of each post, considering how many likes, comments, and shares the post registered.
This will allow you to see which days and time slots bring in the most engagement so you can schedule your posts.
What are the important factors for your posting time?
Knowing who your target audience is and when they are most active on LinkedIn helps you determine the best time to post. Knowing your audience and the type of content they’re interested in also helps you create your content strategy and set your objectives.
If you’re aiming your content toward other B2B, your audience might be more active on LinkedIn in the afternoon, after working hours. Also, it's important to consider when your target audience is awake. For example, if you live in Europe and target startups in Silicon Valley, you must adjust your posting time to their current time.
Different industries have different peak times for engagement, so it’s important to consider your industry when deciding. For example, media companies tend to post between 8 and 10 AM. Healthcare and higher education organisations get more engagement between 11 AM and 1 PM. And software companies get most of their engagement outside business hours, so before 9 AM or after 5 PM.
Check out what works for others and apply the same principles to your posts. Examine the competition, find inspiration from your industry's best influencers and gain valuable insights from famous LinkedIn creators.
Be always on Time with Taplio
Use Taplio to automate your posting schedule to ensure that all your content gets published at the right time for your readers. Set up your content calendar and use our post preview function to examine how other members will see your content once it’s published.
What and when to Post on Linkedin
The ultimate resource to understand how to get engagement on LinkedIn. Find out how LinkedIn posts perform depending on the day of the week, time of day, and post content.
👉 Check this guide now!