Strategic Insights: How Often to Post on LinkedIn for Optimal Engagement

Grow your LinkedIn network by knowing how often to post.

But how can you solve the LinkedIn posting paradox? If you post too much, you get ignored. If you don’t post often enough, you disappear.

There’s a fine line between being present in your audience’s feeds and becoming a nuisance. In this article, we explain how often to post on LinkedIn.

How Often Should You Post on LinkedIn?

According to LinkedIn, companies that post weekly increase their engagement by 200%. But how often should you post to get more engagement and grow connections?

Generally, most people should post 2 to 5 times a week. The most important thing is setting a consistent posting schedule and sticking to it.
With time, you will learn which posts work best for your audience and which don’t.
You should always aim for both quality and quantity of content but never post for the sake of posting, as this can slow down progress.

How often to post on Linkedin to get the best results also depends on your account size, previous activity, industry, niche, audience, and the type of content. In fact, there are many factors that play a vital role in how one or another Linkedin post will perform.

For LinkedIn members with high and very high audiences, the frequency of posting on LinkedIn may not matter as much as for members who are just starting out.

When is the best time to post on LinkedIn?

It’s important to note that consistently posting on LinkedIn is not the only factor in success. The time you spend posting on LinkedIn matters just as much.

We analyzed our data of over 130,000 recent LinkedIn posts and found that the best time to post on LinkedIn is:

1. Thursday for the most impressions
2. Monday for the most likes and comments
3. Saturday for the highest engagement

And when is the worst time to post on LinkedIn?
Avoid posting your best content on Saturday. Our data shows that LinkedIn posts shared on Saturday usually perform the worst. For more posting insights updated monthly, see our LinkedIn Benchmark.

How to get more engagement in your LinkedIn posts?

Here’s how to make the most of your posts as you build your brand reputation:

1. Consider your industry

Be mindful of your industry or niche. If you work in an active and popular niche, such as personal finances or software development, you can post daily without oversaturating your audience’s feed.

If you work in a less active industry, such as aquaculture or seismology, try posting three times a week.

Tibo Louis-Lucas operates in a highly active industry, allowing him to post multiple times per day.

2. Focus on Quality

When it comes to creating LinkedIn content, focus on quality over quantity.

Build a strong professional presence and drive more engagement by sharing well-thought-out and relevant content.

A well-crafted, informative post will spark engagement and establish you as a thought leader rather than someone who just posts frequent but irrelevant content.

Posting something that goes viral, as Gary Vaynerchuk does, can significantly increase your engagement, so strive for quality.

3. Find the Best Time to Post

How can you increase your posts’ visibility and engagement rates?

Post when your followers are the most active to get more likes, comments, and shares. In general, the best days to post on LinkedIn are Mondays, Wednesdays, and Tuesdays. And the best times are 12:00 PM, 10:00 AM, and 1:00 AM.

However, this may not apply to your audience. Use Taplio’s free LinkedIn analytics to find out the best time to post.

4. Post Regularly

Consistency is everything. Posting a lot of content is essential for personal brands. However, you should avoid flooding your audience’s feed, disappearing for a while, and posting again.

5. Keep Up With LinkedIn Trends

Do you need inspiration for your next post? Check what’s trending on LinkedIn and capitalize on it. Join the talk around trends and add high-quality connections to your network. Connect with industry peers, engage with their content, and add value by sharing useful resources.

6. Analyze Your Results

See which of your posts get more engagement – check the number of views, likes, comments, and shares each received and look for patterns. Try changing your post frequency to see if that leads to changes in engagement.

How often should a business post on LinkedIn?

As a rule of thumb, all businesses can follow the guidelines we recommended for personal brands above with good results. However, there are some other things companies should keep in mind when determining how often to post.

1. Break industry news

One of the easiest ways to grow a business account on LinkedIn is by using it to break industry news. LinkedIn users are always on the lookout for the latest developments in their niche, so being one of the first business accounts to share the news can be a significant advantage.

2. Use Google Alerts.

• Discover when something significant is happening in your niche. Create a post about that and share it as soon as possible to attract new followers. Remember that business accounts that share industry news can post several times daily without displeasing their audience.

3. Do what’s best for your goals

• Every business page should have a goal in mind when posting on LinkedIn. To increase brand awareness, you should post more often, perhaps three or four times weekly.
• Suppose you aim to increase engagement and build meaningful relationships with potential customers. In that case, you should post valuable, informative content, so posting only once or twice weekly will work. If you want to save time while doing this, you should learn how to repurpose content for LinkedIn.

Wrapping It Up!

Finding the perfect LinkedIn posting frequency is an ongoing effort. Keep tracking your engagement rates and adjust your strategy for the best results.

Overcome the challenge of posting regularly by repurposing existing content. Use Taplio’s free carousel generator to turn tweets, Reddit posts, or image URLs into LinkedIn carousels.

Frequently Asked Questions

How frequently should you post on LinkedIn?
Optimally, 2-5 times per week.

Can you post too often on LinkedIn?
Yes. You can post too much, and you will overwhelm your audience. The right balance and consistent scheduling is key to growing your audience on LinkedIn.

What’s the easiest way to post more on LinkedIn?
If you don’t have time to spend posting new content on Linkedin five times a week, no worries.
There are some shortcuts you can make:
1. Repost your best-performing content.
2. Schedule your posts ahead of time using Taplio.
3. Repurpose your content.

Why does posting regularly on Linkedin help?
Posting regularly on Linkedin is a proven method of generating organic engagement for both personal accounts and businesses. The members who stick to posting despite the fact that they don’t see the wanted result, in the beginning, are the ones who successfully grow on LinkedIn. It takes time and patience.

What is the golden hour for LinkedIn posts?
It’s the first 60 minutes after you share the post on LinkedIn. This is a critical time window because LinkedIn’s algorithm analyzes your post to determine how successful it will be.
As a rule of thumb, we advise you not to edit your post during these 60 minutes. After even a minor edit, LinkedIn treats it as a new post and wipes out the engagement you’ve already received. This will make your post less visible since LinkedIn reassesses your content from the beginning.