Strategic Insights: How Often to Post on LinkedIn for Optimal Engagement

Posting content frequently on Linkedin helps you stay top of mind with your audience. Learn how to do it properly.

Strategic Insights: How Often to Post on LinkedIn for Optimal Engagement
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Discover how often to post on LinkedIn to maximize your engagement and stay top of mind with your audience.
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Strategic Insights: How Often to Post on LinkedIn for Optimal Engagement
Grow your LinkedIn network by knowing how often to post.
But how can you solve the LinkedIn posting paradox? If you post too much, you get ignored. If you don’t post often enough, you disappear.
There’s a fine line between being present in your audience’s feeds and becoming a nuisance. In this article, we explain how often to post on LinkedIn.

How Often Should You Post on LinkedIn?

Unfortunately, there’s no definitive answer to this question. How often you should post on LinkedIn depends on your account size, previous activity, industry, niche, audience, and the type of content you’re sharing.
According to LinkedIn, companies that post weekly increase their engagement by 200%.
Here’s how to make the most of your posts as you build your brand reputation:

1. Consider your industry

Be mindful of your industry or niche. If you work in an active and popular niche, such as personal finances or software development, you can post daily without oversaturating your audience’s feed.
If you work in a less active industry, such as aquaculture or seismology, try posting three times a week.
Tibo Louis-Lucas operates in a highly active industry, allowing him to post multiple times per day.
Tibo Louis-Lucas operates in a highly active industry, allowing him to post multiple times per day.

2. Focus on Quality

When it comes to creating LinkedIn content, focus on quality over quantity.
Build a strong professional presence and drive more engagement by sharing well-thought-out and relevant content.
A well-crafted, informative post will spark engagement and establish you as a thought leader rather than someone who just posts frequent but irrelevant content.
Posting something that goes viral, as Gary Vaynerchuk does, can significantly increase your engagement, so strive for quality.
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3. Find the Best Time to Post

How can you increase your posts’ visibility and engagement rates?
Post when your followers are the most active to get more likes, comments, and shares. In general, the best days to post on LinkedIn are Mondays, Wednesdays, and Tuesdays. And the best times are 12:00 PM, 10:00 AM, and 1:00 AM.
However, this may not apply to your audience. Use Taplio’s free LinkedIn analytics to find out the best time to post.

4. Post Regularly

Consistency is everything. Posting a lot of content is essential for personal brands. However, you should avoid flooding your audience’s feed, disappearing for a while, and posting again.
Do you need inspiration for your next post? Check what’s trending on LinkedIn and capitalize on it. Join the talk around trends and add high-quality connections to your network. Connect with industry peers, engage with their content, and add value by sharing useful resources.

6. Analyze Your Results

See which of your posts get more engagement - check the number of views, likes, comments, and shares each received and look for patterns. Try changing your post frequency to see if that leads to changes in engagement.

How often should a business post on LinkedIn

As a rule of thumb, all businesses can follow the guidelines we recommended for personal brands above with good results. However, there are some other things companies should keep in mind when determining how often to post.

1. Break industry news

One of the easiest ways to grow a business account on LinkedIn is by using it to break industry news. LinkedIn users are always on the lookout for the latest developments in their niche, so being one of the first business accounts to share the news can be a significant advantage.

2. Use Google Alerts.

  • Discover when something significant is happening in your niche. Create a post about that and share it as soon as possible to attract new followers. Remember that business accounts that share industry news can post several times daily without displeasing their audience.

3. Do what’s best for your goals

  • Every business page should have a goal in mind when posting on LinkedIn. To increase brand awareness, you should post more often, perhaps three or four times weekly.
  • Suppose you aim to increase engagement and build meaningful relationships with potential customers. In that case, you should post valuable, informative content, so posting only once or twice weekly will work. If you want to save time while doing this, you should learn how to repurpose content for LinkedIn.

Wrapping It Up!

Finding the perfect LinkedIn posting frequency is an ongoing effort. Keep tracking your engagement rates and adjust your strategy for the best results.
Overcome the challenge of posting regularly by repurposing existing content. Use Taplio’s free carousel generator to turn tweets, Reddit posts, or image URLs into LinkedIn carousels.

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Razvan Mihaila

Written by

Razvan Mihaila

SEO Content Writer