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Discover how often to post on LinkedIn to maximize your engagement and stay top of mind with your audience.
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How often to post on Linkedin: Guidelines and Tips
It’s no secret that those trying to build personal brands or manage business accounts should know how often to post on LinkedIn.
Post frequency helps you stay top of mind with your audience. But there’s a fine line between being present in your audience’s feeds and becoming a nuisance. In this article, we explain how often to post on LinkedIn. Read on to find out more.
Use Taplio to understand engagement on Linkedin. Find out What and When to post on Linkedin.
Unfortunately, there’s no definitive answer to this question because post frequency is closely correlated with your industry, niche, audience, and the type of content you’re sharing.
However, here are some guidelines you can follow to grow your personal brand:
- Be mindful of your industry or niche: Professionals who operate in active and popular niches, such as personal finances or software development, can post more frequently than those who work in industries that don’t see a lot of new activity, such as aquaculture or seismology.
- As a rule of thumb, people who work in a dynamic industry can post daily without oversaturating their audience’s feeds. In contrast, those who work in less active industries should limit themselves to just three posts per week.
- What you share matters: The type of content you share should also influence post frequency. If you’re a LinkedIn content curator who shares highly engaging content, you can often post because your content is not too heavy, and people will most likely welcome it as a distraction in their feeds.
- On the other hand, if the content you share is always deep and critical of aspects of your industry, posting too frequently might drive away some of your followers.
- Consistency is everything: Posting a lot of content is essential for personal brands. However, you should avoid flooding your audience’s feed, disappearing for a while, and then posting again.
- Building a personal brand is like running a marathon, not a sprint. Create your LinkedIn content strategy with that in mind. Posting regularly on a particular day or at a certain time can also make your audience look forward to your content, so prepare your posts using our LinkedIn scheduling tool.
- Quality is more important than quantity: Keep in mind that good content gets more engagement. You should strive to create content that moves your readers and convinces them to react, whether by commenting on your post, liking it, or sharing it. Posting something that goes viral can gain you dozens of followers in a single day, so it’s worth striving for.
- Even though posting frequently can help you expand your reach, it won’t be as helpful as posting high-quality content people eventually share. Taplio’s content inspiration feature helps you produce a month’s worth of engaging content in minutes, enabling you to create content people want to interact with.
Posting something that goes viral, as Gary Vaynerchuk does, can significantly increase your engagement, so strive for quality.
- Use data to determine how often to post: LinkedIn analytics can help you track the performance of your posts, and you can use that data to choose the right post frequency for your account.
- See which of your posts get more engagement - check the number of views, likes, comments, and shares each received and look for patterns. Try changing your post frequency to see if that leads to changes in engagement.
How often should a business post on LinkedIn
As a rule of thumb, all businesses can follow the guidelines we recommended for personal brands above with good results. However, there are some other things companies should keep in mind when determining how often to post.
- Break industry news: One of the easiest ways to grow a business account on LinkedIn is by using it to break industry news. LinkedIn users are always on the lookout for the latest developments in their niche, so being one of the first business accounts to share the news can be a significant advantage.
- Use Google Alerts to find out when something significant is happening in your niche. Create a post about that and share it as soon as possible to attract new followers. Remember that business accounts that share industry news can post several times per day without displeasing their audience.
- Stay on top of trends: Businesses should strive to stay relevant at all times, which is why it’s essential to be aware of the latest trends in your industry. Use Taplio’s trend tracker to find out what people interested in your industry are talking about so you can create and share relevant content.
- The good thing about tapping in on a trend is that it enables you to post more often as long as people are interested in the topics you share.
- Do what’s best for your goals: Every business page should have a goal in mind when posting on LinkedIn. To increase brand awareness, you should post more often, perhaps three or even four times per week.
- Suppose your goal is to increase engagement and build meaningful relationships with potential customers. In that case, you should post valuable, informative content, so posting only once or twice per week will work. If you want to save time while doing this, you should learn how to repurpose content for LinkedIn.
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