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Browse other members profiles anonymously and gather valuable information to help you improve your own profile.
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How to view LinkedIn Profiles in private mode
LinkedIn is a great place for anything business related, from hiring opportunities to creating a brand identity and acquiring new customers.
It is all about increasing your visibility and making new connections.
But if you’re looking for anonymity, you have to learn how to view LinkedIn profiles in private mode.
If you choose private mode as a visibility option, people will still receive notifications that someone viewed their profiles, but your identity remains secret, so they can’t trace the view back to you.
You can even allow LinkedIn to share partial information, like your place of employment, the institution you studied at, or your job title when you’re browsing profiles in private mode. That way, you’re free to explore LinkedIn while staying invisible to other members. Let’s talk about the ins and outs of activating your profile’s private mode.
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What are the benefits of browsing in private mode on LinkedIn?
- Learn from other members
If you’re new to the platform or you’re just looking to improve your online presence, then staying invisible is a great way to do your research. You can browse other members’ profiles anonymously and gather valuable information to help you improve your own profile.
Look for members in the same industry or with the same interests as you. Take notice of how their profiles are set up and how they position themselves in the industry. The content they create can also serve as a guideline or an inspiration source.
You can find the best profiles in your industry with Taplio’s lookup feature. This feature shows you how many followers a user has, how much engagement they attract every month, and who interacts with their content. Use that info and our tips and tricks to create a great LinkedIn profile.
- Check out the competition
Stay on top of the game by learning what your direct competitors are doing. You can use the information to stay competitive in your industry, optimize your campaigns and gain a better understanding of your market.
It’s good practice to know what your competitors are doing, whether you just started building your personal brand or you’re already a name in your industry. Check out their content, examine their profile optimization, and take a look at their company page. See what works, what doesn’t, and use the information to build your LinkedIn content strategy.
- Scope out new talent
LinkedIn’s private mode is a useful tool if you’re researching potential job candidates. This profile viewing option is often used by job recruiters because it allows them to research and put together a list, all before notifying any of the candidates.
In the same category, people seeking jobs can do a bit of anonymous research about a company and the people running it before applying for a job.
What privacy settings are there?
Your LinkedIn account offers three profile viewing options you can choose from. These options dictate what other people see when you’ve viewed their profile. You can switch between the three at any time.
Go to your Me icon in the top menu and access the dropdown. Click on Settings and Privacy then Visibility, or click on this link to go directly there. Select Profile viewing options, then click on one of the three available options.
Clicking on an option will automatically save your selection, which will be highlighted by a green check mark.
- Your name and headline: This option will give people access to your full profile and include information like your profile picture, name, job title, your headline, and the number of connections you have in common.
- Private profile characteristics: Using this setting allows people to see certain identifiers while leaving out any personal information such as your name and profile picture.
- Private mode: Turning on this setting will make you invisible to other users.
How to use the private mode
If you’re looking at a person’s LinkedIn profile while your private mode option is activated, the person will still get a notification that someone has viewed their profile, but the notification will say that the visitor used private mode. They won’t be able to see any type of information about you, making you completely anonymous.
One thing to keep in mind is that the privacy settings work differently with free LinkedIn accounts and Premium accounts. If you’re not a premium LinkedIn subscriber, then activating the private mode will prevent you from seeing who has visited your profile. Other members can view your profile but you will not be able to see their profile information.
How to use the semi-private mode
The private profile characteristics setting is a semi-private option. You wouldn’t be completely anonymous because you’re allowing people access to some pieces of information from your profile, like your occupation and place of employment.
For example, your profile information would sound like University Professor at Massachusetts Institute of Technology or Infrastructure Oversight Specialist at European Central Bank.
Keep in mind that with a basic free LinkedIn account your private mode settings, including the semi-private option will prevent you from viewing who visited your profile. The good news is that, by upgrading your LinkedIn to the premium version, you’ll have access to all your viewing history.
Whatever visibility setting you choose for your profile, make sure to always return to the full profile version. Once you’ve accomplished your objectives, turn your focus back towards building connections, improving your online presence, creating your brand identity, and generating new leads.
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