Can your LinkedIn post length influence engagement?
Short posts are attention-grabbing, while long posts allow you to share detailed insights with your network and establish yourself as an industry expert.
But what are the exact numbers for the best engagement?
We’ll share the best post length and when to use short and long posts. We’ll also provide a few tips on LinkedIn video length to hook your viewers.
What’s the Ideal LinkedIn post length?
How long should a LinkedIn post be to maximize engagement? To find the answer, Search Wilderness analyzed 3,000 LinkedIn posts. Here are the results:
To maximize your reach, the ideal LinkedIn post length is between 1,900 and 2,000 words.
To get more backlinks, your post should have 1,100 to 1,200 words.
Why People Engage With Long LinkedIn Posts
1. In-Depth Insights
Long posts provide value through analysis, data, and examples on a specific topic.
Readers are more likely to engage when they feel they’re learning something they can apply in their own work.
2. Storytelling Power
Extended posts give you the space to tell a captivating story about a personal milestone, your professional journey, or an industry-related challenge. Leverage long posts to draw your audience in, build a deeper connection, and generate engagement around the ideas that matter most to them.
3. Practical Problem Solving
You can share longer LinkedIn content to tackle specific challenges and provide step-by-step instructions or insights into fixing those issues. This direct approach resonates with readers facing similar problems, encouraging them to engage, ask questions, or share their experiences.
So, should you publish only long-form content?
While longer posts can offer industry insights or reinforce your brand identity, they may not always be the best LinkedIn strategy.
Short LinkedIn Posts Benefits
Shorter LinkedIn posts, often under 250 words, efficiently get your network’s attention. Use them to share a quick win, tips, or a sneak peek at upcoming projects.
Here’s a quick example of a short, engaging post shared by Roxana Irimia.
Why People Engage With Short LinkedIn Posts
1. Quick and Easy
Shorter posts are easy to consume, making them more attractive for busy LinkedIn members. This helps them to stay informed without spending too much time.
2. Direct Impact
Shorter posts leave a stronger impression as they cut to the chase and skip the unnecessary fluff.
3. Mobile-Friendly
LinkedIn’s mobile app drives over 60% of its overall traffic, so short LinkedIn posts are perfect for smaller screens.
What Is LinkedIn Videos’ Ideal Length?
There is no one-fits-all size when it comes to the best LinkedIn video lengths.
According to LinkedIn, you should keep videos under 30 seconds for brand awareness and consideration. Videos under 30 seconds had a 200% higher view completion rate.
For demand generation, you can post longer videos. The same study reveals that longer videos get as many clicks and views as shorter videos, especially when they tell a complex product or brand story.
No matter the video length, you only have 10 seconds to grab your audience’s attention and convince them your video is worth watching. After the 10-second mark, viewer engagement declines.
Wrapping It Up!
The best LinkedIn post length depends on your goals.
To build authority, longer posts are more effective, while shorter posts can drive immediate engagement.
When sharing video content, get your viewer’s attention immediately.
Experiment with different lengths and formats while tracking their performance to find out what works best for you.
