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How to Write LinkedIn Posts to Generate Engagement
If you’ve been on LinkedIn for some time, you’ve probably noticed the increase in popularity of the platform. But as it grows, you need to post better content to stand out from the crowd and get the attention of your target audience.
You need to change your strategy if you’ve been posting consistently but still not seeing any traction. In this article, we’ll tell you everything you need to know about how to write LinkedIn posts that will get your audience's comments, likes, and a lot of love.
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What Makes a LinkedIn Post Truly Engaging?
To create engaging content for LinkedIn, you’ll need to study a few posts that generated a lot of engagement on the platform. What makes those posts so popular? Why do those posts resonate with the readers?
Here are a few elements that make LinkedIn posts engaging:
A punchy hook catches the reader's attention and makes them want to read more. Use storytelling elements to create catchy headlines.
Your LinkedIn post should have fluid formatting that is easy to skim through. Stick to a couple of sentences for each paragraph. Use line breaks and make sure the call to action is easily visible. Use our LinkedIn Post Formatter to help you out with this task.
Your post should clearly convey a message to your audience. Think about why you are writing and what you want to communicate to your audience.
Visual content marketing may not be the first thing you think of when it comes to LinkedIn, but you should liven up your posts with visuals whenever possible to make them more engaging.
Even though LinkedIn is a platform that primarily attracts professionals, emojis are widely used to make content relaxed while still bringing value.
If you plan to use hashtags in your posts, use them sparingly.
10 Tips to Write LinkedIn Posts That Generate Engagement
Thought leaders on LinkedIn with a massive following and hundreds of likes, comments, and shares on their content could do so because they put in a lot of time to research, experiment, and test out different types of content.
The best LinkedIn hooks all have something in common- a powerful hook. The attention span of internet users is incredibly short. You only have a few seconds to get their attention and keep them from scrolling away.
Use a compelling statement, humor, a profound question, or statistics to hook your readers. If you need a little help, use Taplio’s “Hook Generator” feature to generate ideas.
2. Check the Readability of Your Posts
The LinkedIn posts that perform the best are the ones that are easy to read. You don’t want to use jargon or complicated words in your posts. Use words that are simple and are used naturally in everyday language.
Use a readability editor like the Flesch-Kincaid scoring tool or Hemingway to check the readability level of your posts. Adjust your content to ensure it can be easily read by an 11- or 12-year-old.
3. Lay Out the Problem and Then the Solution
We get it. You’ve found a solution to a problem many people face. You’re excited about sharing it with others on LinkedIn. But don’t just turn your LinkedIn post into a bragging post.
Instead, use this opportunity to deliver a real solution to your readers. Start your post with a problem your readers face, and then talk about the solution. Highlight the benefits you provide to provide something of value to your readers.
4. Write for People, Not the Algorithm
Remember that you're writing for real people whenever you’re thinking about what to post on LinkedIn. Your audience consists of busy professionals who have a lot of things going. They probably don’t want to spend time reading a post that sounds robotic or unnatural.
The best thing you can do to make your posts engaging is to write for a single person. Picture your ideal customer and write directly to them. Once you’ve written your post, read it to ensure it sounds natural. Your posts will resonate a lot more with your readers.
5. Make Your Posts Easy to Digest
Even with text posts, it is possible to make your LinkedIn posts visually stand out. Visually appealing content is easy to digest and makes the post more appealing to readers. Most people will only glance at your post before deciding if they want to read it.
Make your posts more engaging by having clearly distinct paragraphs. Additionally, make portions within the posts stand out by using bullets, numbers, and emojis. This will allow you to break up text and add some visual interest to your posts.
6. Add a Visual Element
To build your personal brand on LinkedIn, you need to perfect your content strategy. Other than crafting the perfect posts, you also need to add visual elements to your content. Visually attractive posts are more likely to be shared. They also generate more engagement and get more content.
Consider LinkedIn carousels, for instance. These receive three times more clicks than any other type of content on LinkedIn. So, the next time you post something, consider adding a video, an image, or an infographic.
7. Offer Real Value
Let’s face it. Even if you have a solid hook and swanky visuals in your post, if the content itself is thin and doesn’t offer much value to your readers, they’re not likely to stick around.
Once you’ve hooked your readers, it's time to offer information your audience will find valuable, share good tips, industry best practices, recommendations on tools, a personal story, or anything else you think can help your audience.
8. Don’t be Boring
LinkedIn has earned a reputation as a platform for corporates, professionals, and executives. But you don’t have to be rigid and professional at all times. Let your personality shine through your writing so you’re not boring.
A good way to do this is by telling stories, writing in the first and second person, using humor and natural language. Anything that makes your posts fun to read and full of personality is a win.
9. Ask Questions
Want more people to comment on your posts? Ask them a question. Make your readers think and motivate them to share their opinions. Don’t use LinkedIn as a platform for broadcasting your opinions. Instead, invite others to share their thoughts and foster genuine interactions. This is a great way to build genuine relationships, a loyal following, and generate quality leads through LinkedIn.
10. Use a Good CTA
You’ve managed to keep your audience reading till the end of the post. Now use a compelling CTA to end things on a good note. Ask your readers to act, whether to comment, share, or follow you.
If your primary goal is to build engagement, ask people to comment on your post. CTAs make it easy for people to take action.
If you want to improve your writing, study some of the best LinkedIn post examples we’ve shared here. Even better, just start posting. The more you post, the better you’ll understand what your followers like. Experiment with different types of posts, formats, and lengths to see which ones perform well. Eventually, you’ll find your sweet spot and a consistent tone and style that will help you influence your community.
Take things further by using Taplio. Leverage the power of AI to create better content, create better hooks, schedule your posts, find new opportunities, engage with your prospects, and monitor your results. Sign up today and start growing your LinkedIn!