Table of Contents
Content ideas for a LinkedIn personal page
- Personal stories: Sharing personal anecdotes and experiences helps your audience connect to your content on an emotional level.
- Personal growth hacks: Sharing insights on how other professionals operating in your industry can improve their performance helps you attract a dedicated audience.
- Your take on industry news: Explaining how you think recent developments in your niche will influence the outcomes of your work helps your followers understand your values.
- Latest discoveries: Sharing lessons you learned from books, masterminds, courses, or your personal experience enables you to establish yourself as a thought leader in your industry.
- Appreciation posts: Nobody lives in a vacuum. Sharing how other professionals or dedicated tools help you deliver better work enables you to increase your post’s engagement.
Content ideas for a LinkedIn company page
- Follows your brand’s tone of voice: The content you share on your LinkedIn profile should match the tone of voice you use on your website and other social media platforms.
- Relevant: Every post you share should be relevant to your products/services and target audience.
- Visual appeal: Unlike personal posts, good business posts should include a lot of images, videos, infographics, and polls.
- Are not salesy: Promoting your brand in each and every post can deter people from interacting with your content. Go for a 3:1 or 4:1 ratio, sharing three or four informative posts for every promotional post to keep your audience engaged.
- Latest updates: People who follow your company page want to learn more about your recent developments. Share posts about your latest product launches, updates, and company events to help your audience be up to date with your activity.
- Industry news: Share news and trends that are relevant to your target audience, providing your own insights on the topics.
- Thought leadership content: Your company employs people who are passionate about what they do. Create content that showcases their expertise on industry topics, such as best practices, productivity tips, and more.
- Employee spotlights: Highlight the top performers in your company, showcasing how their personal values align with your brand’s goals and mission.
- Customer success stories: Letting your audience know how you helped your customers achieve their goals is a great way to increase brand awareness.
- Growth tips: Every business faces unique struggles. Telling your audience how you managed to overcome yours can help establish your brand as an authority in your industry.
Use Taplio to get Linkedin content ideas
Creating LinkedIn business content ideas
LinkedIn long-form content ideas
- Case studies: Sharing case studies is a great way to highlight your experience. A good case study should include:
- Executive summary
- Company culture and values: This type of long-form content shares information about your brand’s values and mission. It helps your audience understand what you stand for, allowing them to connect with the content.
- Inspirational or motivational content: Inspirational or motivational content doesn’t have to be short. In fact, making these posts longer usually boost user engagement because you can give the reader the context they need to get behind the message.
- Lessons: There’s a lesson in every project you complete. Sharing an executive summary of your project, along with the lessons you learned along the way can make for an amazing post.
B2B LinkedIn content ideas
- Educational content: Educational content can help you expand your profile’s organic reach, especially if your target audience is composed of early-age startups or small businesses.
- Whitepapers and research reports: Whitepapers and internal research help you provide insights on the latest industry trends, making them valuable for other businesses.
- Industry news: Breaking the latest industry news on your LinkedIn profile can help you reach new businesses that are interested in the same topics.
- Thought leadership content: Sharing your expertise on trending topics, such as new technologies or changes in best practices can help you nurture a devoted community of followers.
Reuse old content
- Updating: Just because the data you used in a post is old, that doesn’t mean it’s not valuable. Repost the content and mention the new data. Make a comparison between the old and new data and explain to your audience why these changes occurred.
- Repurposing: The information you shared in an older post can become the foundation for different content mediums, such as infographics, slide decks, or videos.