A well-optimized profile on LinkedIn for accountants is one way to boost your online presence and career growth. Here are 7 ways to create a successful accounting business with LinkedIn.
LinkedIn for Accountants: 7 Ways To Leverage LinkedIn for Your Accounting Career
A standout profile on LinkedIn for accountants is a powerful tool to find better job opportunities, connect with top industry leaders, and learn new insights about the profession. Many accountants, auditors, and bookkeepers have already leveraged this platform’s extensive network to grow their careers.
However, it’s not easy to make a compelling LinkedIn profile. Most new members incorrectly set up their profiles, losing their chance to generate leads with the platform. But don’t worry; our guide will provide you with some proven tips to build a successful accountant profile for your career growth.
Elevate Your Accountant Profile on LinkedIn with Taplio
With over 900 million members, LinkedIn is a must-have for accountants who want to improve their online visibility and connect with their colleagues. If you create an optimized profile on LinkedIn for accountants, a great deal of benefits to your career will follow, such as:
Learning opportunities from leading industry professionals.
Career growth opportunities from potential clients, audit firms, and businesses.
Creation of an impeccable professional profile that can generate leads
Discovery of the latest trends in the accounting profession
Connection with peers and colleagues in the industry.
How To Build a Successful Accounting Career With LinkedIn
Your growth on LinkedIn as an accountant entails a well-optimized profile that ultimately reflects your industry knowledge, expertise, and work values. You must also post targeted, valuable content on a regular basis, engage with your network, and generate leads through personalized DMs or lead magnets.
1.Keep an Updated Profile
Your goal on LinkedIn is to convey your interest in offering accounting services to prospects. But since the accounting profession is massive with tons of industry niches (e.g., real estate, construction, healthcare, government, crypto, etc.), you must be specific about the services you can offer.
You must also highlight your credentials, achievements, and work experiences to assert your reputation. All of these and more can be achieved by following our suggestions below when setting up your LinkedIn profile:
Use a professional headshot photo of you in smart corporate attire. Use a white background and ensure that there’s good lighting. It also helps to wear a smile in the picture.
Use a banner that represents your profession. You can upload an image of your accounting firm, work-related events you’ve attended, or snippets of your work as an accountant.
Write a headline that communicates your profession, experience, and affiliation. Your headline must brand you in a professional light, so ensure that it accurately captures what you do as an account. You can easily use Taplio’s headline generator to write an impressive LinkedIn headline.
Examples: “Certified Management Accountant and Investment Analyst”
“Qualified US Certified Public Accountant and Tax Expert”
Stuff relevant keywords in your “About” Section. By using targeted keywords, you can be more visible to potential clients, recruiters, accounting firms, and entrepreneurs. The words you have to use depend on your accounting niche. For instance, if you’re in the field of financial accounting, common keywords include “cash flow management,"“profit-loss statement," “accounts payable," and “general ledger."
Showcase your education, certifications, and achievements. Put the name of your alma mater as well as any academic recognition you’ve obtained. You must also highlight the specific accounting certification you have (e.g., CPA, CMA, CFA, CGMA, etc.)
List your professional experiences. Explain the tasks you’ve performed in your previous job roles and share your contributions.
Insert recommendations and testimonials from your previous employers, supervisors, colleagues, or mentors. Their positive feedback on your performance might convince prospects that you’re a reputable and competent accountant.
Add a clear call-to-action so prospects can reach out to you quickly. This can be a link to your accounting firm’s website, consultation calendar schedule, social media handles, etc.
2. Post High-Quality Niche-Focused Content
If you want to drive engagement to your LinkedIn profile, you must post content related to your accounting niche that will be valuable to your readers. Strive to make your posts informative, inspiring, interesting, and accurate to attract professionals you can connect with.
Since you’re in the accounting profession, most of your posts will involve discussions about business, finance, and accounting processes. However, it’s advisable to write topics that are centered on your specialty so that it will be easy for people within your niche to engage with your content. For instance, if you’re a tax accountant, it’s more fitting to write content related to estate tax, income tax, or withholding tax than cost accounting, depreciation, or inventory management.
You can also share useful tips with your peers and other professionals in the accounting industry. For instance, you can write tutorials about accounting software, charts of accounts, or financial reports. You can also share strategies to handle work stress, avoid bookkeeping mistakes, detect accounting frauds, and more.
Regardless of the topic you’ll write about, ensure that it is concise, clear, factual, and grammatically correct. The tone should be formal, especially if you’re sharing information about accounting processes, but you can also use a casual tone when sharing personal experiences.
3. Build a Regular Posting Schedule
One way to keep your followers engaged is to post regularly. Three to four high-quality posts per week keep your profile in your prospects' feeds, helping your professional brand remain in their memories.
You also must schedule your posts on times and days with the most engagements. Taplio can help you automatically queue your LinkedIn posts on your desired dates and times, so you'll never miss a content to share.
If ever you run out of ideas to write on, Taplio's AI-powered features can also help you generate compelling ideas about the accounting profession to keep you in line with your content posting schedule.
4. Like, Share, and Comment
Since LinkedIn is also a social networking site, it's also essential to interact with other members to build your network within your accounting niche.
Liking, sharing, and commenting on members' posts are ways to express your interest in their content. These are good starting points to build connections with other professionals as well as to show your industry knowledge and expertise
5. Use Direct Messages
If you dream of working with industry leaders on LinkedIn, you can send them personalized messages directly. By writing a straightforward, formal message, you can express your intent to work for a particular firm or offer your services to potential clients.
However, DMs are only effective if you send them to individuals who find your brand fascinating. So, it's advisable to message those members who liked, shared, or commented on your posts. Taplio’s CRM feature automatically creates a list of people who interacted with your content so you can easily reach out to them via DM.
Here are some tips so your DMs can give you positive results:
Ask the recipient how your accounting services can help their business.
Briefly explain how your skills and expertise can help them achieve their goals.
Use figures and data to support your claims.
Make your message concise and formal. Don’t use slang or overuse jargon.
Send follow-up messages to unresponsive recipients.
6. Transform Texts Into Visuals
Accountants deal with numbers, accounts, and data that are usually difficult for laymen to understand. While well-written paragraphs can help you explain this information, not everyone has a long attention span to read a bulk of text filled with complex details.
You can use visuals and illustrations to turn complex ideas into bite-sized content that can be easily digested by the general audience. You can use photos, videos, graphs, charts, GIFs, presentations, or infographics to communicate information in a more engaging fashion.
For instance, you can use bar graphs to present the accounts payable turnover ratio of a company throughout the years.
7. Utilize Lead Magnets and LinkedIn Ads
Lead generation must also be a priority when using LinkedIn for accountants. While a well-optimized profile can help you attract prospects, employing LinkedIn Ads and lead magnets can help you obtain the contact details of those who might need your accounting services.
Remember that your lead magnet must be valuable to your target prospects. It must not appear as a spammy offer that people may see as a waste of their time.
Here are some lead magnets you can use for your accounting business:
Free accounting consultation
Free webinars or online courses
Tax preparation checklist
10 Accountants You Should Be Following on LinkedIn
Before you apply our 7 proven tips discussed above, let’s take a look at some impressive profiles on LinkedIn for accountants to see how our tips should be applied.
Agarwal is a Certified Management Accountant currently working as an Audit Senior Assistant at Deloitte. Her expertise lies in the fields of managerial finance, financial modeling, and finance and strategic management.
David Payne is an audit manager at Prado & Renteria Certified Public Accountants. His professional experiences involve providing services to public accounting firms, Fortune 100 companies, and non-profit organizations.
Leonardo Resende is an alumnus of Florida Atlantic University who is currently a CPA providing tax preparation, personal tax planning, and bookkeeping services. He is also the CEO and founder of Leader Associates, a firm offering accounting, advisory, and tax services.
Giordano Capovilla has been working with Deloitte for over 11 years as a senior audit manager. He is a Certified Public Accountant, helping clients with complex accounting matters such as revenue recognition and internal-use software costs.
Domanique Lightell is a staff accountant at the Veterans Empowerment Organization of Atlanta. She handles accounts payable, including purchase orders and vendor records maintenance, as well as bank reconciliation for multiple entities.
Build Your Accountant Profile With Taplio
Looking for a one-stop online tool for LinkedIn content creation? Try Taplio now. With its AI-enabled features and writing tools, professional accountants like you can maximize the LinkedIn leads you generate in less than 10 minutes daily.