Table of Contents
- Benefits of LinkedIn for Researchers
- How To Build a Successful Accounting Career With LinkedIn
- 1. Keep an Updated Profile
- 2. Post High-Quality Niche-Focused Content
- 3. Build a Regular Posting Schedule
- 4. Like, Share, and Comment
- 5. Use Direct Messages
- 6. Transform Texts Into Visuals
- 7. Use Lead Magnets and LinkedIn Ads
- 10 Accountants You Should Be Following on LinkedIn
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Meta Desc
A well-optimized profile on LinkedIn for accountants is one way to boost your online presence and career growth. Here are 7 ways to create a successful accounting business with LinkedIn.
Meta Title
LinkedIn for Accountants: 7 Ways To Leverage LinkedIn for Your Accounting Career
Many accountants, auditors, and bookkeepers already use LinkedIn’s network to grow their careers.
If you’re an accountant and want to set up your LinkedIn account to get more business opportunities, our guide will provide you with some proven tips to build a successful profile for your career growth.
Benefits of LinkedIn for Researchers
With over 1 billion members, LinkedIn is a must-have for accountants who want to improve their online visibility and connect with their colleagues.
If you create an optimized profile on LinkedIn for accountants, a great deal of benefits to your career will follow, such as:
- Learning opportunities from leading industry professionals.
- Career growth opportunities from potential clients, audit firms, and businesses.
- Creation of an impeccable professional profile that can generate leads
- Discovery of the latest trends in accounting
- Connection with peers and colleagues in the industry.
How To Build a Successful Accounting Career With LinkedIn
Your growth on LinkedIn as an accountant entails a well-optimized profile that ultimately reflects your industry knowledge, expertise, and work values. You must also post targeted, valuable content on a regular basis, engage with your network, and generate leads through personalized DMs or lead magnets.
1. Keep an Updated Profile
Your goal on LinkedIn is to convey your interest in offering accounting services to prospects.
But since the accounting profession is massive with tons of industry niches (e.g., real estate, construction, healthcare, government, crypto, etc.), you must be specific about the services you can offer.
So how can you set up your profile?
- Use a professional profile picture
Use a neutral background and ensure that there’s good lighting. Make sure that your personality is somehow reflected in your picture. Whether you’re assertive, warm, friendly, etc. Let your prospects know who they’re dealing with.
- Use a banner that represents your profession
You can upload an image of your accounting firm, work-related events you’ve attended, or snippets of your work as an accountant.
It works if your banner is connected in style, tone, and colors to your profile picture.
- Write a headline that communicates your profession, experience, and affiliation
Your headline must brand you in a professional light, so ensure that it accurately captures what you do as an account.
You can easily use Taplio’s headline generator to write an impressive LinkedIn headline.
Examples: “Certified Management Accountant and Investment Analyst”
“Qualified US Certified Public Accountant and Tax Expert”
- Include keywords in your “About” Section
By using targeted keywords, you can be more visible to potential clients, recruiters, accounting firms, and entrepreneurs.
The words you have to use depend on your accounting niche. For instance, if you’re in the field of financial accounting, common keywords include “cash flow management," “profit-loss statement," “accounts payable," and “general ledger."
Make sure to use keywords that actually relate to what you do. You don’t want to be contacted repeatedly, and then not be able to live up to their specifications.
- Showcase your education, certifications, and achievements
Put the name of your alma mater as well as any academic recognition you’ve obtained. You must also highlight the specific accounting certification you have (e.g., CPA, CMA, CFA, CGMA, etc.)
- List your professional experiences
Explain the tasks you’ve performed in your previous job roles and share your contributions.
- Insert recommendations and testimonials from your previous employers, supervisors, colleagues, or mentors
Their positive feedback on your performance might convince prospects that you’re a reputable and competent accountant.
- Add a clear call-to-action so prospects can reach out to you quickly.
This can be a link to your accounting firm’s website, consultation calendar schedule, social media handles, etc.
2. Post High-Quality Niche-Focused Content
If you want to drive engagement to your LinkedIn profile, you must post content related to your accounting niche that will be valuable to your readers.
Strive to make your posts informative, inspiring, interesting, and accurate to attract professionals you can connect with.
Use content generation tools that will save you oodles of time coming up with these posts.
Since you’re in the accounting profession, most of your posts will involve discussions about business, finance, and accounting processes.
However, it’s advisable to write topics that are centered on your specialty so that it will be easy for people within your niche to engage with your content.
For instance, if you’re a tax accountant, it’s more fitting to write content related to estate tax, income tax, or withholding tax than cost accounting, depreciation, or inventory management.
You can also share useful tips with your peers and other professionals in the accounting industry. For instance, you can write tutorials about accounting software, charts of accounts, or financial reports. You can also share strategies to handle work stress, avoid bookkeeping mistakes, detect accounting frauds, and more.
And if you ever you run out of ideas to write on, Taplio's AI-powered features can also help you generate compelling ideas about the accounting profession to keep you in line with your content posting schedule.
3. Build a Regular Posting Schedule
One way to keep your followers engaged is to post regularly.
Three to four high-quality posts per week keep your profile in your prospects' feeds, helping your professional brand remain in their memories.
By scheduling your posts you’ll be able to stay on top of your business and not waste too much time or miss deadlines. Your posting wil stay consistent, no matter how hectic your life gets.
You also must schedule your posts on times and days with the most engagements.
Taplio can help you automatically queue your LinkedIn posts on your desired dates and times, so you'll never miss a content to share.
4. Like, Share, and Comment
Since LinkedIn is also a social networking site, it's also essential to interact with other members to build your network within your accounting niche.
Liking, sharing, and commenting on members' posts are ways to express your interest in their content.
These are good starting points to build connections with other professionals as well as to show your industry knowledge and expertise.
Don’t forget that when you engage with other people on LinkedIn, your profile is automatically more exposed, allowing for others to see that you are active in accounting, that you are up-to-date in new trends, etc.
5. Use Direct Messages
If you dream of working with industry leaders on LinkedIn, you can send them personalized messages directly.
By writing a straightforward, formal message, you can express your intent to work for a particular firm or offer your services to potential clients.
However, sending DMs to everyone in sight probably won’t get you the results that you need to grow your business.
Taplio’s CRM feature automatically creates a list of people who interacted with your content so you can easily reach out to them via DM.
Use the Outreach feature in the app to create you lists and send personalized DMs to your leads.
Here are some tips so your DMs can give you positive results:
- Ask the recipient how your accounting services can help their business.
- Briefly explain how your skills and expertise can help them achieve their goals.
- Use figures and data to support your claims.
- Make your message concise and formal. Don’t use slang or overuse jargon.
- Send follow-up messages to unresponsive recipients.
6. Transform Texts Into Visuals
Accountants deal with numbers, accounts, and data that are usually difficult for laymen to understand.
While well-written paragraphs can help you explain this information, not everyone has a long attention span to read a bulk of text filled with complex details.
You can use visuals and illustrations to turn complex ideas into bite-sized content that can be easily digested by the general audience. You can use photos, videos, graphs, charts, GIFs, presentations, or infographics to communicate information in a more engaging fashion.
For instance, you can use bar graphs to present the accounts payable turnover ratio of a company throughout the years.
Or download videos from LinkedIn to make your posts that much more captivating.
7. Use Lead Magnets and LinkedIn Ads
Lead generation must also be a priority when using LinkedIn for accountants.
While a well-optimized profile can help you attract prospects, LinkedIn Ads and lead magnets can help you obtain the contact details of those who might need your accounting services.
Remember that your lead magnet must be valuable to your target prospects. It must not appear as a spammy offer that people may see as a waste of their time.
Here are some lead magnets you can use for your accounting business:
- Free eBook
- Free accounting consultation
- Spreadsheet templates
- Free webinars or online courses
- Tax preparation checklist
10 Accountants You Should Be Following on LinkedIn
Before you apply our 7 proven tips discussed above, let’s take a look at some impressive profiles on LinkedIn for accountants to see how our tips should be applied.
If your accounting business takes up too much of your time and just thinking about setting up your profile and managing social media drives you insane, start your free trial with Taplio, and let us take care of all the hard work for you.
You just sit back, and reap the rewards.
