As an actor, you need to stand out from the crowd. Here’s how to build a killer LinkedIn profile to get discovered and cast.
LinkedIn for Actors: 7 Tips to Get Noticed and Grow Your Career
Seeing actors on LinkedIn can be quite a surprise for professionals in other industries. And that’s a huge opportunity for you to benefit from. With an optimized profile and targeted content, you can navigate this business-themed platform to improve your acting career.
Treat LinkedIn as social media for business-minded people. They care about your brand and whether it would be beneficial for them.
This guide will teach you how to build a killer personal brand to grow more visible and clinch more opportunities. We’ll also introduce you to the top actors on LinkedIn.
Many people perceive LinkedIn as an unsuitable platform for actors—entertainment vs. professional themes. But when used right, LinkedIn can also benefit actors in the following aspects:
It allows you to network and connect with industry professionals and potential collaborators.
You can reach more industries outside of filmmaking, such as doing advertisements and commercials for big and small brands.
LinkedIn provides a platform for you to showcase your acting skills and experience, which makes for discoverability.
The search bar on LinkedIn is a powerful tool to find casting calls and audition opportunities.
It helps you build a standout portfolio, showcasing your experience highlights and accomplishments.
Tips to Properly Use LinkedIn as an Actor
To thrive on LinkedIn, actors should maintain a well-designed profile page, create targeted post content, and actively engage in networking. Explore the details below to understand why these strategies can benefit your career.
1. Enhance Your LinkedIn Profile
As individuals aspiring to become famous and star in big productions, actors must have a keen sense of their image and reputation. Showcase that quality on your LinkedIn profile. Here are a few effective ideas that you can try to improve yours:
Use a clear headshot that brings out your best features. Your face is your capital, so make sure to let your profile visitors have a good view of it. Try exploring a vibrant and artistic profile photo.
Take advantage of the profile banner to showcase who you are. For example, this can be a still from a film or play you recently starred in.
Optimize your LinkedIn headline. Businesses who want to work with you need to know what you specialize in right away. Put that in your headline, such as “Actor,” “Theater Actor,” “Voice Actor,” and more. Taplio’s headline generator can help you make one.
Enrich your About section. Find the right balance between highlighting your acting experience and oversharing. Make sure to mention any nominations or awards you have won.
Add links to your socials. Link your email address, Twitter handle, Instagram, or IMDb profile. This allows your profile visitors an easier time checking your work outside LinkedIn.
2. Plan Your Post Content
You have a wealth of content to share on LinkedIn, especially about the latest news on entertainment and your recent works. However, your posts should target several key audiences, each with their own interests and needs.
For example, you can use the following topics when you want to reach casting directors and agents:
Snippets from your demo reel, trailers from recent projects, or stills
Your availability, such as your upcoming events or whether you’re seeking casting calls
Demos of the acting techniques that you learned during training
Photos and videos of you receiving awards or achievements to demonstrate your potential
For your co-actors and collaborators, you can post about acting tips and inspiring stories.
3. Build a Consistent Posting Schedule
A consistent posting schedule helps you stay top-of-mind among your audience. It keeps you in the feed of casting directors, agents, and other industry professionals, increasing your chances of being noticed. Plus, LinkedIn's algorithm favors active profiles, promoting your content to a wider audience if you post consistently.
As you start posting, you’ll be able to brainstorm more ideas on what to share next. But since LinkedIn is predominantly filled with professionals from other industries, still make sure they’re targeted towards the right audience. If you can’t find any more suitable topics, try Taplio’s LinkedIn post generator.
Pro tip: Pair Taplio’s AI content generator with a post scheduler. This allows you to stick to regular posting and prepare overhead posts.
4. Interact With Your Current and Potential Audiences
LinkedIn is a networking platform by the end of the day. You want to make sure that you can connect and reach people who can help you in your acting career. The easiest way to start is by hitting the Follow or Connect button on their profile.
As their posts arrive on your feed, give them a like and share them. If you want to start a discussion, opt for the comment section. This not only opens up your presence to the poster but can also garner engagement when people see that you’re talking about something useful.
5. Utilize LinkedIn DMs and InMails
For a more direct interaction, LinkedIn DMs and InMails would be your friends. When you send one, ensure that each message is personalized to show your sincerity and build an authentic connection with others in your industry.
If you don’t know the people to whom you should send a message, here are a few categories you can try:
Casting directors and agents: Ask about their recent casting calls or projects they've worked on.
Directors and producers: Research their upcoming projects and express interest in collaborating.
Veteran actors: Seek their advice or mentorship.
Brands looking for advertisement actors: Show your portfolio and mention how your skills align with their needs.
Potential collaborators: Connect with people who can support your career growth, like film crews, writers, or photographers.
For an easier time sending DMs, Taplio can also help you generate a list of warm leads that you can contact. These people are the ones who interact with your posts on a regular basis.
6. Show Off Your Visuals
Actors are very visual, so make sure that it shows on your posts, profile, Featured section, and other locations on LinkedIn. Particularly, you want to share the following visual content:
Comparison collages of the different characters and roles that you’ve played
Photos capturing memorable moments while you’re on set, collaborating with cast and crew.
Video snippets of you reading or preparing for a role
Posters and laurels from film festivals where your work has been featured
Photos from red-carpet events or premieres
Whatever you post about, just make sure they’re decent, creative, and will show off your advantages as an acting professional.
7. Use LinkedIn Tools to Generate Leads
LinkedIn is a treasure trove of useful tools that you can use to get leads on the latest casting calls and other opportunities. Here are some ways you can use its features:
Utilize LinkedIn's advanced search features to find casting calls, auditions, and casting directors within your genre or location.
Encourage colleagues and connections to endorse your skills, increasing your visibility in relevant searches.
Join relevant LinkedIn groups related to the entertainment industry.
Utilize LinkedIn InMails for direct outreach to individuals not in your network.
Keep an eye on job postings on LinkedIn to find acting opportunities.
10 Actors You Should Be Following on LinkedIn
You’ll often see actors on social media, but their presence is quite rare on LinkedIn. Here are ten of the most popular actors that you can reach on the business networking platform.
Owner of JLo Beauty, Jennifer Lopez, is an American founder and superstar best known for her excellent work as a singer. She recently starred in The Mother (2023). She is currently part of the LinkedIn Top Voice program.
Ryan Reynolds is one of the most popular actors in Hollywood, famous for his works in Deadpool, Red Notice, and The Adam Project. Having founded Mint Mobile, The Creative Ladder, and other companies, his LinkedIn profile is geared more towards the business space.
Richard Branson is more well-known for founding Virgin Group, a venture capital conglomerate. However, he also had great experience in entertainment, starring in Around the World in 80 Days, Superman Returns, and Electric Dreams.
Mindy Kaling is an award-winning actress for the Tony Awards and Screen Actors Guild Awards, and a nominee for the Primetime Emmy Awards. She is also a standout writer for popular series on HBO and Netflix.
LeVar Burton is a veteran actor who starred in Star Trek: The Next Generation as Lieutenant Commander Geordi La Forge. On LinkedIn, he presents himself as an actor and founder of LeVar Burton Entertainment.
While Shaquille O’Neal’s NBA career overshadows his work in entertainment, he did have excellent work for starring in Steel, Scary Movie 4, and The Lego Movie. On LinkedIn, you’ll also see the companies he founded, including Big Chicken and Jersey Legends Productions.
Enhance Your Acting Career With Taplio
Taplio offers a set of useful tools that can help you build engagement with other LinkedIn professionals, increase your visibility, and expand your reach. Leverage these features correctly, and you’ll be able to grow your acting career with Taplio in just 10 minutes a day.