Unlock the secret to becoming a standout LinkedIn content creator! Learn to optimize your account and meet the growing content demands of businesses.
LinkedIn for Content Creators: 7 Tips to Grow Your Audience and Revenue
Content production volume remains one of the biggest challenges across businesses, with a focus on blog and interactive content. Hence, content creators are in high demand today.
Businesses are looking for content that engages their audience and helps them achieve their marketing goals. If you're a content creator, there's no better platform to showcase your skills than LinkedIn. To achieve that, you need to start by enhancing your post strategy and profile.
Elevate Your Content Creation on LinkedIn with Taplio
When used correctly, LinkedIn for content creators means:
More work opportunities, with all businesses requiring varied types of content marketing
Chance to network and collaborate with the best content creators internationally
Establishing yourself as a thought leader
Generating leads across industries
Staying ahead of the curve as you learn what the current market needs
Optimizing your skills by networking and learning from top content creators
How to Improve Your Game on LinkedIn
Improving your strategy on LinkedIn starts with revisiting your profile. Then, you plan the things that you post about and when to send them out. We explain these steps in detail in the following section.
1. Take a Second Look at Your Profile
An optimized LinkedIn profile is the foundation to grow on the platform. As a content creator, you should know well how to captivate your profile visitors, such as using good graphics and presenting information clearly.
Here are some tips you should apply when you revisit your profile:
Use a professional headshot that shows your personal brand. If you specialize in creative content, you can be a bit more casual but still look polished.
Market your business on your profile banner. Top creators treat their banners as part of their content, looking for ways to make it a tool to monetize.
Be straightforward with your LinkedIn headline. In modern content, brevity is the winner, and that applies to your headline, too. If you don’t know how to start, try Taplio’s headline generator.
Apply your content skills in your summary section. Be concise, but deliver what your profile visitors should know about your skills and services.
Use the Featured section to showcase your work. Add links to your biggest projects, whether it be video or blog content. Make sure to use good visuals for your featured works, too.
2. Define Your Niche and Amp Post Quality
There’s no single definition of what “content” really is. For businesses, content might include emails, newsletters, advertisements, reports, and print media. For individuals, content creation might mean something like being an influencer.
Before using LinkedIn posts, make sure to define your areas of speciality clearly. If you’re a blog content creator, the topics you post about should be aligned with it. Here are some topics you can talk about:
AI-assisted content writing
How to check for readability grades and grammar
Building an SEO keyword strategy
For those specializing in video and other multimedia content, you can post about these things:
Tutorials on using tools like Adobe Premiere Pro and Lightroom
How to use AI subtitle generators for better accessibility and audience engagement
Camera techniques to apply when shooting photos and videos
3. Build a Regular Posting Schedule
LinkedIn’s current member base consists of more than 950 million people. If you don’t have a regular posting schedule, your posts would have lower chances of reaching your target audience.
By posting consistently, LinkedIn’s algorithm will push your content towards many users’ feeds. If your audience thinks that you’re sharing good information, they might even hit the follow button for you.
Even with a regular schedule, always prioritize quality over quantity. That would be one of the key characteristics for you to get more business opportunities as a content creator.
LinkedIn is ultimately a place to network; one way you can do that is to engage with other users’ posts. You can simply start by liking, reacting, and sharing what they post about.
To take it a step further, consider giving comments to their posts. Preferably, share what insights you got or offer some suggestions on how to better present their content. This not only shows genuine interaction but also establishes yourself as a skilled creator.
You can check who frequently interacts with your LinkedIn posts to build a list of warm leads. Then, when you’re ready to network in a more direct manner, use LinkedIn’s DMs and InMails. When you send a message, make sure that it’s personalized to build better rapport with the other person.
So, to whom should you send a LinkedIn DM?
Potential partners and collaborators: Reach out to individuals or companies looking for content that you specialize in.
Your audience and followers: If you have a newsletter, invite them to subscribe.
Mentors and advisors: Find mentors who can guide you through your content creation journey and offer valuable insights.
Media and publications: Connect with journalists and editors who might be interested in featuring you or your work.
If you don’t have much time to personalize each message, Taplio’s auto DM feature might be of help.
6. Focus on Multimedia Content
Leveraging multimedia content is a proven strategy for boosting engagement and driving results. Show that you know this fact by incorporating interactive, personal, and value-driven content into your posts.
For example, you can release polls, quizzes, and other content that encourages likes and comments from your audiences.
Videos are a multimedia powerhouse, too. Articles and posts containing video content attract over 70% more traffic than those without. Whether it's educational tutorials or engaging interviews, video content offers a dynamic way to convey your message.
7. Use LinkedIn Tools for Lead Generation
Aside from posts, there are many built-in tools on LinkedIn that you can leverage for lead generation. These include LinkedIn Ads, Pulse, Sales Navigator, and more.
Here are some ideas on how to use them:
Showcase your content creation skills by publishing blog articles on Pulse.
Join LinkedIn groups and network.
Tap the search bar at the top and look for content creation opportunities.
Leverage LinkedIn Ads to reach more people.
Offer free consultations for content strategy and tutorials.
10 Content Creators You Should Be Following on LinkedIn
See how the best content creators worldwide are doing on LinkedIn.
Alex Hormozi is an entrepreneur who founded several businesses, including Acquisition.com. He is particularly well-known for his excellent and unique business content on various social media platforms like TikTok and YouTube.
Matt Gray is recognized as a LinkedIn Top Voice for both Brand Strategy and Entrepreneurship. He’s received ample commendation for his content marketing skills and is the owner of Founder OS, a newsletter that top creators like Justin Welsh follow.
Russell Brunson is a co-founder of ClickFunnels, a software platform designed to simplify the process of creating landing pages, opt-in forms, sales pages, and more. He’s also been recommended by many for his skills in SEO and social media marketing.
Houston Golden is a Top Voice in B2B Marketing. As a co-founder of BAMF Media, he is recognized as a top innovator by Forbes. BAMF Media is an agency offering lead generation and growth marketing services.