LinkedIn for students is essential for job research, interview preparation, and networking. Whether you’re using it to find an internship or simply to connect with others, a robust LinkedIn profile can help you reach your goals.
LinkedIn for Students: 7 Ways to Make Your Student Profile Stand Out
Savvy students know that you don’t have to wait until after you graduate to find an internship or employment opportunity. While most people use LinkedIn for business, students can use this as a networking tool and online resume to build industry connections, attract employers, and find career opportunities.
LinkedIn is one of the most-used channels for recruitment, with over 77% of recruiters using LinkedIn (PDF) to find qualified professionals. The key to using LinkedIn for students is to create an optimized profile that will allow potential employers to find you when you’re ready to enter the job market.
Benefits of LinkedIn for Students
When used strategically, here are the benefits you’ll enjoy when you use LinkedIn for students:
You’ll be able to keep up with the latest industry news.
You’ll be able to network with other students, employees, and interns.
You’ll be able to learn more about companies you’re interested in working with.
You’ll be able to attract recruiters to your profile for job opportunities.
You’ll be able to prepare for interviews through research about companies and positions they’re hiring for.
7 Ways to Make Your Student Profile Stand Out
If you’re just starting out on LinkedIn, one of the best things you can do as a student is start creating a personal brand that reflects your values, goals, and work. This will show potential recruiters that you’re serious about your area of work, and they’ll be more inclined to hire you.
Here are seven ways to make your LinkedIn profile stand out from the crowd and set you up for success in your professional life.
1. Create a Great Student Profile
Think of your LinkedIn profile as your digital resume and use it to market yourself to recruiters effectively. The information on your profile should be accurate, precise, and tailored to show recruiters and future employers that you’re a strong job candidate.
Here’s how to create a LinkedIn for students’ profile that’ll help you accomplish that and a lot more:
Get a professional headshot and upload a banner that visually represents your area of study and specialization.
Use Taplio’s Headline Generator to craft an engaging headline that provides relevant information about who you are and what you do. Include relevant keywords in the headline.
Use the summary section on LinkedIn to provide an overview of your professional life based on your field of study. Highlight your accomplishments and credentials and clearly state what you have to offer in the first three sentences.
Use the experience section to list your jobs. You can also list internships, projects, freelance work, and volunteer work to demonstrate a strong track record.
Don’t forget to add endorsements and skills to your profile. Identify skills that are valued by hiring managers and recruiters in your field and connect your competencies with those skills.
2. Write Valuable Posts
Once you create a profile on LinkedIn, you can start sharing content that highlights your expertise and authority on a subject you specialize in. Even if you’re just starting out professionally, there may be many things you can talk about in your posts. If you’re stuck for ideas, use Taplio’s AI-powered content creation capabilities to generate ideas and create high-performing posts from scratch.
Here are a few ideas to get you started:
Volunteering, awards, or educational achievements.
Thesis or papers you’re working on.
Things you’ve learned through an internship, job, or project.
Productivity tips for students.
Essential tips for student writers.
3. Post Consistently
It isn’t enough to just post every now and then on LinkedIn for students. If you want more followers, you’ll need to post consistently when your audience is online. Generate post ideas, craft your content, and queue posts in advance with Taplio’s LinkedIn post scheduler.
As a student who’s navigating academia while building connections and finding an internship, you’re busy. Spend a few minutes once a week to queue your posts for the entire week so you can focus on your schoolwork during the week.
4. Post Eye-Catching Visuals
Make your posts stand out from others by using eye-catching visuals. LinkedIn posts with images and videos get more views and comments, so it’s a great way to increase engagement on your posts. Share a mix of images, videos, GIFs, infographics, and memes. Use Taplio’s Carousel Generator to create customized carousel posts with just a URL in seconds.
5. Engage With Others
The key to building genuine relationships with others on LinkedIn is to show that you’re genuinely interested in what they share. You can do this by consistently liking, sharing, and commenting on their posts.
Log into your Taplio account once a day and navigate to your dashboard's Engage section. Leave thoughtful comments on the posts you see there. It takes less than 15 minutes, and you’ll be able to build valuable connections that may help you in the future.
6. Send Automated Direct Messages
Initiate conversations with others by sending them DMs. Use Auto DM on Taplio to set up a message that will be automatically triggered when someone likes or comments on your posts. You can also send personalized DMs in bulk if you want to reach out to many people at once.
Make a list of hiring managers you’re interested in working with and use this feature to send them a personalized message to connect or discuss an opportunity to work with them.
7. Create a Personal Brand That Attracts Recruiters
Tap into the power of Taplio to create a polished, professional personal brand that attracts recruiters and hiring managers at a steady pace. Read this LinkedIn course for personal brand and use those lessons to come up with a cohesive branding strategy that will help you land a job right out of college.
10 Student Accounts You Should be Following on LinkedIn
If you need more inspiration on how to use LinkedIn for students, here are ten great student and intern profiles to check out.
Wesley Lin’s profile highlights his academic achievements and professional experience clearly. He also manages to showcase his entrepreneurial side by talking about the company he launched.
Taplio Can Help You Find Your Dream Internship or Job
Creating a powerful profile on LinkedIn for students does not have to take a lot of time or effort. Taplio can help you create and build a memorable personal brand with AI-powered content creation, post-scheduling, and outreach.
Sign up today to see how you can increase your visibility and attract more recruiters with Taplio.