Aryel

Aryel is a fast-growing AdTech scale-up on a mission to fight boring ads with immersive technologies. We help agencies and brands create, distribute, and optimize ad campaigns through our unique platform. Available as both a self-service and managed service, our platform delivers high-performing ads designed for the next generation of users, leveraging 3D, augmented reality, and virtual reality. As the only provider of In-Banner AR Creatives that can be distributed programmatically, we’re changing the way ads connect with audiences.
These formats collect data at a creative level, providing detailed insights that enable maximum optimization and enhance overall creative effectiveness.
Complementing this, our AI Insights use advanced AI to analyze audience emotions and facial reactions, ensuring that your ads are not only engaging but also highly effective. Additionally, our GenAI Media Solutions, known as Sonar, assist advertisers in better budget allocation and optimizing immersive display ads by targeting the most relevant ARchetype audience for the greatest impact.

Marketing & Growth Director

Aryel, the cutting-edge Adtech startup, empowers agencies and brands to create, distribute, and optimize immersive advertising campaigns while gathering valuable data, including audience emotional states and facial features. Notably, Aryel serves a global clientele, including renowned organizations like WPP, Teads, Lavazza, PwC, Barilla, Ferrero, and many others.

Under the leadership of co-founder and CEO Mattia Salvi, Aryel achieved remarkable milestones in 2022, boasting a phenomenal 300% year-over-year growth and amassing a user base exceeding 50,000 users and more than 2,000 companies. In 2023, Aryel successfully secured €3.7 million in funding through a post-seed round, with Prana Ventures taking the lead.

Head of Marketing

Marketing Project Manager

The Circle

The Circle is the community where women in marketing & media turn talent into action.

Sign up by emailing press@aryel.io.

Currently active in Italy, expanding to Europe in H2 2025.

Co-Founder

adplist.org

Marketing & Growth Mentor

Enco - Energie Collettiva

Techstars '22 🌱 Enco—renewable energy done right, putting people back in control of their power (literally). Built the GTM strategy, sharpened the value prop, shaped product direction, and crafted a content strategy that didn’t just “inform” but actually made people care. All in the name of a zero-emission future.

Marketing & Comms Manager

From 0 to 1 startups

Here is a list of the main activities for someone, like me, who is inherently systematic: - Market research - Idea validation - Brand positioning - Definition of USP, UVP, and UBP - Go-To-Market strategy - Marketing plan - Communication plan

Growth & Marketing Advisor

Nextudio

Led the team to deliver on B2C and B2B client needs—from political campaigns to B2B manufacturing. Managed product launches, crafted communication strategies, developed PR plans, and executed events.

Creative Strategist

Krein

Led B2B content strategy, creating compelling narratives to enhance client brand visibility and drive lead generation. Produced targeted content, collaborated with clients on value propositions, and conducted market research for strategic alignment. Monitored content performance, adapting strategies for optimal impact.

Content Marketing Strategist & Technical B2B Copywriter

Several

I began my career at a very young age, and by 25, I had already held at least 16 different roles across various industries. While none of these jobs were directly related to tech, marketing, or growth, every one of them taught me valuable lessons that I still apply today. These experiences helped me build a unique perspective, develop transferable skills, and become adaptable in the fast-paced business world. 

Here are a few key takeaways from my diverse background: 

Hotel Manager: 
Learned the importance of first impressions. A guest’s initial experience sets the tone for everything that follows. This taught me the value of creating strong, positive first touchpoints in product and customer experiences. 

Waiter in Restaurants: 
Gained a deep understanding of interdepartmental alignment. If the kitchen and front-of-house teams aren’t in sync, the experience suffers. This applies to business when the teams of marketing, product, and customer success aren’t aligned. 

Retail Worker: 
Understood the significance of customer-centricity and the ability to adapt quickly. No matter the job, customer satisfaction is always a top priority, and every interaction matters. 

Event Coordinator: 
Learned how to manage multiple moving parts and stay organized under pressure. This has translated into managing complex projects in tech and marketing, ensuring deadlines and stakeholder expectations are met. 

Sales Manager: 
Developed a strong sense of communication and persuasion. Knowing how to listen to customer needs and craft a solution is a skill I apply when positioning products or leading teams. 

TV Presenter: 
Refined my communication and quick-thinking skills, engaging audiences live and adapting to fast-paced situations. 

Through every job, I've gained something valuable—whether it's leadership, teamwork, customer service, or personal resilience. Each role shapes your character and offers key lessons for success if you're open to learning.

Juggling multiple roles, mastering diverse skills

Marketing & Growth Director at Aryel by day, enthusiast of cognitive science (& data, & weightlifting, & wine, & physics, & N other stuff) by night.

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