Orzy Media

Owner

Building the next generation of iconic American brands.

Hey I'm Chris.

I'm an email marketer.

I've written three books.

Here's the full story...

https://theemailcopywriter.com/about-me/

When we talk about social media ads, many leaders immediately think of Facebook or Instagram. 

But if that’s all you do, you’ll be missing one big thing, something that will cost you: 👇

Exploring different platforms can significantly enhance your business.

Many brands are cautious about trying new advertising channels due to uncertainty and a lack of proven strategies. 

Venturing into these new territories can greatly enhance your brand's visibility and engagement.

In this week's episode of the Scale Your SaaS Podcast, I sat down with Chris Orzechowski, CEO and founder of West Egg "Xvertising" Agency. 

Chris is at the forefront of using X (Twitter) ads, a platform with a larger user base and plenty of ad space, similar to what we saw in the early days of Facebook ads. 

In particular, we discussed:

✅ The unique advantages of early adoption in digital advertising.

✅ Techniques for cost-effective ad spends that maximize return on investment.

✅ The importance of creating content that grabs attention and educates, increasing both engagement and conversions.

I also enjoyed how Chris discussed the fine art of targeting and creating engaging narratives with X ads that reduce advertising costs while enhancing effectiveness.

Check out the clip here for a sample from the episode. 

Then see the discussion below for the entire video of the conversation. 👇 

#mattschats

Chris Orzechowski

plain text emails > "pretty poster" style emails

Email often. 

Don't be afraid. 

If you don't want to email every day that's okay. 

Just start by adding 1-2 more emails each week and watch what happens to your revenue. 

Then feel free to shoot me an email, thanking me. 

Jay-Z once said:

"If you're having cart abandonment problems, I feel bad for you son. I got 99 problems, but cart abandonment ain't one."

Just kidding.

He didn't say that.

But it would have been pretty cool if he did.

However...

If YOU have cart abandonment issues, you should definitely grab my Cart Abandonment Annihilator Course:

theemailcopywriter.com • 1 min read

https://theemailcopywriter.com/caa/

Ads on X (formerly Twitter) are an untapped opportunity.

X ads work, and they’re very cheap right now compared to other social media platforms. (You can easily get started with as little as $10 a day.)

Yes, the user base is smaller than Meta, but it’s still around 250 million daily active users—plenty for any small business to tap into.

On top of that, it’s likely that fewer of your competitors are on X than Meta. You could easily be the only business in your industry advertising there.

Businesses willing to take advantage may gain a competitive edge, reminiscent of the early days of Facebook or Google ads.

Sold yet? Here’s Chris Orzechowski’s advice for getting started with X/Twitter ads: 

#twitterads #advertisingtips

buffer.com • 7 min read

X/Twitter Ads Are an Untapped Opportunity. Here’s How to Make the Most of Them

Build customer loyalty by giving your brand a personality that people can love. 

It's not all about email automations all the time.

It's hard to love a robot.

It's easy to love a brand you trust.

E-commerce brands can follow this 4-step framework to run ads:

1. Introduce a problem.
2. Promise to solve the problem.
3. Offer proof that shows your product gets better results
4. Propose the offer with your CTA, making it easy and attractive to make a buying decision.

The #1 thing you should do as an 8-figure e-comm brand owner who wants to scale and learn how to build a 100-year brand is:

1. Read my brand new book: The MOAT. 

The second thing you should do?

2. Schedule a 1-1 to see if we're a good fit to potentially double your business.

Over the last 10+ years, I've had the opportunity to work with
hundreds of brands.

The number one thing I've learned is that every single business, including yours, is simply a math problem. 

And if you can solve this math problem, you can build a huge, successful business.

“A good business is like a strong castle with a deep moat
around it. I want sharks in the moat to keep away those who would encroach on the castle.” - Warren Buffett

I'm launching a new service for DTC brands:

- Unlimited copy requests (emails flows, campaigns, FB ad copy, landing pages, direct mail, product descriptions, etc)
- I'll deliver one project at a time
- Monthly flat fee (no surprises)
- Pause/cancel anytime

Interested? DM me

Why would anyone inconvenience themselves to buy from you instead of from a lower-priced, discounted, or more readily available brand?

Distinguish your brand with a MOAT.

excited to be launching x ads for OneText this week, our first dive into any paid media 

Chris Orzechowski and his team have been great helping set everything up (no $$ affiliation)

if you see one or our ads let me know what you think ‼ 

Taplio

Chris Orzechowski's Linkedin Analytics

Chris Orzechowski

What is Chris talking about?

Who is engaging with Chris

Chris Orzechowski's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Chris Orzechowski's Linkedin Analytics

Chris Orzechowski

What is Chris talking about?

Who is engaging with Chris

Chris Orzechowski's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Chris Orzechowski's Linkedin Analytics

Chris Orzechowski's Best Posts (last 30 days)