Noman Shaikh's Linkedin Analytics

A serious question: Do you remember any research papers you've read? You might recall the idea. But not the words. And that too only if you've tried to understand the crux of it and invest time and energy into it. My point is... you don't remember the "hard" words. And research papers have the most difficult words crambled in one place. When founders are using AI to write their stuff. They're putting their reputation on the line with it. Since past 1 year, - I've seen countless website with generic jargony copy. - I've seen founders publish content with no voice and emotions - I've seen illogical content published on some really good websites If you're using AI (even with the best prompts) you're just going far away from your audience (unless you're a pro with editing).

Seven years ago… I used to work in B2B sales. No… It wasn’t hopping on a bunch of Zoom calls and chasing deals. It was finding prospects in the first half of the day and going out there to “get” a meeting in the second half (a door-to-door battle). I now realize how dumb the process was. And it still surprises me that it’s 2025, and a lot of B2B businesses still operate this way… You’re supposed to create a list of prospects, try to get on a call with them, and if they don’t answer, you try to get an appointment through their office security guy. You keep trying until you get the meeting, and then you get to pitch the idea. Mind you, it looks easy, but you have to travel all day just to get a meeting. By the time you get home, you’re exhausted to your core. It feels like your soul is being sucked into a vacuum cleaner. Most sales reps are stuck in this grind, unaware that a simple shift in approach could change everything. If only you knew how to write better cold emails. If only you knew how to actually grab their attention on social media. You could easily be the “Sales Guy of the Year.” But there is a huge gap… Those who know this are actually busy working with startups that understand it (trust me, just a fraction of businesses do). And those who don’t… are completely clueless about the possibilities. They’re stuck with traditional methods and still hesitant about the idea of becoming tech-savvy.

15 psychological triggers to drive more sales: