Darina I.'s Linkedin Analytics

Words That Win Hearts & Move Missions Forward You didn’t start your business just to sell. You started it to make an impact. To change something. To create something that truly matters. Words can sell. But when used with intention, they do way more. They can amplify your purpose, build you trust, and ignite real change. Try to picture this: you’re trying to build a masterpiece, a skyscraper that towers above the rest, but your foundation is... sand. Without a clear message or a strong foundation, even the most polished campaigns crumble. That’s exactly what I saw happening. Brands with brilliant ideas were getting lost in a sea of jargon, inconsistency, and noise. Saying a lot without truly saying anything. That’s when I realized something: it wasn’t just about better words. It was about uncovering what makes a brand human—its story, its heartbeat, its undeniable truth. Fast forward to today, and that’s exactly what I do. I help founders, innovators, and changemakers craft messaging that feels right. So they can connect deeply, stand out authentically, and make the impact they intended. But we both know that people don’t just buy products or solutions. They buy stories, values, and the feeling of alignment. So what happens when your message feels off—too vague, too generic, or not quite landing the way it should? 🔹 You have the vision, but explaining it feels like a tangled mess. 🔹 You know your work is valuable, but people don’t seem to “get it.” 🔹 You’re doing everything “right,” yet your brand still feels like a well-kept secret. Here’s the thing: It’s not about having the loudest message. It’s about having the truest one. You are in the right place if you are looking for: ✔ A strategic partner who doesn’t just fill in a brand voice template. ✔ Messaging that’s not just pretty words, but words that feel like you. ✔ Copy that builds trust, loyalty, and movement—not just sales. How I Can Help: 💡 Brand Messaging & Copywriting – From websites to brand voice guides, I craft words that feel true to you and compelling to them. 💡 Clarity Sessions – Not ready for a full project? Let’s refine your messaging in a strategic deep dive. My Mission: To help brands use words for good. To replace manipulative marketing with messaging that feels like home. To give changemakers the language they need to lead movements, not just make sales. Your brand deserves more than “good enough” words. It deserves a message that pulls people in, builds trust, and drives action. Let’s make that happen. Apply to work with me at www.copyvirtue.com