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I help SaaS teams accelerate revenue by fixing onboarding, reducing churn, and building customer relationships that drive expansion. → It's onboarding with a purpose: relationship-driven growth that scales. Through Activation Stack, I partner with early-stage and growth-stage SaaS companies to build onboarding systems that actually scale, reduce churn, and improve expansion. I also guide operators and CS leaders through a focused LinkedIn sprint to sharpen positioning and generate inbound without forcing them to become content creators. But at my core, I’m a builder. I’ve led account management and CS teams for 10+ years, creating playbooks, scaling teams, and driving measurable outcomes across SaaS. I’ve also started and sold a company, and built another from scratch to MVP. Whether I’m building systems, teams, or relationships, I care deeply about doing meaningful, high-leverage work that improves retention, increases revenue, and strengthens trust. DM me for a free onboarding & retention audit.
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"I'm not available after 6pm." 5 words that changed everything. (Save these scripts) I was nervous initially doing this. However, it saved my sanity, and my family. I remember one evening at 7pm playing Legos with my daughter. A Slack came in saying work needed an answer to a “quick question.” I told her daddy would be right back in a few minutes. The look on my daughter’s face said it all. She knew it wouldn’t be a quick minute, it never was. The Slack turned into a 20 minute Zoom call. I made the decision that night. The always-on culture is killing us slowly. But you can stop it today. Here's exactly how: 1. The Calendar Shield ↳ "My calendar closes at 5pm" ↳ "I can meet tomorrow at 9am" ↳ No explanation needed ↳ Just state it like it's normal 2. The Slack Exit ↳ Update status: "Back online at 9am" ↳ Pin in team channel: "Urgent? Call me" ↳ Auto-response: "Email for priority items" ↳ Then actually log off 3. The Emergency Filter ↳ "Is this urgent or important?" ↳ "What happens if we solve this tomorrow?" ↳ "Who else can help tonight?" ↳ 90% of fires put themselves out 4. The Boundary Scripts ↳ "I'm offline after 6pm" ↳ "I don't check email on weekends" ↳ "Let's tackle this fresh tomorrow" ↳ Simple. Clear. Respectful. I used to think being always available made me valuable. Now I know being well-rested makes me invaluable. Which script will you use tomorrow? Share below 👇 ♻️ Repost if your team needs this ➕ Follow for more practical leadership tips #LinkedInTopVoices #TopVoices
If you're scaling a SaaS company, you already know this: You can’t growth-hack your way out of bad retention. But here’s what most founders and CS lea
Management tip: Automate reporting, not relationships. Managing people isn’t the same as managing a project. Relationships aren’t a side task…..they are the job. I made time for my team, and that’s what actually drove success. Here's why this matters: 1. The Automation Trap ↳ We rush to automate everything ↳ Because "efficiency is king" ↳ But relationships can't be templated ↳ Trust doesn't scale with software 2. The Real ROI ↳ Reports should be instant ↳ Relationships should be intentional ↳ One builds data ↳ The other builds loyalty 3. The Simple Rule ↳ If it's repetitive, automate it ↳ If it's personal, protect it ↳ Your calendar shows your values ↳ Choose wisely Your team needs your presence, not another dashboard. Which part hit home? Share below 👇 ♻️ Repost if your team needs this ➕ Follow for more leadership insights If you need help building and scaling your SaaS team, DM me.
Burnout doesn’t start on Monday. It starts on Sunday night. My Sunday night reset is simple and I wish I’d started doing it years ago. I used to prep for Monday by clearing my inbox and my to-do list. But I still felt drained before the week even began. Now? I prepare by asking better questions. You don't have to do exactly what I do. However, I think it's important to not dread Monday mornings. Sunday evening, I take 30 minutes, *no screens* just a notebook, and ask: ✅ What gave me energy last week? ✅ What drained it? ✅ What am I carrying that no one actually asked me to? Then I finish with this sentence: “If this week goes right, I will feel…….” Not productive. Not ahead. Not impressive. Just… grounded. The reset isn’t about control. It’s about choosing presence over panic. 👇 What’s one way you reset for the week ahead? Or, what do you wish your Sundays felt like? ♻️ Repost if someone in your circle needs a gentler reset ➕ Follow for more grounded growth in SaaS + leadership
5 Boundary scripts that sound professional (not defensive) "I need to check my calendar" isn't a boundary. It's an excuse. You don’t need to overexplain. You just need the right language. Early in my career, I thought being client-focused meant saying yes to everything. Every "quick favor." Every "can we just...?" Every scope creep disguised as a Slack message. I didn’t want to seem difficult. All I was doing was erasing my own limits, and letting others do the same. This also went for co-workers as well. A “quick sync” or being added to meetings I didn’t need to be in. Now? I set boundaries early, clearly, and respectfully. Here are 5 scripts that actually work: 1. "Here's what I can commit to, and what I can't" ↳ Why it works: Sets clarity without sounding cold ↳ Shows you've thought it through ↳ Builds trust, not tension 2. "Let's prioritize based on what will drive the most impact" ↳ Reframes pushback as strategic thinking ↳ Makes "no" feel like leadership ↳ Keeps focus on shared goals 3. "Happy to support, here's what that would require on my end" ↳ Shifts reactive tasks to thoughtful collaboration ↳ Shows you're solution-focused ↳ Prevents rushed commitments 4. "I'd rather give you a realistic 'yes' than an overwhelmed one" ↳ Human, honest, and hard to argue with ↳ Shows respect for their time and yours ↳ Sets up better long-term trust 5. "That's outside our current scope, but let's explore options" ↳ Boundary + possibility = perfect combo ↳ Keeps the door open without saying yes ↳ Professional, not defensive I used to think boundaries meant burning bridges. Now I know they build stronger ones. Which script will you use tomorrow? Share below 👇 ♻️ Repost if your team needs stronger boundaries ➕ Follow for more scripts that work
Not everything you do has to scale. Burnout never sends a calendar invite. 👉 Take a rest before it finds you. Took this photo at Disney. You don’t need to earn rest, you're entitled to it. That pause probably did more for my clarity and creativity than any “deep work” sprint ever could. If you’re always working, there’s no room for wonder. If you’re always pushing, there’s no space for perspective. Take the break. Savor the magic. Come back better. ♻️ Repost if you enjoyed this ➕ Follow Aaron Hays for more tips
Want to keep your clients longer? Steal these 5 sentences. (Save these before you need them) After 12 years in CS, I learned this: Client relationships don't break from bad results. They break from poor communication. Here are the exact scripts that prevented fires: 1. "Can we pause and realign on expectations?" ↳ Use when: The project starts creeping ↳ Why it works: Clarity beats conflict 2. "Here's what I can commit to - and can't" ↳ Use when: Requests exceed capacity ↳ Why it works: Real beats reassuring 3. "This sounds urgent. Is it also important?" ↳ Use when: Everything is "ASAP" ↳ Why it works: Leads with strategy, not stress 4. "What does a win look like on your side?" ↳ Use when: Starting any new project ↳ Why it works: Prevents assumption gaps 5. "I'll give you a complete answer tomorrow vs. a rushed one today" ↳ Use when: They want it "quick" ↳ Why it works: Sets quality standards Trust isn't built with genius strategies. It's built with honest communication. Which script will you use this week? Share your go-to client line below 👇 ♻️ Repost if your team needs better scripts ➕ Follow for more CS leadership playbooks
Stop treating LinkedIn like LinkedIn. (It's killing your chances) I've been on and off LinkedIn the last few years. It's changed, it has become more transactional. That doesn't work for most people. 5 truths about what actually works: 1. The Cold Message Truth ↳ "Hope you're doing well" = Delete ↳ "Loved your point about X because..." = Reply ↳ Reference something specific from last 7 days ↳ Like you would in real conversation 2. The Coffee Shop Rule ↳ Would you walk up to someone and say: ↳ "Looking to expand my network..." ↳ "Wanted to discuss opportunities..." ↳ If it sounds like a bot, don't send it 3. The 96% Reality ↳ Most people check LinkedIn like Instagram ↳ Between meetings ↳ During lunch ↳ On their phone ↳ Write for humans, not algorithms 4. The Real Engagement Hack ↳ Don't post and ghost ↳ Stick around 15 minutes ↳ Reply to early comments ↳ Have actual conversations ↳ Just like you would at an event 5. The Connection Secret ↳ Replace: "Let's network" ↳ With: "That mistake you mentioned? Made it too." ↳ Or: "Been stuck on that same problem" ↳ Real stories > Professional facades The truth nobody tells you: LinkedIn is just a coffee shop with worse coffee. Which script will you try tomorrow? Share below 👇 ♻️ Repost if this hit home ➕ Follow Aaron Hays for more real talk
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