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My professional purpose is to help organizations clearly define where to play and how to win to achieve their business growth objectives. I have 15 years of hands-on experience working in global advertising agency networks (Omnicom Group: BrandScience, OMD, BBDO, Proximity), industry-leading technology companies (Wargaming, Yango Group, EPAM Systems), and with fastest-growing B2B start-ups (Whatagraph). My expertise spans brand marketing, partnerships, customer experience, product management, analytics, strategy, and operations. This cross-functional background gives me a comprehensive understanding of business, enabling me to help companies organize for the next wave of growth and transformation. Being an entrepreneur at heart, I've built new cross-functional teams from scratch, developed new capabilities, and integrated new ways of working into existing business processes. I’ve led organizational design efforts, directed recruitment, leadership development initiatives, and acted as a player-coach, working with teams to cultivate a high-performing culture and deliver the best work. I love numbers and facts, but I also understand the power of creativity and stories that multiply results. I prioritize growth over the status quo and enjoy working in multicultural cross-functional environments at scale. During my time living in London, Moscow, Nicosia, and Amsterdam, I’ve been privileged to collaborate with top talent from diverse cultural backgrounds on strategic initiatives across multiple sectors: CPG, Retail, Telecom, Fintech, Healthcare, Entertainment and Sports, Education, GAAS/F2P Video Games, ML/AI, Digital Media, Streaming Services, Marketplaces, and B2B SaaS. My work has been recognized with industry awards, including FWA, AWWWARDS, Webby Awards, Clio Awards, WARC Effectiveness Awards, and Effie Awards. My core strengths (CliftonStrengths) are Strategic, Activator, Relator, Connectedness, and Responsibility. I often act as an educator, keynote speaker, and jury member at global award shows (Webby Awards, WARC Awards) and conferences (IIEX - Insight Innovation Exchange, ESOMAR, Digital Dimensions, International Creativity Festivals). I'm often invited to design and facilitate workshops and sprints at in-company planning events. Since 2021, I've finished over ten marathons, including those in Amsterdam, Paris, Berlin, Athens, Istanbul, and Chicago. These endurance milestones remind me of the importance of having a vision, setting clear objectives, following a process, putting in the work, embracing failures, learning, and improving.
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Gary Kasparov, the chess grandmaster who once battled Deep Blue, coined the concept of the “centaur” a powerful hybrid of human and AI. And as Kevin Labick described it, it’s like an exoskeleton. It’s not man vs. machine, but man with machine. In this framing, AI amplifies human intuition, creativity, and judgment, creating a partnership where each compensates for the other’s weaknesses. The future isn’t artificial or human – it’s augmented. #artificialintelligence #centaur
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"AI isn’t a robot. It’s an exoskeleton”. Companies that truly get this are the ones embracing AI while continuing to invest in their people. Too many leaders mistake replacing human talent with AI as progress – yet as Kevin Labick reminds us, it’s just a layoff in disguise, that sacrifices creativity for short-term gains. By harnessing AI to empower human potential, organizations can turn everyday tasks into opportunities for breakthrough innovation. In his new article, Kevin shares why a “People, powered by AI” approach is the key to sustainable, human-first growth. 👉 https://epamsys.co/3E4OXCG #AI #Growth #Innovation #Creativity CC: Victoria Morrison, David Billings, Nicolas Borgis, Sjoerd van Gelderen
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