D-DOUBLEU MEDIA

D-DOUBLEU MEDIA is an advertising agency that helps 7-9 figure eCommerce brands lower acquisition costs through performance creatives and paid media.

Founder & CEO

Creative Donut

Changing the way you produce static ads. Supercharge your static creative testing volume without the hassle or design skills. Frosted Files Canva + Figma ad templates will help you get new ads up in minutes, not hours.

Founder

B&S  BV

Account Manager

Trainee

Fanatical in working out and reading a book with chamomile tea and a scented candle.

My day usually starts with a run or a high-intensity workout, a cold shower and a 10-minute meditation session. After that, I dive into working at my agency D-DOUBLEU MEDIA.

We help 7-9 figure Ecommerce businesses scale through performance creatives and paid media.

Most brands start with:
“Best in class.”
“50% off today.”
“New product just launched.”

Unaware audiences? They don’t care.

They don’t even know they need a product.

What they do know:
→ Their energy crashes every afternoon.
→ Their skin looks worse on Monday mornings.
→ Their knees hurt when they play with their kids.

Call out the feeling.
Paint the frustration.

Do that and they’ll finally pay attention.

Dennis Willeboordse 👨🏼‍🦰

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Talks about #dtc, #ecommerce, #marketing, #paidadvertising, and #performancecreatives

Slashing acquisition costs via performance creatives and paid media for 7-9 figure Ecommerce brands.

She isn’t scrolling Instagram looking for “collagen supplements.”
She’s scrolling because she feels older than she wants to admit.

He’s not searching for “ergonomic chairs.”
He just stands up after work and his back cracks like fireworks.

That’s the unaware stage.

You don’t win them with a sale.
You win them by describing their pain better than they can.

Your ad is not spending.

Great.

"let's force some spend so we can learn"

No stop it.

You've already learned from Meta not spending money on the ad.

They saved you money.

Now go back and make a better ad.

“Dennis, how do you create ads that scale past $50k/day?”

Here’s the truth: I don’t start with a blank screen.

I open the Ads Library and search for:
→ My product type
→ The problem it solves
→ The desire it taps into

Then I filter for ads running 90+ days.
Because if it’s been alive that long, it’s making money.

From there I study patterns:
→ What hooks keep coming up
→ The first 3–4 seconds of every creative
→ Which emotions and fears are being triggered

Not to copy.
But to generate hypotheses.

One client thought they needed new audiences.
Instead, we pulled a fresh angle out of competitor ads.
Two weeks later, they were at $11k/day.

That’s the difference between guessing and scaling.

You’re trying to make ads like Nike. That’s why you’re failing.

You’re chasing likes, awards, and “brand vibes.”

Revenue doesn’t come from pretty ads.
It comes from relevance.

A customer with a real pain doesn’t care about your cinematic 60-second spot.
They stop for the ad that makes them feel “this was written for me.”

They’re not looking for entertainment.
They’re looking for someone who understands their problem better than they can explain it.

The framework is simple:

– Stop trying to “go viral.” Start trying to be the ad that nails your customer’s internal dialogue.
– Identify the 5 most painful problems your buyer has.
– Create a scroll-stopping creative for each one.

One ad that hits an oddly specific fear/desire is worth more than 100 pretty videos nobody clicks.

DM me “Creative” and I’ll show you the framework we use to scale ads past $50k/day.

Everyone wants a “secret hack” to scaling.

Here it is:
Stop making pretty ads that nobody clicks.
Start making ugly ones that people feel.

Everyone wants a “secret hack” in Ads Manager.

Here’s what Dennis actually does:
→ Open Ads Library
→ Filter for ads running 90+ days
→ Study hooks, visuals, and triggers

Not to copy.
To see what the market already rewards.

Do this before you make a single ad.
It’s how you stop wasting money and start scaling.

Every product hides layers of reasons why people buy.

A mattress isn’t just sleep.
It’s relief from back pain.
It’s intimacy.
It’s energy for tomorrow.
It’s status when guests see your bedroom.

But your ad has one job: pick the core desire that stops the scroll in 3 seconds.

The winners are always rooted in desires that are:
• Immediate (back pain tonight > “maybe new sheets someday”)
• Universal (energy to play with your kids > “extra stitching detail”)
• Insatiable (comfort, love, confidence — people never get enough)

That’s the level of psychology that takes ads from $2k/day to $50k/day.

Why do people really buy protein powder?

Not “30g of whey isolate.”

It’s:
– Revenge body after a breakup
– More energy for the gym
– Faster recovery
– Confidence shirtless at the pool

Your ad has 3 seconds.
Pick the angle that’s urgent, universal, and insatiable.

That’s how you sell shakes, not just tubs.

Unaware audiences aren’t looking for your product.
They’re not googling it.
They’re not comparing prices.
They don’t even know the solution exists.

They’re just living inside the problem.

Your job? Don’t shout “20% OFF.”
Don’t flash the brand name.

Instead → step into their head.
Echo the emotion they feel but can’t articulate.

“That 3PM crash where your brain stops working?”
“Feeling invisible when you walk into a room?”

That’s what stops the scroll.

Black Friday isn’t about awareness ads.
People already know the problem.
They already know the solution.

They’re product aware.

Your job?
→ Position your brand as the no-brainer choice
→ Stack irresistible offers
→ Kill objections in 3 seconds

That’s how you cut through the chaos and win BFCM.

Marketers: “But this ad has a 3% CTR!”

Meta: “Cool story. $0 spend.”

Went to the kitchen. Cooked some ads.

Which is your favorite? 🧪

Your product has 20 angles.
Your ad can only sell one.

Pick the angle that:
→ Hurts now
→ Applies to millions
→ Can’t ever be “done”

That’s the one that prints money.

Black Friday shoppers aren’t “unaware.”
They’re ready.

They’ve got wallets open.
They’re choosing winners.

If your ad still says “struggling with dry skin?”...
you’ve already lost.

A client once sent me a spreadsheet:
CTR: 2.5%
CPM: $8
CPC: $0.90

They thought it was a “winner.”
Meta didn’t.

Zero spend. Zero scale.

Lesson: The only metric that matters is the one that unlocks budget.
SPEND.

Most of you are writing to the problem.
Write to the feeling the problem creates.
Pain informs logic.
Emotion drives purchase.

Most brands waste money on videos that flop.

We start with statics — fast, cheap, and brutally honest.

20 statics = 20 new angles tested in the time & cost of 1 video.

That’s how we find the hooks that actually convert → then scale them into UGC + video.

I just broke down our full static testing framework.

DM me “statics” and I’ll send it to you.

On Black Friday, people don’t need to be told:
“You’re tired.”
“You need skincare.”

They already know.

Your ad should scream:
“This is the deal. This is the product. Here’s why it’s better.”

Price + clarity beats vague pain points every time.

Want ads that scale past $50k/day?
Study ads that have already survived 90+ days.
Everything else is noise.

Taplio

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