Event Business Formula

Pioneer of transformative education for event entrepreneurs | Voice behind "The Business of Meetings" podcast—sharing insights and stories for your professional and personal growth | Author of the acclaimed "Meeting at C-Level," guiding you through the strategic nuances of event planning | Former Chairman of MPI's International Board.

We come alongside overwhelmed event business owners and help them set themselves free. The Event Business Formula Innovation Lab empowers entrepreneurs to get to the next level while gaining their time back!

President

Associated Luxury Hotels International (ALHI)

Providing expert guidance and strategic advice to enhance the organization's offerings and strengthen its position in the luxury hotel and events industry.

Advisor

Private Optimizing, LLC

About 10,000 baby-boomers are retiring every day. Those who own a small business generally don’t have a succession plan or are too small for Professional Investment Firms. That’s where we come in.

Imagine a Team of highly experienced, multi-lingual, multi-cultural, and successful achievers bringing together the power and processes of Private Equity Firms and the business and operational acumen of Small Business owners. Welcome to Private Optimizing. We acquire, optimize, and grow small businesses across the United States of America.

Founder

Moomenti

Representing Moomenti as a Brand Ambassador, helping people book their next luxury moments across the US, Canada, Mexico, and The Caribbean.

Brand Ambassador

Forbes Business Council

Contributing insights and thought leadership as an Official Member of the Forbes Business Council, with a focus on the business and events industry.

Official Member

SecuTix SA

Started from scratch–developed and oversaw the US operations of SecuTix SA. Our cutting-edge, blockchain enabled, open cloud ticketing and engagement platforms help you to understand and engage with your customers, monetise your products and services, secure your operations and enhance your audiences’ experience before, during and after the event.

CEO USA

Swantegy

Based out of Belgium, we produced some of the most exciting events that business people have ever attended. Each event was designed to not just entertain attendees but to align them with corporate goals, generate profits and empower teams.

Keyway LLC

Co-founded Keyway LLC, focusing on unlocking payment potential in the hospitality and events industry. Launched an innovative program to help secure the Convention  Centers in America (now under the wings of IAVM as "Academy for Venue Safety and Security - AVSS").

Founding Partner

Reed Exhibitions

Provided strategic oversight and guidance to Reed Exhibitions' global meetings and events portfolio, driving growth and excellence in the sector.

Non-Executive Chairman of Global Meetings & Events Portfolio

Culture22 Communications Group

Led the Event Strategy Practice at Culture22, delivering strategic event solutions that enhanced brand engagement and achieved business objectives.

Managing Director Event Strategy Practice

Feeling stuck in your event business?
Buried in client work, struggling to delegate, and constantly putting out fires?
You’re overwhelmed, exhausted—and quietly wondering if you're the only one feeling this way.
You're not.
And you don’t have to figure it all out alone.
I’ve built, scaled, and sold a successful international event business—and now I help event entrepreneurs like you do the same.
More clarity. Better clients. Sustainable growth.
Let’s build a business that works for you—not the other way around.

Who Am I?
I’m Eric Rozenberg—Belgium-born, American by choice 🇧🇪🇺🇸—fueled by strong coffee, strategic thinking, and an even bigger heart for helping Meetings & Events entrepreneurs succeed.

Over the past 20+ years, I’ve organized events in 50+ countries, written two best-selling books, hosted 280+ episodes of The Business of Meetings podcast, and advised some of the smartest and most successful event business owners in our Industry.

I’ve also been where you are—navigating overwhelm, wearing too many hats, and carrying the full weight of the business on my shoulders.
That’s why I created Event Business Formula—a coaching platform built to help you gain clarity, create systems, and grow with confidence.

What We Do
Through our coaching programs and peer community, we help event business owners:

Regain control of their time
Build scalable teams and systems
Shift from service provider to strategic partner
Raise prices, attract better clients, and boost profitability
Feel less alone and more empowered to lead

Whether you’re making 6, 7, or 8 figures—growth without clarity is chaos. We help you build a business that serves your life—not the other way around.

How Can You Benefit?
When we work together, you’ll get:
A strategy tailored to your goals—not a cookie-cutter plan
Tools to delegate and scale without burning out
Accountability from someone who’s been in your shoes
Access to my global network of trusted industry experts
Practical systems you can implement immediately
A partner who challenges, supports, and drives real results

The Business of Meetings
My weekly podcast features raw, insightful conversations with global industry leaders and innovators.
If you’re in the business of events, this is your go-to source for clarity, connection, and inspiration.

Let’s Connect
👉 DM me here on LinkedIn
🎙 Listen to The Business of Meetings

Let’s get you out of survival mode and into ownership—of your time, your value, and your growth.

Happy Hanukkah ✨

Wishing a meaningful and joyful Hanukkah to everyone celebrating.
May this Festival of Lights bring reflection, resilience, and renewed hope —
both personally and professionally.

As we close the year, may the light of this season inspire clarity, connection, and purpose in all that you do.

Eric Rozenberg

Confidence isn’t something you wait to have, it’s something you build by showing up, even when it feels uncomfortable. 

In this conversation, with Shannon Thaler Cherry dive into why the moments that stretch us are often the moments that shape us most.

Keep showing up. Keep leaning in. That’s where the growth is. 💪✨ 

#Leadership #EventProfessionals #GrowthMindset #ConfidenceBuilder #KeepShowingUp #BusinessOfMeetings #EricRozenberg #ProfessionalGrowth #MeetingsIndustry #EventLeaders #MindsetMatters #MotivationDaily

No one does it alone

True community isn’t about transactional networking, it’s about meaningful relationships—giving and receiving support when it matters most.

As you reflect on the past year and decide where you are going to focus your time and energy in 2026, this article from #MPI The Meeting Professional might bring you some light.

Open article: The Meeting Professional - No one does it alone by themeetingprofessionaldigital.org

The Meeting Professional - No one does it alone

The final quarter sets the tone for the year ahead.
Most people slow down; high performers take massive action.
Here’s the mindset and strategy to finish strong and build momentum for 2026.”

#Leadership #EventBusiness #BusinessGrowth #Q4Strategy #MassiveAction #EventProfs #EntrepreneurMindset

In events industry, the to-do list never ends.
But here’s what I’ve learned after decades in events and business:

You don’t win by doing more.
You win by doing what matters most.

Protect your time. Prioritize the needle-movers.
That’s where real growth comes from. 

#EventProfs #BusinessOfMeetings #EventLeaders #EventPlannerLife #PurposeDrivenWork #DoWhatMattersMost #EntrepreneurMindset #EventSuccess

Event storytelling has evolved far beyond visuals. 

In a world where attendees expect connection, immersion, and meaning, the role of digital experiences has never been more important. Great events don’t just look good— they make people feel something, wherever they are.

#TheBusinessOfMeetings #EventBusinessFormula #EventDesign #DigitalEvents #Storytelling #EventInnovation #EventProfessionals

Growth isn’t luck—it’s structure.

In my conversation with Lisa Gregory, she reminds us that long-term success starts with a solid foundation.

Whether you’re leading events, building a team, or scaling your business, the fundamentals matter more than the flash. Because when the base is strong, growth goes the distance.

#TheBusinessOfMeetings #EventBusinessFormula #LeadershipMindset #EventPros #BusinessGrowth

“When your business aligns with your purpose, growth becomes effortless.”

Wonder how you can successfully implement AI in your organization? Read this article!

As interest in AI continues to grow, our research and client experience continues to reveal a key insight: successful AI integration depends on the alignment of AI Experience (AIXP) Strategy & Design and Human-Centered Enablement (HCE). Together, these approaches ensure AI solutions are designed with users' unique needs and preferences in mind.

Discover how our team bridges the two below, and please connect with us to learn more!

Ryan Watts, Stephanie Stobart, Sydney Edelstein, Julia Lauer, Analese Lutz, Ella Johnson
https://lnkd.in/eS2xjyhb

Open article: Designing the Intersection of AI Experience and Human-Centered Enablement by medium.com

Designing the Intersection of AI Experience and Human-Centered Enablement

What if your business didn’t drain your life — but supported it?

In my conversation with Iain Morrison, he shared a powerful perspective every event professional should hear:

✨ Build a life-friendly business.

Not a business that demands more hours…
but one that gives you more freedom.

Because sustainable success only matters if your life can sustain it.

#TheBusinessOfMeetings #EventBusinessFormula #Leadership #EventProfessionals #BusinessBalance #EventIndustryInsights #LifeFriendlyBusiness

Scaling an event business isn’t about adding more tasks to your plate—it’s about elevating how you operate.

In my conversation with Iain Morrison, he shared a powerful reminder:
“True scale isn’t about doing more; it’s about doing smarter.”

In an industry that often glorifies busyness, this message is the reset many leaders need.
Smarter systems, better processes, and intentional choices create sustainable growth.

#TheBusinessOfMeetings #EventBusinessFormula #ScalingYourBusiness #EventLeaders #EventProfessionals #BusinessStrategy #EventOperations

What turns clients into advocates?
Not bigger budgets — but authenticity and intentional attention.

In Episode 293, Neen James explains how elevating every touchpoint creates loyalty that lasts far beyond the event.

#TheBusinessOfMeetings #EventBusinessFormula #EventLeaders #ExperienceStrategy #ExceptionalExperiences

Strong operations = sustainable growth.

Lisa Gregory shares key lessons on building event services operations that fuel capacity, consistency, and success.

A must-listen for every event professional aiming to scale.

#EventBusinessFormula #TheBusinessOfMeetings #EventPros #EventOperations #BusinessSystems

Lisa Gregory said it best:
“Scale comes from systems, not sweat.”

If you’re still relying on effort alone, you’ll eventually hit a ceiling.
But when you build systems, you build freedom, capacity, and consistency.
That’s where real growth begins.

#EventBusinessTips #TheBusinessOfMeetings #EntrepreneurMindset #BusinessGrowth #EventPros

“Luxury isn’t about cost, it’s about connection.” — Neen James

In the events business, the most memorable experiences aren’t defined by budget — they’re defined by how deeply people feel seen, valued, and connected.
That’s where true luxury lives.

#TheBusinessOfMeetings #EventBusinessFormula #EventProfessionals #ExperienceDesign #ConnectionFirst #LuxuryRedefined

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