Co-founder Testimonial Donut, Founderoo + Kaddim. Design at Lumiant.

Kaddim handles document collection for Australian mortgage brokers. The part of the job that takes hours but earns you nothing. Request documents, send automated reminders, review everything in one place, and auto-rename files to your naming convention.

"The ability to rename files to our own naming convention is a massive time saver. For this feature alone I will continue to use this service." – Peter Tersteeg, Sage Leading Solutions

"I won't ever go back to sending manual checklists!" – Deanna Ezzy, More Than Mortgages

I'm not here for a hard sell. If document admin is eating your time, let's connect. Always happy to talk about how to get those hours back.

This photo is from 2002. 
Edinburgh, Scotland.
I was 27.
My first business,  a cleaning company.

That little notebook on my desk? 
That was my CRM.

Every job felt like a massive win. 
Every phone call mattered. 
Growth was measured in single clients, not big fancy metrics.

Twenty-three years later, Farzan and I are fully focused on Kaddim now.
And honestly? 
It feels exactly like that early push again.

Different business. 
Different decade. 
Same feeling.

The impatience creeps in. 
You want traction NOW. 
You want the momentum you remember from past wins.

But that's not how it works. 
It never was.

Success isn't built in the big moments. 
It's built in the slow, unglamorous accumulation of small wins.

One client. 
One conversation. 
One solved problem at a time.

So here's what I'm reminding myself:
- Be patient with the process
- Stay persistent through the quiet days
- Trust that the compound effect is real
- Remember that every big successful business once felt impossibly small

We're back at the beginning.
And that's exactly where we need to be.

Guy Ligertwood

founderoo

Talks about #founders, #startups, #uxdesign, #entrepreneurs, and #productdesign

Designer building mortgage broker software

Australian mortgage brokers.
Email is a very inefficient way to collect documents.
You know this.

Yet here's your VA in another email thread:
- Sending reminder emails.
- Checking if files came through.
- Following up again.
- And again.

Chasing documents doesn't make you money. 
That's not growing your business. 
That's just necessary noise.

Document collection needs a person. 
But that person should be overseeing it. 
Not doing the heavy lifting.

Free up your VA for the work that actually matters.

-----------------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

#mortgagebroker #homeloans #brokertools

I spoke to a bunch of Australian mortgage brokers in the last month.

Lots of brokers had a similar problem.
Document collection eats time.

Chasing clients via email. 
Reminders that don't get sent. 
Files uploaded as IMG_4738.jpg instead of Smith_Payslip_Jan2025.pdf
Google reviews not getting asked for

Their VA spends hours fixing it.
That's not what you hired them for.

Some brokers use FileInvite and they're happy with it.

That's good for us. 
Means our software is heavily validated. 
We just need to overtake them (FileInvite).

Farzan and I built Kaddim (soon to be Brokerdocs) to do exactly that.

We're early. 
We have demos every week. 
We're looking for feedback more than we are to sell.

The software has to fit the broker to make it work.

We built this from the ground up. 
Me, Farzan and our 2 engineers own the business.

The brokers using it? 
Churn doesn't seem to happen. 

David vs Goliath.

Our focus on the Australian mortgage broker market is our superpower.

We're in for the long haul.

#mortgagebroker #homeloans #brokertools

---------------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

If you've ever grown a business only to lose a bunch of money and come back and go again, this post's for you.

2002. Edinburgh. No vehicle. Just a vacuum cleaner, a bucket of cleaning supplies. Me and my wife Sandrita.

We'd board the bus to our first cleaning jobs for Bluestone Cleaning. That was us. Founders on the number 23.

Fast forward to peak Bluestone: 50 employees, multiple vans, £750,000 in annual revenue. 

That professional cleaning company look. We'd made it.

Here's what nobody tells you about "making it", the more successful you look, the more you spend looking successful. 

Bigger office. Better equipment. That professional polish.

Then 2009 hit. The GFC. Our customers, often builders and developers, started going under. They owed us money. A lot of money.

I'd taken £125,000 out of my house, thinking I could pay it back.

I couldn't.

Liquidation. That's the word you never think you'll use about something you built from nothing.

16 years later from that heartache, I'm back on the bus. An Australian one, not a Scottish one.

Farzan and I are building Kaddim (soon to be brokerdocs). Document collection software for Australian mortgage brokers, and we're starting lean again. But mentally, I'm back in that headspace.

When you're carrying a vacuum on the 23 bus, you spend nothing unless it's absolutely necessary. 

Every pound works twice. You stay lean.

That scrappy version of me built something from zero. 

The polished version lost £125,000 trying to look the part.

23 years later, starting again, I know which version I need to be.

If you're a busy Australian mortgage broker still using emails to collect documents from clients...

You're doing it tougher than you need to.

Farzan and I built a document collection tool from the ground up.

We're like Fileinvite but:
- Built purely for Australian mortgage brokers
- Way cheaper ($50-$150 a month)
- Small, fast, responsive Australian team

We know the pain. 
We built the fix.

DM me if you want to take a look.

----------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

#mortgagebroker #homeloans #brokertools

Building Products & Studying Entrepreneurs

Australian mortgage broker document collection needs a person.

But that person shouldn't be chasing.

They shouldn't be:
- Sending the 4th reminder email
- Wondering which client is holding things up
- Renaming all the files

They should be overseeing.
Not doing the heavy lifting.

Request. Remind. Review. Rename. Relax.

----------------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

#mortgagebroker #homeloans #brokertools

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