Maria Britze's Linkedin Analytics

The founders who want it the most... often hide the hardest. Because the message that should’ve landed got buried under “someday when the funnel’s done.” While the big logos buy from people who mean it. I watched my client land three meetings before 11:30am with one email. Meanwhile, I see most founders still stuck at “warming up” leads... while the warm ones quietly go cold. From what I’ve seen, the big logos don’t wait for the overcomplicated 12-step follow-up systems. They’re waaay too busy. Honestly, most of those tech crutches? They’re just a way to self-soothe. Because under all the logic branches hide few things no one dares to admit: - what if your offer really isn’t good enough? - if this flops, there’s nothing left to hide behind - pitch too soon, and you risk looking desperate - the no that proves you were never enough So instead of trusting the signal, they fortify the funnel. Funnels, automations, drip campaigns... anything to delay the ask. But no amount of software can fake conviction. And conviction is what lands the meeting. It’s what wins the deal. Big logos buy from the person who says the thing, without flinching. I’ve closed Fortune 500 accounts with unpolished 37-word emails written while my smoothie blended because it’s never been about the scaffolding. It’s about belief spoken clearly, without self-protection. We don’t need another tool or timeline. What we really need is belief – the kind you can feel when someone means what they say. Because when that kind of belief is baked into your words people don’t just read it. They feel. That’s what they say Yes to. So if your funnel appears impressive but feels exhausting, we should talk. This is exactly what I help my clients to solve in 8-weeks or less. I rebuild their sales funnel from the inside out — starting with messaging that doesn’t whisper, it smacks with clarity. We figure out what you actually have to offer, uncover what really speaks to your best buyers, and build a system around that — one that scales without the bait, tripwires, pressure, or funnel theater. The result? Clients who get it, want it, and come in warm:

There’s the “just pick a niche” crowd. Then there are the ones standing barefoot on hot coals with an offer that needs out - but can’t bear to pour it into another templated funnel that flattens the soul out of it. This post is for the second group. The ones who’ve been in biz 8… 10… 14 years. Who’ve delivered results, built a name, led teams. Who just cracked it. THE offer. The one that makes them scribble notes at red lights, voice-note ideas on walks, wake up knowing, this is it. Literally no competitor. Not a rebrand. A return to what the work was always meant to be. And it’s burning hot 🥵 When that kind of clarity lands, it changes how everything else feels. The website feels too careful. The funnel feels like someone else wrote it. The leads showing up still ask questions the old version of you used to attract. Even your voice - online, in your emails work - feels like it’s echoing an earlier chapter. And the old ways of selling? They still work… technically. But they don’t feel good anymore. They’re no longer worth the energy. You’re not here to perform. You’re here to be chosen - quietly, decisively - by the right people who already feel the shift in you. That’s where I come in. I work with founders who’ve outgrown advice that never really saw them. Who’ve had the bro coaches. Followed the frameworks. And still felt like something was missing. Because most strategy doesn’t account for intuition. Or creative obsession. Or the kind of clarity that doesn’t need to yell. Here’s what it looks like when we built it right: 🌶️ Someone finds you and says, “I don’t know what just happened, but I want in.” 🌶️ They book a call without asking, “what do you do?” because they already know. 🌶️ You stop refreshing Slack 24/7 🌶️ You stop tweaking your funnel on weekends. 🌶️ And the right people start showing up, already decided. What we build isn’t a funnel. It’s a system that mirrors how you already create trust - and turns that into consistent money. Messaging that sounds like you. And converts without you in the room. A business that makes you money while you’re out there at your kids birthday party. If you’re clear on the inside - and your outside just hasn’t caught up yet… I have something I want to offer you.

Most “automated” funnels still run on your face. Your calendar. Your content treadmill. So the second you step away, sales stall. Or worse... disappear. Scaling past €50K/month this way might look “optimized” but it’s loud, leaky, and built on burnout. If you’d rather tan in sunlight than burn out under your screen’s blue glow this summer… You don’t need a “better” funnel. You need a sales system that runs founder-free and still converts like hell. That’s what I build. I call it the Founderless Funnel: An 8-week sprint that installs a pre-sold message so you never have to pitch, post, or perform to make sales. Because what actually drives sales? A message that walks into the room before you do — and closes with quiet certainty. When done right, sales feel like this: → €55K weeks from superfans who treat your vision like a cult and buy everything you put in front of them → 20%+ open rates, daily, because your emails mirror their inner monologue better than their own mind does → One message → lunch with million-dollar investors This is what I’ve built for agencies and DTC brands scaling past €100K/month: Sales systems that run without founder presence — but still feel personal, precise, and high-trust. And now I’m offering it as a one-time Founderless Funnel Sprint before summer. 8 weeks. One clean install. €15,000. DM “Founderless” in the next 2 hours. I’ll reply personally to vet for fit. This isn’t evergreen. Neither is your window to escape founder-led everything. Earn like it’s Q4. Live like it’s the Amalfi Coast 🍸

The part most folks hide: Yes, we’re building funnels. Yes, there’s structure. Revenue. Automation. BUT... This isn’t a paint-by-numbers click-funnel crapshoot. You're not a template. And I’m not gonna pretend you are. Here’s how we do it: Once you say yes, we’ll sort the formalities — payment, invoice, logistics. Then I’ll send you a set of questions. They’ll take you about an hour. But it’ll be the deepest hour you’ve spent with your offer in a while. Then: You'll gather the raw stuff. Think: past launches, content, testimonials, voice notes, backend spaghetti. Don’t pretty it up. I want the mess. Next? We meet. Live. We talk about your offer. Your desires. The revenue dreams you didn’t dare pronounce out loud until now. And from there I draft your custom roadmap. Not some blueprint you could’ve Googled. A real, built-for-you growth plan that’s grounded in who you are, how you sell, and who’s actually ready to buy from you next. Because yes, we’re building sales funnels over here. But if I pretended you were just another client, I’d be a shitty consultant. If you’re a fit, I’ll know. If you’re not, I’ll tell you. Fix yourself a DM.

Before we streamline your funnel or rebuild your nurture pipeline… First, we need to name what’s still running on guilt, not design. Odds are high you’re not stuck because you lack direction. You’re stuck because you haven’t paused long enough to name the parts you’ve outgrown. There’s a mirror every founder has to face — the one where you admit: • You’ve built too much around overdelivering • You’ve mistaken boundaries for being cold • You’ve made yourself indispensable instead of scalable It’s not sexy — but it’s the moment things get uncomfortable enough to get clear. Skip that, and you stay the operator in your own empire. Still hand-holding what should be off your plate. Still personalizing past logic. Still saying yes because you can, not because it’s needed. You’ve told yourself it’s just part of being a good founder. But it’s not. It’s self-harm, dressed up as work ethic — and where I come from, that kind of self-sacrifice is still madly glorified. If we skip this and jump into automations or systems, we’re just scaling the leak. I won’t do that to your business. Or mine. This work only works if you’re ready to lead differently. And that starts with one honest, overdue question: Where are you still pretending more of you is the solution? This is the first step of the work. And it’s the reason the rest of it actually works.

Sales founders and teams selling 5K offers by “surfacing pain points” right after a compliment in the DMs—when really, it’s just scanning for weaknesses… so they can swoop in with a fix. The playbook has become: 1. Spot a crack. 2. Insert your offer. 3. Close fast—before the other person realizes they’re being cornered. And sure, it works. But it comes at a cost. You’ll notice it soon: Your lead agreed on the call. They nodded through the pitch. Asked a few smart questions. Maybe even said it all sounded great. They said yes. Paid. The deal looked clean on paper… but the follow-through? Off. A pause before replying, delay in payment, strange edge in their tone that wasn’t there before. Now churn’s climbing and you’re stuck wondering what went wrong. You review your timing, your pricing, your targeting… but the tension isn’t in the objection. It’s in the buyer’s energy after the yes. They didn’t buy with conviction. They bought to stop the pressure of the version of success they saw online: 🌴 Laptop in Tulum 🥘 Tacos with the bros 💻 Team on Slack ✨ And a big win that finally proves they’re doing it right. They didn’t buy your offer, but they bought a fantasy, because they needed the next move to work—even if it didn’t really feel right. And that? That’s the part you don’t admit when your best friend asks how work’s going. Not the lost revenue. But the slow unraveling that started the moment you pushed too hard… …and your reputation started slipping, one “yes” at a time.

The real reason your “sales call anxiety” wrecks your energy – even if you’re good at them (and how to finally fix this) When I first started freelancing, I was terrified of live calls. Not just butterflies. I’m talking full-blown physical reaction. Cold palms, fuzzy brain, and a stomach that’d start eating itself 6 hours before a scheduled demo. That’s the part nobody talks about. How sales anxiety doesn’t just affect your conversion rate — it eats at your whole well-being. Makes it harder to eat, think clearly, even enjoy your work. You can’t settle into your zone of genius if your nervous system is constantly bracing for an ambush. And the thing is: I had proof that I didn’t even need calls to close. Back when I started out on Upwork, founders and even Fortune 500s handed me 5-figure retainers without ever hearing my voice. No webcam. No pitch deck. No “discovery process.” Just trust in my writing and thinking. Then the platform started decaying. Like a dried-up lake full of brilliant freelancers fighting over who can underbid harder. So I moved to LinkedIn. Only to find out… here, the norm was 2-3 calls before you even got a contract signed. Three calls to prove your value, your vibe, your vision… all while someone silently judges you in a tiny Zoom square. I’ll be honest: that shift wrecked me for a bit. Because if you’re neurodivergent, or just hate being on, those pre-sale hoops aren’t “just part of the process.” They’re a tax on your energy. But I also learned something else: Most founders don’t actually want more calls either. What they want is someone to sanity-check their funnel. To look over what their team just shipped and say: “Yes. You can hit send on that. You won’t be embarrassed. That is aligned with your voice and brand.” They want trust infrastructure—not more meetings. That’s why I built a business around high-trust funnels and retention systems. Because there’s a smarter way to scale than patchworking together a marketing team and praying their ideas stick. If you want fewer calls, more conversions, and a setup you can actually be proud to put your name on — I can help. PS: You don’t need to perform for strangers on Zoom to decorate you’re profile with the big logos. Want me to show you how I did it?

The further a founder grows, the more their business starts to slow down as they get tired. That’s what I’ve seen with my 1:1 clients as they try to grow past $50K-60K/month. They’ve built something solid. It works. But only when - they - work. Sales & marketing still hinge on the founder’s presence. The team still depends on their words and approvals. Decisions take longer. The team waits. Projects stall. What looks like indecision is often just fatigue. They know what to do, but they’re too tired to carry it. They start to question it all, their skills and the business. Not because it’s broken. But because it never learned to run without them and it makes them resent everything they built. This is what happens when trust is built around the founder, but not inside the system. That’s when growth feels like a drain instead of a release. The shift happens when the business starts holding the trust. When the words, the logic, the proof, are baked into the structure. When people say “I’m in” before the call. And momentum returns without more founder output. That’s when things start moving again. Not because they worked harder – but because they checked their teams Slack report from a wine tasting, and saw their next client already booked.

Hey you, put your phone away. Get off LinkedIn… breath some fresh air. It’s Sunday.