Anf Chans ☕'s Linkedin Analytics

I'm dedicated to empowering underrepresented founders to build profitable, impactful companies. As a fractional chief marketing officer (CMO), I serve as a part-time marketing leader, guiding teams and providing strategic insights. One of the most common questions I get from founders and entrepreneurs is: “How to get more qualified leads?” What they’re really asking is, “How do I build trust quickly to grow my business?” My approach emphasises building trust and creating intelligent systems through automation, aimed at increasing conversions while preventing founder/owner burnout —a philosophy rooted in my personal experiences with burnout and recovery. With 13+ years in small and medium companies and 8+ years running Authentic Marketer, I’ve developed go-to-market strategies and created lead-generation content for SaaS and service-based businesses. I’ve also coached founders and entrepreneurs on building sales funnels and automating their marketing so they can focus on what matters most. Notable wins include: ☕️ Marketing Lead at Hub Australia: I helped attract and retain a community of 850+ freelancers and startups across three locations. Developed growth and retention strategies, established partnerships, and implemented systems to streamline weekly social media and monthly blog content at each location. ☕️ Head of Marketing at Bean Ninjas: Increased website organic traffic by 400% in 6 months, won Xero Bookkeeping Partner of the Year 2019, launched the eCommerce Recession Impact Report, and grew the Bean Ninjas podcast with 100+ episodes. ☕️ Fractional Marketing Leader for Birchal, Heatseeker.ai, The Growth Hub, and Our Kinds: I developed GTM strategies and optimised marketing functions so each business could scale efficiently, attract high-quality leads, and achieve sustainable growth without overwhelming their resources. I’m driven to support underrepresented founders and build a more inclusive business landscape where diverse voices thrive, strengthening business outcomes and sparking innovation. Outside work, I love bringing people together—whether through organising flashmobs, hosting 60+ Couchsurfing guests as Toronto’s City Ambassador, or leading international retreats. Want to know how authentic marketing can grow your business? Click the blue “Follow” button, or DM me. Let's explore how I can help you achieve more profit and make a greater impact sustainably.