Vision Labs

Manage Data, Measurement, & Reporting. 

We work alongside companies in house marketing teams to help better report their data to take action.

Tools Include: 
Google Analytics, Google Tag Manager,  Google Data Studio, Big Query, Optimize, Facebook Event Manager, and other analytics platforms. 

We turn your website into a story with actionable data representations. This takes the guesswork out of building a predictale growth plan.

Founder

The Lab - by Vision Labs

Leading the charge with meaning full data strategy & a community of amazing contractors, consultants, & inhouse teams who understand that data is only as good as the ACTION you can take! 

If you are thinking of joining... you should

Instructor

LookerStudio.VIP

The most action packed place to learn Looker Studio! Free videos, articles, & tips to help you make the most of your Looker Studio Experience.

Extra Hands LLC

Extra Hands is a Hawaii based company, created in the summer of 2012. As managing partner I network with potential property management clientele. Setting up and personally implementing high quality services including maintenance, yard work, and cleaning services. 

Currently we hold weekly cleaning contracts and do on call maintenance.

Managing Partner & Owner

I help companies measure and take action on their marketing data.

We both know that being online takes a lot of work. I help eliminate the "Guess Work". 

Using Google Marketing Cloud we are able to predictably increase MRR while measuring each channel's step in the marketing journey.  

We take all of your Data from your CRM, Google Analytics, and cart platform, then turn it into a  real-time data dashboard for you to take action.

What most digital businesses need is someone to provide reliable consistent data to take action. You have a team and a plan, but want to know "Is it working?" & "Where can we cut the fat?".

Head to Mediauthentic.com and apply to work with us. 

THE COMPANIES THAT WE WORK WITH! 
✅ Care about your customers! 
✅ Want to grow with as little wasted marketing efforts as possible.  

WHAT WE DO! 
We offer custom solutions that help you: 

☑︎Grow your MRR (Monthly Recurring Revenue).

☑︎Increase the velocity of return (Aware -> Revenue). 

☑︎Measure your current system efficiency. 

☑︎Pivot into more reliable traffic solutions.

☑︎Alway improve your measurement systems.


WHAT OUR CLIENTS ARE SAYING
“Accountable, knowledge, and able to deliver on time. You won’t regret working with JJ.” Russell Kim, DDS - Windward Smiles

“So amazing to work with! it seems like they get stuff done 10x faster then I ever would have thought!” Shilhi Seibel - Passion Roots 

“Mediauthentic helped me create an online medical education platform. They helped me feel proficient with the technology applications I needed for my projects. What I appreciated most was that JJ took the stress out of the process (actually made it fun!). He was easy to interact with and kept me on track to reach my goals” - Darin Gould, MD


We’re going all-in on PostHog

We’ve been publishing videos weekly and we’re committed to creating the most comprehensive PostHog tutorials out there:

→ Deep dives on event design, properties, and naming
→ End-to-end setups (web + app) with GTM and server-side
→ Funnels, cohorts, retention, and session replays that actually drive decisions
→ Pricing and comparisons with Google Analytics 360

Why? Because most teams need clean data to make AI and growth systems work and most data is broken.

If you’re using PostHog (or thinking about it), follow along

And if you want to watch the videos you can comment 'PostHog' and I'll send you the link

JJ Reynolds

Helping marketers make better use of their data | custom tracking, visualization & forecasting

Digital Analytics Student | Certified Revenue Manager | Passionate Hospitality Professional | Copywriter | Polyglot

My summary of MeasureSummit : the first day of this online conference went just great. (And no, I haven't heard that this thing has been around for a while :-) ). 
I couldn’t help but watch how it’s organized from an event manager’s point of view while learning at the same time as a data analytics student. Very structured event, energetic, dynamic, very well planned, perfect time-management, user engagement, necessary breaks, gamification, charismatic hosts JJ Reynolds  and Jeff Sauer,  and the signature song by Josh Silverbauer👨‍🎤 . The lectures are truly mixed in topic: strategy, analytics, visualization and storytelling, GA4 and GTM, BigQuery, etc., so you can pick something specific, or ride the whole day’s flow without feeling overloaded.
Thanks to the founding fathers Julian Juenemann and Chris 'Mercer' Mercer  for the idea, and to all the speakers for their impact. 

My personal favourites: Julius Fedorovicius with a tactical guide on how to find and exclude bots, making the data fortress more accurate against silent traffic killers; Matteo Zambon with explanations on the precise causes of unassigned traffic, which is vital to data confidence; and Shankar Vivek with Live Demo on how to move beyond basic cookie lists by using GA4/BigQuery data to train a classification model in Vertex AI.

John (JG) Paulino presented a framework for "storytelling that drives ROI," structuring data presentations with a Beginning-Conflict-Resolution-Action

Open article: Measure Summit '25 Day One Recap by Galina Shahova • 3 min read

@PostHog tip most teams don't use:

When someone drops off your funnel, click them.

Their profile opens email, identify call data, everything. Then hit "Create Cohort."

Now you can route those drop-offs straight to: 
→ Email automations 
→ Your support team
→ Contact/sales outreach

No manual exports. No lost leads

Bonus: 
Want to see why they dropped off? Click your funnel, then open the full analytics view. That's where correlation analysis lives it shows what those users did before leaving.

If you're running PostHog and ignoring this workflow, you're leaving conversions on the table.

Asking for a friend.... 
Can anyone provide examples of AI lowering the cost of a previous delivered service or software from the same company? 
👀👀👀 
The biggest counterexample I can think of is the AI bookkeeping services that are now more expensive than an actual bookkeeper.

Have you seen a real-world example of AI lowering the cost of an existing service or software?

We are going to be talking about visitor identification. We have all seen ads, influencers & entirecompanies be built in minutes offering these solutions. 

How do you know if the are working? 

Join us!

Do anonymous website visitor identification solutions actually work?

The idea of identifying an anonymous website visitor without them ever telling you who they are seems impossible.

Initially, I assumed the vendors that offer these services were delivering on their promises. Then... I started digging into the tools, researching how they worked, running tests on their accuracy. What I found was pretty shocking...

On Wednesday October 15th @ 1PM EST i'm joining JJ Reynolds on a Vision Labs webinar to discuss.

Registration link in the comments

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JJ Reynolds's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

JJ Reynolds's Linkedin Analytics

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JJ Reynolds's Best Posts (last 30 days)