Kathleen Casford's Linkedin Analytics

For years I worked in the creative industry, delivering multi-million dollar projects for design houses that fell short on delivering value and ingenuity for their brands. I found myself seeking more from an industry that offered low prospects for designers and brands alike — something that was creatively challenging, but also impactful. I had reached a turning point. I freelanced as a designer while pursuing a mechanical engineering degree. A real change occurred when I began working with brands that shared my values, and that experience led to a profound transformation. From this journey, By Ninja was born — a brand studio that differentiates itself through a deep commitment to customer intimacy and innovation. We create meaningful impact, aligned to the values of the brands we work with. Our approach has earned us a reputation for excellence, exemplified by high retention and professional accolades. Now, I empower beauty brands to craft unforgettable experiences that drive growth, through conscious branding and product design. We take your product idea from concept to consumer; crafting brand, design and packaging experiences for the conscious consumer. Our clients and their results are testament to our approach: 𝐀𝐧𝐠𝐞𝐥𝐚 𝐂𝐚𝐠𝐥𝐢𝐚 👉 Cell Forté Serum Violet Grey top seller, selling out 3 times in 2 months. 👉 BFCM D2C sales soared by 300%, with a 60% repurchase rate. 𝐑𝐄-𝐃𝐎𝐗 𝐒𝐤𝐢𝐧 𝐋𝐚𝐛 “Kathleen has an amazing ability to understand your needs and vision for your brand and translate that into a brand and product that exceed your expectations.” 𝐋𝐔𝐗𝐄 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐬 “They transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership.” 👉 Doubled traffic and checkout value. 👉 Increased customer retention. 👉 Triple-digit growth in 9 months. 𝐂𝐚𝐩𝐭𝐚𝐢𝐧 𝐁𝐥𝐚𝐧𝐤𝐞𝐧𝐬𝐡𝐢𝐩 👉 Featured in Vanity Fair and Beauty Independent for branding and sustainability. 👉 Reduced transport emissions by up to 90%. 👉 Increased D2C sales by 65% within 12 months. 𝐖𝐢𝐥𝐝𝐞 👉 Reduced carbon footprint by 24%. 👉 Diverted >1 tonne of plastic from landfill. 𝐃𝐞𝐬𝐞𝐫𝐭 𝐈𝐬𝐥𝐚𝐧𝐝 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬 👉 Minimised start-up costs. 👉 Mitigated product breakage. 👉 Eliminated ~0.3kg of carbon emissions per product. Interested in working with me and my team: 🌟 Bespoke Branding & Product Design - www.byninja.com.au ⭐ Unlimited Graphic Design Support - www.designninjas.au Reach out to me [email protected]