Brave Social Media Marketing

Grew an organic personal brand for myself at https://www.instagram.com/marketingharry/

460 000 Followers on Instagram

Creating and executing no-BS strategies for personal brand owners wanting to get their ROAR heard on social media

Social Media Agency Owner

No-BS Social Media Tips For Personal Brands 📢| 550K Followers Across Instagram, LinkedIn, Threads | Follow & Dominate Social Media🦁

Social media marketing 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗬𝗢𝗨 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝗦

Hey, I'm Harry and I am a bit crazy. Now, before you run as far away as you can, hear me out...


My approach to social media is crazy. Why you might ask? Because I don't believe organic growth should be based on luck! Instead, I prefer to combine user behavior with a deep understanding of the algorithms. This allows me to leverage basic human principles and hard data in order to let your roar be heard on social.

I've worked with brands such as 𝗨𝗡𝗜𝗖𝗘𝗙, 𝗙𝗘𝗠𝗔, 𝗖𝗮𝗺𝗯𝗿𝗶𝗱𝗴𝗲 𝗖𝗹𝗼𝘁𝗵𝗶𝗻𝗴 in helping them dominate social media and in the past year I have grown my personal brand to more than 500K followers across Instagram, LinkedIn and YouTube

𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝘆 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 on LinkedIn and get your roar heard

Realizing this will change your content forever...
 
People don't read, they...
Scan content
 
They go through multiple stages:
 
1️⃣ Scrolling on their feed
👉You have to stop them with pattern interruption (hooks/visuals)
 
2️⃣ Scanning your content
👉See if what you promised is true - you have to capture their interest
 
3️⃣ Rarely will they read everything you have to say
👉Only if you've met the expectations you've set in the hook and provided value
 
So if you want to master these 3 stages and get your content seen
 
You have to learn how to package your information in a scannable format
 
In this carousel, I've given you 3 tips to do exactly that and increase your engagement
 
👹• Save this post and try it out today
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#contentcreation #marketing #digitalmarketing #socialmediamarketing #contentcreator

Hrabren Bankov

What are some effective pattern interruption techniques?

Why is content packaging important for engagement?

People Don't Read

Realizing this will change your content forever...
 
People don't read, they...
Scan content
 
They go through multiple stages:
 
1️⃣ Scrolling on their feed
👉You have to stop them with pattern interruption (hooks/visuals)
 
2️⃣ Scanning your content
👉See if what you promised is true - you have to capture their interest
 
3️⃣ Rarely will they read everything you have to say
👉Only if you've met the expectations you've set in the hook and provided value
 
So if you want to master these 3 stages and get your content seen
 
You have to learn how to package your information in a scannable format
 
In this carousel, I've given you 3 tips to do exactly that and increase your engagement
 
👹• Save this post and try it out today
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.
#contentcreation #marketing #digitalmarketing #socialmediamarketing #contentcreator
 

What if Voldemort had a LinkedIn profile? 
 
 Voldemort is one of the most influential fictional villains the world has ever seen 
 
 Here's my take on: 
 
 - His LinkedIn Profile
 - His Content Strategy 
 - And his Visual Identity 
 
 👹• Who else should I create a LinkedIn profile for? Comment below 
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  #marketing #digitalmarketing #socialmediamarketing #personalbranding #branding #linkedin

What If Voldemort Had A LinkedIn

A step-by-step guide to making mindblowing carousels...
 
 Creating a carousel can take ages
 
 My first carousels used to take me 8 hours
 
 But with the right processes, things become way easier
 
 Here's my exact step-by-step process for creating beautiful carousels
 
 👹• Save this post and create carousels like a PRO
 
 
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 #graphicdesign #contentcreation #marketing #branding #personalbranding


Create A Carousel In 5 Minutes Using Photoshop

7 Deadly Mistakes Destroying Your Content 💀
 
I've made over 20,000 posts for social media over the years
 
I've made tons of mistakes (just check some of my early content)
 
Yet I've been able to learn from them
 
So don't be like me (wasting thousands of hours)
 
👹• Instead, save this post and make better content today
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#marketing #digitalmarketing #socialmediamarketing #contentcreation #contentcreator

Stop Making These Post Mistakes

Stop wasting hours on content creation…
 
 Making posts can take up all of your time unless...
You nail your process and:
 I know that from experience - in the beginning all I could think about was creating content
 
 I didn’t have any time to worry about my business and that resulted in mediocre results
 
 But once you nail content creation is can open up the world to you
 
 Countless opportunities arise from becoming an authority in your market
 
 Look at it this way:
 
 Attention is the new gold and content creation is your shovel
 
 If you master creating quality content in a sustainable fashion - you are unstoppable
 
 In this post, I’ve shared with you my 3 step process for doing exactly that
 
 The same process I used to make 20,000 posts for clients and myself
 
 👹• Save this post and stop wasting hours on content creation
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 #marketing #digitalmarketing #socialmediamarketing #branding #personalbranding #contentcreator #contentcreation


Most people don't realize this about LinkedIn growth...
 
 Different stages of growth:
 Require different tactics
 
 What got you to point A won't necessarily get you to point B
 
 In my career, I have helped personal brands get 7M+ followers on social
 
 And these are the different stages we go through every time:
 
 1️⃣ Planning
 2️⃣ Testing
 3️⃣ Growing & Scaling
 
 Here's how I'd execute these stages if we were starting from 0 today
 
 👹• Save this and follow this roadmap to social media growth
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 #linkedin #socialmediagrowth #socialmediamarketing #digitalmarketing #personalbranding


40 Steps To Grow On LinkedIn

I've made 20,000+ posts - here's everything I wish I knew...
 
 Do you know the difference between a master and a beginner?
 
 The master has failed more times than the beginner has even tried...
 
 Well, I've failed a lot with my social media content:
 
 And that's exactly why I'd love to share my lessons with you
 
 So hopefully you will be able to internalise them and fail less whilst doing more
 
 👹• Save this post and create better content today
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 #marketing #digitalmarketing #socialmediamarketing #contentcreation #contentcreator

Ultimate Content Creation Checklist

I wish someone had told me this 1465 days ago when I first began, but:
 
Your first posts will suck...
And that’s okay, here’s why 👇
 
The difference between a master and a beginner content creator is that the master has failed more times than the beginner has even tried...
 
And no matter how much you plan or prepare
 
Failure is the best teacher...
 
That's why you need quantity, but not for the sake of putting garbage in the world
 
Rather, adopt a 1% better each day mindset 
 
In which you strive to make each post a little bit better than the last one
 
Just like no one is born a great painter
 
💡No one is born a great content creator
 
Pablo Picasso is a name everyone has heard off
 
Yet he created more than 20,000 pieces of art before reaching success
 
And with every failure, he got closer to mastery
 
So, put content out there, have no expectations of results, and live in anticipation of the lessons each post can bring you
 
 👹• Do you agree? Comment below
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 #marketing #digitalmarketing #socialmediamarketing #branding #personalbranding #contentcreator #contentcreation

Quality vs Quantity In Content

Check your Content Creator Level ✅
 
 After doing marketing for 10+ years, I've realized:
 
 The most common phrase in marketing is - "It depends"
 
 Q: What time should I post?
 A: It depends
 
 Q: What content should I post?
 A: It depends
 
 Q: What should I do to grow?
 A: It depends
 
 There is no one size fits all
 
 Different people have different goals and are at different stages of their journey
 
 That's why one must understand where in the journey he is before
 
 He can start looking for solutions to his issues
 
 So take a look at this post and check which level you are on
 
 And remember - all accounts you look up to have been beginners at some point
 
 
👹• Repost this so they can test their creator levels as well
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#marketing #digitalmarketing #socialmediamarketing #personalbranding #branding #ai

3 Levels of LinkedIn Content Creators

Vikings were one of the most powerful warriors to ever live...
 
 Powerful and ruthless Scandinavian men fighting the coldest conditions and enemies
 
 But what would happen if they were transported in modern times and had to become content creators?
 
 Here's my take on:
 
 - Their LinkedIn profile
 - Their Content Strategy
 - And their Visual Identity
 
 👹• Who else should I create a LinkedIn profile for? Comment below
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 #marketing #digitalmarketing #socialmediamarketing #linkedin #personalbranding #branding

What If Vikings Had A LinkedIn

If I had to grow from 0 to 25K again, here's what I'd do...
 
 I'd work on the 100-day challenge - what's that you may ask? 👇
 
 The 100-day challenge is 100 days of daily action in building your LIempire...
 
 It doesn't have to be posting, it can be engagement, studying, creating content
 
 But it must be daily - that's how habits are built...
 
 So if I had to restart my growth journey - this is what I'd do in my first 100 days
 
 👹 Save this post & grow on LinkedIn in the next 100 days
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 #marketing #digitalmarketing #socialmediamarketing #branding #personalbranding #linkedin

Here's why most people fail on LinkedIn... 
 
 Outside of the factors mentioned in the carousel, they lack 1 key thing: 
 
 Adaptation - let me explain 👇
 
 I've been on this platform for 3+ years
 
 In this time, I haven't grown the fastest, but I have reached millions
 
 In the process, I realized the difference between the creators who thrive and those who fall off:
 
 The main difference isn't...
 
  - Content Quality
  - Copywriting Skills
  - Soft Skills & Networking
 
 The main difference is the ability to adapt and continuously change
 
 Platforms change, and algorithms change with them, but 1 thing remains the same:
 
 People - the users of LinkedIn
 
 That's why social media marketing is 80% psychology and 20% technology...
 
 Yes, understanding algorithms is important, but what's more important is understanding the people you serve and... 
 
 Yourself. Mindfulness is the most underrated skill of a content creator  
 
 And if you want to thrive on LinkedIn or any other platform, for that matter  
 
 You must first master yourself.
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 #marketing #digitalmarketing #socialmediamarketing #contentcreation #contentcreator #linkedin #personalbranding
 

You Don't Grow On LinkedIn Because

30 Marketing Tools That Will Save You Hours Of Work...
 
 Recraft - consistent AI illustations with AI
GetIllustrations - royalty free engaging illustrations
CreatorML - A/B testing for long-from videos
DesignModo - website/email builder using AI
Chatbase - create a ChatGPT on your data
HypeAuditor - best social media analytics platform
HeadlinesAI - captivating hook generator with AI
Photoroom - studio level photos with AI
Brand24 - #1 AI social listening tool
Influencity - the most complete influencer marketing platform
Opus Clip - Turn 1 video in 10
Success AI - AI + cold emails
IONI - customer support + AI
RADAAR - next level scheduling tool
SEODITY - SEO + AI 
Respeecher - next level voice cloning
Publer - all in 1 social media manager/analyst
Flick Tech - best hashtag research tool
Upword - AI research personalised for you
Stori AI - Reduce time spent managing social media
Tally Forms - Simples way to create forms using AI
WebWave - Create a website in 3 minutes with AI
Kittl - Combination of AI Design tools
Spikes - Alternative to Opus
Magnetiq - Streamline Ad creation using AI
Creatosaurus - All in 1 social media marketing tool
Captions - Best video editing app for mobile
Poddy Co - Social media for Podcasts
HeyGen - Create Your Clone with AI
Pixcap - Easily Customise 3D Elements with AI

 
 👹• Save this and follow this roadmap to social media growth
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 #linkedin #socialmediagrowth #socialmediamarketing #digitalmarketing #personalbranding

11 AI Marketing Tools That Can Save You Hours 👇 
 
AI has taken the world of marketing by storm... 
 
But most AI tools are a complete waste of time 
 
That's why I tested hundreds of tools to determine which are worth it and which are trash... 
 
Here are my recommendations: 
 
1/. ArborIt - never run out of content ideas with summaries of important industry news
2/. PodSqueeze - everything you need to run a podcast in 1 place powered by AI
3/. Runway - everything you need for video/design work on steroids
4/. Ocoya - AI-powered social media manager
5/. Hypotenuse - writing assistant that truly knows your brand
6/. Claude 3 - next improved version of ChatGPT
7/. Taplio - create carousels with AI
8/. Descript - best video editor for long-form content
9/. GetMunch - turn 1 video into 10
10/. Leonardo AI - what I use to generate my images
11/. Eleven Labs - best text-to-voice generator
 
 
👹• Save this post or risk losing these AI marketing tools 
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#marketing #digitalmarketing #socialmediamarketing #personalbranding #branding #ai


My favorite ChatGPT prompt for a viral content strategy 👇 
 
1️⃣ First, we set the persona: 
 
“You are a social media marketing expert. You’ve dedicated the last 10 years of your career to mastering Instagram, copywriting, customer psychology, and organic digital marketing” 
 
2️⃣ Then we set expectations: 
 
"You aim to create a detailed strategy for my organic content marketing efforts across social media, primarily focusing on [X platform]. 
 
We will write the structure for the content strategy and then, after approval, create the final detailed version" 
 
3️⃣ Afterwards, we teach the bot what a good script looks like: 
 
"You know that the best content strategies are those that are: 
 
1. Personalised for the platform: All social media platforms have their own "language" (what formats work there, how users speak there, etc) 
 
2. Personalised for the individual: Content strategies must fit the goals and unique characteristics of the individual for whom you are creating them. 
 
3. Personalised for the audience: Content must serve its target audience. The best content strategies are those that understand the nuances of the people they are reaching and provide value for their day-to-day lives 
 
4. Sustainable: The content strategy must be relatively easy to execute, considering the busy schedule of the people for whom you are creating it. This will make sure the strategy is applied consistently 
 
5. Measurable: We must be able to measure the success/failure of different parts of the content strategy and, based on the insights, make data-driven decisions on improving the strategy" 
 
4️⃣ We are almost there; next, we provide context: 
 
"Now let’s jump into the context of who I am and what I need between angle brackets: 
 
<my context> 
[Who you are and who your target audience is] 
[What you do and what separates you from competitors] 
[Which platforms do you want to use, and what your goals are] 
[What social proof/expertise do you have to offer] 
[How much time can you dedicate to content creation] 
</my context>" 
 
5️⃣ And finally, we do a quick recap: 
 
Step 1: Work on developing content buckets that are personalized to my target audience, platform, and goals 
 
Step 2: Come up with examples per content bucket. It must have a hook, suggestion for a specific format, and angle for delivering value 
 
Step 3: Send the content pillars with the hook, format, and angle information for approval, and once I've validated the foundations of the strategy, begin crafting a 30-day content calendar which you will visualize in an Excel Table Format 
 
If you need more information to create the optimal strategy - always ask. You will be fired if you create a generic, unoriginal content strategy that doesn't consider the provided context. 
 
Take a deep breath and work on this problem step-by-step

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 #marketing #digitalmarketing #socialmediamarketing #branding #personalbranding #linkedin

My Process For Making Beautiful Carousels Fast...
I've created over 1500 carousels in the last 4 years:
 
 When I began, it took me 8 hours per post
 
 Nowadays, with a proper process and team, I can make 4 carousels in 45 minutes
 
 The secret? Proper task breakdown, let me explain:
 
 A carousel is made of 5 components:
 
 1. Idea
 2. Copy
 3. Visuals
4. Design
5. Posting
 
 Understanding the separate components and mastering them individually is key
 
 For example, here's my process:
 
 1️⃣ Ideas:
 90% of my ideas come from interacting with my followers. If you don't have a follower base yet, read the comment sections of big influencers in your industry. They will have questions – make posts answering them (or use AnswerSocrates)
 
2️⃣ Copy:
This is a non-negotiable. You can outsource the rest of the steps, but I 100% recommend always doing this. I write all of my copy and have developed a special sheet that enables me to create effective content optimised for A.I.D.A with ease
 
3️⃣ Visuals:
 What visual components are you going to feature in your posts. For me, the easiest way to get this done is by creating an extremely clear visual identity using Milanote and sourcing inspiration for Design Themes on Behance, Dribble and IG
 
 4️⃣ Design:
 Putting all the previous steps and combining them into a final product. Optimally, this would be outsourced at one point. Before then, you can get dozens of templates on Etsy/Creative Market. I used to make all of my carousels for the first 1000; then, I switched to working with my agency team members. They do the foundations; I put the final touches.
 
5️⃣ Posting:
 Each platform has its specifics when it comes down to carousels. For LI, you have to turn them in as a document. On IG, the caption is below the post, so it serves a different purpose. On Threads, the captions are above the post. Knowing the technicalities is a must so all your hard work doesn't go to waste

 👹• Do you make carousels? What is your favorite part about the process?
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 #marketing #digitalmarketing #socialmediamarketing #branding #personalbranding #contentcreator #contentcreation

One of the most inspiring stories you will read this week...
 
 J.K. Rowling got divorced and was left with no job and a kid 
 
 She fell into depression and counted on welfare to survive 
 
 Wrote Harry Potter during a major depressive episode 
 
 Then proceeded to get rejected 12 times by different publishers
 
 What happened next changed everything... 
 
 The 13th one gave her a shot and the rest is history
 
 She is now the richest author in the world with a net worth of $1+ billion 
 
 Failure is a result of a lack of patience not a lack of skill
 
 It's the same on social media
 
 Giving up too soon is the number 1 reason for failure among creators
 
 Even if things are slow, even if you feel like it isn't worth it you must persevere
 
 Imagine the world if J.K. Rowling had given up after the 12th rejection 
 
 What life would she live? 
 What about her child?
 What about the millions who fell in love with her magical worlds?
 
 Perseverance is a skill. Don't give up
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 #marketing #digitalmarketing #socialmediamarketing #contentcreation #contentcreator #linkedin #personalbranding

Taplio

Hrabren Bankov's Linkedin Analytics

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Taplio

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