Monzo Media Productions

We are a video production company that creates compelling videos and results-driven video strategies for schools, Non-profits and businesses

Owner/Creative Director

MonzPro

We are a video production company that helps tell stories for business through short promotional films.

Owner/Operator

Sparking growth in private schools, nonprofits, and businesses with top-notch video strategies that drive enrollments, donations, and leads. It’s all about creating videos that do more than just look good—they educate, engage, and convert. Our focus? Crafting visual assets with your organization's goals front and center. Passionate about video marketing, but obsessed with results. 

You can check out more information and examples of our work at http://www.monzomediaproductions.com
610-389-2055

We always enjoy working with the team at Zeus Fire & Security creating great internal communications videos. These are great ways to humanize your organization internally to enhance the company culture. 

#videomarketing #corporatevideo #Internalvideos 

🎥Joe Monzo

Video Strategist | Monzo Media Productions🎬 | I Help Private Schools, Non-profits, and Businesses Grow By Sharing Their Value Through Compelling Videos.

What are the benefits of internal communication videos?

What are some ways to enhance company culture?

Hire a videographer 🎥 or a video strategist 📈? Know the difference!

Let's say this:

You hire a videographer. They show up, shoot and edit some great footage then wave goodbye 👋, with no clear direction on how to actually utilize the video. That's lame.

Now flip the script. You hire a video strategist. They dive deep, understanding your business and brand.

They don't just shoot and edit - they design a video campaign with your specific goals in mind. Every frame, every second is strategically planned to resonate with your audience. And you'll still create a great product.

So, ask yourself this: Do you need a technician or a tactician?

Why is audience resonance important in video campaigns?

I started telling my clients that the difference between a 2-minute video and a 4-minute can be costly, but not from a pricing perspective...  
 
Too often organizations try to cram every little detail they can in their videos.  
 
This is a mistake as it causes an information overload 🧠💥 for the viewer and thus loses engagement from the video. 
 
Loss of engagement=loss of messaging= loss of conversions. 😭 
 
#videomarketing #videostrategy #schoolmarketing #enrollmentmanagement #nonprofits

How important is video marketing in engaging audiences?

What impact does viewer engagement have on video messaging?

How does information overload affect audience engagement?

These are the top 2 AI tools I have used to help save me.

I'm a big fan of using AI as a tool to help fix things like audio and visuals but not for the creation as a whole. That will likely always need a human touch to create a compelling piece.

#videomarketing #AI #AIVideomarketing 

What are some AI tools for fixing audio and visuals?

What kind of impact will AI have on content creation?

Whenever someone asks(or demands) me to do free work…

Nah…I’ll decided who I do free work for 😂


Don’t sell yourself short. 


#creatives #contentcreayion #knowyourworth

Why is it important to know your worth in the workplace?

What are some tips for creatives to know their worth?

No alternative text description for this image

We're all guilty of doing this 😅: 
 
"Great post!" 
 
"Good insights!" 
 
"Thanks for sharing!" 
 
 
We're taught that commenting on LinkedIn can help with brand authority and visibility and I couldn't agree more✔️. 
 
It's also a great way to help your network get more eyeballs👀. 
 
However, often I see people not taking full advantage of this opportunity. It feels like sometimes we're just commenting just to comment. 
 
Unsure what to write? The above quotes scream just that😓. 
 
Don't worry, not judging here. Sometimes we won't have anything to say. A simple reaction can work. 
 
Instead when commenting share advice, share something new that you learned, maybe some motivation, and ask a follow-up question🗨️....all of it should be related to the post you are commenting on with the comment being targeted to both the author of the post AND others who may be reading the post.  
 
I learned this from the great Jasmin Alic. 
 
I'm working on being a better commenter💪. 
 
#videomarketing #linkedin #commenting #socialmedia #schoolmarketing #smallbusiness #nonprofits

What impact can meaningful commenting have on brand visibility?

Why is brand authority crucial for online presence?

How does network engagement benefit professional growth?

"You're just another entitled millennial." 
 
Here's my take. 
 
Yes, I am entitled... entitled to chart my own course, chase my dreams, and determine my worth 💪. 
 
But there's a caveat 
 
I still need to make it happen. 
 
I still need to put in the effort.  
 
And I still need to provide the value. 
 
So maybe it's a bit of a shift. I am entitled to make it happen. But only I can make it happen for me. 
 
And honestly...You can do the same. 🙌 
 
#mindset #videomarketing #videostrategy #schoolmarketing #nonprofits #corporatevideo

How important is mindset in achieving success?

What are the benefits of video marketing?

What are some recent developments in the nonprofit sector?

Storytelling is an overused word that you're using. 
 
I'm guilty of using it all the time.  
 
But it's not that storytelling is a bad thing. 
 
It's just too often it's not done right. 
 
Too many "me me we we us us" and not enough "you you you your, you're" 
 
If you shift your focus a bit towards your audience you'll start sharing some really powerful stories that sell on their own.

How can powerful stories sell on their own?

What is the impact of storytelling on the workplace?

Here's a 🎥 video strategy in action for the long haul for schools. 

Phase 1: Essentials 

Phase 2: Deep Dives

Phase 3: Micro content 

You can go at your own pace and cycle these within 2-5 years. ⏳

#videomarketing #schoolmarketing #enrollmentmanagement #independentschools

What are some best practices for video marketing in schools?

How can video marketing help with enrollment management?

Last year, we highlighted three alumni testimonials for DV Friends in one video. Consider spotlighting each student's story separately.

Take John for example. At the time of filming he was in college studying Music Business and succeeding in the the college environment. His story resonates, encouraging parents to envision their child's potential.

#enrollmentmanagement #schoolmarketing #videomarketing #smallschools

What are some recent developments in school marketing?

$$$ Pricing video projects 

It's not something I take lightly. 

But it does have a formula. 📝

1️⃣ Scope of Work Elements: The scope sets the stage for your project's needs. Is it a quick two-day shoot or a more extensive six-day production 📆?

2️⃣ Video's impact: What impact does the video or videos bring to the client. The client's objective will shape our approach. 🔑

3️⃣ Additional Resources: Sometimes, to bring a vision to life, we may need to rent specialized equipment or bring in additional team members. This naturally affects both the project's timeline ⏳ and budget. 

I never send proposals/ or estimates without a call first to discuss your goals- that would be otherwise known as blind quoting.


#videomarketing #videostrategy #schoolmarketing #nonprofits

How important is understanding the client's objective when pricing video projects?

What are some best practices for pricing video projects?

I was honored to be able to be able to write a guest blog for SchoolMint. Learn 3 types of videos to make for your school when getting started with serious video marketing.

https://lnkd.in/eEncfPKy

Thanks again Nick LeRoy, MBA and Alyson Keenze-Wells!

#videomarketing #schoolmarketing #enrollmentmanagement #videostrategy

What are the 3 types of videos for school marketing?

How important is video marketing for schools?

Open article: 3 Types of Videos a School Should Use to Enhance Their Brand by blog.schoolmint.com • 7 min read

3 Types of Videos a School Should Use to Enhance Their Brand

Helping students transition from high school to college can be a long process. 

We enjoyed creating this video for Detroit Country Day School that highlights how they tackle the college counseling process for students.


#videomarketing #privateschools #schoolmarketing #enrollmentmanagement 

What are some tips for effective college counseling?

If you don't track your video analytics, you're gonna have a bad time😅.


Use video analytics to refine your content, placement, thumbnail graphic and more - that way you can understand what's working✔️, what's not working⛔, and reach your target audience effectively.


#videomarketing #schoolmarketing #enrollmentmangement #nonprofit #smallbusiness

How important are video analytics for content refinement?

How do thumbnail graphics impact video performance?

Having good marketing can help sell once, but only having a great offer/product/service can sell multiple times.  
 
So if you are a school 🏫 and your retention is dropping like flies, retention marketing can only do so much.  
 
You need to get to the root of the issue within your program on why families are switching.  
 
Now when it comes to enrollment for new students, if your marketing to everyone and admissions is letting anyone and their cousin in, you're not going to find high-quality students that match your school's mission 🎓. 
 
To get better retention, you need to find the right students, with the right message, at the right time, with the right offering.  
 
From there, communicate with the families to show how well their kids are thriving. 👍 
 
#marketing #videomarketing #enrollmentmanagement #retention

Learn more about schools' enrollment strategies

What are the key aspects of retention marketing?

How can schools improve enrollment strategies?

Having good marketing can help sell once, but only having a great offering can sell multiple times.  
 
So if you are a school 🏫 and your retention is dropping like flies, retention marketing can only do so much.  
 
You'll need to get to the root of the issue within your program on why families are switching. 💡 
 
On the flip side at the enrollment process, if your marketing and admissions is letting anyone and their cousin in, you're not going going to find high quality students that match your school's mission.  
 
In simple terms to get better retention, you need to find the right students, with the right message, at the right time, with the right offering.  
 
From there, communicate with the families to show how well their kid is thriving. 🌟 
 
#marketing #videomarketing #enrollmentmanagement #retention

What's the importance of retention marketing for schools?

I gotta make use of my English degree 🎓somehow! 
 
You've probably been noticing I've been doing more ✍️ writing this year on LinkedIn. 
 
Very little help with AI (maybe a sentence or two or just emojis 😄). 
 
Couple of reasons as to why: 
 
1️⃣ Diversity of content mediums. 
2️⃣ Taplio makes it easy  
3️⃣ It's been a bit more therapeutic for me. 
4️⃣ Encourages me to also comment on others' posts. 
5️⃣ Another way to provide value. 
6️⃣ I'm relying on my team to handle more editing. 
 
Don't worry, my videos 🎥 will still be around. 
 
#videostrategy #videomarketing #contentmarketing #schoolmarketing #nonprofits #corporatevideo

How has writing been therapeutic for you?

What inspired the increase in writing on LinkedIn?

What is Taplio and how does it make writing easier?

"WTF is the view rate?"I was recently asked.

Don't worry. It's simple.

It's the percentage of people who see there is a video 📺 and clicks play ▶️.

Watch to learn more.

DM 📨 me if you have other questions on how to have better video marketing results.


#schoolmarketing #enrollmentmanagement #videostrategy #nonprofits #corporatevideo #videoanalytics

What is the significance of the view rate in video marketing?

How can video marketing impact business growth?

How do video analytics contribute to marketing strategies?

Digital Marketing Agency Owner with 16+ Years Experience 🖥️/ Startup Marketing Leader Helping Build Our Public Assembly 🚀 / Connector of People 🫱🏽‍🫲🏻 / Podcaster 🎙️ / Writer 🖊️

Another great event with Philly Business Connect and Anna Ehlenberger!

 So many pictures are taken I only have these... 

Thanks to Ryan Harbinson 🎮 🎲 for sponsoring.

And yes, I did see Matthew Saline there. He has picture proof too!

Who gets the cred? 👀 
 
I was speaking to my coach about what drives results, particularly in the marketing realm. 
 
For example, you run a Facebook/Instagram ad 🖥️. It has a video 🎥 and there is copy on the post 📝.  
 
That's what the viewer sees.  
 
But in the backend, you need to target your audience 🎯, set a daily budget 💰, location 🌍, call to action button 🖱️, pixel, and all these other details to distribute the ad. Plus you get all the analytics on performance 📊. 
 
So that said here are some questions: 
 
Will mediocre content with precise targeting work❓ 
 
Will amazing content with mediocre targeting work❓ 
 
Will amazing content with precise targeting work❓ 
 
Will mediocre content with mediocre targeting work❓ 
 
Thoughts? 
 
#contentmarketing #digitalmarketing #socialads #videomarketing #copywriting 

What are some best practices for targeting in marketing?

How important is precise targeting in marketing?

How can I optimize my Facebook/Instagram ad?

Taplio

🎥Joe Monzo's Linkedin Analytics

🎥Joe Monzo

🎥Joe Monzo's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}🎥Joe Monzo's Linkedin Analytics

🎥Joe Monzo

🎥Joe Monzo's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

🎥Joe Monzo's Linkedin Analytics

🎥Joe Monzo's Best Posts (last 30 days)