Altcoin Edge

Accelerating Web3 with marketing and consultancy services that are impactful and effective.

www.thealtcoinedge.com

Co-Founder

Techstars

As a Lead Mentor at Techstars, I bring my Web3 marketing expertise, strategic thinking, and diverse industry experience to help startups unlock their full potential and build a successful brand story.

Lead Mentor

Entain

Senior Propositions & Promotions Manager

Responsible for creating and deploying new promotions, managing the promotions calendar, and managing the poker promotional budget.

Manage activities with the focus on engaging players, supporting acquisition activity, supporting poker events, and supporting the product roadmap

Work with the relevant marketing / product and CRM production teams to ensure smooth execution of campaigns which can be analyzed to prove value added.

Deliver best-in-class CRM promotions with player engagement close to heart to maximize customer value and customer satisfaction.

CRM Promotions & Planning Manager

GVC Group

Define and manage the Poker proposition & strategy within each region and brand, for the group’s Sports Labels. 

Develop, own, and manage a wide range of Poker Marketing projects with overall ownership and management of Poker marketing budget. 

Work with the relevant teams to ensure a smooth cross-sell strategy which can be analysed to prove value added. 

Work closely with the internal Product teams, to confirm their road maps for Content and Platform reflect our Marketing requirements, whilst ensuring they are launched and marketed in a ground-breaking manner.

Marketing Manager Poker

Kindred Group plc

Responsible for leading a team of Marketing professionals and creating resourcing, prioritization and support for the key programmes. 

Deliver Poker and Bingo active customer and revenue goals by understanding the base, customer motivation, needs and insights to create a comprehensive marketing strategy across brand product portfolio in a market to maximise the product share. 

Assume direct executional responsibility for a product within the Bingo and Poker portfolio.

Marketing Strategy Team Lead (Poker and Bingo)

Responsible for delivering Poker active customer and revenue goals. 

Create a comprehensive marketing strategy across brand product portfolio in a market to
maximise the Poker share. 

Develop global Poker marketing campaigns, promotions and events strategy. 

Manage the global promotional bonus budget for Poker and ensure strong ROI in line with business objectives.

Poker Marketing Strategy Manager

Create and deliver specific quality promotions for local markets. 

Work closely together with local CRM, local affiliate and marketing teams to tailor promotional
content and design promotions relevant to the local market. 

Increase the active players and revenue in specific local markets. 

Responsibility over the design and creation of the full tournament schedule to increase tournament liquidity and meet customer demands.

Poker Promotions Manager

Supporting, developing and measuring quality promotions.

Working both on the commercial and product side of the business and act as key liaison between departments to help grow Unibet Poker. 

Find innovative ways to increase active player days, reactivation and revenue across multiple segments

Poker Operations Executive

Bearhugpoker.com

Bearhugpoker is a boutique financing, training and mentoring firm exclusively supporting professional on-line MTT players based in Europe.

Managing and coaching other poker players on multiple aspects necessary to play poker professionally and profitably. 

In the area of game strategy, mental game, peak performance and life-style to increase the ROI for the firm and the efficiency of the poker players. 

Advise on recruiting new players and the work relationships with existing players.

Poker Coach and Poker Player

Sharkstaking

Player

Sharkstaking.com

Full-time professional poker player
Sharkstaking was a financing and coaching organization for profitable cash game and
SNG poker players. As player I managed to play profitably poker for the organization.

Poker Player

Web3 Marketing Pro - Elevating startups with strategic social presence & community growth | Click the link below to amplify your brand or build a thriving community!

Navigating the intricate paths of community, social media, and Web3 marketing feels akin to a tightrope walk in a gusty wind!

Businesses grapple with:
❌ A weak social presence — it’s there but not ‘there’
❌ Branding that doesn’t stick — missing that ‘it’ factor
❌ Stagnant community growth — more a puddle than an ocean
❌ In-house capacity & expertise drought — ideas aplenty, execution nil

You need something that not only works but catapults your brand into a sphere of engagement and growth that’s both organic and explosive.

That’s where I, and my team at ACE (Altcoin Edge), step in. With a pedigree chiselled in the echelons of a FTSE 100 company, we specialize in elevating brands from the shadows into the spotlight.

In a snap, here’s what we bring to the table:
✅ Propel social growth — hitting and exceeding targets while spiking engagement
✅ Craft magnetic brands — we don’t just make them seen but remembered
✅ Nurture thriving communities — an organic bloom in both web2 and web3 realms
✅ Unleash cost-effective solutions — targeted exposure, impactful influencer, and KOL engagements

A recent dance with us saw a client’s user base skyrocket by 4000% and social growth bloom by 1600%. It wasn’t only transformational, it also attracted the eyeballs of VC and investor interest.

But hey, don’t just take my word for it:
“Altcoin Edge is a catalyst...they switched gears for us, elevating reach and insights to game-changing altitudes.” - CEO, Web3 Security Firm
“They blend flexibility, insights, and value. A highly recommended ensemble.” - CMO, NFT Infrastructure

Wondering if this magic touch could be yours too?

Hop over to our website or slide into my DMs right here. Let’s script a narrative of explosive growth and engagement that’s not just numbers but a movement!

https://www.altcoinedge.com

The company that lets you delay payments

Just adopted the fastest payment rails on earth

Klarna launched KlarnaUSD

Their own stablecoin

On Tempo the payments blockchain built by Stripe and Paradigm 

Here's why this matters:

▪︎ Klarna has 114 million customers
▪︎ Stablecoins process $27 trillion annually
▪︎ Now those two worlds just merged

This isn't a crypto company doing crypto things

This is a mainstream fintech giant choosing blockchain for cross-border payments

☆ Faster
☆ Cheaper
☆ Better

"Crypto is finally ready for scale"

That's what Klarna said

Not "we're experimenting"
Not "we're exploring"
Ready for scale

The pattern is undeniable now:

¤ Mastercard using Ripple's RLUSD
¤ Visa partnering with stablecoin rails
¤ Now Klarna launching their own

Traditional finance isn't adopting crypto

They're becoming crypto

Just without the announcement

When a buy-now-pay-later giant chooses blockchain over SWIFT

The debate is over

Efficiency won

This is just the beginning

Robin van den Heuvel

Web3 & Vibe Marketing Pro - AI Vibe Coding Specialist | Elevating Startups with Strategic Social Presence, Community Growth & AI Automation for Content Creation

100K impressions in 60 days (Growing in Public)

No paid ads
No AI workflow
Just consistency & understanding what actually works

Here's what happened:
> 100K+ impressions
> 1.6K+ engagements
> 18% more followers

All organic

Most people ask "what's your AI prompt?"

Wrong question

AI doesn't build trust

You do.

I use AI for two things:
1. enhancing visual ideas
2. polishing my human writing

That's it

The rest is positioning, consistency & understanding your audience

Here's what I learned:
> attention isn't luck
> it's engineered

When you know who you're talking to
When you position your story right
When you show up consistently

Growth compounds
It's not magic
It's math

The algorithm rewards real connection

Not AI slop
Not engagement bait
Not bought followers

Real value
Real stories
Real consistency

Want my Social Traction Principles?

The exact framework I used for this growth
 
👉 Comment "social traction" + let's connect to get it!

Growing In Public on LinkedIn 100k impression in 60 days

Late flight to Lisbon 

Sunday night (where do you sit?)

Airport was empty
Just me and my thoughts
Heading to Web Summit alone

Wishing I'd already connected with people before boarding

Then it hit me:

What if your favorite crypto founders were on this flight?

The quiet departure lounge isn't lonely

It's an opportunity

At the conference, everyone's rushing between stages

Networking feels forced

But at the gate?

No agenda
Two hours of sitting
Just real conversation

That's where the best connections happen

So let's play a game:

If you walked onto this plane and saw these people

Where would you sit? (I made it tricky 😂)

The best networking isn't planned

It's seized

PS: I'm at Web Summit this week, love to connect with you there 🫡

We are the payment rails now 🏴‍☠️ 

The irony is perfect

Crypto was supposed to replace Visa & Mastercard

Instead:

> Coinbase offers a Visa card with 3% cashback
> Gemini offers a Mastercard with crypto rewards
> Crypto(dot)com offers a Visa with 45% back

All competing on traditional payment rails

The revolution became the system

But here's what everyone misses:

This isn't failure

It's strategy

You don't disrupt by replacing infrastructure overnight

You disrupt by:
1. Meeting users where they are
2. Making the new system compatible with the old
3. Winning hearts before winning rails

The Trojan horse approach

> give people crypto rewards on their credit cards
> get them comfortable holding digital assets
> build trust through familiar products

Then flip the switch when they're ready

The best revolutions don't announce themselves

They infiltrate

Crypto companies aren't abandoning the vision

They're playing the long game
Traditional rails today
Blockchain rails tomorrow

But first, cashback anyone?

Someone bet $2 million on whether Jesus returns before GTA 6 launches

Not a joke

It's a real prediction market on Polymarket

Here's the setup:
"Will the Second Coming happen before Rockstar ships a video game?"

Sounds absurd?

Until you read the fine print

• The market resolves 50/50 if neither happens by July 31, 2026

GTA 6 releases November 19, 2026

Do the math

It's free money if you spot the arbitrage

But here's the real lesson:

This isn't just gambling
It's marketing genius

Prediction markets turn headlines into viral engagement

Think about it:
> you see this bet
> you debate with friends
> you share it
> you check the platform
> you're hooked

One ridiculous market generates millions in volume

Thousands of shares
Endless conversations
Zero ad spend

We're watching gamification meet brand awareness

Elections, pop culture, crypto, sports

All turned into shareable, interactive moments

Traditional marketing begs for attention
Prediction markets make you participate

The wildest part?

The platform wins either way
Whether Jesus shows up or not
That's the bet worth watching

Stop calling them crypto companies

Kalshi's CEO Tarek Mansour just dropped this on the a16z crypto podcast:

"Most companies are not AI companies, but most companies that survive will adopt AI. We think about crypto the same way"

This is the shift everyone's missing
Crypto isn't the product
It's the infrastructure

Just like:

> nobody says "we're a cloud company" anymore
> nobody says "we're a mobile-first company"
> nobody will say "we're a crypto company"

They'll just use blockchain where it works

> cheaper transfers
> faster settlements
> transparent systems
> developer ecosystems

The best part of this framing:

It kills the "crypto vs traditional" debate

You don't choose sides
You choose tools

Kalshi isn't abandoning prediction markets to become a blockchain company

They're using blockchain to make prediction markets better

That's the future

Not crypto companies

Just companies

Using the best tech for the job

Which happens to be blockchain

For payments, transparency & infrastructure

The revolution succeeds when it stops announcing itself.

Brian Chesky took Airbnb to a $100 billion valuation

The next day he woke up

Put on sweatpants

Opened his iMac

12 hours of Zoom meetings

Alone

He expected the IPO to change everything

It changed nothing

Here's what he said:

"The higher you get to the peak, the fewer people there are with you"

"No one ever told me how lonely you would get"

"I knew I was isolated, but I didn't know that also meant loneliness"

A Surgeon General told him:

The #1 killer in America isn't heart disease

It isn't cancer

It's loneliness

This hit me hard

Because I see it everywhere in Web3

Founders crushing it on paper

Miserable in reality

Thinking success will fill the void

It doesn't

Here's what nobody tells you about building:

The wins get bigger
The rooms get emptier

Your network expands
Your real connections shrink

You gain followers
You lose friends

Success isn't the problem

Isolation is

If you're building something big

Don't forget to build relationships that matter

The business will scale

Make sure You do too

Check in on the people grinding alone

That founder who seems fine?

They might not be

li_at

JSESSIONID

Everyone: "Privacy coins are dead"

Zcash: Up 900% YTD while Bitcoin grinds

Let me get this straight:

We post our entire lives on social media
But we're mad when our bank sees our coffee purchases?

The privacy coin narrative is hilarious
And it's about to get more hilarious

Here's why:

Governments: "We need to track every transaction"

Also governments: Prints money in secret
Banks: "Crypto enables crime"

Also banks: Launders trillions annually

Meanwhile Zcash built technology that lets you:

> prove you paid taxes without showing what you bought
> show you have funds without revealing how much
> comply with regulations while maintaining dignity

The irony?

The same people who say "I have nothing to hide"

Use password managers
Close bathroom doors
Cover their laptop cameras with tape

Privacy isn't about hiding crime

It's about not broadcasting your salary to your landlord

Or your medical bills to your employer

Or your net worth to your extended family

The "privacy meta" isn't a trade

It's common sense catching up to technology

But yes, the 900% gains don't hurt either

Fact-checkers made the truth problem worse

Not better. Here's why:

No accountability
No skin in the game
Just opinions with blue checkmarks

Kalshi's founder Tarek Mansour gets it:

"We have an abundance of information but there's a lot of noise"

His solution?

Prediction markets

When people bet real money on outcomes...

They start thinking
They stop performing
No virtue signaling when your wallet's on the line

Markets distill noise into signal

People now check prediction markets 
Before forming opinions
Not after

From "what do I think?" to "what does the market say?"

The crowd with money on the line is truth seeking

Markets prove it daily

It's over.

Web Summit's CEO just said it out loud

"The world's most advanced humanoid robots are from China"

I was there in Lisbon last week

Unitree Robotics turned their booth into a stage

Humanoid robots 
> dancing
> shaking hands
> posing for photos

The crowd was shocked

"I didn't know Chinese robotics was this advanced"

Here's the reality:

Their Portuguese distributor sold dozens of robots during the summit

Not pre-orders
Actual units

The pattern is clear:

West makes announcements
China makes products

While we perfect the pitch deck
They perfect the product

The robotics race isn't close anymore

It's over.

First-mover advantage is dead

Being second with better execution wins

1X Technologies announced NEO on October 29
"World's first consumer-ready home robot"
$20,000

Pre-orders open. Press ate it up

Six days later, XPENG walked out IRON
Fluid movements so human-like people accused them of hiding a person inside

So the CEO unzipped and cut open the robot live on stage

Proved it was real
Made NEO look like a prototype
This is Sun Tzu's Art of War in action:

"The victorious strategist only seeks battle after the victory has been won"

XPENG waited
Watched
Then struck when NEO set a silly benchmark

This pattern keeps repeating:

> OpenAI announces GPT-4o | DeepSeek drops better benchmarks in days
> Google launches Bard | Baidu's Ernie outperforms it immediately
> Tesla shows Optimus demos | Chinese humanoids ship to factories 1st

Western LLMs dominate leaderboards, Chinese open-source takes over in weeks

Every time the West announces innovation
China says "hold my beer"
And delivers years ahead

The marketing lesson:

Rushing demos hands competitors your playbook
They see your weaknesses
Perfect their counter

Launch with your visibility as their launchpad

In tech, patience beats press releases
Show strength only when unassailable
Otherwise you're just warming up the crowd for someone else's show

PS: What you think of Xpeng?  I know what you think of NEO 😂

I'm going to start calling winners early

Not because I'm smart

Because marketing DNA gives me an unfair advantage

Here's how it works:

I see narratives forming before they hit your timeline

My sphere shows me what's building

I spot solid narrative creation in infant stages

Then I share it

Example:

I wanted to post about Zcash last week

Made a "Don't Mess with the Zohan" meme

Realized it was too obscure for LinkedIn suits

Deleted it

Posted a cleaner version a few days later

Zcash pumped

The point?

I was on it before the move

That's not luck

That's understanding how narratives spread

If you pay attention to what I share

You'll start seeing trends before they're trends

You'll spot winners before they run

Marketing isn't just promotion

It's pattern recognition

Follow along

You'll see what I mean

Thank you for your attention to this matter

Mastercard just admitted their payment system is broken

They partnered with Ripple to fix it

Here's what actually happened:

Ripple + Mastercard + WebBank + Gemini
Using RLUSD stablecoin to settle real credit card payments on the XRP Ledger

Not a pilot for crypto enthusiasts
A solution for broken infrastructure

The current system:
→ Credit card payment on Monday
→ Settles by Thursday
→ Multiple intermediaries taking cuts
→ Banks holding your money hostage

The new system:
→ Payment on Monday
→ Settled in seconds
→ Blockchain handles it
→ Lower costs, full transparency

This is the first regulated US bank using a stablecoin on a public blockchain for traditional card settlements

Not some DeFi experiment

Real banks
Real cards
Real payments

The best part?

It's NYDFS regulated. Fully compliant.
Backed by $500M from Fortress, Citadel, and Pantera

This isn't "crypto going mainstream"

This is mainstream finance admitting blockchain does settlements better

When Mastercard chooses crypto infrastructure over their own
The debate is over
Efficiency won

Now watch every other payment network scramble to catch up

"State of Prediction Markets 2025" report

Key takeaways:

1. Record $2.67B in funding in 2025
2. TAM projected to hit $95B+ by 2035
3. Sports are now the dominant market category
4. Regulatory clarity in the U.S. is fueling major adoption

Prediction markets are officially moving from niche to mainstream.

Creator of Sporting Crypto; The #1 Sports & Blockchain Newsletter.

🚨 Announcing: The State of Prediction Markets 2025 Report 🚨

Sporting Crypto with support from fantastic analyst and researcher Omar El Safy have launched a FREE comprehensive report on the State of Prediction Markets 2025

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗙𝗥𝗘𝗘 𝗿𝗲𝗽𝗼𝗿𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗳𝗶𝗻𝗱:

 1. Funding metrics for 2025 🤑 
 2. Onchain users numbers ⛓️ 
 3. Weekly volume growth in 2025 📈 
 4. Market maps 🌐 
 5. Regulation landscape 🗺️ 
 6. Why Prediction Markets have hit the mainstream 📺️ 
 7. Why accuracy is so important 🎯 
 8. Market landscape 💹 
 9. Market competition analysis 📊 
10. Volumes with and without sports 🏀 
11. Major acquisitions and partnerships 🤝 
12. Derivative and emerging platforms 👨‍🚀 
13. The TAM for prediction markets 📶 

Full version in the link in the comments below or head to: sportingcrypto[dot]com/insights 🧠

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