Mywebtechcare®

I help busy life sciences founders: 
✅ clearly communicate their expertise on social media, 
✅ turning complex science into compelling messages,
✅ get consistent visibility, 
✅ attract funding,
✅ build influence.
All without losing focus on their core mission.

Social media ghostwriter

1. Strategy & Planning
- Research target audiences (scientists, clinicians, investors, patients).
- Analyse competitors and industry benchmarks.
- Build platform-specific strategies (LinkedIn, X, YouTube, Instagram).
- Plan quarterly or monthly content calendars aligned with client goals.

2. Content Creation
- Write and edit posts tailored to life science audiences.
- Create visual assets (infographics, data visuals, short videos).
- Adapt technical/scientific content into accessible, engaging language.
- Ensure accuracy and compliance with industry regulations.

3. Campaign Management
- Set up and run paid campaigns targeting niche life science segments.
- Monitor performance and adjust targeting, creatives, or budgets.
- Test new formats (carousel posts, thought leadership articles, video snippets).
- Collaborate with clients on launch timelines for product updates or studies.

4. Community Engagement
- Respond to comments and messages on client accounts.
- Proactively engage with relevant hashtags, groups, and influencers.
- Build relationships with key opinion leaders (KOLs) and brand advocates.
- Flag scientific or regulatory questions to the client for approval

5. Analytics & Reporting
- Track KPIs like impressions, engagement rate, click-throughs, and conversions.
- Compile monthly reports with actionable insights.
- Spot content patterns that resonate with scientific audiences.
- Suggest strategy adjustments based on data.

6. Industry Awareness
- Stay updated on life science news, conferences, and publications.
- Follow regulatory updates affecting digital marketing in healthcare/biotech.
- Share relevant industry updates.

Social media Marketer

1. Strategic Direction
- Define agency vision, positioning, and unique value in the life science space.
- Identify target client segments (e.g., biotech startups, pharma, medtech, diagnostics).
- Approve service offerings (content, campaigns, LinkedIn strategy, thought leadership programs).
- Set annual growth goals and key performance indicators (KPIs).

2. Client Acquisition & Relationship Management
- Network with life science leaders, investors, and industry groups.
- Lead high-level sales meetings with key prospects.
- Negotiate contracts and retainers with large or strategic accounts.
- Maintain relationships with top clients and act as an escalation point.

3. Brand & Thought Leadership
- Represent the agency at conferences, panels, and webinars.
- Publish thought leadership content on LinkedIn and other platforms.
- Build partnerships with industry media, associations, and event organisers.
- Share case studies and success stories relevant to the sector.

4. Financial Oversight
- Approve budgets, monitor profitability, and manage cash flow.
- Decide on investments in tools, software, and research resources.
- Review financial performance monthly or quarterly.

5. Service Innovation
- Spot emerging social media trends that could benefit life science companies.
- Evaluate and test AI tools, analytics platforms, or niche channels.
- Oversee pilot programs before rolling out to all clients.

6. Compliance & Risk Management
- Ensure content strategies respect industry regulations (FDA, EMA, advertising rules).
- Manage reputational risks linked to client campaigns or public statements.
- Approve crisis communication protocols.

Chief Executive Officer

From the Lab to the Web

Podcaster

Resilient Collective

Social Media Marketing Consultant

IMA School - Institut de Management d'Aubervilliers

I teach apprentice digital marketers about:
👉 Marketing audit
👉 Marketing strategy
👉 Marketing projet 
👉 Marketing management

Professeur of Digital marketing & communication

Stilla Technologies

Management and support of many projects for Stilla Technologies:
👉 Creation of an internal website for the company communication.
👉 Management and support of events for the reception of customers, investors and partners, internal seminars and exhibitions.
👉 Support the Exec team, marketing and sales teams.
👉 Management of facilities and office work.

Office Manager

CIRAD

👉 Physical and phone receptionist.
👉 Organisation and support for meetings, seminars, and international events in the headquarter.
👉 Training and team management.

Host and assistant

Education nationale

👉 Substitute teacher in history & georgaphy.
👉 Help students in their homeworks.
👉 Support of teachers in projects with students.
👉 Administration work.

Substitute Teacher and student supervisor

CEO of Mywebtechcare │ Social media trainer and premium ghostwriter for life sciences founders │ I help them become remarkable and generate more opportunities 💶

If you're a CEO or founder in the life sciences, here's a question worth asking: Is LinkedIn working for you, or are you still trying to make it work?

You're not alone.
Even brilliant biotech founders struggle to make LinkedIn a growth lever.
World-class science, but lacking visibility, positioning, and clear messaging?
That’s where I come in.

I’m Sébastien Simoncelli.
I’ve spent the last 3+ years helping life science leaders (CEOs, scientists, marketers) turn LinkedIn into a source of visibility, positioning, and opportunity.
Over 250 professionals have participated in my programs, coaching, training, and ghostwriting. I help them get results.
Let me show you how 👇

1️⃣ BiologIn is your launchpad for building a credible, magnetic LinkedIn presence.
It’s more than just theory. It’s a complete system.
Here’s what you get:
✅ Strategic training tailored for life science companies
✅ 3 to 6 months of personalised follow-up
✅ Time-saving tools and resources
✅ Access to a growing, supportive community
✅ One-on-one guidance from someone who lives and breathes LinkedIn for biotech

2️⃣ Coaching
Don’t want a complete program?
Need precision help on a specific issue?
That’s where coaching comes in.
I work directly with CEOs, marketers, and scientists to tackle concrete problems like:
➡ Optimising your LinkedIn profile
➡ Building a content machine
➡ Finding your editorial voice
➡ Structuring a smart networking strategy

3️⃣ Ghostwriting
Too busy to post?
Let me do it for you without losing your voice.
I write LinkedIn posts for CEOs in life sciences who want:
🧠 To build personal credibility
🔬 To explain complex science with clarity
🚀 To create opportunities without spending hours writing
Each post sounds like you because I capture how you speak, think, and lead.

👇 𝐅𝐀𝐐
1️⃣ Do I need a big following for this to work?
No. My methods work even if you're starting from scratch. What matters is clarity and consistency.

2️⃣ How much time do I need to invest?
It depends on the service. Training takes a few hours weekly, coaching is tailored, and ghostwriting saves you time.

3️⃣ Will the content sound like me?
Yes. My speciality is capturing your voice so the posts feel 100% authentic.

4️⃣ Is this for sales or visibility?
Both. Visibility is step one. But everything I do is geared toward creating real-world business opportunities.

If you’re ready to turn your LinkedIn presence into a strategic asset:
↳ Let's connect.
↳ Send me a message at ssimoncelli@mywebtechcare.com
↳ Call me on WhatsApp: +337.67.23.26.78

Harsh truth for life sciences founders:
Strong science ≠ Strong positioning.
Bad positioning = generic company.

Here are 8 mistakes I noticed after auditing 73 life sciences companies on LinkedIn:

❌ Leading with claims instead of proof.
↳ "Revolutionary", "Next-gen", or "transformative.
Without evidence or a clear angle, those words blur together.

❌ Describing the technology instead of the problem.
↳ Describe platforms, mechanisms and modalities.
Without the problem you're solving, your message loses context and urgency.

❌ Using the same category labels as everyone else.
↳ "AI-driven drug discovery", "Novel delivery platform", or "Precision medicine"
Those terms lost meaning years ago.

❌ Positioning yourself around features instead of impact.
↳ Focusing on the capability isn't a position.
Focus on the change you create and who feels it first.

❌ Sounding too broad.
↳ When you talk to everyone, you talk to no one.
Clear position = clear customer (no -s).

❌ Ignoring what competitors claim.
↳ When you ignore what others sound like, and you accidentally copy their language.
Do a benchmark and find the gap to stand out.

❌ Hiding behind scientific accuracy.
↳ When technical precision becomes the whole message, you disappear into a haze of jargon.
Focus on the problem you solve and the impact you have on it.

❌ Avoiding a strong point of view.
↳ Most companies never say their point of view out loud.
Best position = conviction.
"What does the field get wrong, and what do you see differently?"

→ Which of these eight positioning mistakes do you see most often?

Sébastien Simoncelli

Founder of Mywebtechcare │ Helping biotech founders build credibility and generate opportunities online through clear, compelling content

English was a struggle for me.

But every week:
‣ I write around 60,000 words.
‣ I have many calls with customers and partners.
‣ I train and coach founders to have an impact on LinkedIn.

Everything in English.

No choice, this is the language to communicate in life sciences.

I messed up many times:
• I wrote or said sentences that made no sense.
• I misspelt words.
• I wrote English like people speak French.

People were really nice to me.
→ Some corrected my DMs.
→ Others didn't hesitate to ask me questions when I wasn't clear.
→ I never received any hateful comments or messages.

I understood a crucial truth:
No need to have perfect English to post on LinkedIn.

Instead:
✅ Be clear and simple.
✅ Show some personality and authenticity.
✅ Show a genuine interest in people and help them.

Why am I sharing this with you?

I've noticed that many in the life sciences hesitate to post on LinkedIn for the same reason.

You don't need to have perfect English to post on LinkedIn.
Be human, relevant and generous.
Opportunities will come.

→ What helped you feel more confident communicating in a language that isn’t yours?

Let me be direct,
Investor meetings are brutal.

A shaky pitch hurts.
A confused room feels even worse.

But the real damage?
Walking in without a clear story.

I’ve seen founders with strong science fall flat because they couldn’t explain what made their solution different.

→ “Our platform is innovative.”
→ “We use cutting-edge technology.”
→ “We’re like X, but better.”

Investors hear this every day.
They want clarity, not buzzwords.

Your data matters, but your message decides whether they stay engaged.
If you can’t spell out why your approach stands out, they won’t do the work for you.

A tough question from an investor stings for a moment, yet failing to define your uniqueness can cost you months of fundraising.

You might not leave every meeting with funding. 
But showing up without a sharp message almost always ends the same way.

So sharpen your story.
Say it clearly.
Make people understand why you’re the one worth betting on.

Do you agree?

Few founders trust a ghostwriter to delegate their voice.

"People will realise it's not me."
"It won't be authentic."
"I can lose my credibility if people know it's not me."

Much fear, but also opportunities lost because of it.

This is why I invited Shruti Bhide for a special episode of From the Lab to the Web about ghostwriting.

She works as a sales scientist, understands wet-lab work, and knows how to explain complex ideas. This mix makes her an effective ghostwriter who can turn founders' expertise into something that people can follow.

Shruti studies how founders talk, how they decide, and what shapes their stories. It makes the content feel personal, not like consultant copy. She can share real insight or stories behind their choice.

At this time, when so many founders bet on AI and seek a solution to simplify their work, she explains how ghostwriting makes a big difference.

This episode will demonstrate why ghostwriting is not about faking a voice. It's about giving founders the clarity, consistency, and visibility they never have time to build for themselves.

→ Do you think more life sciences leaders should use it?

Three LinkedIneers walk into a virtual room.
One from Canada. One from France. One from the UK.

No punchline. 
Just an hour of friendly chaos, with three people who love life sciences marketing talking shop together.

On 25 November at 15:00 GMT, I’m sitting down with Benjamin McLeod and Christopher Caudle for a session that blends practical tips with plenty of curiosity. 

We’ll compare what we’re seeing in our own corners of the world, share what’s actually working on LinkedIn, and call out the things that everyone keeps doing even though they don’t help your visibility.

If you like conversations that feel informal but leave you with ideas you can use the same day, this one is for you.

Link in the comments to sign up. 
Join us and enjoy the chaos. 😉

Hiring: A Ghostwriter for a Life Sciences Founder

If you recognise yourself in these situations, we are meant to work together. 

Key responsibilities:
• Translate voice notes recorded while you walk between meetings into clean, punchy posts.
• Decode every “I’ll send you the details later” and magically turn it into something coherent.
• Make you sound like the version of yourself you think you’ll be when you finally have time.
• Keep your posting consistent even when your week explodes, which is… every week.
• Turn obscure technical updates into stories people actually want to read.
• Protect you from posting at 1 a.m. after too much caffeine.

Nice-to-have:
• Extract insights from 90-second conversations.
• Strong tolerance for acronyms.
• Enjoys founders who start three sentences at once.

If this job description feels too accurate, skip the hiring process and send me a message. 
I already do all of this. 
I just need your ideas.

→ Send me a DM to talk about your needs and see how I can help you.

The reality about biotech differentiation:

It has nothing to do with louder claims or bigger budgets.

It comes from:
• a truth your competitors ignore, 
• a consequence they never followed through, 
• a piece of proof only you can show.

Here’s what actually sets you apart, and what to do if you feel lost in a crowded space:

1) Identify the "non-negotiable truth" behind your science.
↳ Most teams skip the hard part: calling out the overlooked insight that shapes everything you do.
↳ Fix this by identifying the belief your science proves that others underestimate.

2) Map the real-world consequences of that truth.
↳ If partners can’t link your insight to real-world outcomes, you stay “interesting” instead of essential.
↳ Fix this by mapping how your insight reshapes decisions, costs, timelines, or patient impact.

3) Connect it to proof only you can show.
↳ Without evidence or a capability that others can’t copy fast, you sound like everyone else.
↳ Fix this by highlighting the data, platform edge, or method that gives you a measurable lead.

High-performing biotechs don’t compete on buzzwords, but on earned positions.

Build a narrative that shows the truth you see, the impact it has, and the proof you own.

→ What is the most difficult for biotech companies: defining their non-negotiable truth or proving it?

Your LinkedIn strategy is basically a PCR cycle. 
Lots of repeats, no amplification. 
Fix it with training.

taplio

Sébastien Simoncelli's Linkedin Analytics

Sébastien Simoncelli

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Sébastien Simoncelli

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sébastien Simoncelli's LinkedIn Performance

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Sébastien Simoncelli's Linkedin Analytics

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