Sharon Kopp's Linkedin Analytics

Multitasking kills growth. Your brain's switching costs are higher than your AWS bill. You're losing hours a day— just from trying to do everything. You might feel like multitasking is the only way to keep up with your endless to-do list. But what if I told you that multitasking is not only sabotaging your productivity but also draining your mental energy and focus? The Myth of Productivity While multitasking might feel like you're getting more done, the reality is quite the opposite. Studies show that multitasking can reduce your productivity by up to 40%.  This is because your brain isn’t truly multitasking—it’s rapidly switching between tasks, a process that comes with significant "switch costs". These costs include slower task completion, reduced accuracy, and increased mental fatigue. The Emotional Frenzy of Task Switching Every time you switch tasks, your brain has to "disengage" from one activity and "re-engage" with another. This constant shifting creates a kind of emotional frenzy that clouds your ability to think clearly and make decisions. Juggling high-stakes decisions can lead to costly mistakes and missed opportunities. The Cognitive Toll Multitasking taxes your brain’s energy reserves, leaving you mentally exhausted. This not only affects your ability to focus in the moment but also diminishes your overall cognitive health over time. The Ripple Effect on Your Business The cost of multitasking isn’t just personal—it impacts your business performance too. When you’re less focused and more prone to errors, your team feels the ripple effects. Projects take longer, quality suffers, and your leadership presence diminishes. What’s the Real Cost? Here’s the emotional gut-punch: Every moment spent multitasking is a moment stolen from what truly matters—whether it’s scaling your business, nurturing your team, or spending quality time with loved ones. The constant switching leaves you feeling scattered, overwhelmed, and unfulfilled. Feeling trapped in the chaos of multitasking? Ready to reclaim your focus? It’s time to take action. Book a call today to go from Chaos to Clarity ♻️ Repost if you found it helpful. Like and follow for more.

Why most startup dashboards are useless and what to build instead. If your dashboards don’t change how your team makes decisions, they’re just decoration. The problem isn’t the data—it’s the questions. When I audit RevOps systems, 9/10 times I find: Vanity metrics Zero insight into funnel velocity No real GTM visibility Leaders don’t need prettier charts. They need a dashboard that tells them exactly where they’re bleeding time and money. → Built right, your dashboard becomes a map, not a mirror. 1. Funnel Velocity Metrics Leaders need to see where deals are stuck and how long they’re taking to move through each stage. This includes: Average deal velocity (days in each stage). Bottlenecks—where the sales process consistently breaks down. 2. Cost of Customer Acquisition (CAC) by Channel Leaders bleed money when they don’t know which acquisition channels are profitable. Break down CAC by marketing and sales channel: Total spend per channel. Revenue generated per channel. ROI per channel. 3. Pipeline Hygiene Metrics Leaders need to know if the pipeline is bloated with junk or if reps are pursuing the right deals. Track: Number of stale opportunities (no activity for X days). Pipeline-to-quota ratio (do we have enough coverage?). Win rates by rep or segment. 4. Revenue Forecast Accuracy A dashboard should flag when forecasted revenue doesn’t align with reality. Include: Weighted pipeline value vs. quota. Forecast variance (how accurate is our team’s prediction?). Risk-adjusted revenue projections. 5. Retention and Expansion Metrics Leaders need to know where churn is eating into revenue and where upsell opportunities exist. Track: Net revenue retention (NRR). Churn by cohort. Expansion revenue (upsells, cross-sells). To ensure your dashboards are more than just pretty visuals, they should be: Question-Driven: Every metric should answer a specific question, such as "Where are we losing deals?" or "Which channels drive the most ROI?" Actionable: Include insights that lead to decisions, not just data dumps. Role-Specific: Tailor dashboards for each type of leader—CROs care about different metrics than CMOs. Real-Time: Stale data leads to stale decisions. ♻️ Repost if you found it helpful. Like and follow Sharon Kopp for more.