Srinivas Kumar

srinivaskumar.com

At srinivaskumar.com, my aim is to unlock the transformative power of AI & Digital Marketing in today's fast-paced digital world. Recognizing the challenges many face in keeping up with the rapid advancements in AI and evolving digital marketing strategies, I've seen firsthand how this gap leads to missed opportunities and stagnation. The relentless pace of technological change means that strategies that worked yesterday may no longer be effective today, putting individuals and businesses at risk of falling behind and losing their competitive edge. To address this, I provide comprehensive, beginner-friendly course on AI in art, and actionable startup templates, empowering you with the tools and knowledge needed to stay ahead. Through my in-depth blog articles and regular newsletters, I ensure you're always equipped with the latest insights and strategies in AI & Digital Marketing, helping you revolutionize your approach and maintain a leading edge in this dynamic environment

Founder

BISSELL 

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Integrated Performance Digital Marketing Manager- Europe

AI Spotlight Newsletter

I run a free newsletter for all AI enthusiasts. In each newsletter, I cover a range of topics that includes Top AI news, Curated list of top AI tools, ChatGPT and Midjourney prompts and many more sections.  It is a growing newsletter with over 8K+ subscribers.

TomTom

•	Create and execute integrated paid media strategies for TomTom Group globally across brand and products, including audience strategies, media journeys, messaging and creative, channel mix, local variations, budget suggestions and performance estimation.
•	Collaborate with Business Units to create Go-To-Market Strategy with key digital channels.
•	Building marketing & funnel campaign strategies based on targeted audience sets resulting in improved Brand Perception
•	Lead incremental growth by continuous testing of hypothesis, sharing best practices & overall improvement on the key metrics.

Global Performance Digital Marketing Manager

Plan and execute all digital marketing, including PPC, social media and display advertising campaigns
Design, build and maintain our social media presence on Facebook India  (75K+ followers) and Twitter India ( 10K+ followers) pages.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) that includes ROAS, cost/conversion, conversion rates and total conversions.
Identify trends and insights, and optimize spend and performance based on the insights
Maintain and improve conversion rates for exclusive TomTom India ecommerce store for sport watches.
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with digital agencies and other vendor partners ( etailer's like amazon, Flipkart)
Collaborate with etailer's like Amazon, Flipkart and others to create go to market ( GTM) digital strategy

Country Performance Digital Marketing Manager

Logitech

Conceptualizing, Planning, Executing and reporting all marketing programs to support India & South West Asia targets.
Ensure correct implementation of all Logitech Assets at all touch points, adhering to Brand guidelines.
Finding and employing agencies for improving the quality of marketing projects, and response time to market.
Prepare, Update, Report to track competition channel and marketing programs.

Country Marketing Manager-India 

Fujifilm India

	Heading marketing to support India targets.

Country Marketing Manager- India

Panasonic India

Heading the Flat Panel television business

Country Product Marketing Manager- Flat Panel Televisions

Samsung India

Lead marketing programs for East India - Consumer Electronics division

Regional Marketing Coordinator

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

Fascinated by AI in art? My course is the most comprehensive beginner-level guide available online, covering both creative and practical aspects. Link: www.courses.srinivaskumar.com

Embarking on a startup journey? Gain clear direction with my startup template e-book from my 15 years of experience in this field: https://aicertifiedtrainer.gumroad.com/l/startupsstrategytemplate

Visit my blog for in-depth insights and strategies in AI & Digital Marketing: www.srinivaskumar.com

Stay updated with my newsletter, featuring the latest trends and tips- 2 to 3 times in a week.
https://ai-spotlight.beehiiv.com/subscribe

Follow for well-researched, everyday insights in AI & Digital Marketing. Let’s explore the transformative power of AI & Digital Marketing together.

Taplio

Srinivas Kumar's Linkedin Analytics

Srinivas Kumar

What is Srinivas talking about?

Who is engaging with Srinivas

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Srinivas Kumar's Linkedin Analytics

Srinivas Kumar

What is Srinivas talking about?

Who is engaging with Srinivas

Want to drive more opportunities from LinkedIn?

Srinivas Kumar's Linkedin Analytics