Srinivas Kumar

srinivaskumar.com

At srinivaskumar.com, my aim is to unlock the transformative power of AI & Digital Marketing in today's fast-paced digital world. Recognizing the challenges many face in keeping up with the rapid advancements in AI and evolving digital marketing strategies, I've seen firsthand how this gap leads to missed opportunities and stagnation. The relentless pace of technological change means that strategies that worked yesterday may no longer be effective today, putting individuals and businesses at risk of falling behind and losing their competitive edge. To address this, I provide comprehensive, beginner-friendly course on AI in art, and actionable startup templates, empowering you with the tools and knowledge needed to stay ahead. Through my in-depth blog articles and regular newsletters, I ensure you're always equipped with the latest insights and strategies in AI & Digital Marketing, helping you revolutionize your approach and maintain a leading edge in this dynamic environment

Founder

BISSELL 

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Integrated Performance Digital Marketing Manager- Europe

AI Spotlight Newsletter

I run a free newsletter for all AI enthusiasts. In each newsletter, I cover a range of topics that includes Top AI news, Curated list of top AI tools, ChatGPT and Midjourney prompts and many more sections.  It is a growing newsletter with over 8K+ subscribers.

TomTom

•	Create and execute integrated paid media strategies for TomTom Group globally across brand and products, including audience strategies, media journeys, messaging and creative, channel mix, local variations, budget suggestions and performance estimation.
•	Collaborate with Business Units to create Go-To-Market Strategy with key digital channels.
•	Building marketing & funnel campaign strategies based on targeted audience sets resulting in improved Brand Perception
•	Lead incremental growth by continuous testing of hypothesis, sharing best practices & overall improvement on the key metrics.

Global Performance Digital Marketing Manager

Plan and execute all digital marketing, including PPC, social media and display advertising campaigns
Design, build and maintain our social media presence on Facebook India  (75K+ followers) and Twitter India ( 10K+ followers) pages.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) that includes ROAS, cost/conversion, conversion rates and total conversions.
Identify trends and insights, and optimize spend and performance based on the insights
Maintain and improve conversion rates for exclusive TomTom India ecommerce store for sport watches.
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with digital agencies and other vendor partners ( etailer's like amazon, Flipkart)
Collaborate with etailer's like Amazon, Flipkart and others to create go to market ( GTM) digital strategy

Country Performance Digital Marketing Manager

Logitech

Conceptualizing, Planning, Executing and reporting all marketing programs to support India & South West Asia targets.
Ensure correct implementation of all Logitech Assets at all touch points, adhering to Brand guidelines.
Finding and employing agencies for improving the quality of marketing projects, and response time to market.
Prepare, Update, Report to track competition channel and marketing programs.

Country Marketing Manager-India 

Fujifilm India

	Heading marketing to support India targets.

Country Marketing Manager- India

Panasonic India

Heading the Flat Panel television business

Country Product Marketing Manager- Flat Panel Televisions

Samsung India

Lead marketing programs for East India - Consumer Electronics division

Regional Marketing Coordinator

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

Fascinated by AI in art? My course is the most comprehensive beginner-level guide available online, covering both creative and practical aspects. Link: www.courses.srinivaskumar.com

Embarking on a startup journey? Gain clear direction with my startup template e-book from my 15 years of experience in this field: https://aicertifiedtrainer.gumroad.com/l/startupsstrategytemplate

Visit my blog for in-depth insights and strategies in AI & Digital Marketing: www.srinivaskumar.com

Stay updated with my newsletter, featuring the latest trends and tips- 2 to 3 times in a week.
https://ai-spotlight.beehiiv.com/subscribe

Follow for well-researched, everyday insights in AI & Digital Marketing. Let’s explore the transformative power of AI & Digital Marketing together.

𝐖𝐡𝐨 𝐬𝐚𝐢𝐝 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚 𝐧𝐞𝐰 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐜𝐨𝐮𝐥𝐝𝐧'𝐭 𝐛𝐞 𝐟𝐮𝐧? 𝐈'𝐦 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐃𝐮𝐭𝐜𝐡 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐢𝐧𝐭𝐨 𝐚 𝐠𝐚𝐦𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐡𝐞𝐥𝐩 𝐟𝐫𝐨𝐦 𝐀𝐈! 🎮🤖

📘 𝐏𝐮𝐛𝐥𝐢𝐜 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐃𝐢𝐚𝐫𝐲, 𝐃𝐚𝐲 𝟒:
Diving into the Dutch language, but with a twist! 

Imagine handling everyday scenarios—ordering coffee, asking for directions, or even shopping for books—now think of doing all that with the power of AI by your side. 

I'm using ChatGPT to not only simulate these situations but also to gamify them. 

𝐓𝐡𝐞 𝐠𝐨𝐚𝐥? To make learning as thrilling as playing a video game.

𝐇𝐞𝐫𝐞'𝐬 𝐦𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡:
𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨 𝐒𝐢𝐦𝐮𝐥𝐚𝐭𝐢𝐨𝐧: ChatGPT throws a typical day-to-day challenge my way.
𝐆𝐚𝐦𝐢𝐟𝐲: Each correct Dutch response earns points!
𝐈𝐧𝐪𝐮𝐢𝐫𝐲: Stuck or curious? I ask the AI to clarify.
𝐑𝐞𝐩𝐞𝐚𝐭: Apply what I've learned in new variations of the scenario.

Swipe through the carousel to see how AI crafted these dialogues and how I responded!

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐭𝐫𝐢𝐞𝐝 𝐠𝐚𝐦𝐢𝐟𝐲𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞? 

If you're keen to follow my public learning adventure, don't forget to hit that 𝙁𝙤𝙡𝙡𝙤𝙬 button.

Day 1 of the challenge: https://lnkd.in/eiFp6iKe

Day 2 of the challenge: https://lnkd.in/e54PemG7

Day 3 of the challenge: https://lnkd.in/gZYUCdcg

<𝗔𝗯𝗼𝘂𝘁 𝗠𝗲>:
AI enthusiast as a passion, digital marketer as a professional, and storyteller by heart. Join me as I blend these worlds and share the narrative of our collective growth. 📖💡🌐. 

#𝗗𝗮𝘆4, #𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝗶𝗻𝗽𝘂𝗯𝗹𝗶𝗰 , #𝗖𝗵𝗮𝘁𝗚𝗣𝗧


NB: I was unavailable for few days, hence the delay in my posts :-)

Day 4 of my language learning experiment with AI

𝐀𝐈 𝐬𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞𝐬 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 - 𝐚 𝐦𝐢𝐧𝐝-𝐛𝐥𝐨𝐰𝐢𝐧𝐠 𝐩𝐞𝐞𝐤 𝐢𝐧𝐭𝐨 𝐦𝐲 𝟐𝟏-𝐝𝐚𝐲 𝐪𝐮𝐞𝐬𝐭! 🌐🗣️



📘 𝐏𝐮𝐛𝐥𝐢𝐜 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐃𝐢𝐚𝐫𝐲, 𝐃𝐚𝐲 𝟓 𝐨𝐟 𝐦𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐚 𝐧𝐞𝐰 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞:

𝐓𝐨𝐝𝐚𝐲, 𝐈 𝐭𝐨𝐨𝐤 𝐚 𝐡𝐢𝐠𝐡-𝐭𝐞𝐜𝐡 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡:

• 𝐕𝐨𝐢𝐜𝐞-𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐞𝐝 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠: Engaged with ChatGPT’s 𝐯𝐨𝐢𝐜𝐞 function for a more interactive learning experience.
• 𝐏𝐫𝐞𝐩 𝐚𝐧𝐝 𝐂𝐚𝐬𝐭: Jotted down prompts on my reMarkable tablet before casting both my notes and ChatGPT’s responses onto my tablet for easier interaction.
• 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: Engaged in a live conversation with ChatGPT, pushing my language skills with real-time feedback.
• 𝐂𝐥𝐚𝐫𝐢𝐟𝐲 𝐚𝐧𝐝 𝐈𝐭𝐞𝐫𝐚𝐭𝐞: Whenever in doubt, I didn't hesitate to ask. Understanding deeper every part of the sentence, and going at it again.

🎥 𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐢𝐭 𝐰𝐞𝐧𝐭? 

Check out this 4-𝐦𝐢𝐧𝐮𝐭𝐞 𝐝𝐞𝐦𝐨 𝐯𝐢𝐝𝐞𝐨 right here and watch AI and human learning in action! Use 1.5X speed to get the jist if you prefer.
First 2.5 mins: Describing various everyday scenario's and interacting with it- 5 of them
Last 1.5 mins: Asking to stop at each response and translate each and every word into English for my easy understanding.

If this glimpse into AI-enhanced education sparked something in you, consider 𝐑𝐄𝐏𝐎𝐒𝐓 it in your network? This will mean a lot to me 

𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞:
Do you have your own language learning experiences or tips to share? 
And if you’re as excited by AI’s potential in education as I am, hit that 𝐟𝐨𝐥𝐥𝐨𝐰 button and stay tuned for more from this thrilling quest!

𝐀𝐛𝐨𝐮𝐭 𝐌𝐞:
By day, a creative force in digital marketing; by night, a passionate explorer of AI's vast landscapes. 
𝐌𝐲 𝐦𝐢𝐬𝐬𝐢𝐨𝐧? To meld these worlds in stories that inspire and innovates . 🌐💼📖



#𝐀𝐈𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 
#𝐂𝐡𝐚𝐭𝐆𝐏𝐓 
#𝐏𝐮𝐛𝐥𝐢𝐜𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐃𝐢𝐚𝐫𝐲

🌟 𝐃𝐚𝐲 𝟔 𝐨𝐟 𝐦𝐲 𝟐𝟏-𝐝𝐚𝐲 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐦𝐚𝐫𝐚𝐭𝐡𝐨𝐧! 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 𝐀𝐈 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐭𝐨𝐨𝐥, 𝐛𝐮𝐭 𝐚 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐧 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠! 🤖📚"



📘 𝐏𝐮𝐛𝐥𝐢𝐜 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐃𝐢𝐚𝐫𝐲, 𝐃𝐚𝐲 𝟔:

Today's journey in language learning took an exciting turn with 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝟒𝐨 Here’s a sneak peek into my strategy:

𝐕𝐢𝐬𝐮𝐚𝐥 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: Used ChatGPT to 'see' and understand my questions through dynamic interaction.

𝐄𝐧𝐠𝐚𝐠𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐫𝐧: Simple, back-and-forth conversations to deepen understanding.

𝐑𝐞𝐩𝐞𝐚𝐭 𝐭𝐡𝐞 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: Apply learnings, adjust, and tackle the next challenge.

𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐭𝐨 𝐬𝐞𝐞 𝐢𝐭 𝐢𝐧 𝐚𝐜𝐭𝐢𝐨𝐧?

 Check out this 𝟏-𝐦𝐢𝐧𝐮𝐭𝐞 𝐝𝐞𝐦𝐨 𝐯𝐢𝐝𝐞𝐨 showing how seamlessly AI can integrate into our learning routines. 

If you find it insightful, please consider 𝐑𝐄𝐏𝐎𝐒𝐓 it with your network. Let’s pioneer this learning revolution together!

𝐀𝐛𝐨𝐮𝐭 𝐌𝐞:

AI enthusiast as a passion, digital marketer as a professional, and storyteller by heart. Join me as I blend these worlds and share the narrative of our collective growth. 📖💡🌐

Join me as we explore how AI can transform not just how we learn languages, but how we think about learning itself. 🚀

#𝐀𝐈𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 #𝐂𝐡𝐚𝐭𝐆𝐏𝐓 #𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐢𝐧𝐏𝐮𝐛𝐥𝐢𝐜

🌟 Exciting News, AI Enthusiasts! 🌟
I'm thrilled to share the latest edition of my weekly AI Spotlight Newsletter This issue features my experiment with ChatGPT4o and my take on the top trending AI tools for the week based on their unique problem-solving and diverse utilities

Don't miss out on this valuable resource. Read, enjoy, and let's discuss the innovations that are most exciting to you. Your feedback drives our community forward!

Hello AI Enthusiasts, It’s Srini here, your go-to AI guide, thrilled to bring you another edition of our AI Spotlight Newsletter! In this edition, we 

Open article: AI Insights: My Latest Discoveries with ChatGPT4o, Top Trending tools and more! by Srinivas Kumar • 3 min read

Srinivas Kumar on LinkedIn • 3 min read

AI Insights: My Latest Discoveries with ChatGPT4o, Top Trending tools and more!

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