Marketing & AI | Brand & Business Unit Director @ P&G | Leading Teams | Growing Multi-Million $ Brands

Procter & Gamble

AI Transformation Director - Beauty

Leader of P&G’s Europe Skincare Business Unit. Responsible for:

•	Go to Market Strategy definition for priority Europe Markets of UK, Spain, Netherlands, Germany & Italy.
•	Creation and dissemination of Skincare Strategy for Europe inclusive of: Equity Pyramid, VIS ID, Innovation Masterplan, Pricing & Promotion Strategy, Media Strategy & Data Strategy.
•	Delivering Skincare P&L – achieving top line & bottom line targets each FY.
•	Creation & deployment of Brand Advertising assets across AV, Digital & Social platforms.
•	To date, delivered strongest net sales performance for Europe in 15+ years in FY22/23.
•	Record performances in European markets P2Ys, delivering >12% growth in top markets where Olay holds #2 market share position.
•	As a result of brand building step change, Olay considered 3rd most loved brand in the UK 2022.
•	Led AI Hackathon session with 300+ members of Beauty Organisation to up-skill colleagues on Generative AI.

Brand & Business Unit Director – Skincare Europe

•	Responsible for business leadership of Skin & Personal Care categories in the UK & Ireland.
•	Delivered 6 quarters of back-to-back growth for first time in Olay history.  
•	Delivered highest net sales growth for a FY on record, at the same time as driving category growth & brand share growth externally.
•	Delivered strongest innovation launch in brand history with Olay Retinol 24. #1 collection in market at launch.
•	Step changed Olay brand building & relevancy improving equity scores and first penetration increase with <35 consumer.
•	Led P&G UK in digital marketing innovation with first TikTok activations & BIC funnel marketing execution through to eCommerce. First brand to execute effective full funnel digital marketing at scale in P&G UK.
•	Step changed eCommerce to >35% of sales through eContent, Search & GTM transformation.
•	I received P&G UK’s ‘Beauty Leader of the Year’ award for exceptional impact.

Marketing & Sales Director / Business Leader – Skin & Personal Care UK&I

•	P&G rated as #1 in eCommerce of 28 top FMCG companies in the UK by the top 10 Grocers & Drug Retailers. Scores included best Personnel for eCommerce in CPG.
•	Established & recruited new sales team to deliver accelerated eCommerce growth for P&G. 
•	Defined new whitecoat online category management approach for eCommerce internally with P&G brand business units & externally with retail partners. 
•	Defined eCommerce GTM approach for Bricks & Clicks (Grocery & Drug) retailers for P&G UK & Nordics. 
•	Delivered double digital sales growth and share growth across all brands year on year for P&G eCommerce during tenure.
•	Developed market leading tools such as first online planogram tool used in FMCG, eCommerce Path to Purchase analytics tool, A/B testing platform and 24-hour consumer insight generation to drive rapid implementation.
•	Strategy and GTM approach re-applied across P&G starting in North America before global re-application.

eCommerce Director – P&G UK & Ireland

•	Established the first Performance Marketing approach for P&G Europe, increasing ROI 1.3x on brand marketing spend.
•	Established P&G UK’s innovation network with London VCs, incubators and start up community to pilot new tools & digital capabilities.
•	Established IoT hub and smart home integration into organisation including capability building and use cases.
•	Created & led Northern Europe digital IQ capability programme. As a result, 3 of top 5 brands in 2016 L2 UK digital IQ report were P&G brands.

Digital Marketing Director - UK & Ireland

•	Team leader with 2 direct reports across Northern Europe. Led media planning & creative execution for Pampers, Oral B, Pantene & Aussie.
•	Drove 40% efficiencies in media spend in AV, Digital & CRM with overall ROI increase of 2.5X. 
•	Re-defined 1P data acquisition strategy generating $5MM in savings while increasing reach by 20%.
•	Increased penetration and brand sentiment. Increased brand equity by 20%. 
•	Stepped changed CRM strategy moving to eCRM. 2 million monthly consumer connections. Increased contacts by 37%,
•	Increased brand trial & consumer engagement by reducing Pampers.co.uk bounce rate by 35% and increasing monthly visitors by 20%. 
•	I received P&G recognition shares for exceptional impact.

Senior Brand Manager - Pampers, Oral & Hair Northern Europe

•	P&G Awarded Marketing Supplier of the Year by both Sainsbury’s & Waitrose retailers driven by my partnership.
•	Led London 2012 Paralympics partnership execution for P&G UK.
•	Led Comic Relief P&G corporate partnership with Sainsbury’s.
•	Delivered 2x ROI on multi-million $ in-store marketing budget. Developed ROI analytics tool to define in-store marketing material choices pending campaign objective to enable sales partners.

Brand Manager - Shopper Marketing UK & Ireland

STEALS Promotions (Start Up)

•	£50k revenue & 30k profit generated in 6 months.
•	Launched start-up from scratch inclusive of brand creation, value proposition definition & securing investment via bank loan.
•	Business model launched as a student discount subscription model in 5 major UK cities.
•	200+ establishments recruited & 10,000 subscriptions sold.

Co-Founder

Marketing Director @ P&G | Follow For Marketing & AI Content | Keeping You at The Leading Edge of Brand Building | Get Ahead of The Game With ‘The Marketing Advantage’ Newsletter

The views, opinions and content shared are representative of only my point of view and not that of my employer P&G.

How I Create 50 Designs in 5 Minutes with Canva & ChatGPT ⚡ 

I've spent 100s of hours mastering Canva.

Now I'm giving away EVERYTHING I know for 𝗙𝗥𝗘𝗘.

This is the Ultimate Canva Guide.

- 120+ Pages
- Tips & Tricks
- How-To Guides
- Magic Studio Guides
- Capabilities You Never Knew

Plus it includes 'How to Create 50 Designs in 5 Minutes' with ChatGPT + Canva.

To get it for FREE:

1. Like the Post 👍🏻
2. Follow Me
3. Comment 'CANVA' & I will send the link!

#canva #canvadesign #marketing #artificialintelligence

Jonathan Parsons

50 Designs in 5 Minutes

Monina V. Castillo

I have spent 1000s of hours mastering ChatGPT this year.

And I found the BEST tools to help you with:

- Your productivity 
- Your knowledge
- Your tech skills 
- And your writing skills

Here’s a breakdown of the BEST GTPs ChatGPT has to offer.

𝗪𝗿𝗶𝘁𝗶𝗻𝗴: 

Copywriter 
https://lnkd.in/eKgNVuST

Write For Me 
https://www.linkedin.com/

CV Writer 
https://lnkd.in/emSGfXJg

Book Creator Guide 
https://lnkd.in/e29CkhR3

Blog Expert 
https://lnkd.in/esma7-xx

Humanizer Pro 
https://lnkd.in/eX9hep7x

𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 

Canva 
https://lnkd.in/eD99C8Dx

Video GPT 
https://lnkd.in/eKQp5Cbv

Presentation Slide 
https://lnkd.in/eHYuwPnQ

PDF AI 
https://lnkd.in/eVM49Snd

WebPilot 
https://lnkd.in/eYWPYzKD

Whimsical Diagram 
https://lnkd.in/envxrDRw

Adobe Express 
https://lnkd.in/erWmUy-9

𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 

Codepilot 
https://lnkd.in/eFJ9mbej

Python 
https://lnkd.in/eC6fnD_C 

Designer GPT 
https://lnkd.in/eueUet9P 

WebGPT 
https://lnkd.in/eiKHYi-B 

AutoExpert (Dev) 
https://www.linkedin.com/ 

AskTheCode 
https://lnkd.in/exsn4wkH 

Grimoire 
https://lnkd.in/eCgeDeVK 

𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 

Universal Primer 
https://lnkd.in/efm4Esfz 

Math 
https://lnkd.in/e9km6TMZ 

Math Solver 
https://lnkd.in/eXhXax_u 

Tutor Me 
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Physics 
https://lnkd.in/es7DBDsV 

Voxscript 
https://lnkd.in/eqVutPJN 

Machine Learning 
https://www.linkedin.com/ 

Learn how to utilise ChatGPT & AI. 

For your future, and your career. 

Want the PDF of this post, 40+ others, 1000+ Marketing Prompts & The Ultimate Canva Guide?

1) Follow Me
2) Like the Post 👍🏻
3) Comment 'CUSTOM' & I will send the link!

#artificialintelligence #ai #marketing

I've spent 100s of hours mastering Canva Magic Studio. Now I will train you for 𝗙𝗥𝗘𝗘.

This is The Ultimate Canva AI Masterclass.

Master Canva Magic Studio in Just 45 Minutes:

• Magic Media
• Magic Grab
• Magic Eraser
• Magic Background
• Magic Edit
• Magic Blur
• Magic Morph
• Magic Design
• Canva AI Apps
• How to Create 50 Designs in 5 Minutes' with ChatGPT + Canva

Plus, everyone also gets access to The Ultimate Canva Guide.

• 120+ Pages
• Tips & Tricks
• How-To Guides
• Capabilities You Never Knew 

To get all of this for FREE:

1. Like 👍🏻
2. Follow Me
3. Comment 'CANVA' & I will send the link!

#canva #canvadesign #marketing #artificialintelligence

ChatGPT is INCREDIBLE for Marketing. But most don't know how to use it...

So I'm giving away my 1000+ Marketing Prompts 𝗙𝗥𝗘𝗘 👇

Including prompts:

• Marketing strategy
• Brand strategy
• Brand identity
• Content strategy
• SEO
• Social media
• Analysis
• Consumer research
• Image creation

To get them:

1. Like the Post 👍
2. Follow Me
3. Comment 'PROMPTS' & I will send the link!


#artificialintelligence #ai #chatgpt #marketing

I have spent 100s of hours mastering AI this year.

And I found the BEST AI driven tools to help you with:

Large Language Models (LLM's) 

Chat GPT
https://chatgpt.com/

Claude
https://claude.ai/

Microsoft Co-Pilot
https://lnkd.in/e8vdvSnz

Google Gemini
https://gemini.google.com/


Images

Midjourney
https://lnkd.in/e3FCPECY

DALL-E 3
https://lnkd.in/eniyg_KJ

Leanardo
https://leonardo.ai/

Firefly
https://lnkd.in/e9XRK2w4


Videos

Runway
https://runwayml.com/

Pictory
https://pictory.ai/

Veed
https://lnkd.in/eMzEiEgb

Heygen
https://www.heygen.com/


Audio

Murf
https://murf.ai/

Eleven Labs
https://elevenlabs.io/

Otter
https://otter.ai/

Speechify
https://speechify.com/


Chatbot

Dante AI
https://www.dante-ai.com/

Air
https://www.air.ai/

Chat Simple
https://www.chatsimple.ai/

Zapier
https://zapier.com/l/home


Marketing


AdCreative
https://www.adcreative.ai/

Claude
https://claude.ai/

Jasper
https://www.jasper.ai/

Semrush
https://www.semrush.com/


Presentations

Tome
https://tome.app/

Simplified 
https://lnkd.in/e8zaJUui

Beautiful AI
https://www.beautiful.ai/

Synthesia 
https://www.synthesia.io/


Design 

Canva
https://www.canva.com/

Adobe Firefly
https://lnkd.in/eSZrjegY

Designs
https://designs.ai/

Mokker
https://mokker.ai/


Social Media

Sprout Social
https://sproutsocial.com/

Emplifi
https://emplifi.io/

Lately
https://www.lately.ai/

Brandwatch
https://lnkd.in/er3ShKMF


Research

Harpa AI
https://harpa.ai/

Perplexity
https://www.perplexity.ai/

Glasp
https://glasp.co/

ChatGPT Plus
https://lnkd.in/ev4wuvyK


Copywriting

Copy AI
https://www.copy.ai/

Grammarly
https://www.grammarly.com/

Wordtune
https://www.wordtune.com/

WriteSonic
https://writesonic.com/


Producitvity

ChatGPT Plus
https://lnkd.in/ev4wuvyK

Taskade
https://www.taskade.com/

Audiopen
https://audiopen.ai/

Notion AI
https://lnkd.in/e8_KR9xk

Want the PDF of this post, 40+ others, 1000+ Marketing Prompts & The Ultimate Canva Guide?

1) Follow Me
2) Like the Post 👍🏻
3) Click Here ➡️ https://lnkd.in/e4eiYQyM

#artificialintelligence# #ai #marketing

Brand Director & AI Leader | Keeping You at The Leading Edge of Brand Building | Join 40k Others & Get Ahead With The Marketing Advantage Newsletter

6 FREE ChatGPT Courses. 🚨

AI knowledge is the biggest asset you can have in 2024. 

Take these free ChatGPT courses to get ahead of your peers. 

Check them out:

1. ChatGPT 101: The Complete Beginner's Guide and Masterclass
https://lnkd.in/dGwkYUFw

2. Prompt Engineering for ChatGPT
https://lnkd.in/ehFAiUw7

3. ChatGPT Prompt Engineering for Developers
https://lnkd.in/dyMX4y2Y

4. Learn how to use ChatGPT to Make Money!
https://lnkd.in/dq6YU8uF

6. Innovative Teaching with ChatGPT
https://lnkd.in/daDb-Qqm

6. Applied ChatGPT for Cybersecurity
https://lnkd.in/dPDgM6HM

All these courses can be completed in a day. 

Learn how to utilise ChatGPT & AI. 

For your future, and your career. 


Want the PDF of this post, 40+ others, 1000+ Marketing Prompts & The Ultimate Canva Guide?

1) Follow Me
2) Like the Post 👍🏻
3) Click Here ➡️ https://lnkd.in/e4eiYQyM

#artificialintelligence #ai #marketing #chatgpt #canva

ChatGPT Vision is HUGE for Marketing 🚀

Here are 10 Ways to Use It to Step Up Your Marketing Today.

Want the PDF guide?

1) Follow Me
2) Like the Post 👍🏻
3) Comment 'VISION' and I will send you the link!

Let me know other use cases in the comments 👇

#artificialintelligence #ai #marketing #chatgpt

Step Change Your Marketing with ChatGPT Vision

9 FREE AI courses from Meta, Google and Microsoft 💡

That could help you Master AI in 2024.

These courses are offered by the best high-performing tech companies in the world.

Meta, Google and Microsoft!.

The best part? They’re beginner-friendly! 

𝗠𝗲𝘁𝗮:

1. Introduction to Data Analytics
https://lnkd.in/eC3MwdNb 

2. Marketing Analytics Foundation
https://lnkd.in/eqaDNYrM 

3. Data Analytics Methods for Marketing
https://lnkd.in/e6tuNscb 

𝗚𝗼𝗼𝗴𝗹𝗲:

1. Ask Questions to Make Data-Driven Decisions
https://lnkd.in/eKCPqxyH 

2. Analyze Data to Answer Questions
https://lnkd.in/eKuJ6i4q 

3. Share Data Through the Art of Visualization
https://lnkd.in/eb9VD288 

𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁:

1. Preparing Data for Analysis with Microsoft Excel
https://lnkd.in/eHgrh_Tx 

2. Harnessing the Power of Data with Power BI
https://lnkd.in/e9v8HeJU 

3. Extract, Transform and Load Data in Power BI
https://lnkd.in/ehbf3jbz 



Want the PDF of this post, 40+ others, 1000+ Marketing Prompts & The Ultimate Canva Guide?

1) Follow Me
2) Like the Post 👍🏻
3) Click Here ➡️ https://lnkd.in/e4eiYQyM

#artificialintelligence #ai #marketing

The 10 Best Canva Apps To Level Up Your Designs Right Now 🔥

I've spent 100s of hours mastering Canva.

Now I'm giving away EVERYTHING I know for 𝗙𝗥𝗘𝗘.

This is The Ultimate Canva AI Masterclass.

Master Canva Magic Studio in Just 45 Minutes:

• Magic Media
• Magic Grab
• Magic Eraser
• Magic Background
• Magic Edit
• Magic Blur
• Magic Morph
• Magic Design
• Canva AI Apps
• How to Create 50 Designs in 5 Minutes' with ChatGPT + Canva

Plus, everyone also gets access to The Ultimate Canva Guide.

• 120+ Pages
• Tips & Tricks
• How-To Guides
• Capabilities You Never Knew 

To get all of this for FREE:

1. Like 👍🏻
2. Follow Me
3. Comment 'CANVA' & I will send the link!

#canva #canvadesign #marketing #artificialintelligence

10 Canva Apps To Level  Up Your Designs

Are your email campaigns repeatedly getting the cold shoulder from your leads? ❄️

Simply adding a personal touch could be your key to connection! 

Meet Vinna - the secret ingredient for creating engaging, personable email outreach campaigns that actually resonate with your audience.

By harnessing advanced AI, Vinna enables you to effortlessly create tailored outreach videos at scale by leveraging individual data and interaction history. 

Integrate personalised video into your outreach strategy today, and see discover how it  can drive real engagement, and meaningful connections with your prospects.

Visit www.vinna.ai now to get started! 🚀

#artificialintelligence #marketing #ai

TRANSFORM YOUR EMAIL OUTREACH WITH VINNA

Everyone knows about ChatGPT, right?

But did you know there's a powerful alternative that's 10x better for many tasks? Let me introduce you to Otio 

Otio AI is a free, AI-powered app offering features like AI-supported auto summarizing, automatic citations, and built-in content writing editor.

Check it out at https://otio.ai

• 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺𝗶𝗻𝗴 𝗮𝗻𝗱 𝗗𝗿𝗮𝗳𝘁𝗶𝗻𝗴: Effortlessly brainstorm, outline, and generate drafts.
• 𝗦𝗼𝘂𝗿𝗰𝗲𝗱 𝗔𝗻𝘀𝘄𝗲𝗿𝘀: Unlike ChatGPT, Otio provides accurate answers every time with clear citations.
• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘂𝗺𝗺𝗮𝗿𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Summarise various materials such as articles, videos, audio files, tweets, and PDFs.
• 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗩𝗶𝗱𝗲𝗼 𝗦𝘂𝗺𝗺𝗮𝗿𝗶𝗲𝘀: Quickly extract key insights from YouTube videos to boost productivity.
• 𝗣𝗗𝗙 𝗦𝘂𝗺𝗺𝗮𝗿𝗶𝗲𝘀: Otio structures detailed notes from PDFs into headlines and segments.

Ideal for consultants, students, teachers, founders, and professionals, Otio enhances productivity, simplifies note organisation, and ensures quality content.

Outsmart 98% of people around you with Otio AI. Try it now at https://otio.ai.

#ai #artificialintelligence

ChatGPT is awesome, but it can't deliver the latest sources.

Otio AI is the ultimate solution that delivers where ChatGPT cannot.

Here's how to use it: 👇

@Otioai, the best AI research and writing tool I've tested.

It can generate ideas, organize content, and improve writing efficiency.

Try now: https://lnkd.in/gb_SJhSs

Here's why:

1. This tool supports the entire writing process, helping to overcome writer's block and stimulate creativity.

It assists with:

- Brainstorming ideas
- Outlining work
- Generating draft text

2. It ensures accurate responses with unmistakable citations each time.

3. Effortlessly summarize papers, PDFs, YouTube videos, audio files, tweets, CSVs, and articles.

4. Otio provides concise summaries of your YouTube videos, highlighting key takeaways to enhance your productivity.

5. It provides fast and clear PDF Summaries

6. It crafts detailed, structured notes with precise headlines and segments.

Try yourself: https://lnkd.in/gb_SJhSs

#artificialintelligence #ai #resarch

Struggling to Keep Track of Deals? Sybill is your solution! 🚀

Harnessing advanced AI, Sybill’s 'Deal Summaries' deliver contextually accurate updates that keep you in sync with your sales pipeline effortlessly.

Imagine seamlessly analyzing customer sentiments in real-time with emotion detection capabilities, allowing you to tailor your approach with precision and empathy. 

No more tedious manual data entry—Sybill automates call transcriptions and updates your CRM in a flash, saving you valuable hours to focus on what matters most: closing deals.

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AI-Driven Sales Success with Sybill

Engage 10X faster on LinkedIn ⚡️

Creating content alone is not enough, and LinkedIn doesn’t favour it.

LinkedIn is a social networking platform. 

Engaging with others is equally important.

Here’s how you can engage faster with Supergrow

1. Create multiple lists:

 - List for your prospects
 - List for your customers
 - List for your friends
 - List of industry creators

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 - No need to manage sheets and open multiple tabs.

Check out the quick video to learn how to engage 10X faster 👇

Then click here to check it out: www.supergrow.ai

#ai #artificialintelligence #linkedin

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