STOICA.CO

We help B2B tech companies communicate better and get more clients online through team alignment, marketing strategy, brand identity, lead gen and brand campaigns. We think marketing should create value for customers and builds long lasting relationships.

We focus on building assets and work as a trusted partner for our clients. 

We build together and grow together.

Managing Partner

BBN - The World's B2B Agency

STOICA represents BBN in Romania. The Business to Business Network (BBN) is the world's leading independent network of international B2B communication agencies.

Director, STOICA - BBN Romania

The Entrepreneurship Academy

Lecturer / Field Expert - Marketing

Romanian-American Chamber of Commerce - IT Alliance Chapter

Board Member

Giant Labs

A collection of 10.000 unique NFTs born on the Elrond Blockchain. We are a core team of 4 based in Romania, powered by an operations team and a wonderful community of Giant owners. Our objective is to create community-owned tech products that have a real utility and contribute to building a better world.

Co-Founder

Partnerships Manager

BRUNCH

Brunch is a feedback tool for live websites that brings everyone involved with building better websites in one place. It's like pointing your finger at an element on a live website. No need to explain where that font is a bit bigger or that image is a bit pixelated. Click, add feedback, and share the link with your team. That simple!

Co-Founder, CEO

The Synergist.org

Senior Product Designer

8000 PLUS

I started the agency with one more partner bootstrapping our way to 7 team members and a couple of bigger clients like L’Oreal, Metro, Intel, King. I worked on building the customer service and creative teams.

Managing Partner, Creative Director

Scoala de Valori

The School of Values is a modern non governmental organization which aims to support education in Romania through innovative methods of education and initiatives with a strong impact. I managed the brand image and external communication of the organization, planning and implementing communication campaigns (PR, Advertising, Social Media and Community building) for our projects (online and offline) in more than 15 cities in Romania.

Marketing and Communication Manager

Mixing digital marketing, design thinking, and entrepreneurship. 

Building STOICA.CO, a B2B marketing agency part of BBN International. We help companies develop their online presence as an asset to generate revenue and growth for their business. We help our clients clarify their marketing strategy, create a clear plan, and execute to get results fast. 

I tried a few projects over time, bootstraped, raised money, and mostly learned a lot: an advertising agency, a graduation albums business, a photo studio, a software as a service platform, a web3 products studio, and a few communities. 

Do you think I can help? 

Schedule a call here: https://stoica.co/andrei

Building business relationships takes time. 

It's unpredictable, and it's not always a solution for steady business growth. 

But it pays off in the long term: 

✅ You get fresh ideas you’d never find alone
✅ You build a support system when things get tough. 
✅ Opportunities that don’t come from cold outreach.
✅ Honest feedback to help you grow.

Most companies chase instant results, risking burnout. 

Building community creates momentum that lasts.

Are you playing the long game?

Andrei Stoica

CEO, STOICA.CO — B2B marketing for growth

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We’re partners with some of the best B2B agencies in BBN - The World's B2B Agency all over the world and Chris Eifert with Luxid are one of the greats out there.

He generously accepted Elena’s presentation to join our Value-driven marketing podcast and share his vast B2B marketing experience with the world. 

If you’re in B2B marketing, this is a must listen and subscribe to the podcast because there’s a lot more to come.

Head of Growth @STOICA.CO | Build a B2B website your buyers will love | 🎙️ Host of Value-driven Marketing podcast

We couldn’t miss the US in our market expansion series in the Value-driven Marketing podcast.

So I’m excited to introduce the latest episode that focuses on what it takes to make a successful market entry into the States.

My guest is Chris Eifert, Managing Director US, at Luxid. Chris shares his thoughts on why companies need to adapt their positioning and messaging to fit the local market, why simple language adaptations fail, and how important it is to set your channels to market from day one.

“𝘠𝘰𝘶'𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘸𝘢𝘺 𝘵𝘰 𝘨𝘢𝘳𝘯𝘦𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯. 𝘠𝘰𝘶 𝘮𝘢𝘺 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨.”

We also tackled communication styles, faux pas to avoid, as well as how buyers today look for something more than just reason when making purchasing decisions. And how companies that understand the value of emotion and communicating beyond facts sheets and data win.

Thank you so much, Chris, for your insights. It has been a pleasure speaking to you!

Curious to learn more? Listen on Spotify or YouTube - check out the links in the comments section.

No, it didn't. 

Same problem, different tools.

So...did AI kill SEO? 

A while ago, the AEO/AIO/GEO craze was in full swing. The narrative was clear: traditional search is dead.

Well, some months passed. Everyone optimized, implemented, and tested these tactics. 

That's when we realized that all of these approaches - AEO, GEO, AIO - are still fundamentally SEO. And it's more important than ever, when done correctly.

We built this action plan to help our clients prioritize what works. Each tactic is rated by impact, ease, and time investment.

If you want to learn more about these optimizations (and technical ones as well) check out the guide: https://lnkd.in/dSEJPfdh

#SEO #AIO #GEO

If you're a B2B marketer looking to choose a webinar for next week, this is THE one. Cos Mingides and Richard Parsons will discuss B2B Marketing Effectiveness and what drives customer purchasing decisions. 

To quote a few ideas: 

"90% of B2B sales go to the brand that's front-of-mind when buyers are ready.

But here's the problem: everyone's using the same AI tools, creating the same content, fighting for the same attention. How do you stand out when algorithms are making everything look identical?"

You can also meet Richard Parsons live in Bucharest:
https://luma.com/heo9iscr

CEO, STOICA.CO — B2B marketing strategy to business results

⏰1 week to go.

Here's what you'll walk away with from Beyond the Algorithm: The New Rules of B2B Marketing Effectiveness:
✅ Why fame beats awareness in B2B sales
✅ The Dual-Brain Funnel (humans + AI working smarter) 
✅ How to deliver creativity that sticks
✅ Real case studies showing creative driving search uplift

Join us for our webinar Beyond the Algorithm: The New Rules of B2B Marketing Effectiveness – an IPA (Institute of Practitioners in Advertising) #EffectivenessWeek satellite event on October 10th, 2pm BST | 9am ET.

https://hubs.li/Q03Lm5HP0

This isn't just another webinar. It's your competitive advantage🚀

#B2BMarketing #AIStrategy #MarketingFramework #IPAEffectivenessWeek

The long-term vs. short-term debate is one of the most critical tensions in B2B marketing. From our experience at STOICA.CO, the answer isn't either/or—it's about finding the right balance for each business stage.

Short-term tactics create the cash flow and proof points you need today. Long-term brand building establishes the trust and authority that makes everything easier tomorrow.

The challenge? Most companies swing too far in one direction. They chase quick wins until they burn out, or they invest in brand for so long that they run out of runway.

I'm really looking forward to exploring this with Richard Parsons at the November 19th masterclass (live in Bucharest). This kind of cross-market knowledge sharing is exactly what makes the BBN - The World's B2B Agency network unique. 🎯

View company: BBN - The World's B2B Agency

🌍 BBN Partner Agency Collaboration in Action!

We’re thrilled to highlight a fantastic example of BBN partner agencies coming together to share marketing expertise and spark meaningful conversations.

On November 19th, STOICA.CO will host a live masterclass in Bucharest with Richard Parsons, Managing Partner at True UK.

They’ll tackle one of marketing’s biggest questions:
➡️ Should businesses focus on short-term results or long-term growth?

Secure your spot: 
👉 https://lnkd.in/dzHW2ZEX

Ahead of the event, Raluca Apostol (Stoica's demand gen expert) and Richard Parsons had an insightful discussion on this topic. It's a must-watch for marketers thinking about growth strategies in today’s fast-changing landscape.

🎧 Watch the debate here: https://lnkd.in/dTJ8wcCj

It’s inspiring to see agencies from different markets collaborate, exchange ideas, and push B2B marketing standards forward. 🌐

#BBN #BBNPartners #B2BMarketing #AgencyCollaboration #MarketingStrategy #BusinessGrowth

Open article: Masterclass: Long terms vs short term: Where to focus for business growth? by stoica.co

Masterclass: Long terms vs short term: Where to focus for business growth?

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