STOICA.CO

For the past years, we’ve been designing, building, and marketing websites for great companies, acting as an extension of their teams, and we’d love to do that for you too. If you feel like your website could perform better in terms of user experience, rank higher in search engines, or generate more meaningful leads, we’d like to have a friendly talk.

Managing Partner

BBN - The World's B2B Agency

STOICA represents BBN in Romania. The Business to Business Network (BBN) is the world's leading independent network of international B2B communication agencies.

Director, STOICA - BBN Romania

The Entrepreneurship Academy

Lecturer / Field Expert - Marketing

Romanian-American Chamber of Commerce - IT Alliance Chapter

Board Member

Giant Labs

A collection of 10.000 unique NFTs born on the Elrond Blockchain. We are a core team of 4 based in Romania, powered by an operations team and a wonderful community of Giant owners. Our objective is to create community-owned tech products that have a real utility and contribute to building a better world.

Co-Founder

Partnerships Manager

BRUNCH

Brunch is a feedback tool for live websites that brings everyone involved with building better websites in one place. It's like pointing your finger at an element on a live website. No need to explain where that font is a bit bigger or that image is a bit pixelated. Click, add feedback, and share the link with your team. That simple!

Co-Founder, CEO

The Synergist.org

Senior Product Designer

8000 PLUS

I started the agency with one more partner bootstrapping our way to 7 team members and a couple of bigger clients like L’Oreal, Metro, Intel, King. I worked on building the customer service and creative teams.

Managing Partner, Creative Director

Scoala de Valori

The School of Values is a modern non governmental organization which aims to support education in Romania through innovative methods of education and initiatives with a strong impact. I managed the brand image and external communication of the organization, planning and implementing communication campaigns (PR, Advertising, Social Media and Community building) for our projects (online and offline) in more than 15 cities in Romania.

Marketing and Communication Manager

As a seasoned creative entrepreneur with over a decade of experience, I am deeply passionate about design thinking, digital marketing, and technology. My mission is to build innovative projects and dynamic teams that make a significant impact.

Currently, I am the Managing Partner at STOICA.CO, a B2B marketing agency and part of BBN International. We specialize in enhancing the online presence and performance of leading tech companies through a value-driven marketing approach. Our goal is to help businesses communicate better and connect more effectively with their customers.

In addition, I am the Co-Founder of Giants Labs, a web3 product studio dedicated to developing community-owned tech products with real utility and impact. I also co-founded the B2B Marketers Club, a network for professionals passionate about B2B marketing innovation.

I thrive on working with visionary and forward-thinking individuals and organizations. Always open to new challenges and opportunities, I am eager to collaborate on projects that drive change and create value.

Discover more about what we do at STOICA.CO and schedule a free consultation: stoica.co/andrei

Posting on LinkedIn is a struggle. 

I've been trying to post consistently for the past 2 years. 

But I didn't manage to do it so far. And not for lack of trying. 

There are always other priorities, always some urgent client work, helping the team with something, or sending a new client proposal. There's never time now for long-term efforts. I see this with clients, and we have a simple solution: we do it for them. 

Writing posts for my profile feels hard for some reason. 

It felt inauthentic for some reason. 

I know how I should be planning for it. I read the books and followed courses, and it works great when we do it for clients. It's fairly straightforward, and we get great results. 

But writing here always felt like a big effort. 

So here's what I'm trying now:

1. Build in public - I'll write more about what I'm working on, how we're building the STOICA.CO agency, and what I learned from my journey so far. Honest sharing should be easy. 

2. Share learning - I'll share from our experience with our clients and partners. What worked for them and what didn't so if you're building a similar company you can learn from our wins and mistakes.

3. One post per day - No matter how bad my day is I'll post something every day. I'll schedule to have a buffer and will have a fallback list of posts that are not great but will help with making progress.

Progress is always better than perfect! 

And this is my first post in this streak. That's a win. 

Yay me! 🎉

Andrei Stoica

CEO, STOICA.CO — B2B marketing that brings new clients

AI is overhyped right now.

Yes, it's a handy tool and has changed our work dynamic. 

But it's not a one-size-fits-all, and it doesn't fix every problem out there. 

You shouldn't reinvent your business if it's currently working (improve, yes), and AI might not be the answer anyway. It's also not the answer if your business is not working. You should look at your strategy and get back to the basics. 

AI is just a new tool. Powerful sometimes, but A TOOL. 

Anyone who says otherwise also seems to sell some new "revolutionary" AI tool. How can they say it's a decent solution and only works sometimes? I've lived enough to be wary of magic solutions and quick wins. 

"Our bots can replace your employees."

"Why pay 10k/month when you can pay $50?"

Maybe I'm exaggerating, but I see a variation of this every day, and it gets frustrating at this point. Yes, AI can get some tasks done a lot faster, but for most, you need human guidance. 

AI can make everyone's lives more efficient and fulfilling by completing tedious tasks much faster. In some cases, it works great. But it doesn't change anything fundamentally. 

It's like a website template. Yes, you can have a website in 10 minutes, but if you want to build a custom solution for a team, you still need to get everyone's input, build a wireframe, a moodboard, and go through the whole process. And by the end of it, you realise it's easier to just build it from scratch. 

AI is great, but it's JUST ANOTHER TOOL.

Mission:
"Stop doing "stuff", and start solving real business problems."

I love how Sean Lang managed to ask the perfect questions and had a really good conversation. I'll always eager to share about my journey to becoming an entrepreneur. 

Find the full episode here:
https://lnkd.in/dYPFfaEQ

Systematize Your Agency to $1M+ (Like I Did) | Agency Growth Coach | Co-founder of Social Commerce Club | Podcast Host

“Nobody likes digital marketing agencies.” So Stoica decided to be radically different. Here’s how one agency rebuilt its business on honesty, strategy, and trust.

Andrei Stoica is the founder of STOICA.CO, a Romania-based agency helping B2B tech brands go from scattered tactics to results-driven strategy. 

Their mission: Stop doing 'stuff', and start solving real business problems.

This isn’t your average do-it-all agency:
 ✅ Define the real business objective before choosing tactics
 ✅ Replace $30k websites with $100 presentations...if it’s the better option
 ✅ Build internal alignment before building marketing plans
 ✅ Specialize deeply: don’t be a “we do everything” shop
 ✅ Focus on strategy = higher profits, better results, happier clients
 ✅ Drop bad-fit clients, even if it’s uncomfortable
 ✅ Shift from freelancer → CEO by learning to let go

Want better clients? Start by doing a better job, and saying the things no one else will.

🔊 Listen to the full episode: https://lnkd.in/geyahvk6

Mo' money, less problems. 

Asking for more money can filter out clients who don't see enough value in the service you provide. And if they're not a great fit, they might end up unhappy anyway, even if they paid a lower price. 

Make sure you target the right customer, you understand their actual problem (it hurts them), and you build your communication around that, fix it, and ask for a fair price. 

If they don't like the price, they might not see the value. 

A lower price is rarely a good answer. 

We made the same mistake too many times already, and I see it with way too many companies out there: not enough focus on the added value (and too much price talk, too early).  

If you fix a painful enough problem, price doesn't matter that much. 

And marketing tends to be a lot easier. 

That's it.

Life is a series of fortunate events. 

If you try enough times. 

I had the privilege of meeting Joe Tabet a few years ago at a Small Giants Community summit in Detroit. Jean Moncrieff made the intro, and I was immediately impressed by the practicality of his knowledge.  

With 30+ years of management training at top business schools and advising entrepreneurs from all over the world, Joe is the perfect person to deliver this workshop on getting more done with less. 

You'll get a hands-on introduction to Effectual Entrepreneurship (I learned about this from Joe as well) through a mix of theory, case examples, group work, and collaborative exercises. 

You'll end the day with a clear, practical plan. 

BISM - Bucharest International School of Management is hosting and supporting the event, and we couldn't imagine a better partner for this. STOICA.CO team put all of this together. Great job, team! 

This is a live event in Bucharest.

You can find more info and sign up here:
https://lnkd.in/dav4Tr5K

🔥 B2B marketing isn’t about selling fast. 

It’s about building trust with the right kind of customer.

It's about being there to help at the right time. 

And TRUST doesn't just happen because you have a wonderful pitch deck. 

It happens when:
✅ They believe you understand their pain
✅ They start seeing you as a competent partner
✅ They know you intend to help

I worked with hundreds of customers, and every time I managed to sell something before FIT and TRUST, I ended up regretting the new project (besides the time lost to convince the client). 

🤔 In B2B, the seller is responsible for making sure you work with good-fit customers. The wrong fit wastes time, erodes trust, and burns bridges. The right fit turns customers into partners — and partners into advocates.

The new lead is a good fit for you when:
✅ They want, need, and can buy your services
✅ Their pain points align clearly with what you solve
✅ They share similar values or ways of working

Build trust first. Nurture the right leads.

The growth will follow. 🌱

Some of the most successful entrepreneurs didn’t start with “enough” - they started with what they had and made it work.

That’s the core of Effectuation - a mindset and method for turning limited resources into growth opportunities, it's about a focus on achieving goals through available means rather than on predictions and detailed plans

On 25 September, Joe Tabet (INSEAD Lecturer & Trusted Advisor) will be in Bucharest to teach it in a one-day, highly interactive workshop.

📍 BISM, Bd Dacia 99, Bucharest
⏰ 09:00–18:00

If you want to scale smarter, not just harder, this is a great place to start. 

Let me know if this sounds interesting to you?

Marketing feels like spinning plates most days.

As tech CEOs and marketers, we juggle content creation, paid campaigns, SEO, automation—hoping it all clicks. 

The reality? 

Most of us are stuck in a cycle of tactics without strategy. Instead of building a system that compounds results over time, we're chasing the next quick win.

Here’s what I’ve learned: 

Strategy always beats tactics in the long game. 

When digital initiatives flow from one clear objective—and every action is mapped to measurable KPIs—organizations scale faster and teams stop burning out. 

The most successful B2B players aren’t doing more; they’re doing less... but better and with intent.

Are you shifting your digital marketing from scattered efforts to scalable systems? 

What’s worked so far?

Raluca is our B2B events expert. 

So when it comes to organising events for demand generation or brand building, she's doing a fantastic job. She's a great operations manager and a damn good marketing expert. 

She's not a sound expert (and I'm not one either).

And sometimes, done is better than perfect.

Raluca is our go-to expert when it comes to organizing successful #events. She believes AI can help in many marketing activities, but it can't help you deliver an engaged #B2Bevent (yet😅) - the channel that can power your entire funnel. Food for thought in the comments below. ⤵️
#strategicmarkting #growth

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Andrei Stoica's Linkedin Analytics

's Best Posts (last 30 days)

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Want to drive more opportunities from LinkedIn?

Andrei Stoica's Linkedin Analytics

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