Upskyld - Learning through Podcasts 🎧

Upskyld helps professionals to understand and leverage trends through audio learning. We unlock the potential of podcasts by using AI to create a personalized learning experience to lead in highly competitive markets.

My missions as the CEO of the startup:
- Setting and executing the company's vision, mission, and long-term strategy.
- Overseeing all operations and business activities to ensure they align with the company's goals and values.
- Building and maintaining strong relationships with stakeholders, including investors, customers, and partners.
- Leading innovation and development initiatives to keep the company at the forefront of the industry.
- Driving revenue growth and profitability, through established Sales process and Marketing Growth.
- Fostering a positive, inclusive, and high-performing organizational culture.

CEO & co-founder

Hook

Investor

URBAN LINKER

- Digital Marketing: annual BtoB and BtoC strategy and KPIs, lead acquisition campaigns, Social media global strategy, SEO, SEA...
- Redesign of the brand identities and websites as well as building from scratch a web-based platform/product for our clients and prospects (product management)
- Product Owner/Product Management: manage the entire product lifecycle and product roadmap for the recruitment process platform, build and share strategic roadmaps, support the development team by prioritizing the product backlog and creating user stories, evaluate ideas and prioritize features, work with the engineering team on core specifications and product functionality, analyzing and reporting on progress
- Content Marketing: global strategy and KPIs, articles and white paper redaction, podcasts, webinars...
- Partnerships: creating and implementing long-term partnerships within the startup ecosystem (incubators, schools and training, startup communities...) all over our national territory >> +80 partners in 20 months
- Responsible for 3 other brands within the recruitment industry (Construction, Healthcare and Finance): visual identities, content, digital marketing strategies...

CMO and Product Builder

TestWe

- Building and implementing an international marketing strategy: digital marketing, SEM and SEQ, SEO, social media strategy
- Identity redesign, website, lead acquisition campaigns and implementing workflows with the sales team for a better tracking and ROI: + 247% of leads, + 500% of traffic within 2 years
- Expansion into Brazilian and Portuguese markets, established reputation as an expert in France/Portugal. International development through partnerships and direct sales
- Growth Hacking implementation program
- Leadership in marketing strategies to enhance customer experience
- Content marketing: strategy and execution to build better brand awareness
- Building and managing a team of marketing experts
- Internal HR implementation policy, staff recruitment process

CMO and Business Development

Jüssi

- Handling international accounts from Neo@ogilvy: liaising with global stakeholders, reporting on digital performance and optimizations brought to the accounts (Sage, IBM, Chubb).
- Performance strategies: establish and implement digital strategies based on companies’ objectives (i.e. awareness, lead generation). Elaboration and execution of media plans throughout SEM, paid social, display and programmatic tactics – increase of 25% business with Sage (recaptured lost accounts within 6 months by improving processes, workflows and campaign performance).
- New business: developing the account via agency’s other expertise such as SEO, UX experience, creatives

Account Director

Fox Parrack Singapour

- Elaborated and presented high-level marketing strategies for new business – using new digital marketing techniques within the execution plan. Conducted discovery search for brand repositioning: online and market survey, workshops and findings presentation to the client.
- Strong customers care and programme management skills: from brainstorming with the creative team to executive strategies on time and budget as well as managing the financial performance of the accounts. I report from my own initiative to the CSD on all accounts to maintain the highest levels of support for clients through adequate resourcing.
- Developed excellent relationships with clients and seek any business opportunities.
- Team Management 
- Contributed to the agency’s own marketing plan: identifying new opportunities of growth, actively proposed social activity to ensure the company’s good ambiance and strengthen relationships with the team.

Senior Account Manager

Metia

- Marketing campaign creation and implementation: E-marketing, high-impact direct marketing, lead generation (C-level face-to-face relationship building) and social media strategies (LinkedIn and Facebook).
- Developing strong knowledge of B2B technology and financial technology sectors, having worked with clients such as Microsoft, Oracle, SAP, ACI, Brother, Broadridge, Logica, Verint and SSP.
- Events organization: Organising seminars with panel discussion and inspiration speech set up followed by high targeted lead generation campaigns for SAP, Verint and SSP.
- Understanding ‘FinTech’ clients’ business needs, drivers and requirements: Managing campaigns from inception to completion with a strong eye to core client deliverables, budgets and timelines.
- Microsoft campaigns: Managing Appbuilder campaigns (for developers to develop Apps on Microsoft Gaming, Phone and Windows 8), as well as the launch of the O365 campaign internally and externally (for distributors). I have also managed and monitored their financial challenges and requirements.
- New business development: Building existing customer relationships (+20%) and developing new client proposals such as internal lead gen. campaigns to drive new projects.

Account Manager

EDENRED FRANCE

- Designed new products to develop the market position of Edenred services and enhance the national brand image through analysing market trends. I also established business models to evaluate project pricing and profitability. 
- Carried out product and service launches, coordinating with the company’s primary divisions (production, commercial, IT, legal and financial management).  
- Digital marketing acquisition: Managing e-mail campaigns to enhance sales and attract new prospects.
- Wrote and designed all on and offline support, including website content and design, client proposals and booklet
- Organised both internal and external national events and exhibitions to improve the Edenred brand and its image, and to help ensure long-term growth such as the 30% attendance increase on work council events every year. I also increased their issue volume from 50K€ to 300K€ on a two year term). 
- Increased the donations to the French Red Cross charity: Delivered a 58% increase on total donations generated in two years, bringing in an extra 400K€, through heavy promotion of dedicated partnerships through Social Media like Facebook and Twitter, and our organisation’s social and ethic responsibilities. 
- Mobile marketing: Achieved two iPhone Apps’ specifications for Ticket Restaurant® (55K downloads) and Ticket Kadeos® (8K downloads), and launched the internal and external communications plan.

Marketing Projects Manager

Ogilvy Paris

- Managed French event Week of Taste (Semaine du Goût): Project managed from beginning to end, the successful implementation of a media and communication plan and the management of public relations within a strict budget. 
- Coordinated with the design team visuals and campaigns, including the brief, client proposals and the campaign delivery.
- Established a climate of trust within a company during a crisis of ownership and finance through team building, and the organisation of personnel and facilitation of work sessions.

Junior Account Manager

Dynamic leader skilled in elevating customer experiences and fostering business growth, specializing in innovative client relationship and retention strategies.

+17 years XP in: Customer Success, Product Management, Marketing, Leadership in international environment.

Skills:
- Customer relationship management
- Analysis & improvement of customer satisfaction Development of retention strategies
- Product strategy and launch
- Pre-sales, technical demonstrations, onboarding International business development Implementation and monitoring of KPIs
- Pitching and public speaking
- Market Research & personas
- Community management
- Team management
- Crisis management

Tools:
Product - Figma, Jira, Linear, Miro, Amplitude, Trello, Slack,Teams, Mixpanel
Marketing - GA, GTM, Hubspot, Webflow, Notion, Zapier, Growth tools
Customer - CRM Hubspot/Pipedrive, Typeform, Zendesk, NPS scoring, Loom, Skalin (notions)

Soft skills:
Leadership and team management Structured and organised
Empathy and active listening Team spirit
Proactive and highly motivated Excellent oral presentation skills Problem-solving and conflict resolution

Wow... My first week at Rise Up and already so much to share!

Domoscio has established itself as a key player in adaptive learning not only in France, but throughout Europe. I've known them for about 7 years (since TestWe 👋 coucou Clément Régnier Ivan OSTROWICZ)

Their fluid, user-friendly experience makes them a major asset to the Rise Up platform. 

👻 You’ve been living under a rock for over a decade - or you’re new in the learning world and you have no idea about what "adaptive learning" is?

✅ Enhances the educational experience by dynamically adjusting the difficulty and format of content to match the individual learning styles and pace of each learner. 

✅ This super duper personalized approach not only helps to keep learners engaged by presenting information in the most effective manner for them but also aims to fill knowledge gaps more efficiently and reinforce understanding where needed. 

✅ Leads to more effective learning, higher retention rates, and overall better educational outcomes. Ultimately, a better Time to Skill.

Don’t miss out on the webinar on the 14th. See link and all info below or in comment.

#adaptivelearning #timetoskill #learnbetter


Marie Verchere 🎧

🚀 Exciting news! Rise Up has acquired adaptive learning leaders, Domoscio, propelling us to the forefront of personalised learning solutions. With their cutting-edge adaptive learning technology onboard, we're ushering in a new era of large-scale personalisation. 

Domoscio's AI technology, built by cognitive scientists, tailors learning experiences to the individual and organisational needs in mere minutes. You can seamlessly add Domoscio to your Rise Up LMS today to align learners' skills gaps with job requirements, automate personalised learning paths, and track progress in real-time. 

💡 Ready to revolutionise learning in your organisation? Join our exclusive webinar on May 14th to learn more. 

#RiseUp #PersonalisedLearning #AdaptiveLearning #FutureOfLearning #FutureOfWork https://lnkd.in/gEeA5FE2 

Open article: Rise Up Acquires Domoscion, Adaptive Learning Experts | Join the Webinar to Learn More by riseup.ai • 1 min read

Rise Up Acquires Domoscion, Adaptive Learning Experts | Join the Webinar to Learn More

Taplio

Marie Verchere 🎧's Linkedin Analytics

Marie Verchere 🎧

What is Marie talking about?

Who is engaging with Marie

Marie Verchere 🎧's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Marie Verchere 🎧's Linkedin Analytics

Marie Verchere 🎧

What is Marie talking about?

Who is engaging with Marie

Marie Verchere 🎧's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Marie Verchere 🎧's Linkedin Analytics

Marie Verchere 🎧's Best Posts (last 30 days)