Contact

- Creating content for top brands
- Ensuring content is properly optimized for SEO
- Editing written content to ensure it ranks on search engines
- Content optimization to increase engagement and conversion

SEO and Content Editor

Whales

- Developing and executing a social media content calendar
- Managing posts across Telegram, X, Instagram, and Facebook
- Creating content pillars around product updates, industry news, partnerships, guides, and ecosystem highlights
- Producing both copy and visuals to ensure ready-to-publish posts tailored for each platform
- Leading the monthly blog initiative, with articles published on the site and repurposed into different social channels
- Building a scalable foundation for future community engagement and retention campaigns

Social Media Marketing Manager

HostAdvice.com

- Reviewing web hosts our in-house rating methodology
- Doing thorough performance reviews going for weeks or even a month to ensure our reviews are objective and transparent
- Creating and optimizing content for search engine and conversions

Digital Marketer and Hosting Expert

SweetProcess

I write high-quality, well-researched, and conversion-focused content based on detailed SEO briefs. My SweetProcess blog posts have consistently ranked on page one of Google since 2017, despite the rise of AI and the frequent updates to SEO algorithms.

Search Engine Optimization Copywriter

FreelancerKenya

FreelancerKenya has been a top blog on its niche since 2012. Here, I teach my audience on how to make money online. I've been blessed to train some of the most successful writers in the region.

Founder of FreelancerKenya

Growth Network Partnership

Marketing Director

Market Me More

Co-Founder and Director of Digital Marketing at Market Me More, your go-to digital marketing agency. We're revolutionizing how businesses access top-tier marketing talent. My team and I crafted and executed data-driven strategies that deliver measurable results.

Co-Founder and Director of Digital Marketing

iCG Pay

I helped iCG Pay with different digital marketing aspects, such as email marketing, social media marketing, content marketing, content strategy, advertising, and more...

Lead Digital Marketing Executive

ProWritingAid

I wrote lots of valuable content for the ProWritingAid blog. My blog posts ranked in Google and drove lots of traffic, conversions, and sales.

Blogger

Change Creator

Here's what Amy, the co-founder of Change Creator, said about my writing: 

"Walter is a 5-star +++ writer who always comes through for me and has produced some of the best converting, and traffic-driving content around. One of his posts is our most successful organic traffic posts and continues to make us money every day! I can't recommend Walter and his team enough if you want quality articles that drive traffic, and convert to sales! Thank you so much!" Amy, Change Creator

Author at Change Creator

I've seen it all. From struggling to get food and rent to driving 7-figure revenues for brands. I'm now an editor at Contact, an SEO agency that makes $20M/yr for clients. 

We've helped companies like Shopify, Kajabi, and beehiiv to turn search traffic into dependable, predictable revenue.

I went from being a broke and confused freelance writer in 2011 to being a top-rated copywriter who's written for valuable brands like ProWritingAid, HostAdvice, and HuffPost.

I'm grateful for so many things...

Grateful to have been featured on TV, the papers, multiple blogs, ProWritingAid, HuffPost, HostAdvice, etc.

Grateful to have been one of the co-founders of a US-based digital marketing agency.

Grateful to have helped multiple clients.

Grateful to have built a site from zero to 3M+ in traffic and a mailing list from zero to 20,000+ engaged subscribers.

I've been working at Contact, the most innovative SEO agency, since March 2023. One of my most satisfying things has been seeing valuable companies multiplying their revenue through SEO.

If you want to increase your revenue from SEO and content marketing, email me at walter@contactstudios.com.

I started as a LinkedIn ghostwriter for a CEO.

Three months later, I was running their entire digital marketing operation.

Here's what happened:

The CEO hired me to write LinkedIn posts. Simple job.

I delivered PURE GOLD. They performed well. Engagement went up. Everyone was happy.

But I noticed something.

Their blog hadn't been updated for a while. Their email list was sitting there collecting dust. Their website copy was barely converting.

I could have kept quiet. Just collected my cut and stayed in my lane.

Instead, I sent a message:

"Hey, I noticed a few things that might be holding back your growth. Can we jump on a quick call?"

That video call changed everything.

I walked them through what I saw. The gaps. The missed opportunities. The revenue they were leaving on the table.

They asked: "Can you fix this?"

Within a month, I went from LinkedIn ghostwriter to leading their content strategy, email campaigns, blog optimization, and conversion rate improvements.

The retainer multiplied several times over.

Here's the strategy I've used over and over since then:

Your first project is a lead magnet, not the end goal.

Some people think: Get hired. Do the work. Wait for the next project.

I think: Get hired. Do the work. Find the next problem. Solve it.

Always be looking for what else is broken.

When you're inside a client's business, you see things they don't. Blind spots. Inefficiencies. Untapped potential.

Point them out. Some clients have no idea these problems exist.

Video calls close deals.

I can't count how many times I've gotten on a call to "discuss ideas" and walked away with expanded scope and more ka-ching.

Why? Because when you show genuine interest in their success and can articulate solutions clearly, they want to work with you more.

Don't just stay in your lane.

If you're good at one thing, you can probably learn adjacent skills fast. For this client, I started with LinkedIn. Added blog writing. Then email marketing. Then SEO. Then full digital strategy.

Each skill opened the door to the next upsell.

Deliver value first, then expand.

I never pitch upsells before proving I can deliver on what they hired me for. Once they trust you with the small thing, they'll trust you with the big thing.

Today, most of my highest-paying clients started with a single small project.

The ones who only wanted that one thing? They stayed small clients.

The ones who let me keep solving problems? They became my biggest revenue sources.

Your initial project is JUST your entry point. Go for bigger things. Never forget that.

Walter Akolo

Driving 7-figure revenues with SEO | Editor @ Contact, an SEO agency that makes $20M/year for clients

Employee: I'm resigning. I accepted an offer elsewhere.

Manager: Wait. How much are they offering?

Employee: $9,500 a month.

Manager: Don't leave. We'll match it. We value you.

Employee: Really? Okay, I'll stay.

Manager: Great! Crisis averted.

Here's what just happened: they were paying $5,800. The budget was always there.

Management celebrates. HR marks it as a "retention win." Problem solved.

Except it's not.

The employee stays. But something changed.

They know the truth now. The company had the money all along. They just didn't think they needed to pay it until forced.

Trust? Shattered. Loyalty? You're joking, right?

They start wondering: What else are they holding back?

Six months later, another recruiter calls. This time with $11,000.

They don't even hesitate. They take it. No counteroffer will work twice.

Now you're hiring again. Paying market rate for the replacement. Losing institutional knowledge. Explaining the gap to the rest of the team.

That counteroffer didn't save you money. It bought you six months of a disengaged employee and an even messier exit.

If someone needs a competing offer to get fair pay, you've already lost them.

Pay people what they're worth before they have to prove it elsewhere.

Counteroffers aren't retention. They're damage control for a problem you created.

Here's the most uncomfortable truth about entrepreneurship that most people don’t realize.

Entrepreneurship is about learning to SELL.

Sell your product, sell your vision, sell your intellect, sell ideas, every single day.

You sell to customers, investors, partners, and even your own team when times get hard.

The ones who master selling usually outlast the ones who only focus on building.

Over a decade ago, I discovered freelance writing and made a choice: share it with everyone.

I trained thousands of writers. Watched them go from broke to making $400+ per week. Celebrated their wins. Answered their questions at all hours.

But on October 31, 2023, I retired both my courses.

Some people asked why I'd walk away from something successful.

Here's the truth:

For 10+ years, training freelance writers was incredibly fulfilling. I helped people escape poverty, land dream clients, and build real careers.

The success stories still mean everything to me.

But AI changed the game.

When ChatGPT launched, I watched things shift. Writers who once needed courses could now ask AI to train them, assess their work, and give feedback, all for free.

YouTube exploded with tutorials. Blog posts multiplied. Information became abundant.

I realized: My courses weren't the only path anymore. They weren't even the necessary path.

Plus my career path was headed more towards digital marketing instead of just freelance writing.

Here's what I learned from that transition:

Sometimes the market tells you when it's time to move on

The need I filled for 10 years? AI and free resources filled it better. Fighting that reality would have been ego, not strategy.

The income I got from courses? It was nothing compared to other things I was doing.

Your skills compound in ways you don't expect

Everything I learned training writers, understanding client psychology, building systems, creating processes, directly applies to the digital marketing I do now at Contact.

Closing one door opens a bigger one

Today, I'm driving 7-figure revenues for clients through SEO and digital marketing. The impact is bigger. The scale is greater. The challenge keeps me growing.

Timing matters more than nostalgia

I could have kept running the courses while the market shifted. I could have refused bigger opportunities out there.

Instead, I went all-in on where the opportunity actually was.

Sometimes the smartest move is walking away while you're ahead.

Want to get promoted fast?

Stop waiting to be asked.

The people who rise quickly don't just do their job well.

They make their manager's life easier.

They solve problems before they become fires.

They don't wait for permission.

Here's what actually gets you noticed:

→ Communicate your impact clearly (not just what you did, but what changed because of it)

→ Build relationships across teams (your network is your net worth inside a company)

→ Make your work visible to the right people (if leadership doesn't see it, it didn't happen)

→ Take initiative on high-visibility projects (volunteer for the hard stuff everyone else avoids)

The pattern is simple:

See the problem → Fix the problem → Show the impact

See the gap → Fill the gap → Document the win

See the opportunity → Seize it → Make it count

Being quietly competent at your assigned tasks won't cut it.

You need to be loudly valuable on work that matters.

You need to deliver consistently on things people care about.

You need to make yourself impossible to ignore.

The fastest promotions don't go to the best workers.

They go to the most visible solvers.

The most reliable deliverers.

The easiest to promote.

Make your manager look good.

Make their job easier.

Make the choice obvious.

"I don't know how to do content marketing"

Start seeing it as a game and start from level 1.

To-do lists create stress. Game levels create excitement.

When you reframe your content marketing project as a 9-level game, you'll become addicted to levelling up.

Here's my content marketing game structure:

Level 1:
Foundation Audit - Review existing content, identify gaps, analyse what's working, document brand voice.

Level 2:
Audience Mapping - Define ICPs, create buyer personas, map pain points, document buying journey stages.

Level 3:
Content Strategy - Build topic clusters, plan content pillars, set publishing frequency, choose formats.

Level 4:
Distribution Planning - List owned channels, identify partner opportunities, research syndication platforms, plan promotion schedule.

Level 5:
Content Creation - Start with repurposing, batch produce new pieces, build content templates, establish workflows.

Level 6:
Amplification - Share across channels, engage in comments, build email list, activate employees as amplifiers.

Level 7:
Lead Capture - Add CTAs to content, create gated assets, build landing pages, optimise conversion paths.

Level 8:
Analytics Setup - Track engagement metrics, measure conversions, attribute revenue, identify top performers.

Level 9:
Optimisation Loop - Refresh underperformers, double down on winners, test new formats, refine messaging.

Completed all levels? Start again from level 1.

The content marketing game never ends.

Before you believe the noise, look back a little.

Every few years, the same panic spreads:

→ Email is dead.
→ SEO is dead.
→ Social media is dead.
→ Blogging is dead.

And every single time, someone new steps in, learns the game, gives everything they've got, and absolutely crushes it in that "dead" space.

Here's what actually happens when a channel "dies":

- The complainers leave.
- The noise quiets down.
- The real players stay and win bigger.

Marketing isn't dead. It's never been dead.

It just keeps evolving, and most people can't keep up.

Some fall behind when things shift. That's true.

But others? They rise higher, earn more, and build better lives because they adapted while everyone else was busy writing obituaries.

Do what works now, not what worked five years ago.

→ Watch the people winning today.
→ Learn from them.
→ Be one of them.
→ Deliver gold

The opportunity isn't gone.

The world isn't ending.

You can do way more than you think!

Just start.

The invisible work of content marketing:

🔍 Incorporating stakeholder input smoothly
🔍 Extracting stories from customers
🔍 Keeping brand voice consistent
🔍 Structuring into frameworks
🔍 Weaving data into stories
🔍 Creating detailed briefs
🔍 Refining until perfect
🔍 Optimizing for SEO
🔍 Spotting patterns
🔍 Experimenting
🔍 Diving deep
🔍 Publishing
🔍 Tracking

The visible work of content marketing:

🙂 Publishing the final piece
🙂 Sharing the results

Most of your work happens in the shadows.

If you don't talk about it, nobody will understand the effort behind what they see.

Show your process occasionally. Let people peek behind the curtain.

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