With more than 1 billion LinkedIn members, your chances of going viral are pretty slim.
But why do some people soar on LinkedIn while you’re stuck?
They might be LinkedIn geniuses. Or they have the right LinkedIn tool.
One of the tools that could help you expand your LinkedIn network is Hootsuite.
Even if Hootsuite isn’t a LinkedIn-dedicated tool, it can give your engagement rate a boost and help you expand your network.
Let’s take a look at its pros & cons, features, and pricing, so you can figure out if it’s the right fit for you.
Pros & Cons
✅Pros:
- Reduced learning curve due to its friendly interface.
- Helps you manage your social media accounts on the most popular platforms such as LinkedIn, Meta, Instagram, and more.
- Facilitates maintaining a constant social presence with unlimited posts for all plans.
❌Cons:
- As a multi-platform management tool, Hootsuite offers a one-size-fits-all solution. It may not completely meet the specific needs of individual users or businesses.
- More expensive than other social media management tools.
- Limited content generation features.
What Is Hootsuite?
Hootsuite is a social media management platform that helps you create and schedule posts for your accounts across multiple platforms. With Hootsuite you can manage your LinkedIn, Instagram, Facebook, Twitter, and more from a single dashboard.
Are Hootsuite features enough to expand your network? Or do you need a dedicated LinkedIn tool?
Content Creation
Hootsuite can speed up your content creation with its OwlyWriter AI.
Repurpose your top posts
Have you already had success with one of your LinkedIn posts? Hootsuite can help you go viral again by repurposing one of your old posts.
Write From Scratch
Hootsuite accelerates content creation and writes new posts from scratch. Give its AI a topic you want to discuss on your LinkedIn profile, and it will write it for you.
Now, Hootsuite’s AI will not write the most comprehensive post, so you have to expand it a bit.
Get inspiration
Struggling with writer’s block? Instead of scrolling through social media for an idea, ask Hootsuite to generate one. You can type in any topic, and it will give you a list of ideas to choose from. Once you select one that matches your brand voice, Hootsuite will create a LinkedIn post for you.
Turn web content into posts
Prove your connections that you stay updated with the latest information in your industry by curating and sharing valuable content. With Hootsuite, you can repurpose a blog article, webpage, or news and post it on your profile.
Write Holiday Posts
Keep an online presence during important holidays with Hootsuite. It will show you upcoming events, and you can choose which one you want to talk about. Then, add it to your calendar, and Hootsuite will manage it for you.
Streams
Keep track of your accounts across multiple social media platforms with Hootsuite’s Stream feature. You can create custom streams to monitor your posts’ engagement, follow social trends, or individual profiles.
Hootsuite’s Streams feature is available only for Instagram and Twitter.
Planner
You can create a content posting strategy with Hootsuite’s planner. It gives you an overview of the scheduled content to sync it with international days, business events, and so on.
Inbox
Hootsuite helps you communicate with your network beyond LinkedIn. It gives you a unified social media inbox where you can keep track of our direct messages across multiple social media platforms. This way, you can ensure you’re not missing a message and the opportunity to engage directly with your followers.
You can monitor every conversation with followers, regardless of the platform. This helps you avoid repetitive messages and reach out to your connection on their favorite channel.
Analytics
Keep track of your content performance and network growth with Hootsuite Analytics feature. If you have a specific goal, Hootsuite allows you to use report templates that you can easily share with your team or clients.
Pricing
Hootsuite has 3 pricing plans, starting from $99/month.
- Professional is a good choice if you want your business to have a social media presence across multiple platforms without spending too much time. Quickly generate content, add images from Hootsuite’s built-in library, and keep track of your performance.
- Team helps you manage multiple accounts for business or client accounts. It’s a better choice if you communicate with leads or clients through multiple platforms. Team helps you work more efficiently with collaboration features such as team roles, permissions, and DM assignments.
- Enterprise is the best option if you have to run ads to get more leads or clients and need more advanced campaign planning and reporting features. To find out how much the Enterprise plan costs, you must contact Hootsuite.
Hootsuite: The Verdict
Hootsuite is a good choice if you have to maintain an online presence on multiple platforms and want to save time. Its Inbox and Stream features should help you keep track of relevant content in a single dashboard.
However, Hootsuite’s AI capabilities are limited. You can’t expand the generated content, adjust the tone, add a CTA, or create a hook. Also, Hootsuite doesn’t optimize the content for each social media platform.
In this case, your posts might look too generic and will not get the engagement that you want.
Being an all-in-one solution, Hootsuite lacks the capabilities of a dedicated tool, such as Taplio, to help you grow on LinkedIn.
Also, Taplio has cheaper plans and gives you more tools to expand your network. You can take advantage of its ChatGPT-4 integration, advanced analytics, and CRM features.
