In this article you will get actionable tips and strategies to build your LinkedIn personal brand.
17 Easy Personal Branding LinkedIn Tips & Strategies
LinkedIn is a BORING snooze fest…
This is great news for you! Why?
Because by having some personality and unique perspectives — you can DOMINATE on LinkedIn and rapidly grow your personal brand.
YouTube, TikTok, Instagram, Facebook, etc…
These are fiercely competitive platforms because there’s an abundance of GREAT content and interesting people. That isn’t the case on LinkedIn.
There’s a drought of interesting people on LinkedIn.
That’s why LinkedIn is the perfect opportunity for you to swoop in and build a strong personal brand.
In this article, you’ll get 17 actionable tips and strategies to build your LinkedIn personal brand. So you can open up new opportunities and make more money.
Benefits of LinkedIn Personal Branding
If you boil it down…The core benefit of building a strong LinkedIn personal brand is making more money.
LinkedIn is an insanely lucrative opportunity…
Why? Because it’s mostly untapped. There’s just not a lot of good content and interesting people on LinkedIn.
Doing this will help you:
✅ Build a die-hard audience
✅ Establish your authority & expertise
✅ Open up more opportunities
✅ Make more money
All of this can be achieved solely by building a strong LinkedIn personal brand. This article will explain exactly how to do just that…
If you want to build a strong LinkedIn personal brand — you have to consistently produce unique, and interesting content.
A good way to do it is with Taplio. Search throughout our 3M+ post library and find inspiration for just about any topic and niche.
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17 Easy Personal Branding LinkedIn Tips & Strategies:
Your Personal brand on LinkedIn doesn’t matter — if people aren’t viewing your LinkedIn profile…
That’s why you need a scroll-stopping headline, that grabs attention and helps the right people find your profile.
Here’s how to write a scroll-stopping headline:
The first part of your LinkedIn headline should hook the reader, making them want to want to keep reading…
Then — the rest of your headline should explain:
What you do (your product/services)
Who you do it for (your target audience)
Why it matters (how it benefits your target audience)
Here’s an example LinkedIn headline:
Also, make sure your headline includes keywords that are relevant to your business, industry, and profession. This way, your profile will appear in more searches — helping you connect with the people who need you the most.
P.S.: Keep your LinkedIn headline under 220 characters.
2. Upload a Strong, Clear Profile Picture
Having a bad LinkedIn profile picture — is like going to a networking event wearing an oversized, ripped t-shirt, covered in dirt.
A bad LinkedIn profile picture will erode trust, lower your status, and diminish your overall image.
5 tips for a strong LinkedIn profile picture:
✅ Find great lighting
✅ Make sure your face takes up 60% of the frame
✅ Avoid overwhelming backgrounds
✅ Use a high-resolution image
✅ Say cheese! (Smile)
Also, if you can afford it — hire a professional photographer to help you take the best pictures.
3. Write a Persuasive About Section
Most people get this part completely wrong…
Your LinkedIn About section is NOT:
Your entire life story
You bragging about your achievements
A boring summary of your work history
Your about section should focus on what YOU can do for OTHER people.
Here’s how to structure your LinkedIn about section:
1. Hook + Pattern Interrupt
A pattern interrupt is something that goes against the reader's expectations. It’s something that catches them off guard and intrigues them into continuing to read. Use a pattern interrupt in your initial hook.
2. Describe Problem (Pain Points)
After hooking the reader — you want to empathize with their problem and pain points.You do this by accurately describing how their problem impacts their life. For example, if you’re a dentist, talk about how they can’t eat their favorite foods without pain. Doing this will make the reader feel like you actually understand their challenges.
3. Create Desire
After empathizing with their current pain — paint a picture of their future, pain-free life(after working with you).
For example: If you’re a dentist, talk about how they’ll be able to eat their favorite foods, without pain. Or smile in pictures, without feeling insecure.
4. Explain Solution (Features + Benefits)
Once you’ve empathized with their pain and painted a picture of their life without that pain… Explain HOW you alleviate their pain.
This is where you go in-depth about the features and benefits of your offer. You should lead with the benefits of your offer — and then explain HOW the features help achieve those benefits.
5. Build Credibility (Social Proof + Results)
This section is pretty straightforward. This is where you want to back up your claims with social proof. Include things like testimonials, case studies, reviews, etc…
This way they’ll be excited about their new life — and confident you can help them get there.
Finally — you want to include a call to action.
This is where you’ll want to entice people to take action. For example: Scheduling a meeting, sending you a DM, or requesting more information.
4. Create an Eye-Catching Featured Section
Don’t neglect your LinkedIn Featured section…
Why? Because your featured section is some of the most prime real estate on your LinkedIn profile.
Here’s an example featured section:
Your featured section makes it easy to link to websites, videos, posts, images, etc…
But here’s the problem:
Most people tend to just showcase their top-performing LinkedIn posts. Don’t do this.
You want to be very strategic with your featured section.
Think about your personal branding goals — and figure out the best thing you can showcase to further your goals.
What to include in your LinkedIn featured section:
An entertaining intro/sales video with a thumbnail
A link to your website with an eye-catching image
Testimonials/case studies/social proof
A link for people to schedule a call with you
Only pick 1-2 of these elements, as too many will clutter your featured section and make it overwhelming.
5. Link to Your Website at the Top of Your Profile
Want to drive more traffic to your personal brand website?
Make sure you include your website’s link at the top of your profile.
Doing this will make it super easy for people to visit your website.
(Since they don’t have to go digging for the link.)
However, there’s a catch…If you want to include a link at the top of your profile — you’ll have to turn on creator mode. Here’s how:
Step 1: Go to your profile. Scroll down to “Resources”. Click “Creator Mode: Off”
Step 2: Click the “pencil” icon under your banner
Step 3: Scroll down to “Website” and add your link there
6. Spend One Hour Engaging Every day
Don’t be selfish…
If you want people to like and comment on YOUR LinkedIn posts — YOU have to do the same to other people’s posts.
It’s critical you spend at least one hour every day, commenting and engaging on other people’s posts.
Engaging on LinkedIn every day can help you:
Start more conversations
Build more relationships
Open up new opportunities
It’s often overlooked — but consistently engaging on LinkedIn is one of the most important parts of building your personal brand.