Top 10 Online Reputation Management Tools for 2024

1. Google Alerts

✅ Google Alerts Pros

• It’s free! You can even use Google Alerts to check the market sentiment before starting a business.

• Keeps your inbox organized by choosing how often Google should send you an email notification as it discovers your keywords online.

• It’s easy to set up and manage.

How to Set Up Google Alerts

1. Go to Google Alerts.

2. Type in the keywords for which you want to create an alert.

3. Click the Show options button to customize it.

4. You can select how often Google should notify you, which sources to use, your region, and where Google should deliver the notifications.

5. Click Create Alert.

❌ Google Alerts Cons

• You could miss important notifications if you incorrectly set up the keywords.

• Using Google Alerts may not be enough to manage your online reputation efficiently. In addition to brand monitoring, you should engage with clients, create content, and be active on social media, especially those known for fostering B2B relationships, such as LinkedIn.

2. Determ

✅ Determ Pros

• It helps you monitor your online reputation by displaying all mentions in a single dashboard. You can filter them by language, location, sentiment type, etc., to ensure relevant results.

• Determ helps you protect your brand reputation by notifying you when sentiment changes significantly. This allows you to address issues before they turn into crises.

• You can focus on specific social media platforms or news sites by choosing the sources you want Determ to track.

• Provides you with insightful analytics by adding detailed information such as source, interactions, race, and engagement rate to each mention.

• Determ has a mobile app available for Android and iOS, so you don’t miss any important mentions.

❌ Determ Cons

• Its most advanced features, such as AI-powered insight, are available on its more expensive plans.

• It doesn’t offer a unified inbox for your social media account, so you can quickly engage with followers or connections.

• The limited number of queries may limit your ability to adjust your monitoring strategy to fit changing circumstances or priorities.

Determ Pricing

3. Reputology

✅ Reputology Pros

• Reputology provides you with real-time sentiment updates with semantic analysis technology.

• It automatically emails you to keep you up-to-date with any new reviews. This way, you can quickly address any negative reviews.

• It allows you to make the most of your team experience by assigning individual reviews to the appropriate team members. This minimizes unnecessary back-and-forth communication and ensures tasks are completed efficiently and effectively.

❌ Reputology Cons

• You must pay for a separate tool to reply to reviews within Reputology's dashboard.

• Limited engagement features.

• Lacks content creation features.

Reputology Pricing

4. Brand24

✅ Brand24 Pros

• It gives you valuable insights into global market trends, customer preferences, and cultural nuances by tracking your brand mentions across 100+ languages.

• It helps you identify relevant results through advanced filters

• Brand24 prevents potential issues by detecting negative brand mentions and warning you.

• It helps you efficiently use resources by checking if the mention is coming from a known author or domain. This way, you prioritize responding to reviews that have the biggest impact on your brand’s reputation.

• With Brand24, you can identify new competitors by monitoring keywords relevant to your industry. You can also use it to study a new market before investing.

❌ Brand24 Cons

• It might be too expensive for smaller businesses.

• It doesn’t integrate a feature that allows you to create social content.

• Its cheaper plans don’t monitor your brand across LinkedIn, Quora, YouTube, or other popular social media platforms.

Brand24 Pricing

5. Reviewshake

✅ Reviewshake Pros

• Revishake helps you get more reviews for your business by generating landing pages that you can send to former and existing clients.

• It helps build brand trust by automatically posting reviews on Twitter, Facebook, and Google.

• It allows you to better understand your brand or business reputation by comparing customers’ sentiment by region.

❌ Reviewshake Cons

• Can’t shape your brand image as it doesn’t have a content creation feature.

• Might turn into an expensive solution if you go over the plan’s quota.

Reviewshake Pricing

6. Brandwatch

✅ Brandwatch Pros

• Brandwatch helps you connect with the right people through its influencer marketing features. Its 30M+ global creators database makes it easy for you to pick the right partner for your next campaigns.

• You can check online mentions and reviews about your brand that go back to 2008, as Brandwatch has one of the most extensive databases among online reputation management tools.

• It helps you track international markets by analyzing and collecting data for sentiment and topics in 40+ languages.

• Brandwatch helps you find the winning marketing strategy by comparing your brand to competitors and industry leaders.

❌ Brandwatch Cons

• You have to pay for a separate tool to create branded content.

• It may not bring you the best results if you’re not skilled at query writing.

• You must go through a steep learning process to efficiently use Brandwatch’s features.

Brandwatch Pricing

7. Mention

✅ Mention Pros

• Mentions makes it easy to keep track of your brand through its friendly interface.

• It helps you shape your brand image through post-generation and scheduling.

• Improves your online reputation management strategy by assigning tasks to different team members.

❌ Mention Cons

• Historical data is available only on Mention’s most expensive plan. Without it, you can’t identify patterns and recurring issues that may affect your reputation.

• Limited number of alerts for each plan may restrict your ability to effectively monitor competitors or industry trends.

• You can’t monitor your brand reputation on LinkedIn unless you subscribe to Mention’s custom plan.

Mention Pricing

8. YouScan

✅ YouScan Pros

• YouScan notifies you of important mentions of your brand or business so you can quickly solve any issues.

• It helps you understand customers’ sentiment and market trends through in-depth analysis tools.

• YouScan gives you better insights into your customers’ preferences by analyzing user-generated images from over 500K sources.

• You can efficiently filter through gathered data with YouScan’s AI integration.

❌ YouScan Cons

• It has a steep learning curve, requiring a time investment to use all of YouScan's features.

• YouScan cost might be too expensive for small businesses of freelancers.

• You can’t use YouScan to reply to reviews or engage in other ways with leads or clients.

YouScan Pricing

9. Birdeye

✅ Birdeye Pros

• It allows you to focus on what matters the most for your online reputation by creating custom categories.

• Quickly reply to customers’ reviews through Birdeye’s dashboard.

• Not sure what to reply to a customer’s review? Birdeye helps you by providing response templates you can customize to fit your brand voice.

• It helps you increase your business’ review numbers by asking customers for reviews through email, website form, Facebook, text messages, and more.

• Increases your chance of getting more reviews by scheduling when you should contact a customer. It can be right after the sale or after a customized period.

❌ Birdeye Cons

• You can’t test Birdeye’s features for free as it offers no free trial or plan.

• Birdeye plans could be too expensive for smaller or starting businesses.

• Steep learning curve.

Birdeye Pricing

10. Taplio

✅ Taplio Pros

• Content Creation

• Brand Monitoring

• Engagement Features

• LinkedIn Analytics

❌ Taplio Cons

• Being a feature-heavy tool, Taplio requires initial familiarization to make the most of it.

• More suitable for those prioritizing value and features over budget constraints.

Taplio Pricing

Which ORM Tool Should You Pick?