You don’t need to start from scratch. Repurpose content for LinkedIn and watch it go viral.
Save time and effort by turning blog posts, videos, or social media updates into engaging LinkedIn posts. With a few tweaks, your content can get more engagement and build new connections.
This article shares 7 ways to repurpose content for LinkedIn to keep a constant online presence.
How to Repurpose Content for LinkedIn
1. Change the Format
To keep your LinkedIn engaging, experiment with different formats.
For example, you can turn a blog article into an eye-catching infographic or a LinkedIn carousel that summarizes its key points.
This can also help you drive more traffic to your website by sharing the article URL in your posts.
2. Break It Down
Another way to repurpose content for LinkedIn is to break it down into smaller pieces.
Chances are your network won’t watch a 2-hour podcast episode, but they might engage with short, impactful clips that highlight key moments or takeaways. Add a brief caption that provides content and encourages engagement, such as a question or call to action.
3. Use Your Best Performing Content
One of the best ways to come up with new content ideas for LinkedIn is to focus on your top content.
Go through your LinkedIn analytics and identify the posts, articles, or videos that got you the most likes, comments, and shares. Your best posts have already shown they resonate with your audience, so you can re-use them to reach more people and boost engagement.
4. Consider Your Audience
Add a personal touch to make repurposed LinkedIn content more engaging, especially if you’re not using your own content.
Add your experience, thoughts, or perspective to establish yourself as a thought leader. Otherwise, your LinkedIn content could come across as generic and fail to resonate with your audience.
7 Ideas to Repurpose Content on LinkedIn
1. Create LinkedIn Carousels
LinkedIn carousels are a great way to repurpose content on LinkedIn. You can turn a blog article, a list of tips, or a case study into a visually engaging and shareable LinkedIn carousel.
To simplify the process, try Taplio’s free LinkedIn carousel generator. You can turn tweets, Reddit posts, or images into personalized carousels.
You can also provide Taplio’s AI with a prompt, and it will generate a LinkedIn carousel for you.
2. Share Content from Other Profiles
The easiest way to repurpose content on LinkedIn is to share posts from other LinkedIn members.
Sharing insightful posts from industry experts saves you time while you provide value to your network. Remember to add your own perspective to make it more engaging.
Also, you can improve your post’s visibility and encourage future collaborations by tagging the original poster.
How can you find LinkedIn content worth sharing?
You can find valuable with Taplio’s viral post finder. Type in your topic and interest, and Taplio’s AI will find the best content about it. You can also search for specific @usernames to find their best content.
3. Share Social Proof
Share new LinkedIn posts by repurposing user-generated content. This includes testimonials, reviews, photos, and videos of your products or services.
Pick the most relevant user-generated content to build trust and add authenticity to your brand. You can tag the original creator to acknowledge their contribution and encourage more clients to share their experiences.
4. Repurpose Blog Posts
You can create engaging LinkedIn posts by repurposing blog posts.
Instead of just sharing the link, summarize the most important takeaways, tips, or insights in a LinkedIn post.
When sharing someone else’s article, tag them and include the link to the original article. This helps you build relevant LinkedIn connections while sharing valuable resources with your network.
5. Think Outside of LinkedIn
You may already have your next viral LinkedIn post.
When one of your posts performs well on X, Facebook, or Instagram, you should adjust it for LinkedIn.
Figure out what made it go viral, whether it’s a trending topic, an engaging hook, or its visual element, and adjust it to fit your LinkedIn tone.
6. Share Video Snippets
Instead of sharing long, unedited videos, focus on short, impactful videos to get your network’s attention.
Break down the most important and engaging part of longer videos and share them as bite-sized snippets to deliver value.
What’s the best length for a LinkedIn video?
Your LinkedIn video length depends on the type of content you’re sharing and your audience.
For quick tips or announcements, your video should be between 30 to 60 seconds. For tutorials, case studies, or product tutorials, aim for 3 to 5 minutes so you can provide more detailed insight.
7. Improve Underperforming Content
You can repurpose content for LinkedIn by editing older posts that underperformed.
There are a few reasons why some of your LinkedIn content didn’t go viral. Maybe the hook isn’t engaging, lacks visuals, or you published it at the wrong time.
However, this doesn’t mean you can’t make it work for you.
To improve the results, analyze your best-performing posts and identify what makes them successful. Then, apply this insight to your underperforming content. Add an engaging hook, replace the visuals, or change the format to make it more engaging.
Wrapping It Up!
Repurposing content for LinkedIn isn’t just about shortening long content. Instead, focus on providing value that resonates with your audience.
Adapting existing content to fit your LinkedIn brand engages your network and helps you keep a constant presence without having to start from scratch every time.
