Table of Contents
- What does it mean to repurpose your content?
- Why should you repurpose content?
- Content repurposing is a huge time saver
- You reach a wider audience
- Improved rankings on search engines
- What content can be repurposed?
- Video: You can repurpose your videos from
- Text: These can be your
- Images: Images you can repurpose include your
- Audio: These include
- How can you repurpose content?
- 10 examples of repurposed content
- 1. Moz turns their Whiteboard Friday videos into blog posts
- 2. Semrush turned a part of their SWOT analysis guide into a Tweet
- 3. Unmesh Dinda turned some stills from his YouTube video into an Instagram post
- 4. Every Wednesday, Convince & Convert transforms their previous week’s best podcast episode into a blog post.
- 5. CopyBlogger turned one of their hottest blog posts, The 3-Step Journey to a Remarkable Piece of Content, into a slide deck that has gained over 100,000 views on SlideShare.
- 6. Stemjar created an infographic for Pinterest from their Pippali blog post.
- 7. Gary Vaynerchuk repurposed his How to make 64 pieces of content in a day post as a LinkedIn carousel and a SlideShare deck.
- 8. AdEspresso converted their popular blog post on social proof marketing into a SlideShare presentation and an eBook.
- 9. Social Media Examiner turned their podcast episode into a blog post.
- 10. Looka created a YouTube video from their guide on selecting logo fonts.
- 5 tips for repurposing content on Linkedin
- Start repurposing your content today
What does it mean to repurpose your content?
- Reusing it by remodeling it into a new format
- Transforming it for use across different platforms, including Linkedin, such that they adapt to the nature of these platforms
Why should you repurpose content?
Content repurposing is a huge time saver
You reach a wider audience
Improved rankings on search engines
What content can be repurposed?
- Evergreen content
- High-traffic content
- Content that needs updating.
Video: You can repurpose your videos from
- Video hosting and social media platforms
- Conferences
- TV shows
- Interviews
- Webinars
- Online courses
- Documentaries
Text: These can be your
- Blog posts or articles
- Whitepapers or reports,
- Newsletters
- Case studies,
- eBooks,
- Social media posts
- Answers to questions on social media, blogs or forums
Images: Images you can repurpose include your
- Social media images
- Infographics
- Blog images
Audio: These include
- Podcasts
- Radio interviews
- Audiobooks
- Twitter space
How can you repurpose content?
- Repackage your Linkedin content as an answer to a question on social media or forums like Quora or Reddit
- Turn long-form content into an online course
- Update old blog posts with new information and internal links to gather fresh traffic
- Write a Linkedin post expanding on an idea from your original blog post
- Turn interesting or funny parts of your video into GIFs or memes
- Pull out powerful or interesting quotes or stats from your content and turn them into graphics for social media
- Screenshot a post from one platform and post it on another platform with an interesting caption
- Make a live video where you discuss key points from your case study
- Round up your best content on a topic into a freebie to grow your email list
- Transcribe and polish your podcast into a blog post
- Publish a video of your podcast on Youtube
- Turn your podcast into a Twitter space
- Summarize your whitepaper into an infographic for social media
- Break up parts of your blog post and send them as newsletters to your email list
- Create an infographic from the results of your Facebook poll
- Edit the most interesting parts of a video into a shorter video
10 examples of repurposed content
1. Moz turns their Whiteboard Friday videos into blog posts
2. Semrush turned a part of their SWOT analysis guide into a Tweet
3. Unmesh Dinda turned some stills from his YouTube video into an Instagram post
4. Every Wednesday, Convince & Convert transforms their previous week’s best podcast episode into a blog post.
5. CopyBlogger turned one of their hottest blog posts, The 3-Step Journey to a Remarkable Piece of Content, into a slide deck that has gained over 100,000 views on SlideShare.
6. Stemjar created an infographic for Pinterest from their Pippali blog post.
7. Gary Vaynerchuk repurposed his How to make 64 pieces of content in a day post as a LinkedIn carousel and a SlideShare deck.
8. AdEspresso converted their popular blog post on social proof marketing into a SlideShare presentation and an eBook.
9. Social Media Examiner turned their podcast episode into a blog post.
10. Looka created a YouTube video from their guide on selecting logo fonts.
5 tips for repurposing content on Linkedin
- Use relevant hashtags: Hashtags help users understand what your LinkedIn post is about. They also help more users find your content when they search for the hashtag or follow it.
- Use LinkedIn articles for long-form content: You can expand on a few sections of your blog post as a LinkedIn article and send backlinks to the original blog posts.
- Make your first 200 characters count: When you post on LinkedIn, only the first 200 characters are visible. The rest will only be visible when you click …see more just below the text.
- Feature your best content at the top of your profile: Just like Twitter, you can pin your most popular or recent posts to your LinkedIn profile using the Feature on top of profile option on your posts.
- Answer questions in the comments: For example, someone asks for tips on acing a web3 developer interview and you’ve made a podcast on that topic. Summarize the main points as an answer to the question on LinkedIn and refer the user to the podcast for more information.