Your team members can connect with potential clients and generate qualified leads on LinkedIn. Hence, they must grow on LinkedIn because their growth translates to the growth of your business.
You want your top execs to have a personal brand.
But do you really want them to spend 5 hours a day writing content in order to build it? No? Then don’t worry, Taplio fixes this.
Help your team members develop their online presence and drive more opportunities for the team.
Try Taplio for free!
How Does Your Business Benefit When Your Team Grows on LinkedIn?
When you help your team to grow on LinkedIn, these are some benefits your business will gain:
1. Increases credibility for your business
People want to interact and do business with real people, not faceless entities. It's easier for people to perceive your company as a real business when your employees have active LinkedIn accounts and list it as their employer.
2. Humanizes your brand
Employees love to share their achievements, challenges, and highlights of their day-to-day activities on their profiles. When outsiders get these behind-the-scenes views of your brand, they become emotionally attached to your business.
3. Your employees become media ambassadors for your business
When you post content on your company profile, your employees on LinkedIn can share and engage with your posts. They can also discuss your company's products, services, or culture in their posts to boost brand awareness.
4. Boosts your visibility
When employees share, like, and comment on your posts, these posts become visible to their network. Your brand will get the attention of people you could never reach with your posts alone.
Potential business partners can easily find you as your content reaches a wider audience.
5. Increases your sales
More visibility and credibility naturally translate to more sales for your business. When your team members recommend your products or services to their audience, it opens the door to new clients.
6. Your company becomes attractive to employees
On LinkedIn, your employees can talk about your company's culture, strengths, achievements, affiliations, and goals. These actions raise your brand's value in the eyes of potential employees.
Why You and Your Team Should Use LinkedIn
Setting up active LinkedIn profiles for you and your team helps your business
Bypass its company page limitations
Boost the company branding
You overcome LinkedIn company page limitations
A company page has its limitations. For example, you can't connect with other users using a company page, and you can't send private messages to other users.
But your team members can message and connect with prospects from their profiles to build relationships.
Your employees can list you as their employer
When team members list your company as their employer on their profiles, they drive traffic to your company page, which drives traffic to your website or landing page.
Jobseekers can identify a team member as your employee based on the employer information on their profile. These potential employees can connect with them to gain information about the company.
Your employees can use that chance to highlight the values and culture of your brand, and that's more effective than any job ad you'll ever place.
Sales, marketers, web developers, and support specialists. Everyone can use Taplio and make their company shine online.
How Can You Help Your Team Grow on LinkedIn?
Play a part in your team's LinkedIn growth by
Showing them off in your posts
Teaching them the LinkedIn growth hacks
Automating their repeated tasks
Providing feedback on their profile
Feature them in your posts
Mention your employees in your posts to boost their ego and profile visibility. Let your audience know how much impact they're making. Show off your employees' achievements and awards.
For example, Litmus mentioned their Email Design & Production Specialist in their LinkedIn post, showcasing her as an industry expert.
These gestures will showcase your employees as experts in their industry, making your audience more likely to check out their profiles and connect with them.