Discover the top tips to build a LinkedIn audience and grow your business faster.
From Zero to 10K: Mastering LinkedIn Follower Growth
Once upon a time, LinkedIn was nothing but a job search platform where people posted their professional achievements and random inspirational stories. While it hasn’t entirely changed on that front, it has evolved significantly since 2003.
“Personal Branding” is now the latest buzzword on LinkedIn, with people emphasizing its importance more than ever. Building a solid personal brand on LinkedIn, a platform with 810 Million members, offers endless opportunities whether you are a job seeker, a content creator, or a founder.
Let’s be honest: a person with 10 followers can hardly make the same impact as someone with 100K followers, even if the content and format are the same. If you aim to build a memorable personal brand, the most critical step is to boost your following.
Many “LinkedIn gurus” preach the benefits of having a high follower count, but only a handful provide actionable tips on organically gaining followers. Most advice is generic, like “post regularly” or “network with experts”, but how should you do it? No one knows.
If you want to make a mark on LinkedIn with an unforgettable personal brand: keep reading to find out how to get your first 10K followers by reviewing examples of people with impressive LinkedIn profiles who know how to play the game. Without further ado, let’s dive in!
Optimize your LinkedIn profile.
No one pays heed to an empty profile without a headline or profile picture. Your LinkedIn profile is your digital business card so spend time making it presentable.
Moreover, tell people why they should follow you. Your headline informs people of who you are. But also keep it simple: if someone can’t figure out what you do in less than 5 seconds, they’ll get frustrated and click away.
Your profile must be discoverable via the LinkedIn search feature to attract as many followers as possible.
💡 Add key phrases to your LinkedIn profile that your ideal audience might type into the search bar on LinkedIn.
Define Your Online Persona
Think of it like a movie or TV show, where each character has a defining trait that establishes their motive. Are you “the reporter” talking about the latest industry trends? Or are you “the advisor”, the go-to person who offers tips on making it big?
Whether it is to build credibility as a thought leader or generate leads - having a clear goal that reflects on your profile gives your audience clarity on who you are and where your expertise lies. For instance, when you think entrepreneur: your mind goes to Gary Vee!
Now that your profile and objective are ready to go, it’s time to skyrocket your follower count! People aren’t going to follow you instantly unless you are a celebrity; hence it is crucial to create a strong network. Here are a few tips to help you get started:
Send Personalised Connection Requests
Every person is unique, so why send a generic note to all?
If you send a connection request with zero context or send a copy-pasted message to 30 different people, they’ll see right through it and blatantly ignore you. The right way is to send a connection request with a meaningful, concise, and clear message indicating your interest in networking with them.
Interacting doesn’t mean commenting “great share”. Engage meaningfully in the comment section of famous accounts and your network, and perhaps reply to other comments if they align with your thoughts.
Create Value Driven Content
Many creators heavily emphasize the importance of creating valuable content for your audience, but what defines “valuable”? How do you know a piece of content gives value to your followers?
If you are new to the content creation game, here are 5 ways you can take it up a notch:
Follow the Greats
Analyze the posts of industry leaders in your niche, and try to understand what makes their content stand apart. You will observe a standard format followed; try to emulate the same by adding your unique spin.
Find Ways to Stop the Scroll
If no one ever reads your content, it’s the same as having left it in the notes app. There are many ways to get users to stop scrolling and read through your post. Here’s the formula to master the art of creating a LinkedIn post:
You can collaborate with other seasoned professionals by hosting webinars, answering FAQs, and debunking common industry myths. By collaboration, you also help others build their credibility while fostering genuine relationships.
💡 Remember, if you want to succeed: choose collaboration over competition.
Maintain Authenticity through Storytelling
There is no point in content creation if you steal others’ ideas to get views. Plus, if you’re caught - your personal brand will be tarnished for eternity.
Everyone has a different journey in life, and when you incorporate the power of storytelling in your content, your followers resonate with it and admire your honesty and integrity. Just be yourself, create quality posts that tell your story, and never fear the dreadful “LinkedIn algorithm.”
A large following is similar to an online community that regularly reads and reshares your content, helping unlock benefits like inbound leads, increased business revenue, and numerous job opportunities. However, you only achieve this goal by consistently creating compelling content. If you follow these tips regularly, you’ll grow from 10 to 1000 to 10000 in a flash!