--- url: "https://taplio.com/blog/write-linedkin-posts-people-share" title: "Going Viral: Write LinkedIn Posts People Share • Grow Your Personal Brand On LinkedIn" description: "Read on to find out how to write LinkedIn posts people share so you can strengthen your personal brand." type: blog h1: "Going Viral: Write LinkedIn Posts People Share" author: "Annika Bautista" date_published: "Sep 17, 2026" date_modified: "Sep 16, 2026" lastmod: 2026-07-17 image: "https://cdn.prod.website-files.com/695b9ec3eda25c5e9d732e90/6a5a4164142ee050ba01505e_6a5a416244e8ec62ec32187f_write-linedkin-posts-people-share-cover.avif" fetched_at: 2026-10-06T09:08:15.492Z --- [Blog](https://taplio.com/blog)[Build Your LinkedIn Brand](https://taplio.com/blog)[Going Viral: Write LinkedIn Posts People Share](https://taplio.com/blog/write-linedkin-posts-people-share) # Going Viral: Write LinkedIn Posts People Share ![](https://cdn.prod.website-files.com/695b9ec3eda25c5e9d732e90/698073d08615d542bab4a642_annika.png) Annika Bautista Growth @Taplio ![](https://cdn.prod.website-files.com/695b9ec3eda25c5e9d732e90/6a5a4164142ee050ba01505e_6a5a416244e8ec62ec32187f_write-linedkin-posts-people-share-cover.avif) ## Key Takeaways 1. **Viral LinkedIn posts:** no recipe guarantees virality, so the working method is to study what already spread in your niche, for example through Taplio's 3M+ viral post library and its top 100 LinkedIn posts countdown, though Taplio has no free plan and starts at $39/month after a 7-day trial. 2. **The mechanism:** pick a narrow audience with niche interests, check your own past post metrics to see what that audience engaged with, write authentically with a story intro and a satisfying ending, add an image or video, break text into bullets or line gaps, then schedule it for when your readers are online and reply to every comment. 3. **The number that decides:** Taplio's LinkedIn Benchmark analyzes 60,000+ LinkedIn posts each month, which is what lets you compare your engagement to the average instead of guessing. 4. **What to check first:** before publishing, verify the post targets one specific niche, carries educational or news value, focuses on reader emotion rather than product features, includes an image or video, is scannable, and is timed to when your audience is online. 5. **Decision rule:** if you only need inspiration and follower or engagement monitoring, start with Taplio's free Chrome extension and the top 100 posts list, and move to a paid plan ($39/month Starter for scheduling and core analytics, $69/month Growth for AI post writing) only once you post consistently. **Everyone wants to write content that goes viral**. For a business, engagement is extremely important because it influences behavioural intention in its customers and **can strongly impact a company’s performance**. Compare your engagement to the average in our [LinkedIn Benchmark](https://taplio.com/linkedin-benchmark). Unfortunately, even the most interesting topics and masterfully written phrases can’t always guarantee that people will interact with a post. The thing is, **there is no secret recipe for viral posts**. However, you can use a few tips and tricks to encourage your readers to engage with your content. Read on to find out **how to write LinkedIn posts people share** so you can strengthen your personal brand. ✅ **Unlock your next LinkedIn hit with Taplio!** Dive deep into insights from millions of viral posts across platforms. With Taplio, find top-performing content tailored to your niche and spark your next inspired piece. ⚡️ [**Experience Taplio’s power for free!**](https://taplio.com/?utm_source=blog) ## Know your audience Even though LinkedIn caters to professionals and B2B marketing, **your audience is still made of people with real emotions**. This means that you have to create content that is both qualitative and informative so can **engage your readers on an emotional level**. Most people use LinkedIn to [build their brand identity](https://taplio.com/blog/how-to-build-a-personal-brand-on-linkedin), cement their authority in their field of work, attract talent or get new leads. Whatever your reasons, keep in mind that **your posts should be targeted toward a specific audience with very niche interests**. Figure out what your readers are interested in and what type of content they’re more likely to engage with and share. Here are some examples. - Latest takes on news, events, and trends. - Tidbits of information that can be used as conversation starters. - Content with educational value. - Content that caters to participatory cultures, like quizzes, polls, open questions, etc. [*Dan Price*](https://www.linkedin.com/in/danpriceseattle/) *shares his take on the latest news to create viral posts.* One way to go about this conundrum is by making good use of your [analytics](https://taplio.com/linkedin-analytics-tool). Look at metrics for your past posts and **see what works best for your specific audience**. 💡 Use [Taplio’s chrome extension](https://taplio.com/linkedin-chrome-extension) to **monitor your followers and engagement**, or use it to **find the top LinkedIn content in your industry**. It’s free! See a couple of examples: Another thing to keep count of is knowing when to post. **Delivering the perfect content at the right time is a winning combination**. Find out when your readers are most likely to be online and use [Taplio to schedule your posts](https://taplio.com/linkedin-post-scheduler) for specific dates and times. ## Learn from your competition **Discover what makes other people’s posts work**. Adapt those principles for your own content and for your audience to improve your chances of making your posts go viral. 💡 Check out [Taplio’s top 100 LinkedIn posts](https://taplio.com/posts/top-100-linkedin-posts) for a fast countdown of inspiring content from a wide variety of professionals activating in different fields of work. You can also access [Taplio’s 3M+ viral post library](https://taplio.com/linkedin-connection-request) and delve into an endless well of new ideas for your future posts. You can also narrow your search and look for specific topics in your industry. See what common elements viral posts in your industry share and use them to **tweak and improve your own work**. ## Connect with your readers It’s no trade secret that if your aim is to boost sales, then **your content should focus on your product’s benefits and not on features**. But if you’re going after more engagement, your content should never be salesy. The secret is to **focus on your reader’s emotional needs**. Here’s how you do it. - Stay true to your set of principles and values, be honest and speak your own truth. In other words, **be authentic**. - **Be a storyteller** and write the type of content that takes your readers on a journey. You’ll need a compelling intro and a satisfying ending. - Thread the line between writing as a professional and writing from your heart. Letting your personality shine through your writing, and **being vulnerable and thoughtful** can open the gateway to your audience’s hearts. - **Don’t take yourself too seriously**. Humor is a great unifier of people, and making your readers smile can greatly increase your chances of attracting interactions. - **Share your personal stories and meaningful experiences**. Trust in the fact that your readers are interested in your unique view and want to connect with you, both as a professional and as a person. - **Engage your audience by responding to comments**. This can spark conversations and boost the visibility of your post. ## Create engaging content [*Simon Sinek*](https://www.linkedin.com/in/simonsinek/) *repurposes videos from his conferences to improve the quality of his posts and help them go viral.* Humans are visual creatures, so **you should enrich your post with images or video content**. Most viral posts feature images and videos. You should use images or videos that can make an emotional impact and complement your writing. This makes a post feel personal and authentic, **encouraging people to interact with it**. Remember to use bullet points or leave gaps between your text’s lines. Life is too short to read neverending blocks of letters, and **human eyes love to jump around and scan for important information**. **Tip:** Use Taplio to get high-fidelity post previews and ensure your posts’ formatting and readability are tweaked to perfection. Although no actual rules can make a post go viral, you can use our tips and tricks to boost the number of shares and interactions your content gets. [Get post ideas](https://taplio.com/create-linkedin-post-with-ai) and create content your audience loves and doesn’t know it needs if you want to expand your reach. And if you want people to remember your brand, stay true to your voice and online image. 🔥 **Dreaming of your next [viral post](https://taplio.com/viral-post-generator)?** Discover Taplio: where content inspiration meets AI, scheduling, automation, analytics, and CRM. 👉 [**Try Taplio for free**](https://taplio.com/?utm_source=blog)