Ashley McGovern

Realync

Content Marketing Manager

2 Pizza Marketing

I'm building the go-to B2B marketing podcast for small-team marketers with my co-host Melissa Moody.

Here's what we're up to:

→ Recorded and published over 70 episodes 

→ Landed Chili Piper as a premium sponsor of the show

→ Learning from ambitious marketers at early-stage startups

→ Coordinating, editing, and producing our own podcast episodes 

→ Co-hosting a podcast for a community of 500+ small-team marketers

→ Creating a space for first-time marketing practitioners and marketing leaders to share expertise

Find the show at: 2pizzamarketing.com

Host

PostPilot

If you’re considering a job at PostPilot, feel free to reach out to me about my experience.

Senior Marketing Manager

I joined Realync in November 2020 as team member #20. 

I was the first full-time content marketer to jumpstart their content efforts. 

During my 2+ years at the company, my team and I:

→ Rebranded the website, messaging, and branding guidelines.

→ Realync was named an Inc. 5000 fast-growing private company.

→ Influenced thousands in revenue through content marketing campaigns.

→ Launched the company's first online course with 170+ students enrolled.

→ Grew Realync’s newsletter subscribers 4X in 5 months from the previous year. 

→ Created a new category of property technology in multifamily: Video virtual tours.

→ Positioned Realync as an industry thought leader through webinars, playbooks, speaking gigs and more.

Content Specialist

OrthoIndy

During my time at OrthoIndy, I owned the social media, video and PR functions for the in-house Marketing team. 

In ~3 years, my team and I:

→ Filmed patient surgeries to provide accurate training to fellows

→ Created quarterly, specialty-specific inbound campaigns to drive qualified leads

→ Earned 10+ media hits about new technology advancements, company milestones, and awards

→ Recorded ~20 patient interviews for video testimonials distributed on the blog, social media, and newsletter

→ Helped patients become problem and solution aware of their orthopedic needs through checklists, TV ads, guides, and video testimonials

Public Relations Coordinator

Hi, I’m Ashley. 👋 

Over the last 6 years, I've worked in marketing to help brands:

— Launch human-sounding newsletters
— Find their brand voice, POV, and content pillars
— Establish repeatable, scalable content marketing campaigns
— Help their customers get a job done through educational resources 
— Save time and money through frameworks, simplification, and consolidation

My results:

— 65% increase in MQLs
— 4X newsletter subscribers
— On average, 2,000 podcast downloads a month
— Wrote ~100 blog articles, case studies, playbooks, and more
— 23% growth in closed won revenue from marketing campaigns

I'm always up for a content marketing chat so feel free to reach out!

As the Senior Marketing Manager at PostPilot, I'm in charge of leading our brand and marketing plans. I work closely with internal teams to help them tell better stories. I work closely with our customers to hear how we can continue helping them solve marketing headaches. And lastly, I also get to help and guide a small team of super-motivated marketers. 

The fun part? I don't gatekeep my experiences as a new leader and marketing team player. I went from having zero tech experience three years ago to now leading marketing at a growing B2B tech startup. So keep up with this wild ride with me on LinkedIn and my podcast.

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