Bell Copywriting, Inc.

I write ads, emails, and landing pages for B2B FinTech companies. Plus, I'm a data-driven marketer who manages monthly email marketing campaigns, weekly social media content, and advertising campaigns for B2B FinTech companies to create successful digital sales funnels.

Freelance B2B FinTech Copywriter

HyperPay

Esra Sehweil hired me to refresh and rewrite the copy for HyperPay's company profile and numerous product presentations to consumers and investors alike.

NetCents Technology

Clayton Moore hired me to write copy for weekly social media content (LinkedIn and X), monthly landing pages, and weekly emails. Plus, I schedule and manage social media content and email marketing campaigns via HubSpot to generate new leads for the sales team.

Nium

Jeremiah Glodoveza hired me to write email marketing copy for Nium to promote their presence at various FinTech conferences worldwide. I also set up and managed each  email marketing campaign via Pardot (Salesforce) to measure open rates, click-through rates, and click-to-open rates to generate more bookings for experts attending these FinTech conferences.

Feed Me More Nutrition

I was hired by Ryback Reeves to write website copy conveying the purpose, passion, and mission behind Feed Me More Nutrition's supplements.

Freelance Copywriter

Lifehack.org

I was writing 500-1,000 word blog articles revolving around these four topics:

• Personal Finance
• Entrepreneurship
• Wellness
• Nutrition

Freelance Content Writer

The B2B FinTech Copywriter | I Write Ads, Emails, and Landing Pages for B2B FinTech Companies | The Coconut Loving Wizard of B2B FinTech Copywriting

I write ads, email copy, and landing pages for B2B FinTech companies.

And here is the problem with your B2B FinTech copywriting:

It doesn't create a clear, concise, and simple message anyone can understand.

So when your B2B FinTech company offers an excellent solution, your ideal customers don't know you can solve their financial problems.

The result:

- You waste tens of thousands of dollars on sending the wrong message.
- You focus on generating leads that won't buy from you.
- Your conversion rate plummets.

Instead, here is how my B2B FinTech copywriting can help your business:

>> DIGITAL ADS (I write B2B FinTech copy that makes your ads clickable. I write both promotional and branding ads, and measure specific analytics to consistently improve ROAS and CPL. I manage your advertising campaign by using software like ClickGUARD™ to prevent bots from skewing your conversion rates.)

>> EMAIL MARKETING (I write B2B FinTech copy that gets your emails opened and read. I manage your email marketing campaign by segmenting leads, setting up new automations, tracking analytics like CTR and CTOR, and growing the number of subscribers by writing lead magnets.)

>> LANDING PAGES (I follow a 21-step B2B FinTech copywriting formula to build authority, establish trust, and position your offer by identifying the unique selling proposition.)

Imagine your B2B FinTech business converting more warm, qualified leads with the digital advertising campaigns you run, emails you send, and landing pages you create.

Sales happen 24/7, even when you are sound asleep at night.

Plus, customers rave about your useful B2B FinTech solutions.

You become household name in the FinTech industry.

And here is the unvarnished truth:

Every B2B FinTech copywriting project comes with a 100% LIFETIME MONEY-BACK GUARANTEE.

If you think my B2B FinTech copywriting services don't bring you the results you want, there's no need to explain. You'll receive a prompt and courteous refund without any questions asked.

Now, there's only one question left.

Are you serious about your B2B FinTech copywriting?

Then let's get started.

Shoot me a DM now for the B2B FinTech copywriting you need.

P.S. If you are undecided, please keep reading.

I follow a 4-step process to understand your target market better than they understand themselves.

How?

1. I send you 2 questionnaires about your brand and product offer.
2. I study the latest trends in your niche.
3. I study your competitors moves.
4. I interview employees, former clients, and current clients.

Send me a DM for killer B2B FinTech copy.

10 facts about me.

Part 47.

1) I know daily writing makes you a better person.

Your thoughts become more succinct.

Your vision for the future is clearer.

And you improve your outlook on life.

2) I read FinTech white papers for fun.

On weekends, I download large PDF files.

They are hundreds of pages.

And I read them to understand the latest changes in regulations, development, and tech in the sector.

3) I find B2B FinTech marketing thrilling.

No, that's not a hyperbole.

I enjoy navigating the challenges of compliance when writing copy.

Plus, I know how much these B2B FinTech products make a difference in people's lives.

4) I love reading fiction books.

Atlas Shrugged by Ayn Rand changed my life.

A lot of copywriters tell bad stories because they don't read enough fiction books.

After all, if you want to tell a compelling story a novel will have one for you to read.

5) I know AI will never replace me as a copywriter.

AI can't acquire the information I can.

Nor can it display raw emotions on the blank page.

And I have too much pride and ambition to allow technology to destroy my lucrative career as a freelance copywriter.

6) I can sleep for days if I want.

I find it very easy to sleep for a long time.

Although, I don't think it's productive.

So I tend to avoid sleeping a lot for the sake of getting things done.

7) I work with some excellent clients.

The key is to never stray away from having tough conversations.

They won't be comfortable but are necessary for growth.

Consistent revenue growth is our goal and will continue to be.

8) I prefer getting things done yesterday.

I can be very impatient.

However, I balance it out knowing things take time to produce.

The quicker and more effective a task is done the better it is in my opinion.

9) I write LinkedIn posts and barely edit them.

Most people choose to edit a ton.

I know people don't like refined, highfalutin posts.

What they want to read is a clear message that's palatable for the mind. 

10) I excel at Mathematics and English.

Both of those subjects come naturally to me.

I posses the gift to gab and have a head for numbers.

It's one of the strengths I love about myself.

What fact did you relate to the most?

Let me know below.

Bell out.

#payments #cryptocurrency #finance

Kyle R. Bell 🛎🔔

Discover the "top" 5 changes in B2B FinTech marketing:

It's not what you might think.

Okay, without further ado, let's get into this, shall we?

1) Human-centric messaging.

B2B FinTech businesses must build more trust and credibility than other sectors.

And despite decisions happening within a committee, people still want a human touch.

The simplest way to do this is to think about one person (ideal customer) and write to them like you are having a late-night discussion at a bar.

2) A core focus on marketing fundamentals.

Brand loyalty comes from focusing on the fundamentals of marketing.

Who you address, what keeps them up at night, an emotional appeal to tackle their pain points, and asking for the sale with a call-to-value instead of a call-to-action.

Your goal should be to generate leads and get them engaged with your owned media channels (blog, newsletter, etc.) 

3) SEO performance.

Use tools such as Ahrefs or Semrush to determine short-tail and long-tail keywords you can actively compete for.

Do not choose popular keywords in an attempt to rank on the 1st page of Google.

Yes, it can happen, but it isn't probable, and much better to choose keywords that are sustainable in the long term.

4) Leveraging the use of AI.

The right prompts are magical in ChatGPT or Perplexity.

When you nail a prompt using AI, you'll never run out of ideas for B2B FinTech content.

Plus, AI tools can help you build a go-to-market content strategy that's unmatched.

5) Steering away from discussing trends.

Anyone can find something trending in the news and write a social media post or article about it.

Businesses dealing with FinTech want their problems addressed in a secure and timely fashion.

What is happening in the FinTech sector is of very little concern to them.

So, did I miss something here?

Tell me in the comments.

Bell out.

#fintech #b2b #marketing

Want to generate more leads for your B2B FinTech business?

Here's the easiest way to do it:

Create a lead magnet to attract your prospects to engage with your B2B FinTech product offer.

Now, there are 3 different types of lead magnets to consider.

1) Special reports (1,500 words.)
2) eBooks (1,500-3,000 words.)
3) Mini video courses (five or seven-part series of short videos.)

Yes, there are other lead magnets you can create, but these are the most effective forms of content to generate leads.

Wait, there's more.

The lead magnets you create must be ungated.

Anyone should be able to go to a landing page and download a PDF file with one click.

Make the process frictionless and free.

And here's the clincher.

The only lead magnets you can gate are the one or two you plan on associating with your email marketing campaign.

Why?

Because we are in the digital age of free information.

People don't like giving away their private information for nothing in return.

You and I both know they will, but it isn't the ideal environment to do so.

That's why delivering valuable information that solves an immediate problem entices your prospects to give you their name and email.

Here is the most important secret I've ever found, but very few copywriters and marketing consultants seem to get it.

The newsletter or email list the prospect signs up for must provide a minimum of 10x more value than the lead magnets they download.

Remember this point.

No matter what industry you're working in, you must make your copy useful, unique, and urgent.

And since the FinTech sector struggles to build trust and credibility with its prospects, especially in the B2B space, this marketing tactic is even more important.

Every email you write, even when making a direct B2B FinTech offer, must give your prospect useful and unique information they won't find anywhere else even when they decide to do nothing.

I cannot stress how indispensable real value is in your copy.

You are dealing with people's money in a digital world, which is a very sensitive subject for many people worldwide.

I know you'll be dazzled by the results.

I'd love to stay and chat.

And provide specific information you can use for your B2B FinTech product, but unfortunately, I have no information to go off of right now.

So, if you'd like to chat about the power of lead magnets.

Or if you want to say a friendly hello.

I'm open to starting a conversation.

Drop me a DM.

Bell out.

#emailmarketing #payments #finance

10 facts about me.

Part 46.

1) I took a break from LinkedIn last week.

I prefer writing in complete silence.

I put my phone on silent and turn off all notifications on my computer.

It's the most productive way to finish client work.

2) I know an effective marketing strategy derives from data.

Your best ideas come from analyzing the data and analytics of a campaign.

You receive clear ideas on how to hold attention.

And what words and phrases resonate the most with your ideal customers.

3) I understand the importance of using a client acquisition system.

I'm a firm believer in doing a combination of inbound and outbound marketing.

Why?

Because you reach people from both mediums that wouldn't happen otherwise.

4) I love the B2B FinTech marketing space.

B2B FinTech companies require an immeasurable amount of transparency.

And the only way to do this is by delivering a clear message across every marketing medium.

The more specific you can be when addressing your ideal customers without causing any compliance/regulatory issues, the shorter your average sales cycle becomes.

5) I enjoy working every day.

I do some form of writing to continuously improve.

I read trade magazines or articles online to stay abreast of the latest innovations in the FinTech sector.

And I take time to sit and think about new ideas I can implement for my clients.

6) I'm getting back into calisthenics now.

I've never been a fan of the gym.

Although, I was going to the gym earlier this year.

I prefer push-ups, pull-ups, squats, dips, and leg raises.

7) I believe the picture below represents triumph.

Well, not the picture itself if I'm being honest.

Simply the pose.

What do you think?

8) I know being an excellent salesman requires a lot of persistence.

I used to sell telecommunication services door to door.

Sometimes in rain storms and even during harsh winter days.

Every door would start with a no and eventually, some would turn into a yes.

9) I believe every writer's second business should be information publishing.

People want to learn from you.

And you have expertise.

So sell courses, special reports, eBooks, and subscription services to maximize your revenue.

10) I have fun being lazy.

Don't get me wrong, I love working hard, working smart, and working long hours when it is necessary.

However, some of my best copywriting and marketing ideas have come from doing nothing.

I find it freeing for the mind when I just sit or lie down and think with zero distractions.

So what fact did you relate to the most?

I'd love to hear from you.

Bell out.

#fintech #business #marketing

I don't solely write B2B FinTech copy.

Why?

Because writing B2B FinTech copy alone isn't enough to be an effective and noteworthy marketer.

Sure, there are plenty of freelance copywriters who solely write copy for clients.

And they provide some marketing advice when asked by a client.

But it ends there.

Of course, copywriters can make a comfortable living by following this practice.

It's a proven method.

However, I know it's ineffective in the digital age.

Because I enjoy building long-term partnerships with the clients I work with since I'm invested in their growth and care about how much revenue they generate.

If all I did was write killer copy and submit a Google Doc or Word Doc, then I wouldn't know how to improve my client's marketing campaigns.

How come I enjoy building digital sales funnels so much?

I'm glad you asked.

I know how to run ads, create social media content that generates a buzz, manage and write landing pages, and analyze how to improve weekly email marketing campaigns to get prospects to the bottom of the funnel.

Why?

Because writing B2B FinTech copy to generate revenue is the name of the game.

However, if you know nothing about the timing of the market and the positioning of your copy, it can fail miserably.

And when you're building a digital sales funnel by running multiple campaigns (ads, emails, and social media), it shows you how you can consistently improve conversions.

Plus, data and analytics are the foundation of what you build your marketing strategy from to succeed geometrically. 

The best ideas form when you take your time to properly analyze the data and analytics in each campaign.

Once I recognize patterns, I see how the right words at the right time make all the difference.

For example, in one circumstance, I changed 2 words in an email, and the click-through rate almost tripled from 1.75% to 4.8% when I sent it to the same list of people the following week.

People prefer call-to-values instead of call-to-actions now.

This means they want to know the outcome of your B2B FinTech product when choosing to click on something and not the action itself.

I can't imagine more convincing proof.

Anyway, I digress.

If you need help writing your B2B FinTech copy and want to create a digital sales funnel to grow and scale your business, then I'm your man.

Shoot me an email at kyle.bell@bellcopywriting.com.

Or drop me a DM.

I'd love to chat with you about how you can generate more leads, reserve consistent demos, and close more deals.

Bell out.

#investing #digitalmarketing #sales

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