Cassandra Rosen 🎯🌱📈

Central Florida Cars & Community

Raising money for deserving charities and nonprofits through car cruises, community meetups, and B2B events.

Founder

Cassandra Rosen Consulting LLC

Cassandra Rosen Consulting helps mission-driven entrepreneurs and executives become thought leaders and scale business growth without slimy DMs or advertising that drains your marketing budget and doesn't deliver.

Through clear personal branding techniques, targeted sales frameworks, and irresistible brand narratives we help our clients learn how to easily and magnetically attract their ideal audience.

With over 15 years of expertise in creating national brand strategies for consumer brands, CRC now brings its proven methodology to early-stage B2B and personal brands ready to scale and make an impact.

Through our consulting services, coaching programs, and done-for-you brand building solutions, we'll give you the insights, systems, and confidence clients need to:

🌱 Unlock tangible business growth and revenue
🌱 Craft engaging cross-platform content and stories
🌱 Identify and connect with your perfect-fit audience
🌱 Reach your peak personal and professional potential
🌱 Position yourself as a trusted industry thought leader

CRC's personalized approach and commitment to each client’s vision help transform corporate brands, personal brands, and small business owners to maximize visibility, influence, and income.

You're in the right place if you have a big dream, have been in business for at least 1 year, and are ready for strategic guidance to scale and turn your vision into reality. 

Send a DM to apply for a call or complimentary consultation. 

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Oprah Daily, Tasting Panel, Medium, and more.

Winter Park Public Relations & Events

Bespoke public relations, media training, and B2B events for local businesses in and around Winter Park, Florida.

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

FK Interactive

A boutique go-to-market branding, sales training, and product development agency for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services.

President ▪️ Brand Strategy ▪️ Public Relations

Crave Local Media Network

Key Role: Spearheading social media marketing, online brand building, community engagement. Created and currently overseeing social media channels in over 25 cities nationwide. Created national and international visibility for specialty food and beverage brands, published authors, chefs,  importers, certified wine & spirits specialists, recipe developers, cocktail writers, beer experts, fashion experts, and trend consultants.

Impact: Over 600 million US-based media impressions. Helped to grow online brand from 0 to millions of page views, and facilitated over 3,500 pieces of branded and editorial content.

Recipe development for high profile and emerging food and spirit brands, as well as wine and cocktail pairings.

Created relationships with national and local events to form brand alliances, and create media sponsorship opportunities and relevant brand placements.

Relationship Management: Introduction, growth, and maintenance of brand ambassadors in all cities nationwide, including media attendance, event coverage, and brand representation - online and in person. Management of all agency relationships, as well as alliances with trade organizations and international representatives.

Managed and directed CraveLocal.com's online lifestyle web publication.

Launched #BevChat. Have reached over 780mm people to date.

Editor-in-Chief | Co-Founder

MTI Designs

Interior design, architectural detailing, signage, and visual identity consultancy. Clientele list included international hospitality brands, banking and financial institutions, cruise lines, luxury residential locations, and community/public spaces.

Morgan Stanley, Financial Institutions

Managed all day to day operations, including fund distributions and commodities trading. Wrote total rate of return swaps and conversions for both on and off-shore hedge funds, with a fund focus on global real estate, and multiple investment strategies.

Published returns rates, and calculated future earnings ratios on both LP and LLC returns. Managed over $100ml in receipts from numerous national and global banking organizations.

One of the first 50 persons hired for a trading/brokerage floor office at Morgan Stanley.   

Facilitated corporate think tanks to rebrand, as mergers shifted multiple entities into one.
Trained numerous (150+) employees over tenure.  
Highly regarded by colleagues and clients.
Top trader within 3 mos of obtaining licenses.

Financial Advisor

♛ Personal Branding & Business Coach • I Help Founders Be Seen as Authorities Through Content, Connections, and Expert Communications • Ex-Omnichannel Agency Founder • WSET 2 🍷Sommelier

If you feel stuck, unable to scale, lost with your personal brand...

Frustrated because you *thought* this business would give you time freedom and a life, not a hustle…then you came to the right place.

Here's the hard truth:

None of us wants to live to work. We WORK to enjoy the LIFE we want.  

And that was the plan until you realized that the entrepreneurial path...why you quit your 9-5...has turned into a grind.

Referrals aren’t cutting it, and you’re not attracting ideal leads or clients. 

You’re stuck and something needs to change. 

You also know this is YOUR TIME, and you’re ready to be seen for the talents that are inside of you. 

I know, because I’ve been there. Getting paid peanuts while the boss raked in millions. Landing top-tier clients, working long hours, destroying my health because it was ‘expected’ of me. 

Your skills have value. Now it’s time to get paid what you’re WORTH. 

And it’s not your fault that hasn’t happened yet.  You can’t see what clients need to see or hear because you’re stuck working *in* the business. 

Over the past 27 yrs in business, I've learned that customers crave connection and meaning over transactions.

But you can breathe 🌬️life into your brand by sharing your personal viewpoint and your story!

You can stand out in the ‘sea of same’ by speaking your truth, authentically and unapologetically!

You can sell bigger deals, close more, and scale without selling your soul. And I know, because I've done it. 

Say, “Goodbye!” to imposter phenomena and “Hello!” to confidence, positioning, and pricing that will fuel growth!

It’s time for you to champion yourself and say, “I am ready for this!”

Your customers want to know *why* you do what you do, not just *what* you do or sell as a business!

And when you connect your 'what' with their 'why':

💲Your value becomes crystal clear
💲Customers are attracted to you
💲Imposter syndrome disappears
💲Sales become smooth, easy
💲You stand up and stand out
💲The sales cycles shortens
💲Costs go way down
💲Revenue goes up!!

If you're ready to make waves 🌊, be recognized as an authority, gain time freedom, and scale your business YOUR WAY, you've come to the right place. 

My goal is to get you UNSTUCK, focused, and give you the CONFIDENCE and COURAGE to create the life you deserve...

To transform you into the FUTURE YOU the world deserves to meet. 

Apply to see if working together is a fit: https://forms.gle/xQT5XP9RJuNATYdx5

As seen in: MSN, Dow Jones’ MarketWatch, Yahoo! Finance, The Street, Forbes, Medium, Oprah, USA Today, and you can, too!

A boutique public relations, marketing, and GTM brand launch incubator for national and international brands. 

We've helped clients 2x and 3x their businesses and grow their brand footprint internationally. 

We've generated billions in media views and taught our clients how to pitch and land top-tier hits.

And we've helped them do it all WITHOUT spending millions of dollars on ads or expensive lead-generation services. 

Ready to talk about growing your business?  Reach out at VIP@fkint.com, and let's chat!

✴️✴️✴️✴️✴️✴️✴️✴️✴️✴️

AS SEEN IN:
Forbes, Wall Street Journal, New York Times, People, Parade, CNN, NBC News, MSN, Yahoo! Finance, Bloomberg News, Wine Spectator, Market Watch, Dow Jones, Oprah Daily, Tasting Panel, Medium, and more.

If you’re sitting at your job wondering whether AI will replace you, you’re playing the wrong game.

According to HR company Challenger, Gray & Christmas, their jobs report just dropped—and it’s ugly. 

Over 150,000 job cuts in ONE MONTH. 

The worst October in more than 20 years. 

Companies are cutting roles, hitting pause on hiring, and citing AI as a key disruption. 

And here’s what they don’t tell you:

The safe jobs aren’t totally safe.

Your title doesn’t protect you.

Waiting for someone else to save your career is a bad plan.

If you don’t act now, you’ll be relying on what you do right now—and that’s exactly what AI is trying to make obsolete.

You need MORE than your job. You need a brand and a side hustle that no algorithm can touch. 

Here are 10 things you can start doing TODAY so you’re not living off your job’s mercy.

1) Build your personal brand. 
Show your expertise online so people LOOK for you!

2) Start a digital product. 
eBook, course, template—something you own.

3) Create a side hustle. 
It doesn’t have to replace your job—but it builds freedom.

4) Offer your services to niche clients. 
Be a specialist in something, not a generalist. What can you do or teach that someone else needs?

5) Learn a new skill. 
I'm talking about one that AI can’t easily replicate—like emotional intelligence, storytelling, or strategic thinking.

6) Document your journey. 
Someone else behind you needs to know what you've learned. Building in public generates trust and authority.

7) Network intentionally. 
Don't just join a BNI and *hope* for clients. Build relationships and STAY CONNECTED with people who could refer you, partner with you, or hire you.

8) Build a portfolio or case studies. 
Show wins—not just promises.

9) Diversify your income and invest. 
Seriously - get a a financial advisor who *knows* how to grow your money better than the S&P. (not all of them do)

10) Create passive or recurring income. 
Subscription, membership, retainer—something that pays while you sleep.

If you’re waiting for AI to leave you alone, you’re going to wait a long time.

Instead, build things it can’t touch—your voice, your network, your unique value.

AI can't replace your spin on what makes you a classic. And a classic will always be in demand. 🚘

Cassandra Rosen 🍷📈

4x Founder | I Help Coaches & Consultants Turn Content Into Clients (Without the Sleaze😈)

It's charity season.

Events everywhere. 

Parties and galas and fundraisers...

But THIS is why most sponsorships do nothing for your business. 

Most small businesses sponsor charity events with the best intentions — to give back, get seen, and connect with the community.

But too often, those sponsorships don’t lead to real visibility or new customers.

Here’s why: they’re treated like donations, not marketing partnerships.

If you want your sponsorship to create genuine ROI, here’s what to look for:

1. Shared Audience

Choose causes or events where the attendees overlap with your target market. 

A perfect mission doesn’t help your brand if no one in the room can buy what you sell.

2. Brand Integration

Ask how sponsors are woven into the experience. 

A logo on a flyer is passive; a tasting, demo, or branded guest interaction is memorable.

3. Storytelling Value

Partner with events that offer earned media, photography, or post-event content. 

A single good article or video recap extends your visibility far beyond event night.

When a charity event is designed well, everyone wins: 

The cause gets support

The guests enjoy the experience

And the sponsors walk away remembered — not just thanked.

And if you're like me, more than anything...

I want my business to be remembered for It's values, not just what I do.

What's your favorite event you've ever attended?

Two months left. 

61 days.

Most people are about to check out.

They’ll call it “holiday mode.”

They’ll say, “I’ll start fresh in January.”

But here’s the truth:
If you wait for January, you’ve already lost the first quarter.

These next 60 days?

They’re not a throwaway.

They’re your runway.

This is when the ones who win quietly pull ahead.

While everyone else slows down, they’re tightening systems, cleaning house, building what they’ll launch in Q1.

So before you log off for the weekend, ask yourself...

 “Am I coasting, or am I setting myself up to win?”

Because momentum doesn’t start January 1st.

It starts tonight — when you decide to use the time most people waste.

Ready?

✌️

🧊 Cold take:

If you want to get paid what you're worth...

( a lot of you are going to disagree with this)

Stop "fixing" everyone's problems.

Stop giving away free strategy calls.

Stop creating decks that show all of your secret sauce (i.e., "how we're going to do XYZ").

Paying it forward is one thing.

People pleasing (aka, letting them use you) is another.

Non-paying "clients":

Won't listen 
Won't appreciate you
Won't apply the lessons

Hold yourself accountable. 

Get to the "no" fast.

You are not for everyone, and they are NOT for you.

But you *must* shut the door on tire kickers and windows shoppers. 

Agree or disagree?

PS, Zeke says "🦆"!

The fastest way to kill opportunity?

𝘼𝙨𝙠 𝙩𝙤 “𝙥𝙞𝙘𝙠 𝙨𝙤𝙢𝙚𝙤𝙣𝙚’𝙨 𝙗𝙧𝙖𝙞𝙣.”

That phrase kills opportunity-and relationships-faster than anything else you’ll ever say.

When you ask to “pick their brain,” what they hear is: “𝘊𝘢𝘯 𝘐 𝘵𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘵𝘪𝘮𝘦 𝘢𝘯𝘥 𝘦𝘯𝘦𝘳𝘨𝘺 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦?”
 
And guess what? The people you actually want to learn from — 𝙩𝙝𝙚 𝙤𝙣𝙚𝙨 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙬𝙞𝙣𝙣𝙞𝙣𝙜 — guard those two things fiercely.

REALITY CHECK: you don’t want advice from someone at your level. 

You want the kind of insight that only comes from people years (or decades) ahead of you.

But they don’t owe you that access. They’ve earned it.

𝙁𝙖𝙘𝙩: 𝙈𝙤𝙨𝙩 𝙥𝙚𝙤𝙥𝙡𝙚 𝙣𝙚𝙫𝙚𝙧 𝙜𝙚𝙩 𝙞𝙩 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙩𝙝𝙚𝙮 𝙡𝙚𝙖𝙙 𝙬𝙞𝙩𝙝 "𝙩𝙖𝙠𝙚", 𝙣𝙤𝙩 "𝙜𝙞𝙫𝙚".

Try this instead — the “anteambulo” (or canvas) method.

Find something they want or need — and give it to them. No strings attached.

Ryan Holiday described it best: 𝘣𝘦 𝘵𝘩𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘸𝘩𝘰 𝘤𝘭𝘦𝘢𝘳𝘴 𝘵𝘩𝘦 𝘱𝘢𝘵𝘩 𝘴𝘰 𝘰𝘵𝘩𝘦𝘳𝘴 𝘤𝘢𝘯 𝘴𝘩𝘪𝘯𝘦.

𝙏𝙝𝙖𝙩’𝙨 𝙝𝙤𝙬 𝙮𝙤𝙪 𝙗𝙪𝙞𝙡𝙙 𝙖 “𝙧𝙚𝙘𝙞𝙥𝙧𝙤𝙘𝙞𝙩𝙮 𝙗𝙖𝙣𝙠 𝙖𝙘𝙘𝙤𝙪𝙣𝙩.”

When we launched our first startup, we got the equivalent of 80 man-years of free help — coaching, consulting, mentorship — by doing exactly this.
 
We gave first. We helped them win. And one by one, they asked how they could help us.

𝙄𝙣 𝙡𝙚𝙨𝙨 𝙩𝙝𝙖𝙣 18 𝙢𝙤𝙣𝙩𝙝𝙨, 𝙬𝙚’𝙙 𝙧𝙚𝙘𝙚𝙞𝙫𝙚𝙙 𝙢𝙤𝙧𝙚 𝙜𝙪𝙞𝙙𝙖𝙣𝙘𝙚, 𝙖𝙘𝙘𝙚𝙨𝙨, 𝙖𝙣𝙙 𝙞𝙣𝙨𝙞𝙜𝙝𝙩 𝙩𝙝𝙖𝙣 𝙬𝙚 𝙚𝙫𝙚𝙧 𝙘𝙤𝙪𝙡𝙙’𝙫𝙚 𝙥𝙖𝙞𝙙 𝙛𝙤𝙧.

💡The takeaway:

 Stop asking to take from smart people.
 Start creating opportunities for them to win.
 That’s how you get in rooms money can’t buy.

_____________________________________________
What's one tip you'd give someone about starting or scaling a business?

If engagement and online networking are something you struggle with, shoot me a DM with the word "ENERGY", and I'll send you an application for our next cohort.

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