Varlo Inc

Co-founder of Varlo. Head all things brand and the digital experience for the company.

Co-Founder & Chief Branding Officer

TEDxDetroit

I was a keynote speaker for TEDxDetroit's very first virtual event. I spoke about redesigning brands and how it related to redesigning my life.

Keynote Speaker

Amazon

Collaborate with the internal employer brand and DEI partnership managers to shape how Student Programs engages and attracts the best talent.

Attraction Marketing Manager, DEI, Student Programs

Element5 Digital 

Manage the day-to-day functions of the business while leading the agency in strategic direction, project leadership and high-level implementation of digital strategies for client and agency projects.

  - Grew team by 40% within the first year.
  - Collaborate with clients and teams to develop, implement and evaluate strategies for branding initiatives 
     as well as online presence.
  - Provide leadership, strategic direction, management of digital team members and contractors.
  - Conduct new business development to bring in new accounts and to grow existing relationships.

Executive Vice President

General RV Center

Responsible for the management and leadership of the General RV Creative Team, for the brand, and for the execution of all creative materials, creating short and long-term vision for General RV through the output of the Creative Team and positioning of the General RV brand.

- Lead and manage the Creative Team; including graphic designers, video team, and copywriters. 
- Build team capacity and expertise as needed (to ensure high-level, timely execution) through selective outsourcing and team development. 
- Oversee workflows and communication processes to ensure team efficiency.
- Oversee project prioritization and time allocation, in order to support workload management and stay on deadline and budget. 
- Ensure all Creative Team output meets our brand standards and uses our brand design guidelines and messaging effectively. Place extra emphasis on cross channel consistency. 
- Foster a customer-centric approach in providing support to internal customers.
- Build relationships internally and with external partners to ensure the success of your team.

Creative Manager

General Motors

Crafting digital products and responsible for building and developing a core team of user researchers, visual designers, and product designers to create cross-platform user experiences for millions of users across our In-Vehicle, web, and mobile interfaces.

- Manage relationships with a multidisciplinary team of product owners, creative teams, engineers, developers, and business leads to successfully move products from concept to delivery
- Drive UX design decision-making on virtual cockpit driving experiences, autonomy, safety, ownership, personalization, trailering, offroad, drive modes and performance
- Leverage user research throughout the design process, while implementing and facilitating ongoing reviews to assess quality and consistency. Schedule and facilitate regular meetings for planning, reviewing, and critiquing new work
- Create and advocate for user centered experiences. Set the tone for how our customers interact within a given domain. -Build relationships with leadership teams and other key stakeholders and acted as the voice of my team's design work.

Design Group Manager - UX

Campbell Marketing and Communications

- Developed digital and creative strategy for the product launch of an off-road vehicle for a $19B company
 - Directed the design and development of dynamic 3D vehicle configurator, generating over $104M in vehicle build leads for a network of 300 dealers in the first two months of launch
 - Led search engine optimization initiative achieving 1st page positioning in organic search
 - Manage talented team of in-house web developers, designers and creative team
 - Drive creation of digital marketing strategy for all digital initiatives and online properties
 - Cultivate relationships with outside vendors and partnering agencies
 - Manage successful and timely launches of all digital projects and initiatives
 - Oversee continual development of new content, technologies and SEO strategies across several client corporate websites
 - Manage the media planning and buying of digital of more than $150k in annual budget spend
 - Ensure that digital team remains on the forefront of evolving technology and digital trends

Director of Digital

ArborOakland Group

- Developed organic SEO which drove $8.5M growth in online sales within two years
 - Led the design, development and SEO strategy for several Fortune 500 companies and large Universities
 - Led digital marketing strategy for developing, executing and delivering the company’s marketing strategy to drive the business forward through key digital/online channels
 - Conducted SEO, digital media marketing seminars for potential clients
 - Managed and trained team of account managers on selling digital media solutions

Digital Media Manager

Michigan Manufacturing Technology Center

- Led the design, development and SEO strategies for the MMTC clients
- Design lead of multiple SEO friendly websites for multiple manufacturing companies
- Conducted digital marketing seminars throughout the state of Michigan
- Generated SEO/ROI reports for benchmarking of website presence and progression

Sr. Web Developer & SEO Consultant

Lee Industrial Contracting

- Led company’s growth from $12.5M to more than $22M within two years
- Managed all online and print marketing campaigns; led a staff of five
- Responsible for new business affairs, developments, and promotions
- Designed and developed multiple websites in several different regions of the country

Director of Business Development &  Online Marketing

- Designed & developed 21 different websites for the company: Corporate site www.leecontracting.com
   - Implemented SEO strategies and ran online marketing campaigns 
   - Designed all online and print advertisements

Web Developer/Graphic Designer

Jacob is also a former NFL athlete turned serial entrepreneur, transformational speaker, and writer. He is a 3x TEDx speaker, was 40 Under 40, and has been featured in Forbes, Wall Street Journal, and Good Morning America. He travels globally speaking to corporations, colleges, and sports teams about how to take failure and turn it into fuel. His mission is simple - Fail Forward. He believes that life is not about how many times you fall, but how many times you get up. He is passionate about empowering others to overcome challenges and achieve their goals.

Jacob is a co-founder and chief branding officer at Varlo Inc, a company that helps businesses create and communicate their unique value proposition. He is also a keynote speaker at TEDxDetroit, where he shares his insights and stories on redesigning brands and lives. With almost two decades of experience in creative direction and digital media, he has led and supported clients such as Meta, UPS, Ford, UPS and more.

Ready to connect? Text or call me @ 248-805-6903 or email me at jacob@failforwardbrown.com

I have always wanted to watch a football game in Notre Dame Stadium. Today, I get to do that with my sons while watching my CMU Chippewas battle the Fighting Irish  and from the suites! 🔥👆

Jacob Brown

I cannot wait to speak at the Michigan Works! Association Conference tomorrow! Looking forward to inspiring, transforming and reshaping the minds of all in attendance!

#FailForward 

His track record is undefeated - have faith. #FailForward 

We've gotten tons of questions about what the Beyond Limits Mindset Mastery course is about. Well here is a short video that goes a bit deeper on what Romilde and I have been up to!

Take action today - BeyondLimitsMindset.com

#FailForward #BeyondLimits

Today is National Daughter Day! My sweet baby girl knows she has me wrapped around her finger. God knew what He was doing when he blessed me with her. She has my whole heart! 💜 

#NationalDaughterDay

Romilde's first time in Michigan so Kimberly and I are showing her downtown Detroit for lunch!

This whole week, we are recording the Beyond Limits Mindset Mastery course and can't wait to share it with you all!

Learn more here - BeyondLimitsMindset.com

Stay tuned! 🧠

#FailForward #BeyondLimitsMindset

Fire Up Chips forever, but today it's #GoBlue as I head to the Big House to meet up with the Hail! Impact team and watch the Wolverines beat up on East Carolina! 🏈

Expecting success isn't about arrogance or entitlement.

It's about believing in your journey, trusting the process, and understanding that every step forward is a step closer to your goals.

When you truly expect success, you set a standard for yourself, and that very belief becomes the wind beneath your wings.

Embrace the mindset, and watch how it transforms your path. 🚀 

#FailForward

Authenticity isn't a trend, it's a choice. Be genuine, be real, be YOU. 

#FailForward

Have "even if" kind of faith.

#FailForward 

A year ago, I spoke in Aruba for their business conference.

I was one of three international speakers there.

During rehearsals, one of the other speakers asked what I did and also what I was most passionate about.

Her name was Romilde van Commenée, from the Netherlands, and she challenged me on my response.

At the time, I was preparing to start my stint for Amazon the following week, but had no idea it would only last 4 months.

She asked me why I didn't just go full-time entrepreneur and speaker.

I didn't have a good answer, but in reality it was the fear of not succeeding on my own, while supporting a family of 6.

That fear was simply imposter syndrome that I needed to push my mind beyond the limitations I'd set for myself.

📢 See here comes the announcement!!!

Romilde and I have combined our strengths and launched an incredible new program - Beyond Limits Mindset Mastery! 🚀

In this program, we will help you take back the control of your life, stop allowing doubts to dictate your moves, dare to choose for yourself, and most importantly, to stop being governed by fear.

Intrigued? Check out beyondlimitsmindset.com or just DM me.

#BeyondLimits #FailForward

Strength comes after the breaking.

#FailForward 

The same rooms where doors will be opened for you that you never even knew existed.

#FailForward 

Like Daron K. Roberts, J.D. says - this is not about sports.

This past Sunday, the Denver Broncos lost 70-20 to the Miami Dolphins. 

The head coach for the Dolphins was their former ball boy.

Read that again.

Mike McDaniel was born and raised in Colorado, and was a big Broncos fan.

In 2005, his first NFL job was as a coaching intern for his hometown Broncos.

Fast forward 17 years to January 2022, and Denver had a head coaching vacancy.

At the time, McDaniel had made a name for himself as the star offensive coordinator for the San Francisco 49ers.

He was looking to be a head coach, and other teams were interested.

But any hopes he had of coaching his favorite team were immediately destroyed.

The Broncos didn’t even give him an interview.

In Week 3, McDaniel led his Dolphins against those same Broncos - and no doubt McDaniel told his team what this game meant.

Because the Dolphins’ offense absolutely obliterated Denver:

 - 726 yards (2nd-most all time)
 - 10.2 yards per play
 - 70 points (3rd-most all time, and most since 1966)
 - 1st team in NFL history to score 70 AND record 700 yards of offense

For Mike McDaniel, this one was personal.

It's not about how you start, it's how you finish.

#FailForward

You have choice, so choose wisely.

#FailForward #ChooseDay

So, I did a thing.

Today, I'm thrilled to announce the launch of my e-newsletter!

Dive into a weekly dose of inspiration, powerful insights, and exclusive content on overcoming obstacles, maximizing your potential, and always choosing to fail forward!

What can you expect?

 - Real stories of resilience and triumph.
 - Actionable tips to reshape your mindset.
 - Sneak peeks into upcoming events, talks, and workshops.

Join our growing community of go-getters and forward-thinkers.

It's not just another newsletter; it's a movement.

Let's journey together towards achieving our goals and redefining success.

Go to www.failforwardbrown.com to subscribe and read my latest article here - https://lnkd.in/eHfiBmCg

Spread the word and let's make an impact, one email at a time!

#FailForward

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