PurposePoint

Engage Purpose, Inspire People, and Impact the World

Founded in 2018 as a fellowship of speakers, authors, and thought-leaders, PurposePoint has become known as the creator of inspiring events and transformative experiences, such as The Purpose Summit, which brings hundreds of leaders together from around the world each year.

Chief Transformation Officer

Varlo Inc

Co-founder of Varlo. Head all things brand and the digital experience for the company.

Co-Founder & Chief Branding Officer

TEDxDetroit

I was a keynote speaker for TEDxDetroit's very first virtual event. I spoke about redesigning brands and how it related to redesigning my life.

Keynote Speaker

Amazon

Collaborate with the internal employer brand and DEI partnership managers to shape how Student Programs engages and attracts the best talent.

Attraction Marketing Manager, DEI, Student Programs

Element5 Digital 

Manage the day-to-day functions of the business while leading the agency in strategic direction, project leadership and high-level implementation of digital strategies for client and agency projects.

  - Grew team by 40% within the first year.
  - Collaborate with clients and teams to develop, implement and evaluate strategies for branding initiatives 
     as well as online presence.
  - Provide leadership, strategic direction, management of digital team members and contractors.
  - Conduct new business development to bring in new accounts and to grow existing relationships.

Executive Vice President

General RV Center

Responsible for the management and leadership of the General RV Creative Team, for the brand, and for the execution of all creative materials, creating short and long-term vision for General RV through the output of the Creative Team and positioning of the General RV brand.

- Lead and manage the Creative Team; including graphic designers, video team, and copywriters. 
- Build team capacity and expertise as needed (to ensure high-level, timely execution) through selective outsourcing and team development. 
- Oversee workflows and communication processes to ensure team efficiency.
- Oversee project prioritization and time allocation, in order to support workload management and stay on deadline and budget. 
- Ensure all Creative Team output meets our brand standards and uses our brand design guidelines and messaging effectively. Place extra emphasis on cross channel consistency. 
- Foster a customer-centric approach in providing support to internal customers.
- Build relationships internally and with external partners to ensure the success of your team.

Creative Manager

General Motors

Crafting digital products and responsible for building and developing a core team of user researchers, visual designers, and product designers to create cross-platform user experiences for millions of users across our In-Vehicle, web, and mobile interfaces.

- Manage relationships with a multidisciplinary team of product owners, creative teams, engineers, developers, and business leads to successfully move products from concept to delivery
- Drive UX design decision-making on virtual cockpit driving experiences, autonomy, safety, ownership, personalization, trailering, offroad, drive modes and performance
- Leverage user research throughout the design process, while implementing and facilitating ongoing reviews to assess quality and consistency. Schedule and facilitate regular meetings for planning, reviewing, and critiquing new work
- Create and advocate for user centered experiences. Set the tone for how our customers interact within a given domain. -Build relationships with leadership teams and other key stakeholders and acted as the voice of my team's design work.

Design Group Manager - UX

Campbell Marketing and Communications

- Developed digital and creative strategy for the product launch of an off-road vehicle for a $19B company
 - Directed the design and development of dynamic 3D vehicle configurator, generating over $104M in vehicle build leads for a network of 300 dealers in the first two months of launch
 - Led search engine optimization initiative achieving 1st page positioning in organic search
 - Manage talented team of in-house web developers, designers and creative team
 - Drive creation of digital marketing strategy for all digital initiatives and online properties
 - Cultivate relationships with outside vendors and partnering agencies
 - Manage successful and timely launches of all digital projects and initiatives
 - Oversee continual development of new content, technologies and SEO strategies across several client corporate websites
 - Manage the media planning and buying of digital of more than $150k in annual budget spend
 - Ensure that digital team remains on the forefront of evolving technology and digital trends

Director of Digital

ArborOakland Group

- Developed organic SEO which drove $8.5M growth in online sales within two years
 - Led the design, development and SEO strategy for several Fortune 500 companies and large Universities
 - Led digital marketing strategy for developing, executing and delivering the company’s marketing strategy to drive the business forward through key digital/online channels
 - Conducted SEO, digital media marketing seminars for potential clients
 - Managed and trained team of account managers on selling digital media solutions

Digital Media Manager

Michigan Manufacturing Technology Center

- Led the design, development and SEO strategies for the MMTC clients
- Design lead of multiple SEO friendly websites for multiple manufacturing companies
- Conducted digital marketing seminars throughout the state of Michigan
- Generated SEO/ROI reports for benchmarking of website presence and progression

Sr. Web Developer & SEO Consultant

Jacob is a former NFL athlete turned entrepreneur, transformational speaker, and writer.

He is the Chief Transformational Officer for PurposePoint and the Co-Founder of Varlo, a cycling and triathlon apparel brand.

Jacob is mostly known for his thought leadership on LinkedIn, #FailForward posts, and inspirational videos. He travels globally speaking to corporations, colleges, and sports teams about how to take failure and turn it into fuel.

Speaking Inquiries:

jacob@failforwardbrown.com
248-805-6093 (text or call)

Today I landed my first NFL speaking engagement and will be speaking to the Dallas Cowboys organization! This was on my vision board last year and I couldn't be more honored or excited to be speaking to America's Team this year!

#FailForward 
#EngagePurpose 

Jacob Brown

I'll be turning 40 in June.

Here is a quick snapshot of the past 25 years:

At 15, I became the starting QB of my varsity football team.

At 17, I landed a full-ride football scholarship to Central Michigan University.

At 22, I went to the NFL to play for the Oakland Raiders.

At 23, I was making $9/hr running a CNC machine.

At 24, I landed my first web design role.

At 26, I landed my first manager role.

At 28 I landed my first director role.

At 29, I built my first house.

At 29, I also lived homeless for 2 months.

At 31, I was in the Elite 40 Under 40.

At 33, I did my first keynote.

At 34, I launched #FailForward.

At 36, I did my first TEDx talk.

At 37, I built my second house.

At 38, I began my sober journey.

At 39, I became a full time transformational speaker and entrepreneur.

I have never been more ready for 40.

Life is good!

#FailForward
#EngagePurpose

Sometimes we only have two choices.

#FailForward 
#EngagePurpose 

If you know me, you know how much I love and live on LinkedIn! I am excited, humbled and honored to have been invited to be a panelist for LinkedIn's annual Youth Career Day on April 14th!

#FailForward
#EngagePurpose

In honor of #InternationalWomensDay﻿ - let's talk about the "career gap."

Or better yet, let's destroy it altogether.

I have heard many horror stories about the discrimination that women face while returning to the workforce after taking extended time off from to raise a family.

This must stop.

To treat returning mothers, and/or sometimes cancer survivors, differently because of a "gap" in their resume, is not only unethical, but should be illegal.

Here are the reasons.

Being a stay-at-home mom is one of the hardest jobs you will ever have, and the skills gained are incredibly transferrable.

Some of these skills include multi-tasking, communication, persuasion, listening, research, organization, crisis management, collaboration, managing people, and the ultimate mom skill - negotiation.

There is no job in the traditional workplace which requires all these skills, but it takes all of these skills to be a stay-at-home mom - every single day.

It's time we not only start giving returning moms FailForwardce at positions, but begin considering them as top candidates.

Because that is exactly what they are.

#FailForward
#EngagePurpose

You are greater than your mistakes.

#FailForward
#EngagePurpose 

Sometimes your surroundings are what is stopping your growth.

#FailForward
#EngagePurpose 

Be brave to fail and learn.

#FailForward
#EngagePurpose

I couldn't be more excited to be the keynote speaker for IMPACT 2023 at my Alma mater! 

FIRE UP CHIPS! 🔥👆

#FailForward
#EngagePurpose

There is no greater feeling than knowing you have impacted lives in a positive way! Thank you, Flagstar Bank, for allowing me to be the keynote speaker for your event and for the amazing testimonial!

#FailForward
#EngagePurpose 

Stop wishing, start doing.

#FailForward
#EngagePurpose 

When you get all ready for a massive video call only to realize it's just a phone call! 😂

#FailForward? 

Listen up!

The way you talk to yourself matters.

What you speak you hear.

What you hear you believe.

What you believe you expect.

What you expect becomes your reality.

This is not about sports.

"Speak what you seek until you see what you've said." - Chris Gardner

#FailForward
#EngagePurpose

Meekness equals power under control.

#FailForward
#EngagePurpose 

It's not who you are that's holding you back, it's who you think you're not.

#FailForward 
#EngagePurpose 

Be the energy you want to attract. 

#FailForward
#EngagePurpose 

Leading with empathy doesn't make you a weak leader, it makes you one that cares.

#FailForward
#EngagePurpose

Prepare yourself for an incredible week ahead!

#FailForward
#EngagePurpose

Hitting the stage in 1 hour! Ready to empower over 1,000 students and staff! Keep me lifted! 

#FailForward
#EngagePurpose

Happy Chooseday!

#FailForward
#EngagePurpose 

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