Danielle Fitzpatrick Clark

Influence Builder

WHAT MAKES INFLUENCE BUILDER A SUCCESSFUL MARKETING PARTNER FOR YOU?

We create powerful marketing ecosystems for our clients so they can discover their unique selling proposition, entice the clients they are meant to serve, utilize the newest and most efficient online marketing tactics to connect and convert, and build powerful platforms that do the scaling for you.

We use a unique methodology that know one else in the business is currently utilizing. It’s based on science and customer-centric product creation and marketing. We help business owners discover what makes them special and come from a place of solution for their clients. Think of it in terms of creating a no-brainer product that has not been discovered by anyone, but you…and it’s EXACTLY what your customers need, and have been asking for.

CEO and Founder

Light at the End of the Funnel

🎙 Light at the End of the Funnel 🎙

🚀 Now Among the Top 10% Most-Listened-To Podcasts Globally with 2k+ Downloads Per Episode!

👋 Hey there, ambitious entrepreneurs and savvy small business owners!

Why should you tune in?
📈 Elevate your digital marketing game with proven strategies.
🌟 Become an industry thought leader and make a genuine impact.
📣 Build unparalleled influence, getting your message in front of millions.

👀 Where to Listen?
🍎 iTunes: https://apple.co/37wHzQ9
🟢 Spotify: https://spoti.fi/3IlHcVj
🌐 Our Official Website: https://lightattheendofthefunnel.podbean.com/

Support Us & Become a Patron!
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👉https://patron.podbean.com/lateotf

Looking for Sponsorship Opportunities?
With our growing global listenership, there's never been a better time to partner with us. Reach out for tailor-made sponsorship packages that align with your brand's mission and vision via email: admin@influencebuilder.com

Follow Us for the Latest Updates!
Stay tuned for transformative insights on leadership, digital marketing, and entrepreneurial transformation. Your journey towards greater success starts here!

Host and Producer

DFC Strategy & Coaching

DFC Strategy and Coaching is focused on helping entrepreneurs and small business owners gain momentum in their business, sell high-ticket products and services and become an industry leader by using smart, simple online marketing strategies.

CEO and Founder 

Fitz Business Solutions provides the tools to help you enhance all stages of the customer life-cycle, helping you generate more high-quality business.  Whether you’re trying to manage your customer base, effectively engage leads, or quickly generate new customers, Fits Business Solutions has the knowledge and experience to help you succeed with our proven methods:

•Customer Relationship Management (CRM) services to improve lead/customer management practices
•Sales copy creation 
•Lead generation 
•Product development and product launch creation and implementation 
•Sales and marketing strategy, operations and best practices 
•Podcast development and implementation
•Ebook creation, editing and implementation
•Project management
•Marketing and comparative analysis and research
•One-on-one business and development coaching

Co-Founder/CEO

Goal Achievers Summit 2024

VP of Communications and Partnerships

Performance Change Initiatives

Responsibilities include:

•Sales copy creation 
•Copy editing
•Article writing
•Technology implementation
•Customer relationship management
•Marketing development and management
•Analysis and research

Business Manager/Writer

Glancer Magazine

Writing feature articles on people of interest in the western suburbs of Chicago.

Freelance Writer

The Freedom Shift

Check the quality of client's websites and programs. I help to make sure everything runs smoothly and that our clients look good! Responsibilities include:
• Create landing pages for WordPress websites
• Fix any errors relating to client's websites
• Create banners for websites
• Help create email marketing strategies
• Aid in creating social media strategies

Business Development Manager/Podcast Specialist

Kleinschmidt Associates

Coordinator for Environmental Consulting firm, specializing in hydroelectric power, engineering, and environmental sciences.       Responsibilities include:
•	Document development and preparation
•	Finalizing and formatting environmental and engineering documents
•	Research for environmental and engineering documents
•	Transcribing public and agency meetings and finalizing meeting notes
•	Preparing license and permit documents for appropriate agencies
•	Database entry for recreation and field surveys
•	Participation in various environmental field work during spring and summer months

Licensing Coordinator

U.S. Geological Survey (USGS)

Technician for Water Resource Division, specializing in stream flow, precipitation, and groundwater levels on over 100 sites throughout Maine.       Responsibilities included:
•	Maintained and repaired over 100 USGS stream flow, precipitation, groundwater level gages
•	Measured surface water flow rates in several tributaries, rivers, and streams in Maine
•	Completed integrity testing of over 10 groundwater wells in Maine
•	Assisted with 6 land surveys for one dimensional backwater (flood insurance models)
•	Compiled and organized missing gaps in USGS data records from the years 1999-2005

Field Technician

CEO and Founder @ Influence Builder | LinkedIn Top Voice | Award Winning Podcast Host | International Speaker & Author |Top 20 Women Disruptors

Helping Brands Go Viral, Get Booked, and Stay Top of Mind Online...

💌Email influence@influencebuilder.com for:
⭐️Inquiries on sponsorships/partnerships with me
🎙️Speaking opportunities + podcast & event invites 

What if being visible didn’t feel like performing?
What if influence wasn’t something you had to chase — but something you built with strategy, soul, and systems that actually convert?

Is it possible you’re not lacking credibility… just the right spotlight?

That’s where I come in.

I’m Danielle Fitzpatrick Clark — Digital Disruptor, 4x LinkedIn Top Voice, and founder of Influence Builder. For the past 17+ years, I’ve helped founders, speakers, and purpose-driven brands stop overgiving and start owning their visibility.

I don’t believe in shouting to be heard.
I believe in architecting influence so it sticks — and sells.

The Transformation I Offer:
✅ Speaker Acceleration & Placements – We help speakers get booked, sponsored, and spotlighted with strategies that turn stages into sales.
✅ Done-For-You Visibility Engines – From viral LinkedIn campaigns to DM flows that actually lead to high-ticket deals, we build authority that attracts.
✅ VIP Strategy Days – Deep-dive sessions to build the blueprint for bold marketing moves, sponsorships, or thought leadership (minus the burnout).

I work with disruptors, quiet geniuses, and soul-led experts who are ready to stop being the best-kept secret. Because when you lead with intention and market with precision — the right people can’t help but notice.

What if visibility wasn’t something you earn — but something you finally own?
🔹 Message me if you're ready to build the kind of influence no algorithm can ignore.

#influencebuilder #innovation #leadgeneration #LinkedIn

RevGenius, where @Saas comes to #scale. RevGenius is a group of revenue-generating #sales and #marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Unless we’re talking about “what not to do” advice. Nobody has a PhD in mistakes quite like someone who’s already face-planted in that exact arena. 

Cautionary tales can sometimes beat the generic “Here’s how I went from A to Z” spiel...because failure has a way of teaching the parts success tends to gloss over.

Personally, I’d rather have both sides of the story so I can see the potholes and the shortcuts.

Ignore money advice from poor people.
Ignore fitness advice from out of shape people. 
Ignore marriage advice from unhappy people. 
It sounds obvious, but bad inputs lead to bad outcomes.

Ouch…
If you’re paying $100… $150… even $200+ per lead, but you’re not collecting contact info every single time…

You’re not running lead generation.
You’re running a very expensive awareness campaign.

The sad truth?
Even though you’re paying for those “leads,” the platform owns the relationship...not you.

In my latest article, I break down:

-- Why your CPL might be quietly killing your ROI
-- How to stop paying for eyeballs and start owning your audience
-- The system we use to cut ad spend in half while increasing conversions

📖 Read it below 👇 

If you’re spending on ads in 2025, this is the one tweak that can save you thousands (and bring in more buyers who are actually ready to say yes).

View newsletter: Light at the End of the Funnel

Let’s start with a jaw-dropper. Global ad spending is projected to blow past $1 trillion in 2025, according to GroupM’s This Year, Next Year forecast.

Open article: A Big Misstep If You’re Running Ads by Danielle Fitzpatrick Clark • 6 min read

Someone asked me recently what I’d do if I had to start from scratch.

After proof of concept and confirming the market need, my first move would be lead generation, but not the way I used to do it.

I’d use intent-based lead generation powered by the systems I have now.

Here’s what that means:

I’d find leads already searching for exactly what I offer.

Not just “interested” leads — but ones showing multiple, specific buying signals right now.

I’d spot when they’re even looking at my competitors… and step in first.


Then I’d make them an offer so compelling and an experience so high-touch — they’d never look back.

That’s how 7+ figure businesses are built (and how they scale fast).

Want to learn how to set this up before your competitors do? DM me.

#leadgeneration #intentmarketing #digitalmarketing

CEO at Impact Theory | Co-Founded & Sold Quest Nutrition For $1B | Helping 7-figure founders scale to 8-figures & beyond

The solopreneurs who quit their jobs fastest don't create content. They create lead generation systems.

Here's how I'd 10x leads in 4 weeks using AI, if I were starting over:

First, stop pretending every post needs to be Shakespeare. Or a Scorsese film. 

Your audience doesn't want art. They want their problems solved.

I see entrepreneurs burning 40 hours a week "creating content" when they should be creating systems.

Here's what I’d do:

Week 1: 

Feed ChatGPT my best post and say "Give me 20 versions of this hook that make people stop scrolling."

Goal: Find 3 posts that get 10x more engagement than anything I've written before.

Week 2: 

Create a lead magnet using AI. A simple PDF that solves my clients' biggest pain point.

Goal: 200 new email subscribers in 7 days.

Week 3: 

Write a drip email sequence with the help of AI. 5 emails that build trust and push to calls.

Goal: 30% of subscribers book calls with me.

Week 4: 

Take any past client wins and have AI turn them into case study content.

Goal: Social proof everywhere. Credibility through the roof.

Most entrepreneurs fail because they're optimizing for creativity instead of conversions.
They write one "perfect" post and wonder why nobody cares.

Meanwhile, I'd be testing 10 variations and doubling down on what actually works.

You think you need better ideas but you really need better systems.

Start with this prompt:
"Take this post and create 10 variations that make [target audience] think 'This person gets my exact problem.' Make each hook more specific than the last."

Then I'd test them all. Kill the losers. Scale the winners.

10 posts tested = 2 winners found 
2 winners scaled = 5x more leads 
5x more leads = freedom from my day job

Repeat forever.

Stop perfecting posts. Start building machines.

Want to learn how to launch your business in 3 days using ChatGPT? 

I'm hosting a free masterclass where I'll show you the exact AI prompts and systems to test and validate your idea this weekend. Sign up here: https://buff.ly/wWehFgo

Relationship Chicken: The Most Dangerous DM Game You’ll Ever Play

You know that game where two people stand in the middle of a relationship standoff (LinkedIn new connections I’m talking to you!).

-- No one messages first.
-- No one follows up.
-- No one admits they’re interested in working together.

You’re both just… waiting.

It’s like emotional NASCAR. You circle the track at 200mph, hoping the other person will crash into vulnerability before you do.

And then BAM, you wake up one day under your metaphorical desk, surrounded by emotional takeout containers, holding a bottle of “I’m Fine” like it’s a survival tool.

Here’s the truth: The only way to “win” at relationship chicken is to lose first.
Make the first move. Send the awkward message. Break the silence.

Because the longer you wait, the more the game stops being fun… and starts feeling like this GIF 👇 

Have you ever played relationship chicken in the LinkedIn DMs? And did you win by losing too?

#Communication #Mindset #IfYouKnowYouKnow #EmotionalIntelligence

AI is moving fast. Maybe too fast.

Yesterday I stumbled into a Facebook group thread with 50+ glowing “reviews” about a lead gen service. At first, it looked impressive… until I realized most of the comments weren’t human at all.

They were AI agents, planted to hype the product.

That’s when it hit me: we’re entering dangerous territory. If people can’t trust reviews, communities, or recommendations, the entire foundation of selling to cold prospects collapses.

And trust? That’s still the #1 currency in business.

So here’s the real question:
 👉 Can AI be powerful without eroding trust?
 👉 Where’s the line between efficiency and recklessness?

I just wrote about this in my new article: AI Can Fly Fast… But Without Trust, It Crashes.

Give it a read, then tell me your thoughts...where do you draw the line on what AI should handle and what humans must protect?

#EthicalAI #HumanConnection #TrustInBusiness #FutureOfWork
#BusinessGrowth

Yesterday, I was scrolling through a Facebook group for health and wellness professionals when I came across a post that stopped me cold. Someone aske

Open article: AI Can Fly Fast… But Without Trust, It Crashes by Danielle Fitzpatrick Clark • 3 min read

AI Can Fly Fast… But Without Trust, It Crashes

Long sales pipeline got you down…
And babysitting your prospective sales…??

Nothing is more frustrating than having a lot of potential cashflow stuck at the bottom of your sales funnel.

Because:
You don’t actually know what’s going to close
You’re worried about fulfillment if too much drops at once
Yet you still need fresh cashflow to keep your business thriving

That tension? It’s not a bottom of funnel problem.
It’s a top of funnel problem.

Most people think the answer is to get better at forecasting or pipeline visibility.

But if your funnel looks like:
A trickle of slow moving deals at the bottom
Zero momentum at the top
And a giant question mark in the middle

…it’s no wonder you’re stuck waiting on trains that may never arrive.

Here’s the fix:
Feed the top of your funnel weekly with leads that don’t take 12 months to close
Diversify deal flow so you’re not dependent on one type of client or one industry’s buying cycle
Build a system where momentum compounds, not stalls

When your top of funnel is consistent, you stop babysitting maybe deals. You know you have more conversations, more options, and more wins in motion.

If your sales pipeline feels like a traffic jam right now, come join me on Tuesday August 26th @1pm EST for my LinkedIn Livestream, "The 3% Playbook: How High-Performing Businesses Never Run Out of .)

https://lnkd.in/evwQ8RJr

I’ll break down how high performing businesses keep sales flowing without burning out, babysitting prospective sales while they eat beans out of a can, and worrying about the dynamics when all their chips do come in.

#leadgeneration #sales #salespipeline #salesfunnel #highintentmarketing

View Danielle Fitzpatrick Clark’s profile

97% of businesses admit they struggle with lead generation.
Pipelines dry up. Calendars stay empty. Revenue feels like a rollercoaster.

But here’s the truth most won’t tell you: the other 3% have a completely different playbook.

On August 26th, I’m pulling back the curtain in a free live training:
The 3% Playbook: How High-Performing Businesses Never Run Out of Leads

Here’s what I’ll share:
 ✔ Why most businesses chase leads that never convert and how to fix it instantly
 ✔ The repeatable framework top performers use to create endless leads without ads or referrals
 ✔ Scripts and strategies to turn cold connections into real conversations and booked clients

If you’re ready to stop guessing where your next client will come from and finally build a predictable pipeline, this is your seat at the table.
Click below and come register! 

#leadgeneration #demandgeneration #organicmarketing #socialmediamarketing

Cecil Faile, Danielle Clark and 188 other attendees

The 3% Playbook: How High-Performing Businesses Never Run Out of Leads

Is it Tinder or LinkedIn?

If you’ve ever opened your LinkedIn inbox and thought, “Wait… am I on a dating app right now?” you’re not alone. Some DMs feel more like swiping left than starting a business conversation.

That’s why I’m hosting a LinkedIn Live where we’ll:
-- Play Tinder or LinkedIn and you’ll vote live on the worst DMs
-- Laugh at the awkward attempts we’ve all seen
-- Then get serious about how to actually use LinkedIn to get clients

You’ll walk away with:
A profile that makes people swipe right (the professional way)
A DM game that gets replies instead of eye rolls
Content that drives people to your calendar
Easy follower growth strategies that beat the algorithm

This will be equal parts hilarious and ridiculously practical.

Join us live. Swipe right on better clients, better connections, and way better DMs. 👇

influence-builder

common-census

light-at-the-end-of-the-funnel-podcast

fitz-business-solutions

influencebuilder-club

Talks about #digitalmarketing, #linkedinmarketing, #influencermarketing, #linkedinleadgeneration, and #socialmediamarketingtips

Some mornings feel less like school drop-off… and more like a full-blown business case study.

✅ Multiple routes to choose from
✅ Unexpected obstacles (multiple rerouted busses with 10x the stops...)
✅ Trial and error that eats up time 
✅ Small wins that feel like breakthroughs

After 11 days of testing different paths to two schools, I realized I wasn’t just driving my kids. I was running the Scientific Method.

Observe. Hypothesize. Experiment. Analyze. Adjust.
Turns out, the exact same process applies to growing a business. When one path isn’t working, it’s not failure. It’s data.

👇  I'll give you some steps in my latest article that may keep you from going through the same process over and over again...

What about you? When was the last time you had to experiment your way around an obstacle to find the better path?

#SuccessMindset #BusinessGrowth #GrowthStrategy

I made the list! 

Super fun group to be a part of full of planners, operators, marketing mavens, sales experts, activators, dreamers and doers. 

Definitely looking forward to seeing how the event industry is moving and it's bound to change for the better with all these mover and shakers creating incredible, innovative experiences!

Thanks Liz Lathan, CMP and Nicole Osibodu, XOXO for this incredible community you've created!

Lists. 

Top 40 under 40. 
Top Voice. 
Top Influencer. 
Dream Team. 
Most Innovative.
Rising Stars.

Some of these lists are amazing and legit and an honor to be listed on. 

Some of these lists are a money grab ("for the low low price of $1995, you, too, can be on the list!").

Some of these lists are prospecting lists where a company picks 4 actual influencers and fills the list with people they want to work with. 

So how do you know if a list is legit?

Does it even matter?

My feeling is this: It's nice to be recognized. ❤️ 

And no, it doesn't matter. 

Don't judge. 

It's lovely to be on a list!

But some people never get the chance to be included on a list. 

So at Club Ichi, we decided to make getting on the list completely up to the people who want to be on the list. 

It's called THE LIST. 

And how you get on THE LIST goes like this:

If you are an active member of the Club Ichi Slack channel and pay attention to the occasional channel tags that I use when making announcements, you get notified that the THE LIST is about to open for nominations. 

The way to get nominated is to simply say, "I'M ON THE LIST!" in the Slack thread. 

That's right, you have to toot your own horn to get on THE LIST. 

The first 50 people to write that in the thread get on THE LIST!

It's not a long nomination process. (Members self-nominate). 

It's not a highly-designed graphic. (Yeah, I made it in Canva). 

It doesn't really mean anything. (Do any of the others?). 

But it means something to us. 

It means you get out of community what you put into it. 

It means if you show up, you go up. 

It means we're a safe space to advocate for yourself.

It means you're on THE LIST. 

Yes, it can go on your LinkedIn profile. 

Yes, it can go on your resume. 

Because it represents something more important than any other list:

That real achievement starts when you stop waiting for someone else’s stamp of approval.

Congratulations and thank you to Club Ichi's 2025 THE LIST.

Check out THE LIST members and connect with them on LinkedIn here:
https://lnkd.in/envZA896

(List members are tagged in the comments since LI only lets me tag 25 per post!)

cc: Nicole Osibodu, XOXO

“No one is buying” is the biggest sales lie of 2025. 😤

Here’s the truth:
People are buying.
They’re just buying from someone who showed up faster, simpler, and closer to where they already spend attention.

So if it feels like nobody’s buying your offer, the real problem isn’t the market.

It’s visibility.

What’s changed?
-- Gmail and Yahoo nuked cold email. Your outreach isn’t being ignored… it’s being filtered.
-- Buyers expect one-scroll trust. If you need 10 calls to “educate” them, you’re already out.
-- AI-driven personalization raised the bar. If your follow-up feels canned, you lose.

This is why so many founders feel stuck. They’re doing more...more posting, more DMs, more ad spend, yet still fighting the algorithm for scraps.

But there’s another way.

👉 Do less, but smarter.
 Get sharper on your ICP.
 Target better.
And focus on buyers who are already looking for what you sell.

That’s the difference between chasing lukewarm browsers versus stepping in front of intentional buyers. The ones ready to buy now.

It’s why we built our 3 S’s Framework: Strategy, Software, and Systems.
Together, they drive awareness, spark consideration, shorten decisions, and create faster sales.

We’re opening spots for just 3 companies this quarter who are ready to triple revenue in the next 90 days.

📩 If you sell a high-ticket service (5k+), can take at least 5 new calls a week, and are tired of “post and pray” lead gen…

Apply here before Sunday at midnight: https://1qr.com/feha29hv
Don’t let the algorithm decide your future.

Taplio

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