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An energetic & passionate Tier 1, Fortune 500 trained CPG/Retail business executive with a love of translating consumer & category insights into business & brand growth. My superpower is connecting dots in businesses that others miss, allowing businesses to unlock growth, scale and grow beyond the owners/leaders' wildest dreams. MY PROMISE ► I make a difference that has a lasting impact on businesses, brands, and people. ► I turnaround businesses to restore growth and profitability by uncovering untapped opportunities. VISION ► Discover, create, and lead new ways to traditional business models. ► Always exploring more efficient and effective alternatives. PURPOSE ► I’m a dynamic leader of people, equally excited by the growth of my team as I am by the growth of the brand. This is the most tangible and visible result of leadership and is a statement of the difference I can make. ► At heart, I’m an “owner”. And with this mindset, I seek to make an accomplishment of every day, ensuring that as a business and team, we are better than we were yesterday. VALUES ► Passionate about doing the right thing for the business and the greater good. ► Optimism, Engagement, and Collaboration, even under pressure. Makes results tangible. ► Makes the world better with Enthusiasm and by Helping Others. TOP SKILLS ► Leading cross-functional teams & talent development ► Brand Strategy & Management with full 360 marketing mix exposure (4Ps), from start-up to $3+ Billion ► Digital Marketing And E-Commerce: Marketing Automation, SEM, SEO, Analytics, etc. ► Strong business acumen & financial skills; commercial management of PnLs up to $400 Million ► Category Management, Retail Merchandising, and Retail Marketing ► Business Turnarounds & Pricing Expert, including commodity-based businesses ► Consumer Research, Quantitative & Qualitative KEY ASSETS ► Consumer centric mindset ► Customer focused ► Business & Financial Acumen ► People Leadership ► Cross-functional Knowledge ► Tier 1 Marketing, Sales & Retail training ► OGSTM discipline Davide Viola, MBA Unlocking Brand, Business, and People potential using "Discipline as my Performance Grease" (TM)
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