Mario Hernandez's Linkedin Analytics

Nonprofits, if I had to build a high-impact donor pipeline today, this is what I would do: 1. Stop spending hours on endless cold emails. Start leveraging LinkedIn intentionally. Imagine this: You spend just 10 minutes a day engaging on LinkedIn, commenting on relevant posts, sharing quick updates, and responding to messages. Sounds simple, right? That small, consistent effort can make your nonprofit way more visible to corporate partners. Instead of: • Drafting long pitch emails that go unread. Try: • Leaving a thoughtful comment on a donor’s recent post. • Sharing a quick win from your nonprofit. • Tagging partners when celebrating a milestone. 2. Be strategic, not sporadic. Consistency builds credibility. Ten minutes a day adds up, not just in activity but in perception. Corporate donors notice the nonprofits that consistently share insights, updates, and impact stories. Instead of: • Dumping content once a month. Try: • Setting a daily routine: • 3 minutes engaging with existing partners. • 4 minutes commenting on posts relevant to your cause. • 3 minutes sharing a quick story or insight. 3. Make your profile a donor magnet. If your LinkedIn page looks neglected or outdated, donors might assume the same about your organization. Use those 10 minutes to keep your profile fresh: • Update your headline to reflect your mission. • Post a short update on a recent success. • Share an upcoming event or partnership. 4. Data-driven posts make an impression. Corporate donors love numbers. Use your quick daily check-in to share bite-sized data points: • “In the past month, we’ve served 500 meals to families in need.” • “Our community engagement grew by 30% this quarter.” 5. Connect with purpose. LinkedIn isn’t just for broadcasting, it’s for building relationships. Ten minutes a day, spent intentionally, can mean the difference between being noticed and being ignored. • Tag a partner to thank them for their support. • Highlight a corporate sponsor’s community initiative. • Join conversations on topics your donors care about. Consistent LinkedIn habits can make your donor pipeline thrive. Want to learn how to build a LinkedIn presence that attracts corporate partners? Comment “Pipeline” and I’ll be happy to provide you a free resource on our approach! With purpose and impact, Mario

Nonprofits, if I had to choose between cold outreach and warm introductions for corporate fundraising, this is what I would do: 1. Stop pitching. Start building relationships. Cold outreach feels tempting: “Hi, I’m with [Nonprofit Name]. Can we chat about a potential partnership?” But here’s the reality: Most cold messages fall flat. Why? Because they feel transactional, like you’re only reaching out because you want something. Instead, lead with value: • Share a quick insight from your work. • Compliment something they recently achieved. • Start a conversation, not a pitch. Make it about building a connection, not closing a deal. 2. Warm introductions are just the beginning. Even if you get a warm intro, don’t jump straight to your agenda. • Thank the mutual connection. • Share why you admire the person’s work. • Be curious, ask for their insights or perspective. A warm intro sets the stage, but it’s your job to build the relationship. 3. Focus on giving, not taking. The most effective outreach, cold or warm, starts with generosity. • Offer something useful: a resource, a perspective, a compliment. • Share your nonprofit’s impact, but without expecting anything in return. • Be genuinely interested in their work or mission. When people feel valued, they’re more likely to stay engaged. 4. Cold outreach isn’t dead, just done wrong. If you don’t have a warm intro, that’s okay. Just don’t go in with an ask. • Engage with their content: Like, comment, share. • Send a brief message saying why their work resonates with you. • Leave the door open for future conversations without pushing for one. When you make it about building a connection, the follow-up becomes natural. 5. Relationship-first outreach beats both. The real key? Stop thinking of outreach as a transaction. • See every message as a chance to build rapport, not get a “yes.” • Stay consistent, relationships take time. • Celebrate their wins, even when they’re not directly tied to your cause. The best strategy isn’t cold or warm, it’s human. Forget the pitch. Start with the person. Comment “Connect” if you want tips on how to build genuine relationships on LinkedIn! With purpose and impact, Mario